Page, Arizona Short-Term Rental Market
The Page, AZ area STR market averaged $197 a night at 54.3% occupancy in June 2026.
Quick Answer: Page, Arizona is an active short-term rental market. average occupancy in the Arizona Area market area is 54%. average monthly revenue in the Arizona Area market area is $2,978. average daily rate in the Arizona Area market area is $197. the top operator in the Arizona Area market area is Evolve with 297 listings. market score is 77/100 (grade B).
Market data reflects the Arizona Area regional market, which includes Page. Regulations, taxes, and permit details below are specific to Page.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Page is a small high desert town in northern Arizona that functions as the primary gateway to some of the Southwest’s most visited natural attractions, including Antelope Canyon, Horseshoe Bend, and Lake Powell. Glen Canyon National Recreation Area, which surrounds the town, drew a record 5.2 million visitors in 2023, and Lake Powell alone draws more than 2 million visitors a year for boating and watersports.
As of June 2026, the Page area STR market shows an average daily rate of $196.97 with occupancy at 54.28%, essentially flat year over year (down 0.60%) even as ADR eased 2.48%. Revenue per listing fell 3.51% year over year to $2,978.33 per month for the average active listing.
Listing count, bedroom mix, and channel split data for this area are tracked at a shared regional level rather than uniquely for Page, so this profile omits those specific breakdowns.
Entire home rentals average a higher $202.95 nightly rate than the area overall, while listings in the top luxury tier command $333.92 a night and professionally managed listings average $241.82, both above the $196.97 area wide ADR.
Page has a population of 7,230. Notably, Arizona state law preempts cities from banning short-term rentals or restricting them solely on the basis of their use as vacation rentals, a favorable structural protection for STR owners covered in more detail in the regulatory section below, even as the city has raised its own lodging tax stack in recent years.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 50% |
| Feb | 58% |
| Mar | 62% |
| Apr | 54% |
| May | 55% |
| Jun | 59% |
| Jul | 62% |
| Aug | 56% |
| Sep | 53% |
| Oct | 56% |
| Nov | 52% |
| Dec | 54% |
Month-by-month nightly rates and revenue figures for Page are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Arizona Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Arizona Area market as a whole, which includes Page, so these counts are not Page-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 297 | 15,966 | ★ 4.74 |
| 2 | Gathering Places | 55 | 11,875 | ★ 4.89 |
| 3 | Lost Resort Property Management LLC | 52 | 1,971 | ★ 4.77 |
| 4 | R2 Hospitality | 48 | 294 | ★ 4.46 |
| 5 | Property Management Inc Northern Arizona | 44 | 2,465 | ★ 4.73 |
What Kind of STR Should I Buy in Page?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Page are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 48% |
| vrbo | 7.7% |
| both | 44.3% |
Home Value Trends (Page)
Typical home values, median sale prices, and the 10-year price trend for Page are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Page — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Page, Arizona. State preemption under ARS 9-500.39 bars Arizona cities from outright banning STRs or singling them out with restrictive zoning, so Page cannot prohibit them and does not impose owner-occupancy, primary-residence, or annual night caps.
Operators must be compliant on two fronts. At the state level, every STR host must obtain a Transaction Privilege Tax license from the Arizona Department of Revenue and remit lodging taxes; Airbnb and Vrbo collect and remit the state portion on most bookings automatically. At the city level, Page requires local registration through its Vacation Home Rental and Bed and Breakfast Business Registration, and the city may require a designated 24-hour emergency contact able to respond to complaints.
On taxes, lodging in Page carries a heavy transient tax stack. The city increased its hotel and lodging taxes to a combined 5.0% plus an additional 5.0%, roughly 10% city bed tax, effective under Ordinance 731-24 in June 2024, on top of Arizona’s state transient lodging tax and Coconino County excise tax, pushing the all-in effective lodging tax well above 15%.
Enforcement is rated moderate: registration and safety and nuisance rules apply, but the state preemption framework limits how aggressively the city can restrict operators. Investors should verify current registration fees and any HOA or CC&R restrictions, which are not preempted by state law and can still prohibit STRs, before purchasing.
Market Comparison
Page’s occupancy of 54.28% sits just below the broader US short-term rental median of roughly 55%, while its $196.97 average daily rate runs below the roughly $220 national median, reflecting a market with dependable, year round demand at an accessible rather than premium price point.
Property manager data for this area is tracked at a shared regional level rather than uniquely for Page, so this profile omits naming specific operators here.
Page’s steady occupancy across the year, reflecting its role as a bucket list gateway to Antelope Canyon and Lake Powell rather than a purely seasonal leisure destination, combined with Arizona’s structural protection against local STR bans, points to a more stable regulatory backdrop than several other markets covered in this data set, even with the city’s recent lodging tax increases.
Frequently Asked Questions About Page, Arizona
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