Green Valley, Arizona Short-Term Rental Market
Green Valley, AZ STRs averaged $185/night at 52.8% occupancy in May 2026, serving a retirement and snowbird-driven market south of Tucson.
Quick Answer: Green Valley, Arizona is an active short-term rental market. average occupancy in the Arizona Area market area is 54%. average monthly revenue in the Arizona Area market area is $2,978. average daily rate in the Arizona Area market area is $197.
Market data reflects the Arizona Area regional market, which includes Green Valley. Regulations, taxes, and permit details below are specific to Green Valley.
Market Overview
Green Valley is a large unincorporated retirement community in Pima County, Arizona, located approximately 25 miles south of Tucson in the Santa Cruz Valley with a population of about 22,114. The STR market here is shaped by a distinctive visitor mix: snowbirds and seasonal residents arriving October through April, retirees, golfers, birders, and Cold War history travelers. Key demand anchors include the Titan Missile Museum, Madera Canyon (a world-renowned birding and hiking destination roughly 11 miles east), Historic Canoa Ranch, and numerous golf courses.
In May 2026, the market posted an average daily rate of $185 and occupancy of 52.8%, yielding RevPAR of $97.82. Average monthly revenue per listing was $2,679. Year-over-year as of May 2026, occupancy declined 1.91 percentage points and revenue fell 2.06%, while ADR increased 2.12%. The 2025 annual average was 54.1% occupancy, $173 ADR, and $2,632 monthly revenue. Dimension-level breakdown data (bedroom mix, channel split, listing-type split) was not available in the current snapshot.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 50% |
| Feb | 58% |
| Mar | 62% |
| Apr | 54% |
| May | 55% |
| Jun | 59% |
| Jul | 62% |
| Aug | 56% |
| Sep | 53% |
| Oct | 56% |
| Nov | 52% |
| Dec | 54% |
Month-by-month nightly rates and revenue figures for Green Valley are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
What Kind of STR Should I Buy in Green Valley?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Green Valley are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Home Value Trends (Green Valley)
Typical home values, median sale prices, and the 10-year price trend for Green Valley are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Green Valley — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Green Valley. As an unincorporated Pima County community, Green Valley is governed by Arizona state preemption law (A.R.S. 9-500.39 and 11-269.17, originating with SB1350 in 2016 and amended by SB1168 in 2022). Arizona counties and cities may not ban STRs or restrict them to specific zones. STRs are permitted in residential areas.
Operators must obtain an Arizona TPT license from the Arizona Department of Revenue (approximately $12 per location, renewed annually) and register the property as a residential rental with the Pima County Assessor. Transient lodging stays under 30 days are subject to approximately 11.6% in combined tax in unincorporated Pima County (5.5% state transient tax plus 6% Pima County transient lodging tax). Effective January 1, 2025, Arizona residential rental stays of 30 days or more no longer collect city or county TPT. There is no owner-occupancy requirement, no primary-residence rule, and no cap on rental nights. Enforcement is characterized as minimal, focusing on tax compliance, registration, and nuisance complaints. Investors should confirm current Pima County Development Services and Assessor requirements, as the county may add registration and emergency-contact rules under state authority.
Market Comparison
Green Valley’s 52.8% occupancy in May 2026 is near but slightly below the U.S. STR market median of approximately 55%. Its $185 ADR is well below the national median of approximately $220, consistent with a retirement-community market that sees moderate nightly rates rather than resort-level pricing. RevPAR of $97.82 reflects both the occupancy and rate levels.
No property management companies appeared in the current Green Valley PM snapshot, indicating the market is dominated by independent hosts. This is consistent with a market where many owners are part-time residents who self-manage. The absence of regional PM operations may present an opportunity for operators who can provide professional pricing strategy and guest services, particularly for the winter snowbird demand window that spans roughly six months.
Frequently Asked Questions About Green Valley, Arizona
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