Marana, Arizona Short-Term Rental Market
Marana, AZ STRs are protected by Arizona state preemption (ARS 9-500.39); Tucson metro market averaged $128/night in June 2026.
Quick Answer: Marana, Arizona is an active short-term rental market. average occupancy in the Tucson market area is 47%. average monthly revenue in the Tucson market area is $1,876. average daily rate in the Tucson market area is $128.
Market data reflects the Tucson regional market, which includes Marana. Regulations, taxes, and permit details below are specific to Marana.
Market Overview
Short-term rentals in Marana are protected by Arizona’s statewide preemption law (ARS 9-500.39), which bars towns from banning STRs outright or imposing use-based restrictions in residential zones, a significantly stronger legal footing for investors than in most states in this program where local governments set their own zoning rules freely. Operators must hold an Arizona Department of Revenue Transaction Privilege Tax (TPT) license and display the TPT number in all advertising, plus complete Marana’s local STR registration (TPT number, Pima County Assessor registration, proof of liability insurance).
Marana sits about 20 minutes northwest of Tucson, with a population of roughly 63,722, and functions largely as a resort, golf, and outdoor-recreation destination within the greater Tucson and Pima County tourism market. Visitors skew toward affluent leisure travelers (Ritz-Carlton Dove Mountain guests, golf tourists), winter snowbirds, and hikers and birders drawn to Saguaro National Park West and the Tortolita Mountains; peak season runs the cooler months of October through April.
StaySTRA tracks short-term rental performance at a shared Tucson metro regional level covering Marana alongside Mount Lemmon and Vail, so the figures below describe the Tucson metro area STR market rather than Marana alone. No dimension data (bedroom mix, listing type) or top property manager data is published for this area, so this profile omits those sections rather than guessing; local housing-sale data is also not published for Marana.
In June 2026, the Tucson metro area STR market posted an average daily rate of $128 and occupancy of 46.7%, producing $60 RevPAR and average monthly revenue of $1,876 per listing. Year over year, the market was essentially flat: occupancy down 0.9 points, ADR down 0.02%, revenue up 0.2%.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 71% |
| Feb | 81% |
| Mar | 77% |
| Apr | 60% |
| May | 54% |
| Jun | 54% |
| Jul | 62% |
| Aug | 62% |
| Sep | 58% |
| Oct | 61% |
| Nov | 64% |
| Dec | 62% |
Month-by-month nightly rates and revenue figures for Marana are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Marana — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Marana and protected by Arizona’s statewide preemption law (ARS 9-500.39), which bars towns from banning STRs or imposing use-based restrictions in residential zones. Operators must hold an Arizona Department of Revenue Transaction Privilege Tax (TPT) license and display the TPT number in all advertising. Marana operates a local STR application and registration process that requires the TPT number, registration with the Pima County Assessor, and evidence of liability insurance; the town may also require designated emergency-contact information as permitted under 2022 state amendments.
Transient lodging is taxed at a combined rate of approximately 14.55% (Arizona state transient lodging TPT 5.5%, Pima County 0.55%, Town of Marana city transient tax 2.5%, and Marana’s additional transient lodging tax of 6.0%); Marana raised its additional transient lodging tax from 2.0% to 5.0% effective December 1, 2022, and to 6.0% by 2025, so the effective STR lodging rate is materially higher than the roughly 12% charged on ordinary hotel stays before those increases.
There is no cap on nights per year and no general owner-occupancy or primary-residence requirement for standard homes. The one notable local restriction is Ordinance 2024.023: accessory dwelling units constructed after September 14, 2024 may be operated as short-term rentals only while the owner lives on the property. Enforcement is state-constrained and handled through TPT compliance, insurance, and nuisance and safety rules rather than aggressive local licensing caps, so the environment is rated moderate.
Market Comparison
The Tucson metro area STR market’s June 2026 occupancy of 46.7% ran below the commonly cited US STR median of roughly 55%, while its $128 ADR ran well below the roughly $220 national median, a combination reflecting June’s position deep in this market’s summer off-season rather than its winter-peak character, when occupancy runs as high as 81%.
Top property manager data is not published for this area, so this profile omits operator rankings rather than guessing. Investors researching who manages properties in Marana should review individual listing pages directly, keeping in mind Arizona’s ARS 9-500.39 state preemption limits how much local licensing regimes can restrict operators compared to many other states in this program.
Frequently Asked Questions About Marana, Arizona
Can Marana, AZ ban short-term rentals?
What was the average daily rate for STRs in the Tucson metro area in June 2026?
Can I use a newly built ADU as a short-term rental in Marana?
What taxes apply to short-term rentals in Marana?
When is peak season for STRs in Marana?
Is short-term rental demand growing in the Tucson metro area?
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