Hurricane, Utah Short-Term Rental Market
Hurricane, UT STRs averaged $306/night at 65.0% occupancy in April 2026, driven by proximity to Zion National Park.
Quick Answer: Hurricane, Utah is an active short-term rental market. average occupancy is 56%. average monthly revenue is $5,316. average daily rate is $335. the top operator is Red Rock Vacation Rentals with 543 listings. market score is 82/100 (grade B).
Market data reflects the St. George regional market, which includes Hurricane. Regulations, taxes, and permit details below are specific to Hurricane.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Hurricane, UT is a fast-growing gateway city in Washington County, positioned on UT-9 approximately 30 minutes from Zion National Park, the second most-visited U.S. national park with 4.95 million visitors in 2024. The city also borders Sand Hollow and Quail Creek State Parks, drawing boating, OHV, and outdoor recreation visitors year-round. Hurricane functions primarily as a basecamp for visitors to these destinations rather than a destination in its own right.
As of April 2026, the short-term rental market recorded an average daily rate of $306, an occupancy rate of 65.0%, and a RevPAR of $199. Monthly revenue averaged $5,443 across all listing types.
The market tracks approximately 5,219 total listings. Entire-place listings represent 4,948 (94.8% of the total), with private rooms at 270 and just 1 shared room. Notably, 3,307 listings appear on both Airbnb and VRBO, with 1,621 on Airbnb only and 291 on VRBO only, indicating strong cross-platform distribution for this market.
Bedroom mix favors larger properties: 1,355 three-bedroom listings (the largest single cohort), followed by 1,270 one-bedroom, 981 five-bedroom or larger, 849 four-bedroom, and 755 two-bedroom. The concentration of larger units reflects the group-travel profile of national park visitors. Year-over-year, occupancy declined 3.0% while ADR was essentially flat (+0.04%) and revenue dipped 1.4%. The market’s overall StaySTRA score is 81.6 out of 100.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 36% | $178 | $1,913 |
| Feb | 50% | $223 | $2,650 |
| Mar | 64% | $245 | $4,332 |
| Apr | 62% | $250 | $4,259 |
| May | 58% | $250 | $4,087 |
| Jun | 59% | $265 | $4,350 |
| Jul | 52% | $236 | $3,487 |
| Aug | 46% | $216 | $2,831 |
| Sep | 50% | $221 | $2,978 |
| Oct | 61% | $239 | $4,058 |
| Nov | 46% | $231 | $2,972 |
| Dec | 36% | $203 | $2,211 |
Top Short-Term Rental Operators in Hurricane
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Red Rock Vacation Rentals | 543 | 13,710 | ★ 4.86 |
| 2 | Red Sands Vacation Properties LLC | 217 | 13,232 | ★ 4.81 |
| 3 | Ledges Vacation Rentals | 159 | 11,381 | ★ 4.93 |
| 4 | St George Rentals | 129 | 8,252 | ★ 4.71 |
| 5 | Vacation Resort Solutions | 83 | 7,125 | ★ 4.93 |
What Kind of STR Should I Buy in Hurricane?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,270 |
| 2 bed | 755 |
| 3 bed | 1,355 |
| 4 bed | 849 |
| 5 bed | 981 |
ADR by Property Tier
| Entire Home | $343 |
| Luxury | $642 |
| Professionally Managed | $411 |
Revenue by Dwelling Type
| Apartment | $4,299 |
| Entire Place | $5,435 |
| House | $6,505 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 31.1% |
| vrbo | 5.6% |
| both | 63.4% |
Investment Analysis
Hurricane offers an entry price point well below Southern California and Utah’s Wasatch Front markets, with meaningful revenue potential driven by national park demand. The typical home value as of April 2026 was $509,018, with a median sale price of $532,333 and a median list price of $622,480. With 333 active listings for sale and a median of 44 days to pending, the market is slower-moving than coastal markets. The sale-to-list ratio of 0.855 indicates most properties trade at a meaningful discount to list price.
At average monthly revenue of $5,443, an investor purchasing at the median sale price of $532,333 would generate approximately $65,311 in annualized revenue, representing a gross yield of roughly 12.3% before expenses and vacancy. Houses, which averaged $6,260/month, would project to approximately $75,125 annualized at the same purchase price, further improving that yield.
The ADR tier structure shows strong upside. All-listing ADR was $306, entire-home listings averaged $313, professionally managed properties averaged $385, and the luxury tier reached $572. Professional management commands a 26% premium over the all-listing ADR.
Annual averages have trended upward in ADR despite some occupancy softening: 2024 averaged $267/night and $3,979/month, 2025 averaged $278/night and $4,154/month. The mild occupancy decline in the most recent year-over-year period (-3.0%) offset by stable ADR suggests normal market maturation after the peak years of 2020 to 2021.
A significant regulatory constraint applies: Hurricane City caps STR licenses at 3 per 1,000 residents. With a population of 23,959, the cap is approximately 71 licenses citywide. A waiting list operates once the cap is reached. New investors should verify license availability directly with the city before purchasing.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
In April 2026, Hurricane STR guests booked an average of 58 days in advance, the longest lead time among this batch of markets. Average stays lasted 3.4 nights. The 58-day lead time reflects the nature of national park trip planning: visitors to Zion typically coordinate multiple lodging stops and book well in advance, especially for peak spring and fall windows.
For operators, the nearly 2-month lead time creates a strong early-booking demand signal. Operators who price spring and fall dates aggressively at 60 to 90 days out capture the highest-intent guests who plan ahead. Holding rates firm through the advance window is a viable strategy in this market.
The 3.4-night average stay is consistent with a drive-to-destination park-visitor profile: guests arrive Thursday or Friday, spend 2 to 4 days exploring Zion and surrounding parks, and depart Sunday or Monday. For operators, this means roughly 8 to 9 turnovers per month on average, with peak spring months requiring reliable cleaning capacity between back-to-back bookings.
Short-Term Rental Regulations
Hurricane City requires an STR business license under City Code Section 3-10-11. STRs are permitted only in single-family dwellings. Multifamily zones are excluded. Each licensed property must be at least 300 feet from another STR in single-family zones, and an owner may hold only one license citywide.
The city caps total STR licenses at 3 per 1,000 residents. With a population of approximately 23,959, this translates to roughly 71 licenses. When the cap is full, a waiting list operates. When a license opens, the first person on the waiting list has 45 days to submit a complete application. New buyers of an existing licensed STR must apply for transfer within 45 days of purchase.
Each property must have a current certificate of occupancy meeting transient-occupancy building and fire codes, provide off-street parking, and comply with noise and safety standards. Licenses renew annually with a fire inspection. Operators must respond to complaints within approximately one hour. The permit fee is not published in the available data.
The occupancy tax rate is 12.4%. This reflects the combined statewide transient room tax (approximately 1.07% including the 0.75% HB 456 secondary TRT effective July 1, 2025), Washington County’s maximum county TRT of 4.25%, and applicable sales taxes. Enforcement is strict and monitoring is outsourced to Deckard Technologies. Unlicensed operation carries fines up to $750 per violation, with each day counted as a separate offense, and three or more violations within 12 months can trigger license revocation.
Market Comparison
Hurricane’s April 2026 ADR of $306 is above the U.S. STR median of approximately $220, supported by Zion National Park proximity and the premium guests pay for dedicated vacation rental homes. Occupancy at 65.0% is well above the national median of roughly 55%, reflecting strong and consistent demand from the Zion visitor base even in a year of mild occupancy softening.
RevPAR of $199 places Hurricane in the higher-performing tier of gateway-town markets. The revenue growth score of 75.7 out of 100 and the investability score of 74.5 suggest the market remains a solid performer despite the mild year-over-year pullback.
Among property managers, Red Rock Vacation Rentals leads by a wide margin with 543 listings and a 4.9 average rating across 13,710 reviews. Red Sands Vacation Properties LLC operates 217 listings with 13,232 reviews at a 4.8 rating. Ledges Vacation Rentals manages 159 listings with a 4.9 rating across 11,381 reviews. St George Rentals operates 129 listings with a 4.7 rating. These four operators together account for 1,048 listings, representing about 20.1% of the tracked market, a notably higher professional management concentration than most markets in this batch.
Frequently Asked Questions About Hurricane, Utah
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