Portland, Oregon Short-Term Rental Market
Portland STRs averaged $179/night at 78.8% occupancy in June 2026 across roughly 9,125 active listings.
Quick Answer: Portland, Oregon is an active short-term rental market. average occupancy is 79%. average monthly revenue is $3,760. average daily rate is $179. the top operator is 164 Investments with 161 listings. market score is 78/100 (grade B).
Market data reflects the Portland, OR regional market, which includes Portland. Regulations, taxes, and permit details below are specific to Portland.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Portland’s short-term rental market comprises roughly 9,125 active listings tracked across Airbnb and Vrbo: 5,947 listed only on Airbnb, 270 only on Vrbo, and 2,908 dual-listed on both platforms. In June 2026, the average daily rate was $179.03 with 78.8% occupancy, up 1.52 percentage points year over year, generating $3,760 in average monthly revenue (up 0.4% from a year earlier) even as ADR itself slipped 0.8% year over year. Listing type mix leans heavily toward entire-place units: 7,860 entire-place listings (about 86% of the market), 1,248 private-room listings (about 14%), and just 17 shared-room listings. One-bedroom units dominate the bedroom mix at 4,634 listings, followed by 2-bedroom (2,199), 3-bedroom (1,268), 4-bedroom (618), and 5-plus bedroom (389) units. Property type shapes revenue: entire-place listings average $4,092/month and houses average $4,088/month, both well above apartments at $2,982/month, a roughly 27% gap tied to unit size and privacy. Market-score data puts Portland’s rental demand score at 86.3 out of 100 and seasonality at 79.1, both strong, while its investability score sits lower at 52.8 and regulation score at 69.1, reflecting the city’s owner-occupancy restrictions on new STR permits. Population is 635,749 with an estimated 8.5 million annual visitor trips, driven by the city’s food-cart scene, breweries, gardens, and access to the Columbia River Gorge and Willamette Valley.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 53% | $108 | $1,677 |
| Feb | 63% | $112 | $1,776 |
| Mar | 66% | $119 | $2,170 |
| Apr | 66% | $124 | $2,249 |
| May | 70% | $134 | $2,534 |
| Jun | 78% | $149 | $3,085 |
| Jul | 80% | $148 | $3,267 |
| Aug | 78% | $147 | $3,168 |
| Sep | 70% | $138 | $2,648 |
| Oct | 68% | $131 | $2,538 |
| Nov | 62% | $123 | $2,084 |
| Dec | 59% | $119 | $2,013 |
Top Short-Term Rental Operators in Portland
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | 164 Investments | 161 | 30,606 | ★ 4.78 |
| 2 | ITrip Vacations | 134 | 9,618 | ★ 4.76 |
| 3 | Stay Portland Collection | 125 | 5,176 | ★ 4.63 |
| 4 | Evolve | 121 | 4,665 | ★ 4.63 |
| 5 | Destination Willamette | 76 | 3,611 | ★ 4.89 |
What Kind of STR Should I Buy in Portland?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 4,634 |
| 2 bed | 2,199 |
| 3 bed | 1,268 |
| 4 bed | 618 |
| 5 bed | 389 |
ADR by Property Tier
| Entire Home | $194 |
| Luxury | $321 |
| Professionally Managed | $291 |
Revenue by Dwelling Type
| Apartment | $2,982 |
| Entire Place | $4,092 |
| House | $4,088 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 65.2% |
| vrbo | 3% |
| both | 31.9% |
Investment Analysis
Tiered ADR data shows how far rates stretch across quality segments: the market-wide average of $179.03/night rises to $193.60 for entire-home listings, $291.04 for professionally-managed listings ($112/night, or about 63%, above average), and $321.33 for the luxury tier ($142/night, or about 79%, above average). That is a wide professional-management premium, suggesting operators who invest in furnishing, photography, and service quality can command materially higher rates than the market average. Revenue held roughly flat year over year (+0.4%) even as ADR fell 0.8%, implying the occupancy gain (+1.52 points) offset softer pricing. At $3,760/month in average revenue ($45,120 annualized) against a typical home value of $538,687, that pencils to a gross STR revenue yield of about 8.4% before expenses, permits, taxes, and management fees. Portland’s median sale price is $508,633 with a sale-to-list ratio of 1.001 and homes pending in a median of 10 days, a competitive buy-side market with little room for below-list negotiation. Investability is constrained less by market economics than by regulation: Portland’s ASTR framework requires owner-occupancy (at least 270 days per year) for any STR permit, which rules out pure investor or absentee whole-home rentals. That regulatory ceiling shows up in the market’s investability score of 52.8, well below its rental-demand score of 86.3.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Portland’s average booking lead time is 54.1 days, meaning most guests book roughly seven to eight weeks ahead of their stay rather than at the last minute. The average length of stay is 5.18 nights, consistent with a leisure-city trip (a long weekend plus a couple of extra days) rather than a quick overnight or an extended-stay booking. For operators, that lead time supports advance-booking pricing strategies, since demand signals typically arrive weeks before check-in, giving hosts room to adjust rates as a date fills in. The roughly 5-night average stay also spreads turnover costs (cleaning, restocking) across a longer booking window than markets with 2-3 night average stays, which can modestly improve per-booking profitability net of fixed turnover costs.
Short-Term Rental Regulations
Portland permits short-term rentals, but only as Accessory Short-Term Rentals (ASTRs) tied to an owner-occupied primary residence. Both owner-occupancy and primary-residence requirements apply: the operator must live in the unit at least 270 days (nine months) per year, which rules out pure investor or absentee whole-home rentals under this framework. Two permit tiers exist. Type A covers renting 1-2 bedrooms to up to 5 guests, with an initial application fee of $180 and renewal every two years (biennial). Type B covers 3-5 bedrooms and up to 10 guests but requires a discretionary Conditional Use land-use review. Portland’s base city occupancy/lodging tax is 6%. Enforcement is rated moderate: the city issued 55 citations totaling $240,000 since October 2024, and increased permit and violation fees roughly 5-6% effective July 2025. New STR safety standards also took effect January 1, 2025. Because permits require owner-occupancy, Portland’s STR market functions differently than fully investor-friendly markets: an investor buying purely for STR income without living on-site does not qualify for a permit under current rules. Zoning is administered under City Code Chapter 33.207 governing ASTRs citywide. (Regulatory data current as of July 5, 2026.)
Market Comparison
Portland’s June 2026 occupancy of 78.8% runs well above the often-cited US STR benchmark of roughly 55% median occupancy, while its ADR of $179.03 sits below the roughly $220 national median ADR benchmark. That combination, higher occupancy paired with a lower nightly rate, points to a volume-driven market rather than a premium-rate market, at least outside the luxury and professionally-managed tiers. Among property managers active in the market, 164 Investments leads with 161 listings and 30,606 reviews (4.78 average rating), followed by ITrip Vacations (134 listings, 9,618 reviews, 4.76 rating) and Stay Portland Collection (125 listings, 5,176 reviews, 4.63 rating). Combined, these top three managers operate about 420 listings, roughly 4.6% of the market’s 9,125 total active listings, indicating a mostly independent, non-consolidated host base rather than a market dominated by a handful of large operators.
Frequently Asked Questions About Portland, Oregon
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