Eugene, Oregon Short-Term Rental Market
Eugene, OR STRs averaged $168/night at 53.1% occupancy in April 2026, with June peaking at 71.6% occupancy driven by university events and outdoor tourism.
Quick Answer: Eugene, Oregon is an active short-term rental market. average occupancy is 53%. average monthly revenue is $1,992. average daily rate is $168. the top operator is Vacasa with 51 listings. market score is 49/100 (grade D).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Eugene sits at the southern end of the Willamette Valley and serves as the hub for Lane County’s tourism economy. Lane County recorded more than 3.5 million overnight visitor trips in 2024, with direct visitor spending of approximately $1.1 billion. Demand sources include the University of Oregon and its Hayward Field track events, McKenzie River outdoor recreation, roughly 25 nearby wineries, and the Eugene Ale Trail.
In April 2026, the Eugene STR market recorded an average daily rate of $168 and occupancy of 53.1%, generating RevPAR of $89.03 and average monthly revenue of $1,992. The market carries approximately 2,511 channel-tracked listings. Entire-place rentals account for 2,208 units (88% of supply) with 303 private rooms rounding out the rest. The 1-bedroom segment is largest at 1,086 units, followed by 3-bedroom at 519, 2-bedroom at 586, 4-bedroom at 229, and 5-bedroom at 88. Airbnb is the primary platform with 1,660 Airbnb-only listings; 109 list exclusively on VRBO; and 742 appear on both. Year-over-year, occupancy declined 4.11 percentage points while ADR gained 4.92%, resulting in a net revenue decline of 3.57%. The rate-occupancy split reflects a market where higher per-night pricing has partially offset softer demand.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 48% | $116 | $1,534 |
| Feb | 52% | $112 | $1,459 |
| Mar | 58% | $117 | $1,803 |
| Apr | 61% | $129 | $1,883 |
| May | 57% | $125 | $1,968 |
| Jun | 72% | $180 | $3,140 |
| Jul | 64% | $154 | $2,761 |
| Aug | 64% | $140 | $2,509 |
| Sep | 64% | $142 | $2,369 |
| Oct | 55% | $146 | $2,176 |
| Nov | 52% | $139 | $1,957 |
| Dec | 46% | $122 | $1,647 |
Top Short-Term Rental Operators in Eugene
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 51 | 1,355 | ★ 4.46 |
| 2 | Evolve | 37 | 1,436 | ★ 4.74 |
| 3 | ICON Real Estate | 23 | 1,581 | ★ 4.86 |
| 4 | RedAwning | 17 | 330 | ★ 4.77 |
| 5 | Host Homes Management | 16 | 169 | ★ 4.49 |
What Kind of STR Should I Buy in Eugene?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,086 |
| 2 bed | 586 |
| 3 bed | 519 |
| 4 bed | 229 |
| 5 bed | 88 |
ADR by Property Tier
| Entire Home | $179 |
| Luxury | $284 |
| Professionally Managed | $215 |
Revenue by Dwelling Type
| Apartment | $1,564 |
| Entire Place | $2,133 |
| House | $2,105 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 66.1% |
| vrbo | 4.3% |
| both | 29.5% |
Investment Analysis
Eugene’s market scores are mixed. The total score is 49.38, with investability at 56.82. Rental demand scores 74.26 (a strength), revenue growth 58.37, regulation 69.55, and seasonality 60.54. The lower total score reflects the occupancy compression seen since the 2021 peak of 72.1%.
At a typical home value of $478,489 (April 2026 Zillow data), gross STR yield on average monthly revenue of $1,992 works out to approximately 5.0% ($23,899 annualized / $478,489). This is below the threshold many STR investors target but reflects a market where the primary appeal is stable demand from university and event traffic rather than outsized yield.
The professionally managed tier shows a material rate advantage: ADR of $215 versus the all-listings average of $168, a $47 premium (28%). Luxury-tier ADR reaches $284. The 2025 annual average revenue was $2,491 per month ($29,892 annualized), meaningfully above the April 2026 snapshot of $1,992, which reflects a shoulder-season data point. Investors should weight the full-year 2025 figure ($2,491/month) when modeling annual returns. Median days to pending is 13, indicating an active resale market for exit liquidity.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
Run a Free Address Analysis
Skip the market averages. Get revenue projections, comp analysis, and ROI for your specific property address. Free, instant, no signup required.
Analyze My Property →Home Value Trends (Eugene)
Booking Insights
Eugene’s average booking lead time in April 2026 was 58 days, nearly two months in advance. This is notably longer than many leisure-drive markets and reflects the university and event calendar driving planned trips. Guests booking for graduation weekends, Hayward Field meets, and fall Duck games are planning further out than typical weekend leisure travelers.
The 58-day lead window gives operators meaningful advance visibility into demand and pricing opportunity. Properties near the University of Oregon should consider implementing dynamic pricing well before major event dates, as demand signals appear early. Average length of stay was 3.51 nights, indicating a mix of short weekend stays and slightly longer event-period visits. At 3.51 nights, turnover costs are a regular consideration, but the frequency is manageable compared to markets with 2-night average stays.
Short-Term Rental Regulations
Eugene adopted one of Oregon’s most permissive STR frameworks under Ordinance 20638 (late 2020). Every STR within Eugene city limits (defined as any rental of less than 30 days) must register annually with the city. Registration is free and requires only the property address, a local contact name and phone number, and a disclosure of owner-occupancy status. There is no owner-occupancy requirement, no primary-residence requirement, no cap on rental nights, and no full permitting or zoning approval process.
The main financial obligation is Eugene’s 4.5% Transient Lodging Tax (Eugene Code 3.772) plus Oregon’s state transient lodging tax of 1.5%. Airbnb and VRBO typically collect and remit lodging taxes on behalf of hosts. Enforcement is complaint-based, administered by city Code Compliance, with focus on tax collection and maintaining a local contact on file rather than active inspection.
Properties with Eugene mailing addresses in unincorporated Lane County are outside the city registration program. Permit cost is listed as $0 (free registration). No changes to the framework were reported as of mid-2026; the City Council has reviewed STR regulations periodically but has retained the minimal registration approach.
Market Comparison
Eugene’s April 2026 occupancy of 53.1% is close to the U.S. STR median of approximately 55%, positioning it as a near-average performer. The ADR of $168 is below the national median of approximately $220, reflecting Eugene’s mid-size Pacific Northwest city pricing relative to coastal or resort markets. RevPAR of $89.03 is similarly below national norms.
The market’s total score of 49.38 is below median, but the rental demand sub-score of 74.26 is a relative strength, supported by the university, event, and outdoor recreation demand base. Year-over-year occupancy has declined from a 2021 high of 72.1% to a range of 51-54% in 2024-2025, tracking a normalization pattern common across many U.S. STR markets post-pandemic.
Property management is fragmented. Vacasa leads with 51 listings and a 4.46 average rating. Evolve holds 37 listings with a 4.74 rating. ICON Real Estate manages 23 listings with the highest rating among the top operators at 4.86. Together the top three operators account for 111 listings, roughly 4% of the approximately 2,511 tracked listings, indicating substantial self-management.
Frequently Asked Questions About Eugene, Oregon
What is the average daily rate for short-term rentals in Eugene, OR?
What is the occupancy rate for Eugene Airbnb and VRBO rentals?
How much can a short-term rental earn per month in Eugene?
Are short-term rentals legal in Eugene, Oregon?
What taxes apply to short-term rentals in Eugene?
What is the gross rental yield for a short-term rental in Eugene?
Who are the largest property managers in the Eugene STR market?
Analyze Eugene Rentals
Use our free calculator to estimate Airbnb revenue for any property in Eugene.
Free Eugene STR Calculator →
