Eugene, Oregon Short-Term Rental Market
Eugene short-term rentals averaged $197 ADR, 57.6% occupancy and $3,056 monthly revenue in September 2026.
Quick Answer: Eugene, Oregon is an active short-term rental market. average occupancy in the Eugene market area is 58%. average monthly revenue in the Eugene market area is $3,056. average daily rate in the Eugene market area is $197. the top operator in the Eugene market area is Vacasa with 51 listings. market score is 49/100 (grade D).
Market data reflects the wider Eugene market, which covers 5 areas. Regulations, taxes, and permit details below are specific to Eugene.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This page covers the Eugene and Springfield STR market in Oregon, using data through September 2026. Performance figures come from a shared metric series that covers Eugene and neighboring Springfield, so the numbers describe the two-city area rather than Eugene alone. In September 2026 the average daily rate was $197 and occupancy was 57.6%, producing average monthly revenue of $3,056 per listing. Compared with September 2025, occupancy slipped 0.8%, ADR rose 5.6%, and revenue rose 6.7%, so pricing gains more than offset slightly softer demand. Entire place listings averaged $210 per night, and luxury listings reached $306. Across a full seasonal cycle, monthly averages add up to $25,622 in annual revenue per listing. Longer history shows the market has cooled from its 2021 peak, when occupancy averaged 72.1% and ADR was $130. By 2025 occupancy had fallen to 51.4% while ADR climbed to $175. The first nine months of 2026 show occupancy of 52.0%, ADR of $181 and average monthly revenue of $2,651, a modest recovery from the $2,491 recorded for 2025. Eugene is the hub of the Eugene, Cascades and Coast region and draws visitors to the McKenzie River, University of Oregon and Hayward Field track events, area wineries and the Eugene Ale Trail. Lane County reported more than 3.5 million overnight visitor trips in 2024, though that count is county wide rather than city only. The city has about 178,213 residents. Bedroom mix, booking channel split, and listing type counts are tracked at a shared regional level rather than uniquely for Eugene, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 48% |
| Feb | 52% |
| Mar | 58% |
| Apr | 61% |
| May | 56% |
| Jun | 71% |
| Jul | 64% |
| Aug | 63% |
| Sep | 63% |
| Oct | 55% |
| Nov | 52% |
| Dec | 46% |
Month-by-month nightly rates and revenue figures for Eugene are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Eugene market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Eugene market as a whole, which includes Eugene, so these counts are not Eugene-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 51 | 1,355 | ★ 4.46 |
| 2 | Evolve | 37 | 1,436 | ★ 4.74 |
| 3 | ICON Real Estate | 23 | 1,581 | ★ 4.86 |
| 4 | RedAwning | 17 | 330 | ★ 4.77 |
| 5 | Host Homes Management | 16 | 169 | ★ 4.49 |
What Kind of STR Should I Buy in Eugene?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Eugene are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 66.1% |
| vrbo | 4.3% |
| both | 29.5% |
Home Value Trends (Eugene)
Typical home values, median sale prices, and the 10-year price trend for Eugene are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Eugene — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Eugene has one of Oregon’s more permissive short-term rental regimes. Short-term rentals are permitted, and any rental of less than 30 days within Eugene city limits must register annually under Ordinance 20638, adopted in late 2020. Registration costs $0 and requires the rental’s street address, a local contact name and phone number, and a disclosure of whether the unit is owner-occupied. There is no owner-occupancy requirement and no primary-residence requirement. There is no cap on nights per year, and the city did not adopt a full permitting or zoning approval system. Properties with Eugene mailing addresses in unincorporated Lane County are exempt from the city program. The main ongoing cost is the 4.5% City of Eugene transient lodging tax under Eugene Code 3.772, in addition to Oregon’s separate state lodging tax of 1.5%. Airbnb and Vrbo typically collect and remit applicable lodging taxes. Enforcement severity is rated minimal. It is complaint-based and handled by city Code Compliance at 541-682-5819, with the focus on tax collection and keeping a local contact on file rather than inspections. The City Council has periodically reviewed the rules, but as of mid-2026 Eugene retains the registration-only approach. Rules can change, so confirm current requirements with the city before buying or listing. Springfield is a separate jurisdiction, so check its rules separately.
Market Comparison
The Eugene and Springfield STR market shows a mixed picture. September 2026 occupancy was 57.6% and the ADR was $197. Luxury listings at $306 and professionally managed listings at $264 sit well above the all-listings ADR, so upside exists for high-quality product. Price growth is solid at 5.6% year over year, and revenue growth of 6.7% is healthy. Occupancy is down 0.8%, a sign that supply and demand are roughly balanced. Compared with its own history, the market is well off its 2021 occupancy of 72.1%, but ADR has risen from $130 to $181 so far in 2026. Operator rankings and property manager counts are tracked at a shared regional level rather than uniquely for Eugene, so this profile omits them. The regulatory climate is also more open than in many comparable college and outdoor destinations, with free registration and no night cap.
Frequently Asked Questions About Eugene, Oregon
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