Eugene, Oregon Short-Term Rental Market
Eugene, OR STRs averaged $168/night at 53.1% occupancy in April 2026, with June peaking at 71.6% occupancy driven by university events and outdoor tourism.
Quick Answer: Eugene, Oregon is an active short-term rental market. average occupancy in the Eugene market area is 70%. average monthly revenue in the Eugene market area is $4,720. average daily rate in the Eugene market area is $270. the top operator in the Eugene market area is Vacasa with 51 listings. market score is 49/100 (grade D).
Market data reflects the wider Eugene market, which covers 5 areas. Regulations, taxes, and permit details below are specific to Eugene.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Eugene sits at the southern end of the Willamette Valley and serves as the hub for Lane County’s tourism economy. Lane County recorded more than 3.5 million overnight visitor trips in 2024, with direct visitor spending of approximately $1.1 billion. Demand sources include the University of Oregon and its Hayward Field track events, McKenzie River outdoor recreation, roughly 25 nearby wineries, and the Eugene Ale Trail.
In April 2026, the Eugene STR market recorded an average daily rate of $168 and occupancy of 53.1%, generating RevPAR of $89.03 and average monthly revenue of $1,992. The market carries approximately 2,511 channel-tracked listings. Entire-place rentals account for 2,208 units (88% of supply) with 303 private rooms rounding out the rest. The 1-bedroom segment is largest at 1,086 units, followed by 3-bedroom at 519, 2-bedroom at 586, 4-bedroom at 229, and 5-bedroom at 88. Airbnb is the primary platform with 1,660 Airbnb-only listings; 109 list exclusively on VRBO; and 742 appear on both. Year-over-year, occupancy declined 4.11 percentage points while ADR gained 4.92%, resulting in a net revenue decline of 3.57%. The rate-occupancy split reflects a market where higher per-night pricing has partially offset softer demand.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 48% |
| Feb | 52% |
| Mar | 58% |
| Apr | 61% |
| May | 56% |
| Jun | 71% |
| Jul | 64% |
| Aug | 64% |
| Sep | 64% |
| Oct | 55% |
| Nov | 52% |
| Dec | 46% |
Month-by-month nightly rates and revenue figures for Eugene are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Eugene market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Eugene market as a whole, which includes Eugene, so these counts are not Eugene-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 51 | 1,355 | ★ 4.46 |
| 2 | Evolve | 37 | 1,436 | ★ 4.74 |
| 3 | ICON Real Estate | 23 | 1,581 | ★ 4.86 |
| 4 | RedAwning | 17 | 330 | ★ 4.77 |
| 5 | Host Homes Management | 16 | 169 | ★ 4.49 |
What Kind of STR Should I Buy in Eugene?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Eugene are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 66.1% |
| vrbo | 4.3% |
| both | 29.5% |
Home Value Trends (Eugene)
Typical home values, median sale prices, and the 10-year price trend for Eugene are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Eugene — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Eugene adopted one of Oregon’s most permissive STR frameworks under Ordinance 20638 (late 2020). Every STR within Eugene city limits (defined as any rental of less than 30 days) must register annually with the city. Registration is free and requires only the property address, a local contact name and phone number, and a disclosure of owner-occupancy status. There is no owner-occupancy requirement, no primary-residence requirement, no cap on rental nights, and no full permitting or zoning approval process.
The main financial obligation is Eugene’s 4.5% Transient Lodging Tax (Eugene Code 3.772) plus Oregon’s state transient lodging tax of 1.5%. Airbnb and VRBO typically collect and remit lodging taxes on behalf of hosts. Enforcement is complaint-based, administered by city Code Compliance, with focus on tax collection and maintaining a local contact on file rather than active inspection.
Properties with Eugene mailing addresses in unincorporated Lane County are outside the city registration program. Permit cost is listed as $0 (free registration). No changes to the framework were reported as of mid-2026; the City Council has reviewed STR regulations periodically but has retained the minimal registration approach.
Market Comparison
Eugene’s April 2026 occupancy of 53.1% is close to the U.S. STR median of approximately 55%, positioning it as a near-average performer. The ADR of $168 is below the national median of approximately $220, reflecting Eugene’s mid-size Pacific Northwest city pricing relative to coastal or resort markets. RevPAR of $89.03 is similarly below national norms.
The market’s total score of 49.38 is below median, but the rental demand sub-score of 74.26 is a relative strength, supported by the university, event, and outdoor recreation demand base. Year-over-year occupancy has declined from a 2021 high of 72.1% to a range of 51-54% in 2024-2025, tracking a normalization pattern common across many U.S. STR markets post-pandemic.
Property management is fragmented. Vacasa leads with 51 listings and a 4.46 average rating. Evolve holds 37 listings with a 4.74 rating. ICON Real Estate manages 23 listings with the highest rating among the top operators at 4.86. Together the top three operators account for 111 listings, roughly 4% of the approximately 2,511 tracked listings, indicating substantial self-management.
Frequently Asked Questions About Eugene, Oregon
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