Jacksonville, Oregon Short-Term Rental Market
Jacksonville, OR STRs averaged $174/night at 45.7% occupancy in April 2026, peaking at $3,798 monthly revenue in summer festival season.
Quick Answer: Jacksonville, Oregon is an active short-term rental market. average occupancy in the Oregon Area market area is 66%. average monthly revenue in the Oregon Area market area is $3,950. average daily rate in the Oregon Area market area is $232. the top operator in the Oregon Area market area is Vacasa with 372 listings. market score is 55/100 (grade C).
Market data reflects the Oregon Area regional market, which includes Jacksonville. Regulations, taxes, and permit details below are specific to Jacksonville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Jacksonville, Oregon is a historic small city of approximately 2,991 residents in the Rogue Valley of southern Oregon. The entire downtown is a U.S. National Historic Landmark District, established in 1966, with more than 100 preserved Gold Rush-era buildings. The primary tourism driver is the Britt Music and Arts Festival, a summer-long outdoor concert series that draws visitors from across the West. The market also benefits from proximity to the Applegate Valley wine trail and Rogue Valley vineyards.
The active STR inventory totals approximately 6,303 listings. Entire-place rentals account for 5,822 units (92.4% of supply), with private rooms at 480 and shared rooms at 8. One-bedroom units are the most common configuration with 2,382 listings, followed by two-bedroom (1,591), three-bedroom (1,507), four-bedroom (564), and five-plus-bedroom (259). Airbnb is the dominant platform with 3,079 exclusive listings, VRBO holds 506 exclusively, and 2,725 are listed on both channels.
In April 2026, the market posted an ADR of $174.29 and occupancy of 45.7%, yielding a RevPAR of $79.62. Year-over-year, occupancy declined 2.93 percentage points, ADR rose 3.54%, and revenue fell 3.12%. The overall market score is 55.4 out of 100, with a seasonality score of 77.2 reflecting the pronounced summer festival peak. The investability score of 69.2 reflects tighter zoning restrictions that limit where STRs are permitted.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 42% | $186 | $2,249 |
| Feb | 48% | $184 | $2,202 |
| Mar | 50% | $175 | $2,339 |
| Apr | 48% | $162 | $2,109 |
| May | 55% | $173 | $2,379 |
| Jun | 66% | $197 | $3,314 |
| Jul | 69% | $202 | $3,799 |
| Aug | 64% | $200 | $3,514 |
| Sep | 54% | $183 | $2,666 |
| Oct | 50% | $167 | $2,322 |
| Nov | 46% | $163 | $1,973 |
| Dec | 48% | $192 | $2,499 |
Top Short-Term Rental Operators in Oregon Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Oregon Area market as a whole, which includes Jacksonville, so these counts are not Jacksonville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 372 | 27,196 | ★ 4.58 |
| 2 | Evolve | 123 | 5,400 | ★ 4.72 |
| 3 | The Official Collins Lake Resort | 89 | 360 | ★ 4.78 |
| 4 | Mt Hood Vacation Homes | 66 | 3,894 | ★ 4.52 |
| 5 | Arrived Vacation Rentals | 63 | 4,437 | ★ 4.75 |
What Kind of STR Should I Buy in Jacksonville?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,382 |
| 2 bed | 1,591 |
| 3 bed | 1,507 |
| 4 bed | 564 |
| 5 bed | 259 |
ADR by Property Tier
| Entire Home | $240 |
| Luxury | $398 |
| Professionally Managed | $332 |
Revenue by Dwelling Type
| Apartment | $3,458 |
| Entire Place | $4,125 |
| House | $4,232 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 48.8% |
| vrbo | 8% |
| both | 43.2% |
Investment Analysis
Jacksonville’s STR market is shaped fundamentally by a restrictive zoning framework: short-term rentals are only permitted in the General Commercial and Historic Core zones, and are prohibited in all residential zones. This constraint concentrates legal supply in a limited footprint and creates a structural floor on competition for commercially zoned properties.
Average monthly revenue in April 2026 was $2,220. Housing price data was not available in this snapshot, so a gross yield calculation cannot be confirmed. Investors should obtain current purchase prices for commercially zoned or Historic Core properties independently.
Rate tiers show significant stratification. The all-listings ADR of $174.29 rises to $180.64 for entire-home listings, $239.83 for professionally managed properties, and $311.02 for luxury-tier units. The professionally managed ADR premium of $65.54 per night over the all-listings average represents a 37.6% uplift, which is among the larger premiums in this data set. Revenue by type shows houses at $2,357 per month, entire-place broadly at $2,307, and apartments at $1,920. Historical data shows annual average revenue peaked at $3,164 in 2021 and has moderated since, settling at $3,002 in 2025. The current ADR of $204 on a 2025 annual basis represents continued price gains even as occupancy has softened from the 2021 peak.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
In April 2026, Jacksonville STR guests booked an average of 39.4 days in advance and stayed an average of 3.7 nights. The 39-day lead time is consistent with travelers planning regional Pacific Northwest getaways, with festival-season bookings for Britt Music likely coming in earlier, while off-season visitors tend to plan on shorter horizons.
The 3.7-night average stay is slightly below a standard long-weekend pattern, suggesting a meaningful share of two-to-three-night weekend trips rather than full weeks. For operators in the Britt Festival peak season (June through August), setting 3 or 4 night minimums can increase per-booking revenue while staying within guest expectations. The combination of a 45-day lead time window for festival-season planning and a 3.7-night average stay means operators can adjust pricing dynamically about six weeks out as demand crystallizes.
Short-Term Rental Regulations
Jacksonville permits short-term vacation rentals (stays of fewer than 30 days) only in two zoning designations: General Commercial and Historic Core. STRs are prohibited in all residential zones, including Single-Family, Multi-Family, Hillside, Border, and Special Protection. This is a hard restriction, not a conditional one, meaning that no residential property can obtain an STR permit regardless of other factors.
In permitted zones, operators must obtain a Land Use Permit through a Performance Review process, which requires review and approval by the full Planning Commission. Operators must also obtain a City business license. There is no owner-occupancy requirement and no annual night cap in the permitted zones. Owner-occupied historic homes on the Contributing Historic Landmark List may alternatively pursue a Conditional Use Permit to operate a bed and breakfast.
On taxes, operators must collect and remit Jacksonville’s 9% transient lodging tax. Airbnb collects and remits this automatically for stays of 27 nights or fewer. Oregon’s statewide 1.5% lodging tax also applies, bringing the combined lodging tax to approximately 10.5%. Specific permit and review fees are not published online and must be confirmed with the Planning Department at [email protected] or 541-899-6873. Enforcement is complaint-driven, rated moderate.
Market Comparison
Jacksonville’s April 2026 ADR of $174.29 is below the U.S. short-term rental median of approximately $220, but this understates the market’s character. The summer peak months of July and August see ADR at $202 and $199 respectively, approaching the national median. The overall market score of 55.4 out of 100 reflects the zoning restrictions that limit addressable supply and the occupancy pullback from peak years.
Vacasa leads the operator landscape with 372 listings, 27,196 reviews, and a 4.58 average rating, representing approximately 5.9% of total supply. Evolve is second with 123 listings and a 4.72 rating across 5,400 reviews. The Official Collins Lake Resort holds 89 listings at a 4.78 rating. Mt Hood Vacation Homes has 66 listings with 3,894 reviews and a 4.52 rating. Arrived Vacation Rentals rounds out the top five with 63 listings and a 4.75 rating across 4,437 reviews. The top five operators together account for approximately 713 listings, or about 11.3% of the 6,303-listing market, a higher concentration than in larger markets and consistent with the professionally managed ADR premium observed in the rate data.
Frequently Asked Questions About Jacksonville, Oregon
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