Jacksonville, Oregon Short-Term Rental Market
Jacksonville, OR STRs averaged $174/night at 45.7% occupancy in April 2026, peaking at $3,798 monthly revenue in summer festival season.
Quick Answer: Jacksonville, Oregon is an active short-term rental market. average occupancy in the Oregon Area market area is 58%. average monthly revenue in the Oregon Area market area is $3,814. average daily rate in the Oregon Area market area is $231. the top operator in the Oregon Area market area is Vacasa with 372 listings. market score is 55/100 (grade C).
Market data reflects the Oregon Area regional market, which includes Jacksonville. Regulations, taxes, and permit details below are specific to Jacksonville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Jacksonville, Oregon is a historic small city of approximately 2,991 residents in the Rogue Valley of southern Oregon. The entire downtown is a U.S. National Historic Landmark District, established in 1966, with more than 100 preserved Gold Rush-era buildings. The primary tourism driver is the Britt Music and Arts Festival, a summer-long outdoor concert series that draws visitors from across the West. The market also benefits from proximity to the Applegate Valley wine trail and Rogue Valley vineyards.
The active STR inventory totals approximately 6,303 listings. Entire-place rentals account for 5,822 units (92.4% of supply), with private rooms at 480 and shared rooms at 8. One-bedroom units are the most common configuration with 2,382 listings, followed by two-bedroom (1,591), three-bedroom (1,507), four-bedroom (564), and five-plus-bedroom (259). Airbnb is the dominant platform with 3,079 exclusive listings, VRBO holds 506 exclusively, and 2,725 are listed on both channels.
In April 2026, the market posted an ADR of $174.29 and occupancy of 45.7%, yielding a RevPAR of $79.62. Year-over-year, occupancy declined 2.93 percentage points, ADR rose 3.54%, and revenue fell 3.12%. The overall market score is 55.4 out of 100, with a seasonality score of 77.2 reflecting the pronounced summer festival peak. The investability score of 69.2 reflects tighter zoning restrictions that limit where STRs are permitted.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 42% |
| Feb | 48% |
| Mar | 50% |
| Apr | 48% |
| May | 55% |
| Jun | 66% |
| Jul | 69% |
| Aug | 63% |
| Sep | 54% |
| Oct | 50% |
| Nov | 46% |
| Dec | 48% |
Month-by-month nightly rates and revenue figures for Jacksonville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Oregon Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Oregon Area market as a whole, which includes Jacksonville, so these counts are not Jacksonville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 372 | 27,196 | ★ 4.58 |
| 2 | Evolve | 123 | 5,400 | ★ 4.72 |
| 3 | The Official Collins Lake Resort | 89 | 360 | ★ 4.78 |
| 4 | Mt Hood Vacation Homes | 66 | 3,894 | ★ 4.52 |
| 5 | Arrived Vacation Rentals | 63 | 4,437 | ★ 4.75 |
What Kind of STR Should I Buy in Jacksonville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Jacksonville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 48.8% |
| vrbo | 8% |
| both | 43.2% |
Home Value Trends (Jacksonville)
Typical home values, median sale prices, and the 10-year price trend for Jacksonville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Jacksonville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Jacksonville permits short-term vacation rentals (stays of fewer than 30 days) only in two zoning designations: General Commercial and Historic Core. STRs are prohibited in all residential zones, including Single-Family, Multi-Family, Hillside, Border, and Special Protection. This is a hard restriction, not a conditional one, meaning that no residential property can obtain an STR permit regardless of other factors.
In permitted zones, operators must obtain a Land Use Permit through a Performance Review process, which requires review and approval by the full Planning Commission. Operators must also obtain a City business license. There is no owner-occupancy requirement and no annual night cap in the permitted zones. Owner-occupied historic homes on the Contributing Historic Landmark List may alternatively pursue a Conditional Use Permit to operate a bed and breakfast.
On taxes, operators must collect and remit Jacksonville’s 9% transient lodging tax. Airbnb collects and remits this automatically for stays of 27 nights or fewer. Oregon’s statewide 1.5% lodging tax also applies, bringing the combined lodging tax to approximately 10.5%. Specific permit and review fees are not published online and must be confirmed with the Planning Department at [email protected] or 541-899-6873. Enforcement is complaint-driven, rated moderate.
Market Comparison
Jacksonville’s April 2026 ADR of $174.29 is below the U.S. short-term rental median of approximately $220, but this understates the market’s character. The summer peak months of July and August see ADR at $202 and $199 respectively, approaching the national median. The overall market score of 55.4 out of 100 reflects the zoning restrictions that limit addressable supply and the occupancy pullback from peak years.
Vacasa leads the operator landscape with 372 listings, 27,196 reviews, and a 4.58 average rating, representing approximately 5.9% of total supply. Evolve is second with 123 listings and a 4.72 rating across 5,400 reviews. The Official Collins Lake Resort holds 89 listings at a 4.78 rating. Mt Hood Vacation Homes has 66 listings with 3,894 reviews and a 4.52 rating. Arrived Vacation Rentals rounds out the top five with 63 listings and a 4.75 rating across 4,437 reviews. The top five operators together account for approximately 713 listings, or about 11.3% of the 6,303-listing market, a higher concentration than in larger markets and consistent with the professionally managed ADR premium observed in the rate data.
Frequently Asked Questions About Jacksonville, Oregon
What is the average daily rate for STRs in Jacksonville, OR?
What is the average occupancy rate for STRs in Jacksonville, OR?
How much can I earn from a short-term rental in Jacksonville, OR?
Where are STRs permitted in Jacksonville, OR?
What taxes apply to STRs in Jacksonville, OR?
When is peak season for STRs in Jacksonville, OR?
Who are the top property managers in Jacksonville, OR?
Analyze Jacksonville Rentals
Use our free calculator to estimate Airbnb revenue for any property in Jacksonville.
Free Jacksonville STR Calculator →
