Lincoln City, Oregon Short-Term Rental Market
Lincoln City residential STR caps are full; Central Oregon Coast STRs averaged $381 a night in August 2026.
Quick Answer: Lincoln City, Oregon is an active short-term rental market. average occupancy in the Lincoln City/Newport market area is 68%. average monthly revenue in the Lincoln City/Newport market area is $5,691. average daily rate in the Lincoln City/Newport market area is $300. the top operator in the Lincoln City/Newport market area is Meredith Lodging with 429 listings. market score is 61/100 (grade C).
Market data reflects the Lincoln City/Newport regional market, which includes Lincoln City. Regulations, taxes, and permit details below are specific to Lincoln City.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Lincoln City, Oregon is a beach town of 9,968 residents, about 90 minutes from Portland. It draws an estimated 455,000 visitors a year, according to the area profile. Short-term rentals are legal, but licenses in the two main residential zones are capped and both caps are full. Market performance data for Lincoln City is shared with four nearby Lincoln County coast towns: Depoe Bay, Gleneden Beach, Newport, and Yachats. The figures below describe the Central Oregon Coast STR market, not Lincoln City alone. In August 2026, the Central Oregon Coast STR market averaged $380.97 per night at 81.5% occupancy, with average monthly revenue of $8,612 per listing. Compared with August 2025, occupancy is down 2.0%, the average daily rate is down 3.0%, and revenue per listing is down 3.6%. Calendar-year results show a stronger rate trend than occupancy trend. Average occupancy was 57.7% in 2025 and is 61.8% across January through August 2026. The average daily rate rose from $208 in 2019 to $288 in 2025 and is $292 in 2026. Average monthly revenue was $4,843 in 2025 and is $5,214 for 2026 so far. The 2021 peak was 72.0% occupancy and has not returned on an annual basis. Demand comes from the 7.5 miles of beaches, the Finders Keepers glass float program, Devil’s Lake, and outlet shopping. Listing-type, bedroom, and channel counts are tracked at a shared regional level rather than uniquely for Lincoln City, so this profile omits them. Monthly revenue is an average per listing, not a market total.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 38% |
| Feb | 47% |
| Mar | 58% |
| Apr | 56% |
| May | 60% |
| Jun | 70% |
| Jul | 80% |
| Aug | 81% |
| Sep | 66% |
| Oct | 56% |
| Nov | 48% |
| Dec | 40% |
Month-by-month nightly rates and revenue figures for Lincoln City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Lincoln City/Newport market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Lincoln City/Newport market as a whole, which includes Lincoln City, so these counts are not Lincoln City-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Meredith Lodging | 429 | 32,316 | ★ 4.52 |
| 2 | Vacasa | 418 | 50,145 | ★ 4.37 |
| 3 | Casago | 195 | 6,473 | ★ 4.27 |
| 4 | Sweet Homes | 116 | 10,064 | ★ 4.73 |
| 5 | Oregon Beach Vacations | 112 | 9,614 | ★ 4.38 |
What Kind of STR Should I Buy in Lincoln City?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Lincoln City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 18.2% |
| vrbo | 13.5% |
| both | 68.2% |
Home Value Trends (Lincoln City)
Typical home values, median sale prices, and the 10-year price trend for Lincoln City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Lincoln City — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Lincoln City allows short-term rentals, but it caps them in key residential zones. The city caps licenses at 194 in zone R1-5 and 91 in zone R1-RE. Both caps have been reached, so no new licenses are issued there until the counts fall. Commercial zones C-1 through C-4 are generally uncapped. Every rental needs a Vacation Rental Dwelling license and an annual inspection. The initial license costs about $900, and the annual renewal is about $600. Licenses are tied to the property, and they do not transfer freely. The local transient room tax is 12%, and Oregon adds a 1.5% state lodging tax. Airbnb and Vrbo collect the state tax, but the operator must remit the city tax. No owner-occupancy or primary-residence rule applies. Non-resident owners must name a local representative who lives within 10 miles of the urban growth boundary, or use a local property manager. Occupancy is three people per bedroom plus one, up to 16. Quiet hours run from 9pm to 7am, and smoke and carbon monoxide alarms are required. Enforcement is strict. The city monitors online listings and can fine operators or revoke licenses. Properties in unincorporated Lincoln County fall under a separate county program with its own moratorium. Confirm current rules with the city.
Market Comparison
The Central Oregon Coast beats national benchmarks in peak season and on price. The US STR median occupancy is about 55%, and the median average daily rate is about $220. August 2026 occupancy of 81.5% is about 26 points above that median. The average daily rate of $380.97 is about 73% above it. The annual picture is closer. Average occupancy was 57.7% in 2025, near the national figure, and the average daily rate was $288, about 31% above the national median. The coast earns its premium in a short high season. Operator data is tracked at a shared regional level rather than uniquely for Lincoln City, so this profile omits it. This page does not state how concentrated the market is among property managers. Lincoln City adds supply limits that open markets lack. The full residential caps protect existing license holders and make a new license in those zones hard to get.
Frequently Asked Questions About Lincoln City, Oregon
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