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  4. Lincoln City

Lincoln City, Oregon

Short-Term Rental Market Data & Investment Analysis

Lincoln City, Oregon Short-Term Rental Market

Lincoln City, OR STRs averaged $248/night at 54.3% occupancy in April 2026 across 2,891 active listings.

Quick Answer: Lincoln City, Oregon is an active short-term rental market. average occupancy in the Lincoln City/Newport market area is 71%. average monthly revenue in the Lincoln City/Newport market area is $6,585. average daily rate in the Lincoln City/Newport market area is $341. the top operator in the Lincoln City/Newport market area is Meredith Lodging with 429 listings. market score is 61/100 (grade C).

Avg Monthly Revenue
$6,585
↓ 1.5% YoY
71%
Occupancy
↑ 2.4% YoY
$341
Avg Daily Rate
↓ 3.2% YoY
67.1 days avg lead time3.4 avg length of stay

Market data reflects the Lincoln City/Newport regional market, which includes Lincoln City. Regulations, taxes, and permit details below are specific to Lincoln City.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation67
Seasonality50
Investability82
Rental Demand97
Revenue Growth44

Market Overview

Lincoln City is a major Oregon Coast destination approximately 90 minutes from Portland, drawing an estimated 455,000 visitors annually. The STR market had 2,891 active listings as of April 2026. The market posted an average daily rate of $248 and occupancy of 54.3%, generating average monthly revenue of $3,849 per listing. RevPAR was $135.

Listing composition is almost entirely entire-place rentals: 2,832 of 2,891 listings (97.9%) are entire-place units and 59 are private-room. Bedroom distribution: 813 one-bedroom, 760 two-bedroom, 792 three-bedroom, 346 four-bedroom, and 174 five-plus-bedroom units. Platform distribution shows heavy cross-listing: 1,973 listings appear on both Airbnb and VRBO, 527 are Airbnb-only, and 391 are VRBO-only.

Year-over-year from April 2025, occupancy rose 7.4% and ADR grew 2.2%, but revenue declined 0.8%, suggesting composition or mix shifts offset the rate and occupancy gains. Annual average monthly revenue peaked at $4,867 in 2021, moderated to $4,282 in 2023, and has recovered to $4,802 in 2025.

Market scores: rental demand 96.6, investability 82.5, total score 61.1, regulation 67.2, seasonality 50.2, revenue growth 44.0 (all out of 100). The rental demand score of 96.6 is one of the highest in this batch, reflecting the city’s established status as a primary Pacific Coast destination.

Seasonal Patterns

Monthly seasonal data for Lincoln City, Oregon
MonthOccupancy
Jan38%
Feb47%
Mar58%
Apr56%
May60%
Jun71%
Jul79%
Aug81%
Sep65%
Oct56%
Nov48%
Dec40%

Month-by-month nightly rates and revenue figures for Lincoln City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Lincoln City/Newport market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Lincoln City/Newport market as a whole, which includes Lincoln City, so these counts are not Lincoln City-only figures.

#OperatorListingsReviewsRating
1Meredith Lodging42932,316★ 4.52
2Vacasa41850,145★ 4.37
3Casago1956,473★ 4.27
4Sweet Homes11610,064★ 4.73
5Oregon Beach Vacations1129,614★ 4.38

What Kind of STR Should I Buy in Lincoln City?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Lincoln City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb18.2%
vrbo13.5%
both68.2%

Investment Analysis

The full investment analysis for Lincoln City — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Lincoln City)

Typical home values, median sale prices, and the 10-year price trend for Lincoln City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Lincoln City — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Lincoln City requires every short-term rental to hold a Vacation Rental Dwelling (VRD) license with annual inspection. Initial licenses cost approximately $900; annual renewals cost approximately $600. The city imposes a 12% local transient room tax on stays of 30 nights or less; Oregon also levies a 1.5% state lodging tax. Airbnb and VRBO typically collect the state tax automatically, but operators must remit the city’s 12% tax directly.

The most significant constraint for new investors is supply caps in residential zones. The R1-5 zone is capped at 194 licenses and the R1-RE zone at 91 licenses. Both are currently full, so no new licenses can be issued in those zones until attrition drops counts below the caps. Commercial zones (C-1 through C-4) generally have no license cap.

There is no owner-occupancy or primary-residence requirement. Out-of-town owners may operate, but must designate a local representative living within 10 miles of the urban growth boundary, or use a local property manager.

Operational requirements include occupancy limits of 3 per bedroom plus one, with a maximum of 16 guests; quiet hours 9 PM to 7 AM; parking compliance; and required smoke and carbon monoxide alarms. Enforcement is active and rated strict: the city monitors online listings, conducts annual inspections, and can fine or revoke licenses for violations.

Note: properties in unincorporated Lincoln County (outside the city) fall under a separate, more restrictive county program that maintained a moratorium on new licenses through at least early 2025.

Market Comparison

Nationally, STR markets average approximately 55% occupancy and $220 in ADR. Lincoln City’s April 2026 metrics of 54.3% occupancy and $248 ADR are close to the national occupancy benchmark and 13% above the national ADR median, reflecting the Oregon Coast premium. The rental demand market score of 96.6 out of 100 places Lincoln City in the top tier of destination markets nationally.

The top five property managers are: Meredith Lodging (429 listings, 32,316 reviews, 4.52 rating), Vacasa (418 listings, 50,145 reviews, 4.37 rating), Casago (195 listings, 6,473 reviews, 4.27 rating), Sweet Homes (116 listings, 10,064 reviews, 4.73 rating), and Oregon Beach Vacations (112 listings, 9,614 reviews, 4.38 rating). The top 5 collectively manage 1,270 listings, approximately 43.9% of the market’s 2,891 total listings. This is an exceptionally high management concentration: nearly half the market is managed by five operators. Meredith Lodging and Vacasa each manage over 400 listings. Vacasa leads by review count with 50,145 reviews.

For sale inventory is 201 properties with a median days-to-pending of 49, suggesting a balanced to slow sale market, giving buyers time for due diligence on STR license status before committing.

Frequently Asked Questions About Lincoln City, Oregon

What is the average daily rate for Lincoln City, OR vacation rentals?
Lincoln City short-term rentals average $341 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
What occupancy rates do Lincoln City OR short-term rentals achieve?
April 2026 occupancy was 54.3%. Peak summer months reach 80.6% (August) and 79.4% (July). The annual low is January at 37.8%. The 2025 full-year annual average occupancy was 57.7%.
How much revenue can a Lincoln City OR short-term rental generate?
Across all listing types, Lincoln City short-term rentals average $6,585 per month. Breakdowns by property type, bedroom count, and season are available with StaySTRA Pro, or run a free address-level estimate with the StaySTRA Analyzer.
Can I get a new STR license in Lincoln City, OR?
It depends on the zone. Commercial zones (C-1 through C-4) generally have no license cap. The two residential zones with caps, R1-5 (194 licenses) and R1-RE (91 licenses), are both currently full. No new licenses are being issued in those zones until existing counts fall below the cap. Buyers must confirm zone classification and license availability before purchasing any property intended for STR use.
What taxes and fees apply to Lincoln City vacation rentals?
Operators pay a 12% city transient room tax on stays of 30 nights or less, plus Oregon’s 1.5% state lodging tax. Booking platforms typically collect state tax but operators must remit the city tax directly. Annual VRD license fees run approximately $600 for renewal; initial licenses cost approximately $900.
What are the peak seasons for Lincoln City OR vacation rentals?
June through August is peak season with occupancy above 70% and revenues of $5,204 to $6,376/month. September is a strong shoulder at 65.2% occupancy. The slowest months are January (37.8% occupancy, $2,347 revenue) and December (39.8%, $2,641 revenue). Storm-watching and the year-round glass float program provide off-peak support.
Who are the largest STR property managers in Lincoln City, OR?
Meredith Lodging (429 listings, 32,316 reviews, 4.52 rating) and Vacasa (418 listings, 50,145 reviews, 4.37 rating) are the two largest, together managing nearly 30% of the market. The top 5 managers collectively control about 1,270 of 2,891 total listings (43.9%).
Lincoln City, OregonRev $6,585ADR $341Occ 71%Score C (61)

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Table of Contents

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Quick Facts: Lincoln City/Newport market area

Avg Daily Rate
$341
Occupancy Rate
71%
Avg Revenue/Mo
$6,585
Lincoln City Population
9,968

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