Gold Beach, Oregon Short-Term Rental Market
Gold Beach, OR STRs averaged $242/night at 46.8% occupancy in April 2026, with revenue up 2.1% year-over-year.
Quick Answer: Gold Beach, Oregon is an active short-term rental market. average occupancy is 69%. average monthly revenue is $5,558. average daily rate is $307. the top operator is Vacasa with 309 listings. market score is 56/100 (grade C).
Market data reflects the Oregon Southern Coast regional market, which includes Gold Beach. Regulations, taxes, and permit details below are specific to Gold Beach.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Gold Beach, Oregon sits at the mouth of the Rogue River on the Southern Oregon Coast, serving as the Curry County seat and a base for river-oriented outdoor recreation. The Rogue River jet-boat and historic mail-boat tours, world-class salmon and steelhead fishing, and Highway 101 coastal access drive the majority of visitor traffic. The short-term rental market spans approximately 1,787 active listings, large relative to the town’s population of 2,241.
As of April 2026, the market posted an average daily rate of $242.38 and occupancy of 46.8%, generating a RevPAR of $113.37. Year-over-year trends were positive across all three key metrics: occupancy edged up 0.6%, ADR rose 7.4%, and average monthly revenue increased 2.1%. The 2025 annual average showed 52.0% occupancy, $250/night ADR, and $3,693/month revenue, up from $236/night in 2024.
Entire-place listings account for 1,712 of approximately 1,787 total listings, with only 75 private-room offerings. Bedroom supply is distributed across 1-bedroom (526 listings), 2-bedroom (535), 3-bedroom (449), 4-bedroom (196), and 5-bedroom (78) configurations. Channel distribution shows 965 listings on both Airbnb and Vrbo, 564 on Airbnb only, and 258 on Vrbo only, indicating solid dual-platform penetration across most of the inventory.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 36% | $182 | $1,907 |
| Feb | 46% | $193 | $2,093 |
| Mar | 54% | $206 | $2,842 |
| Apr | 51% | $210 | $2,954 |
| May | 57% | $231 | $3,284 |
| Jun | 69% | $256 | $4,519 |
| Jul | 78% | $250 | $5,241 |
| Aug | 78% | $247 | $5,197 |
| Sep | 63% | $227 | $3,846 |
| Oct | 51% | $204 | $2,926 |
| Nov | 46% | $201 | $2,373 |
| Dec | 42% | $200 | $2,294 |
Top Short-Term Rental Operators in Gold Beach
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 309 | 20,502 | ★ 4.38 |
| 2 | Evolve | 65 | 4,396 | ★ 4.72 |
| 3 | ITrip Vacations | 45 | 3,678 | ★ 4.76 |
| 4 | Whales Watch Vacation Rentals | 32 | 3,057 | ★ 4.89 |
| 5 | Premier Ocean Properties | 28 | 1,369 | ★ 4.69 |
What Kind of STR Should I Buy in Gold Beach?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 526 |
| 2 bed | 535 |
| 3 bed | 449 |
| 4 bed | 196 |
| 5 bed | 78 |
ADR by Property Tier
| Entire Home | $310 |
| Luxury | $489 |
| Professionally Managed | $334 |
Revenue by Dwelling Type
| Apartment | $3,948 |
| Entire Place | $5,662 |
| House | $5,970 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 31.6% |
| vrbo | 14.4% |
| both | 54% |
Investment Analysis
Gold Beach’s investability score of 76.7 and rental-demand score of 82.5 are notably strong, reflecting consistent visitor draw from the Rogue River corridor and the coastal tourism economy. The market’s 2026 April monthly revenue of $3,096 annualizes to approximately $37,155 across all listing types.
Property-type revenue differentiation is meaningful. House listings averaged $3,310/month, entire-place units averaged $3,139/month, and apartment-style rentals averaged $2,204/month. The luxury ADR tier at $405.27 is 67% above the market-wide average of $242.38, illustrating the premium available for premium-quality coastal properties. Professionally managed properties averaged $250.69/night, modestly above the market ADR, suggesting professional management provides a smaller rate premium here than in some comparable markets.
No Zillow housing value data is available for Gold Beach in this dataset, so a gross yield calculation cannot be made. Investors should obtain comparable sales data independently. The regulatory environment scores 57.7 out of 100, reflecting material constraints: new STR business licenses within Gold Beach city limits were effectively paused as of approximately 2023, with the city gaining authority to cap their number. This cap means existing permitted city-limit properties carry a competitive advantage. The county route through unincorporated Curry County remains open, requiring a county planning permit plus annual business license, but zoning eligibility must be verified individually.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Gold Beach guests book an average of 47.0 days in advance and stay an average of 3.4 nights per booking. The nearly 47-day lead time is longer than many comparable coastal markets, suggesting that guests plan ahead for trips to this more remote Southern Oregon location. Operators should set pricing and availability at least 6-7 weeks ahead of peak summer dates to capture early-booking demand.
The 3.4-night average stay exceeds the standard weekend (2 nights), pointing toward a guest mix that includes extended weekend, midweek, and short-week stays rather than pure weekenders. For revenue optimization, minimum stay requirements of 3 nights on peak summer and fall-fishing weekends can improve RevPAR by reducing high-demand gap nights between bookings.
Short-Term Rental Regulations
Gold Beach is a restrictive market for new STR operators, particularly within city limits. The city passed an ordinance requiring a city business license for STRs and gained authority to cap the number issued. As of approximately 2023, new STR licensing within Gold Beach city limits in residential zones was effectively paused, making it difficult to start a new rental in a residential area.
Investors more commonly pursue properties in unincorporated Curry County, where the County Planning Department (541-247-3284) issues a Short Term Rental Permit after confirming zoning eligibility, plus a required annual county business license (renewal period July 1 through June 30). Zoning eligibility must be verified with the county before purchase.
On taxes: the Oregon Department of Revenue administers a 9% local transient lodging tax for the City of Gold Beach, effective November 1, 2022, on top of Oregon’s 1.5% state lodging tax. Unincorporated Curry County carries a 10% county transient lodging tax. Gold Beach has also required online platforms including Airbnb and Vrbo to collect and remit state and local lodging taxes directly. Compliance enforcement has historically been limited countywide, though the city and county have increased scrutiny in recent years.
Market Comparison
Gold Beach’s April 2026 occupancy of 46.8% is below the US STR median of approximately 55%, but its rental-demand score of 82.5 and investability score of 76.7 suggest the market punches above its size class. The ADR of $242.38 is modestly above the US median of roughly $220, consistent with a small coastal market with limited hotel inventory and a strong nature-tourism draw.
The operator landscape is led by Vacasa with 309 listings and 20,502 reviews at a 4.38 rating, by far the largest presence in the market. Evolve holds 65 listings with a 4.72 rating. ITrip Vacations manages 45 listings at 4.76. Whales Watch Vacation Rentals operates 32 listings with the highest rating among the top five at 4.89 and 3,057 reviews. Premier Ocean Properties rounds out the group with 28 listings at 4.69. Vacasa’s dominance (roughly 309 of approximately 1,787 total listings) represents significant concentration at the top. Smaller operators and the mid-tier platforms hold the balance of supply.
Frequently Asked Questions About Gold Beach, Oregon
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