Gold Beach, Oregon Short-Term Rental Market
Gold Beach limits new city STR licenses; Oregon Coast September 2026 ADR $285, occupancy 60.9%, revenue $4,750.
Quick Answer: Gold Beach, Oregon is an active short-term rental market. average occupancy in the Oregon Southern Coast market area is 61%. average monthly revenue in the Oregon Southern Coast market area is $4,750. average daily rate in the Oregon Southern Coast market area is $285. the top operator in the Oregon Southern Coast market area is Vacasa with 309 listings. market score is 56/100 (grade C).
Market data reflects the Oregon Southern Coast regional market, which includes Gold Beach. Regulations, taxes, and permit details below are specific to Gold Beach.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers the Oregon Coast STR market, a region that includes Gold Beach, and every performance figure below describes that region rather than Gold Beach alone. The latest data month is September 2026. Gold Beach itself is a small town of 2,241 residents at the mouth of the Rogue River, and its short-term rental rules are among the tightest on this stretch of coast, so investors should read the regulatory section before the numbers.
In September 2026 the Oregon Coast STR market averaged an ADR of $285 and occupancy of 60.9%, producing average monthly revenue of $4,750 per listing. Entire homes averaged $288 per night. Compared with a year earlier, occupancy rose 5.3%, ADR rose 4.8%, and revenue rose 7.2%, so growth came from both rate and demand.
The longer record shows a recovery. Annual occupancy peaked at 71.0% in 2021, fell to 52.2% in 2025, and stands at 56.4% across the first nine months of 2026. ADR climbed from $183 in 2017 to $252 in 2025 and $268 so far in 2026. Average monthly revenue was $3,729 in 2025 and is $4,211 for 2026 to date.
Demand in Gold Beach centers on Rogue River jet-boat and mail-boat tours, salmon and steelhead fishing, beaches, hiking, and wildlife viewing. Visitors tend to be road trippers on Highway 101, anglers, and retirees, and the main season runs May through October.
Bedroom, channel, and listing-type counts are tracked at a shared regional level rather than uniquely for Gold Beach, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 36% |
| Feb | 46% |
| Mar | 54% |
| Apr | 51% |
| May | 57% |
| Jun | 69% |
| Jul | 78% |
| Aug | 77% |
| Sep | 63% |
| Oct | 51% |
| Nov | 46% |
| Dec | 42% |
Month-by-month nightly rates and revenue figures for Gold Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Oregon Southern Coast market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Oregon Southern Coast market as a whole, which includes Gold Beach, so these counts are not Gold Beach-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 309 | 20,502 | ★ 4.38 |
| 2 | Evolve | 65 | 4,396 | ★ 4.72 |
| 3 | ITrip Vacations | 45 | 3,678 | ★ 4.76 |
| 4 | Whales Watch Vacation Rentals | 32 | 3,057 | ★ 4.89 |
| 5 | Premier Ocean Properties | 28 | 1,369 | ★ 4.69 |
What Kind of STR Should I Buy in Gold Beach?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Gold Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 31.6% |
| vrbo | 14.4% |
| both | 54% |
Home Value Trends (Gold Beach)
Typical home values, median sale prices, and the 10-year price trend for Gold Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Gold Beach — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Gold Beach is a restrictive and strictly enforced market. Short-term rentals are permitted, but a permit or license is required. Within city limits, STRs are generally restricted to commercially zoned areas, and the city has paused new STR business licenses and has authority to cap them. The pause has been in effect since about 2023, which makes starting a new rental in a residential zone very difficult.
Inside the city, owners need a city business license. In unincorporated Curry County, the Planning Department verifies that a property is eligible under zoning and land-use rules before issuing a Short Term Rental Permit, and an annual county business license is also required, running July 1 through June 30. The Planning Department can be reached at 541-247-3284. Permits renew annually. A permit cost is not published in the data used here.
Lodging taxes add to operating costs. The City of Gold Beach levies a 9% local transient lodging tax, administered by the Oregon Department of Revenue and effective November 1, 2022. Oregon also charges a 1.5% state lodging tax, and unincorporated Curry County carries a 10% county lodging tax. An ordinance requires online platforms such as Airbnb, Vrbo, and Priceline to collect and remit state and local lodging taxes.
Enforcement has tightened. Historically only about 100 of roughly 400 vacation properties countywide held current business licenses, and the county has stepped up enforcement of business license and tax compliance. Investors should confirm zoning and licensing status before making an offer.
Market Comparison
September 2026 occupancy in the Oregon Coast market was 60.9% with a $285 ADR. Entire homes averaged $288, professionally managed listings $308, and luxury listings $461.
The picture is more mixed across the year. Annual occupancy for 2025 was 52.2%, and January occupancy of 35.9% is far below the September level. Occupancy is strongest in June (69.2%) through August (77.4%). The region relies on summer volume and strong rates rather than steady year-round demand.
Top operator names are tracked at a shared regional level rather than uniquely for Gold Beach, so this profile omits them. For investors, supply in Gold Beach is limited by city licensing rules, which is a different risk from the market-wide performance data.
Frequently Asked Questions About Gold Beach, Oregon
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What are the lodging taxes for a Gold Beach short-term rental?
What is the average daily rate and occupancy on the Oregon Coast?
When is the best time of year to operate an STR in Gold Beach?
How much can an Oregon Coast STR earn in a year?
How much does a home cost in Gold Beach?
How far ahead do guests book on the Oregon Coast?
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