Brookings, Oregon Short-Term Rental Market
Brookings, OR coastal STRs averaged $242/night at 46.8% occupancy in April 2026, with peak summer occupancy reaching 78%.
Quick Answer: Brookings, Oregon is an active short-term rental market. average occupancy is 47%. average monthly revenue is $3,096. average daily rate is $242. the top operator is Vacasa with 309 listings. market score is 56/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Brookings, Oregon sits on the southern Oregon coast in Curry County, often called the ‘banana belt’ for its mild coastal microclimate. The STR market is driven by ocean recreation, fishing at the Port of Brookings Harbor (the busiest recreational port on the Oregon Coast), hiking along Samuel H. Boardman State Scenic Corridor, and coastal tourism along US-101. As of April 2026, the market reported an average daily rate of $242.38 and occupancy of 46.8%, producing a RevPAR of $113.37. Year-over-year, occupancy improved 0.57 percentage points and ADR grew 7.37%, resulting in revenue growth of 2.06%.
The listing pool is relatively concentrated: approximately 1,787 active channel-distribution relationships (564 Airbnb, 258 VRBO, 965 on both). Entire-place listings account for 1,712 units (95.8%), with private rooms at 75. By bedroom count, 2-bedrooms lead at 535 listings, followed by 1-bedrooms (526), 3-bedrooms (449), 4-bedrooms (196), and 5-bedroom-plus (78). The overall market score is 56.4 out of 100, with rental demand the highest sub-score at 82.5 and investability at 76.7. The seasonality sub-score of 51.3 reflects the wide swing between peak summer and winter months.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 36% | $182 | $1,900 |
| Feb | 46% | $193 | $2,089 |
| Mar | 54% | $205 | $2,836 |
| Apr | 51% | $210 | $2,947 |
| May | 58% | $225 | $3,211 |
| Jun | 69% | $249 | $4,389 |
| Jul | 78% | $250 | $5,237 |
| Aug | 78% | $246 | $5,191 |
| Sep | 63% | $226 | $3,838 |
| Oct | 51% | $204 | $2,918 |
| Nov | 46% | $201 | $2,368 |
| Dec | 42% | $199 | $2,286 |
Top Short-Term Rental Operators in Brookings
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 309 | 20,502 | ★ 4.38 |
| 2 | Evolve | 65 | 4,396 | ★ 4.72 |
| 3 | ITrip Vacations | 45 | 3,678 | ★ 4.76 |
| 4 | Whales Watch Vacation Rentals | 32 | 3,057 | ★ 4.89 |
| 5 | Premier Ocean Properties | 28 | 1,369 | ★ 4.69 |
What Kind of STR Should I Buy in Brookings?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 526 |
| 2 bed | 535 |
| 3 bed | 449 |
| 4 bed | 196 |
| 5 bed | 78 |
ADR by Property Tier
| Entire Home | $244 |
| Luxury | $405 |
| Professionally Managed | $251 |
Revenue by Dwelling Type
| Apartment | $2,204 |
| Entire Place | $3,139 |
| House | $3,310 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 31.6% |
| vrbo | 14.4% |
| both | 54% |
Investment Analysis
Brookings’s average STR generated $3,096/month in April 2026, with an annualized run-rate of approximately $37,155. Houses are the strongest segment at $3,310/month, followed by entire-place listings at $3,139/month and apartments at $2,204/month. The ADR has grown steadily from $183/night in 2017 to $250/night in the 2025 annual average, representing meaningful rate appreciation over the period.
The professionally managed ADR of $250.69 is only $8 above the market average of $242.38, suggesting that the professional management premium is comparatively narrow in Brookings. The luxury tier at $405.27/night is $162 above the market average. Annual average occupancy peaked at 71.0% in 2021 before normalizing to 52.0% in 2025, a pattern consistent with coastal Oregon markets that saw a COVID-era surge. Revenue per listing peaked at $4,072/month average in 2021 and has settled at $3,693/month in 2025.
No Zillow housing data is available for this area at the time of this report, so a purchase-price-based yield calculation cannot be provided. The rental demand sub-score of 82.5 reflects the consistently strong summer occupancy rates (July averages 78.3%) and the market’s position as one of few accessible coastal communities on the southern Oregon coast.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Brookings STR guests book an average of 47 days in advance and stay an average of 3.36 nights. The 47-day lead time is longer than many comparable coastal markets, giving operators a 6-week window to adjust pricing before arrival. The shorter average length of stay (3.36 nights, below 4 nights) suggests a mix of weekend getaways and short-stay road-trippers on the Pacific Coast Highway corridor rather than week-long vacations.
For operators in a market with a highly compressed peak season (4 months drive most annual revenue), the 47-day booking window means peak summer inventory should be priced strategically by late May or early June. Setting 3-night minimums during peak summer months can improve revenue efficiency without sacrificing occupancy in a market where demand is strong enough to fill those minimums in July and August.
Short-Term Rental Regulations
Brookings allows short-term rentals but regulates them through its planning code. Operators must obtain a Conditional Use Permit from the city and register on the Short-Term Rental Registry. Registration carries an annual fee and requires a yearly inspection, making this an ongoing compliance obligation rather than a one-time permit. STRs are permitted only in specific zoning districts, generally on the west side of town. Prospective operators must confirm a parcel’s zoning eligibility with Brookings Planning Services (541-469-2163) before purchasing.
Operators must designate a local representative who lives within the Brookings urban growth boundary and has authority to make repairs, resolve disputes, and terminate occupancy. Bed and breakfasts face additional requirements including a Home Occupation Permit and annual business license.
On the tax side, operators collect and remit a city transient occupancy tax of 7%, plus the Oregon state transient lodging tax (1.5%, increased to 2.5% effective January 1, 2026). TOT returns are due monthly by the 15th even for months with zero rental income and even when a third-party platform collects the tax. There is no owner-occupancy requirement, no primary-residence requirement, and no published cap on nights per year. The City Council reviewed but declined to impose a permit cap, leaving the market open to new entrants. Enforcement is characterized as moderate.
Market Comparison
Brookings’s 46.8% occupancy in April 2026 is below the U.S. STR median of approximately 55%, but the April figure is seasonal: the market’s annual 2025 average was 52.0% and peaks at 78.3% in July. The ADR of $242.38 is above the U.S. median of approximately $220, reflecting Brookings’s coastal positioning. The RevPAR of $113.37 is healthy by coastal Oregon standards.
Vacasa dominates the professional management landscape with 309 listings and a 4.38 average rating across 20,502 reviews, making it the largest operator by a significant margin. Evolve operates 65 listings with a higher 4.72 rating. iTrip Vacations manages 45 listings at 4.76. Whales Watch Vacation Rentals, a local boutique operator, holds 32 listings with the highest rating among the top five at 4.89 and 3,057 reviews, indicating a loyal guest base. The top five operators together hold 479 listings, approximately 27% of the total listing pool, a higher concentration than in the other markets in this batch. The rental demand sub-score of 82.5 is the strongest positive indicator in the market’s overall score profile.
Frequently Asked Questions About Brookings, Oregon
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