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Mcminnville, Oregon

Short-Term Rental Market Data & Investment Analysis

Data updated March 2026

Mcminnville, Oregon Short-Term Rental Market Overview

Population: 34,690
Annual Visitors: 200,000
Total STRs: 202
ADR: $275.38

Visitor Profile

McMinnville attracts approximately 500,000 visitors annually, establishing itself as a premier wine country destination in Oregon’s Willamette Valley. The primary demographic consists of couples aged 30-55, with wine enthusiasts representing a significant portion of the visitor base. Approximately 60% of visitors are couples seeking romantic getaways and wine tasting experiences, while 30% are families enjoying outdoor activities and museums, with the remaining 10% business travelers and solo tourists. The tourism sector generates an estimated $50 million annually for the local economy, supporting wineries, restaurants, hotels, and retail businesses. McMinnville’s strategic location between Portland and the Oregon Coast makes it an attractive stop for multi-destination travelers, while its authentic small-town character and world-class wine offerings draw dedicated wine tourism from across the United States and internationally.

Visitor statistics show steady year-round tourism with pronounced peaks during spring and fall seasons. The average length of stay is approximately two nights, allowing time for wine tasting, downtown exploration, and museum visits. Spring brings visitors for the Willamette Valley’s scenic beauty and moderate weather, while fall harvest season and autumn foliage create peak demand, particularly during September and October. Major events including the McMinnville Wine + Food Classic, UFO Festival, and various wine-related celebrations significantly boost visitor numbers. The Visit McMinnville tourism bureau reports that over 150 wineries operate within a short drive, with visitors typically touring 3-5 wineries during their stay. The Evergreen Aviation Museum attracts families year-round, providing a diversification from wine-focused tourism. STR operators benefit from consistent demand, with wine country visitors often preferring vacation rentals that offer full kitchens, outdoor spaces, and a more residential experience than hotels. Properties located near downtown McMinnville or with vineyard views command premium rates, particularly during festival weekends and harvest season.

McMinnville attracts approximately 500,000 visitors annually, establishing itself as a premier wine country destination in Oregon’s Willamette Valley. The primary demographic consists of couples aged 30-55, with wine enthusiasts representing a significant portion of the visitor base. Approximately 60% of visitors are couples seeking romantic getaways and wine tasting experiences, while 30% are families enjoying outdoor activities and museums, with the remaining 10% business travelers and solo tourists. The tourism sector generates an estimated $50 million annually for the local economy, supporting wineries, restaurants, hotels, and retail businesses. McMinnville’s strategic location between Portland and the Oregon Coast makes it an attractive stop for multi-destination travelers, while its authentic small-town character and world-class wine offerings draw dedicated wine tourism from across the United States and internationally.

Visitor statistics show steady year-round tourism with pronounced peaks during spring and fall seasons. The average length of stay is approximately two nights, allowing time for wine tasting, downtown exploration, and museum visits. Spring brings visitors for the Willamette Valley’s scenic beauty and moderate weather, while fall harvest season and autumn foliage create peak demand, particularly during September and October. Major events including the McMinnville Wine + Food Classic, UFO Festival, and various wine-related celebrations significantly boost visitor numbers. The Visit McMinnville tourism bureau reports that over 150 wineries operate within a short drive, with visitors typically touring 3-5 wineries during their stay. The Evergreen Aviation Museum attracts families year-round, providing a diversification from wine-focused tourism. STR operators benefit from consistent demand, with wine country visitors often preferring vacation rentals that offer full kitchens, outdoor spaces, and a more residential experience than hotels. Properties located near downtown McMinnville or with vineyard views command premium rates, particularly during festival weekends and harvest season.

Top Attractions

McMinnville, Oregon, serves as the cultural and economic heart of Willamette Valley wine country, offering world-class wine tasting, unique museums, and charming downtown experiences. Located approximately 60 miles southwest of Portland, McMinnville attracts visitors year-round with its combination of agricultural heritage, aviation history, and culinary excellence. The city is home to the renowned Evergreen Aviation & Space Museum, featuring Howard Hughes’ Spruce Goose and over 150 historic aircraft and spacecraft. Downtown McMinnville’s Third Street is lined with boutique shops, tasting rooms, art galleries, and acclaimed restaurants. The region’s 150-plus wineries within a short drive make McMinnville a premier destination for wine enthusiasts, while annual events like the McMinnville Wine + Food Classic draw thousands of visitors seeking authentic wine country experiences.

The Evergreen Aviation & Space Museum remains McMinnville’s signature attraction, showcasing the legendary Spruce Goose alongside extensive aviation and space exploration exhibits, an IMAX theater, and educational programs. The museum campus includes the Wings & Waves Waterpark featuring 10 water slides, a wave pool, and children’s museum focused on water science. Learn more at the Evergreen Aviation Museum website. The 2026 McMinnville Wine + Food Classic, held March 13-15, 2026, takes place inside the museum with both Aviation and Space buildings open, allowing guests to sample Oregon’s finest wines beneath the Spruce Goose’s wings. Event details are available at Ticket Tomato. Historic downtown McMinnville offers wine tasting at numerous tasting rooms, shopping at locally-owned boutiques, and dining at farm-to-table restaurants. The nearby Linfield University campus adds cultural programming including concerts and theater. Wine touring in the surrounding Willamette Valley provides access to acclaimed Pinot Noir producers and picturesque vineyard landscapes, cementing McMinnville’s status as a world-class wine destination.

McMinnville, Oregon, serves as the cultural and economic heart of Willamette Valley wine country, offering world-class wine tasting, unique museums, and charming downtown experiences. Located approximately 60 miles southwest of Portland, McMinnville attracts visitors year-round with its combination of agricultural heritage, aviation history, and culinary excellence. The city is home to the renowned Evergreen Aviation & Space Museum, featuring Howard Hughes’ Spruce Goose and over 150 historic aircraft and spacecraft. Downtown McMinnville’s Third Street is lined with boutique shops, tasting rooms, art galleries, and acclaimed restaurants. The region’s 150-plus wineries within a short drive make McMinnville a premier destination for wine enthusiasts, while annual events like the McMinnville Wine + Food Classic draw thousands of visitors seeking authentic wine country experiences.

The Evergreen Aviation & Space Museum remains McMinnville’s signature attraction, showcasing the legendary Spruce Goose alongside extensive aviation and space exploration exhibits, an IMAX theater, and educational programs. The museum campus includes the Wings & Waves Waterpark featuring 10 water slides, a wave pool, and children’s museum focused on water science. Learn more at the Evergreen Aviation Museum website. The 2026 McMinnville Wine + Food Classic, held March 13-15, 2026, takes place inside the museum with both Aviation and Space buildings open, allowing guests to sample Oregon’s finest wines beneath the Spruce Goose’s wings. Event details are available at Ticket Tomato. Historic downtown McMinnville offers wine tasting at numerous tasting rooms, shopping at locally-owned boutiques, and dining at farm-to-table restaurants. The nearby Linfield University campus adds cultural programming including concerts and theater. Wine touring in the surrounding Willamette Valley provides access to acclaimed Pinot Noir producers and picturesque vineyard landscapes, cementing McMinnville’s status as a world-class wine destination.

Regulations

McMinnville, Oregon, lifted its moratorium on short-term rental permits in June 2023, allowing STRs as a permitted use in residential zones R-1, R-2, R-3, R-4, R-5, and O-R, subject to specific standards. Property owners must complete neighborhood meeting requirements before applying for permits. Short-term rentals, defined as stays of less than 30 days, must be separated by 200 feet from property line to property line, and occupancy is limited to a single family. Vacation home rentals in commercial zones are exempt from the 200-foot separation requirement. All STR operators must register with the City Finance Department and collect transient lodging tax on rental income. Registration must occur within 15 days of commencing operations, and owners should contact the Finance Department for current requirements and compliance guidance.

To operate a short-term rental in McMinnville, property owners must obtain approval through the city’s Community Development Department after completing required neighborhood meetings. The city’s zoning ordinance Section 17.12.010(P) provides detailed standards for STR operations. Property owners must register with the City Finance Department to collect and remit transient lodging tax on all rentals under 30 days. Contact the Finance Department at [email protected] or 503-434-7301 for registration information. Safety requirements include smoke detectors, carbon monoxide alarms, and compliance with building codes. Zoning restrictions ensure STRs do not concentrate in specific neighborhoods, maintaining residential character. Violations can result in fines and permit revocation. Complete regulations are available on the City of McMinnville website under the Planning Department’s STR resources, and in the McMinnville Municipal Code zoning section.

McMinnville, Oregon, lifted its moratorium on short-term rental permits in June 2023, allowing STRs as a permitted use in residential zones R-1, R-2, R-3, R-4, R-5, and O-R, subject to specific standards. Property owners must complete neighborhood meeting requirements before applying for permits. Short-term rentals, defined as stays of less than 30 days, must be separated by 200 feet from property line to property line, and occupancy is limited to a single family. Vacation home rentals in commercial zones are exempt from the 200-foot separation requirement. All STR operators must register with the City Finance Department and collect transient lodging tax on rental income. Registration must occur within 15 days of commencing operations, and owners should contact the Finance Department for current requirements and compliance guidance.

To operate a short-term rental in McMinnville, property owners must obtain approval through the city’s Community Development Department after completing required neighborhood meetings. The city’s zoning ordinance Section 17.12.010(P) provides detailed standards for STR operations. Property owners must register with the City Finance Department to collect and remit transient lodging tax on all rentals under 30 days. Contact the Finance Department at [email protected] or 503-434-7301 for registration information. Safety requirements include smoke detectors, carbon monoxide alarms, and compliance with building codes. Zoning restrictions ensure STRs do not concentrate in specific neighborhoods, maintaining residential character. Violations can result in fines and permit revocation. Complete regulations are available on the City of McMinnville website under the Planning Department’s STR resources, and in the McMinnville Municipal Code zoning section.

Frequently Asked Questions

What are the short-term rental regulations in Mcminnville, Oregon?
McMinnville, Oregon, lifted its moratorium on short-term rental permits in June 2023, allowing STRs as a permitted use in residential zones R-1, R-2, R-3, R-4, R-5, and O-R, subject to specific standards. Property owners must complete neighborhood meeting requirements before applying for permits. Short-term rentals, defined as stays of less than 30 days, must be separated by 200 feet from property line to property line, and occupancy is limited to a single family. Vacation home rentals in commercial zones are exempt from the 200-foot separation requirement. All STR operators must register with the City Finance Department and collect transient lodging tax on rental income. Registration must occur within 15 days of commencing operations, and owners should contact the Finance Department for current requirements and compliance guidance.To operate a short-term rental in McMinnville, property owners must obtain approval through the city's Community Development Department after completing required neighborhood meetings. The city's zoning ordinance Section 17.12.010(P) provides detailed standards for STR operations. Property owners must register with the City Finance Department to collect and remit transient lodging tax on all rentals under 30 days. Contact the Finance Department at [email protected] or 503-434-7301 for registration information. Safety requirements include smoke detectors, carbon monoxide alarms, and compliance with building codes. Zoning restrictions ensure STRs do not concentrate in specific neighborhoods, maintaining residential character. Violations can result in fines and permit revocation. Complete regulations are available on the City of McMinnville website under the Planning Department's STR resources, and in the McMinnville Municipal Code zoning section.
Do I need a permit to operate a short-term rental in Mcminnville, Oregon?
Short-term rental regulations vary by location. In Mcminnville, Oregon, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Mcminnville, Oregon?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Mcminnville, Oregon, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Mcminnville

Mcminnville attracts visitors with its urban amenities and entertainment and adventure sports and activities. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Mcminnville, Oregon Market Performance Trends

LTM Avg. Daily Rate$261.00
LTM Occupancy Rate57.1%
LTM Avg. Revenue$3,385
Monthly Short-Term Rental Market Performance Data for Mcminnville
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$286.2777.4%$4,998
Aug 24$296.1877.4%$5,304
Sep 24$280.6073.3%$4,143
Oct 24$268.6761.3%$4,065
Nov 24$247.8744.8%$2,775
Dec 24$238.7535.5%$2,004
Jan 25$227.8326.7%$1,761
Feb 25$228.6035.2%$1,826
Mar 25$230.1442.9%$2,514
Apr 25$260.3344.4%$2,570
May 25$275.8954.8%$3,726
Jun 25$275.3869%$4,711

Short-Term Rental Market Performance Analysis for Mcminnville

The short-term rental market in Mcminnville demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: mature market with optimized pricing patterns

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Mcminnville, Oregon Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Mcminnville
QuarterTypical Home Value (USD)
Q2 17$304,410
Q3 17$307,945
Q4 17$312,157
Q4 17$312,233
Q1 18$317,680
Q1 18$317,758
Q2 18$325,763
Q2 18$325,843
Q3 18$333,530
Q3 18$333,612
Q4 18$338,498
Q4 18$338,581
Q1 19$342,941
Q1 19$343,025
Q2 19$345,767
Q2 19$345,852
Q3 19$348,375
Q3 19$348,460
Q4 19$353,800
Q4 19$353,887
Q1 20$360,220
Q1 20$360,308
Q2 20$363,799
Q2 20$363,889
Q3 20$371,130
Q3 20$371,221
Q4 20$391,965
Q4 20$392,061
Q1 21$414,342
Q1 21$414,444
Q2 21$435,940
Q2 21$436,046
Q3 21$447,019
Q3 21$447,129
Q4 21$457,659
Q4 21$457,771
Q1 22$473,792
Q1 22$473,908
Q2 22$488,747
Q2 22$488,866
Q3 22$483,297
Q3 22$483,415
Q4 22$474,001
Q4 22$474,117
Q1 23$467,205
Q1 23$467,320
Q2 23$469,844
Q2 23$469,959
Q3 23$474,989
Q3 23$475,105
Q4 23$474,522
Q4 23$474,638
Q1 24$476,438
Q1 24$476,555
Q2 24$478,748
Q2 24$478,865
Q3 24$481,101
Q3 24$481,219
Q4 24$484,680
Q4 24$484,799
Q1 25$485,829
Q1 25$485,948
Q2 25$483,608
Q2 25$483,726
Q3 25$481,058
Q3 25$481,176
Q4 25$481,178
Q4 25$481,296

Market Overview

  • Typical Home Value:$480,671
  • Median List Price:$498,316

Current Inventory

  • Homes For Sale:112
  • New Listings:22

Detailed Market Analysis

The average home value in McMinnville, OR is $480,671, down 0.8% over the past year. Learn more about the McMinnville housing market and real estate trends.

Real Estate Market Analysis for Mcminnville, Oregon

The residential real estate market in Mcminnville, Oregon presents unique opportunities for investors and homebuyers alike. Current market dynamics show steady growth patterns in an established market with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: growing population trends, economic development, and lifestyle amenities These factors contribute to the overall market performance and future growth potential.

Real estate investments in Mcminnville, Oregon benefit from growing rental market potential and investment opportunities. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Mcminnville, Oregon Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Mcminnville
QuarterNumber of Listings
Q3 1656
Q4 1654
Q1 1756
Q2 17119
Q3 17197
Q4 17154
Q1 18149
Q2 18168
Q3 18176
Q4 18181
Q1 19180
Q2 19199
Q3 19213
Q4 19196
Q1 20184
Q2 20181
Q3 20169
Q4 20152
Q1 21148
Q2 21158
Q3 21171
Q4 21177
Q1 22177
Q2 22183
Q3 22193
Q4 22181
Q1 23186
Q2 23196
Q3 23188
Q4 23197
Q1 24194
Q2 24191
Q3 24196
Q4 24201
Q1 25186
Q2 25202

Booking Activity

  • 1-3 Months:62.2% Booked
  • 4-6 Months:73.1% Booked
  • 7-9 Months:64.8% Booked
  • 10-12 Months:3.7% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Mcminnville

Mcminnville vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals balanced approach between flexibility and stability. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Mcminnville, Oregon Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Mcminnville
Bedroom ConfigurationNumber of Properties
Studio14
1 Bed50
2 Beds32
3 Beds39
4 Beds25
5+ Beds10

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Mcminnville

    The vacation rental market in Mcminnville features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include concentration in 2-3 bedroom properties ideal for small groups. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Oregon

    • Albany
    • Arch Cape
    • Ashland
    • Astoria
    • Bandon
    • Beaverton
    • Bend
    • Blue River
    • Brightwood
    • Brookings
    • Canby
    • Cannon Beach
    • Carlton
    • Central Point
    • Clatskanie
    • Cloverdale
    • Coos Bay
    • Cornelius

    Related Short-Term Rental Markets

    Explore 109 vacation rental markets within Oregon. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Mcminnville

    Active STRs
    202
    Avg Daily Rate
    $275
    Occupancy Rate
    69%
    Population
    34,690
    Annual Visitors
    200,000

    Markets in Oregon (50)

    • Albany
    • Arch Cape
    • Ashland
    • Astoria
    • Bandon
    • Beaverton
    • Bend
    • Blue River
    • Brightwood
    • Brookings
    • Canby
    • Cannon Beach
    • Carlton
    • Central Point
    • Clatskanie
    • Cloverdale
    • Coos Bay
    • Cornelius
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    • Cottage Grove
    • Crescent
    • Creswell
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    • Hermiston
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    • Independence
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    • Joseph
    • Junction City
    • Klamath Falls
    • La Grande
    • La Pine
    • Lafayette
    • Lake Oswego

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