Mcminnville, Oregon Short-Term Rental Market
McMinnville, OR STRs posted 66.8% occupancy in April 2026, above the national median, at an average of $144/night.
Quick Answer: Mcminnville, Oregon is an active short-term rental market. average occupancy in the Portland, OR market area is 79%. average monthly revenue in the Portland, OR market area is $3,760. average daily rate in the Portland, OR market area is $179. the top operator in the Portland, OR market area is 164 Investments with 161 listings. market score is 78/100 (grade B).
Market data reflects the Portland, OR regional market, which includes Mcminnville. Regulations, taxes, and permit details below are specific to Mcminnville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
McMinnville is a city of approximately 34,596 residents in the northern Willamette Valley, about 35 miles southwest of Portland. It serves as the lodging and hospitality hub for Oregon wine country, with more than 250 wineries within a short drive and a nationally recognized historic downtown. The Evergreen Aviation & Space Museum and the annual UFO Festival in May draw visitor categories beyond wine tourism.
In April 2026, the short-term rental market posted an average daily rate of $144 and an occupancy rate of 66.8%, with RevPAR of $96. April occupancy of 66.8% exceeds the US national annual STR median of approximately 55%, reflecting the year-round appeal of this wine-country market.
Year-over-year through April 2026, occupancy improved 3.4 percentage points, ADR increased 3.1%, and revenue rose 2.7%. All three metrics moved in a positive direction.
The listing inventory is composed primarily of entire-place rentals, which account for approximately 86% of all listings, with a meaningful private-room segment at approximately 14%. Shared-room listings are negligible. This mix reflects a combination of wine-country vacation homes and in-home hosted rentals, which are more common here than in purely rural STR markets.
One-bedroom units are the dominant inventory category, followed by two-bedroom and three-bedroom properties. The weighting toward smaller units is consistent with couples and smaller groups who make up much of wine-country visitor traffic. Four- and five-bedroom properties are present but represent a smaller share.
Airbnb is the overwhelmingly dominant channel, accounting for the large majority of listings either as a standalone or cross-listed platform. VRBO is a minor secondary channel in this market.
The StaySTRA composite score is 77.7. Rental demand leads all dimensions at 86.3, a signal of strong underlying guest interest. Revenue growth scores 76.8 and seasonality 79.1. Investability scores 52.8, reflecting the regulatory headwinds in this market. Regulation scores 69.1.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 53% |
| Feb | 63% |
| Mar | 66% |
| Apr | 66% |
| May | 70% |
| Jun | 78% |
| Jul | 80% |
| Aug | 78% |
| Sep | 70% |
| Oct | 68% |
| Nov | 62% |
| Dec | 59% |
Month-by-month nightly rates and revenue figures for Mcminnville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Portland, OR market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Portland, OR market as a whole, which includes Mcminnville, so these counts are not Mcminnville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | 164 Investments | 161 | 30,606 | ★ 4.78 |
| 2 | ITrip Vacations | 134 | 9,618 | ★ 4.76 |
| 3 | Stay Portland Collection | 125 | 5,176 | ★ 4.63 |
| 4 | Evolve | 121 | 4,665 | ★ 4.63 |
| 5 | Destination Willamette | 76 | 3,611 | ★ 4.89 |
What Kind of STR Should I Buy in Mcminnville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Mcminnville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 65.2% |
| vrbo | 3% |
| both | 31.9% |
Home Value Trends (Mcminnville)
Typical home values, median sale prices, and the 10-year price trend for Mcminnville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Mcminnville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
McMinnville regulates STRs through a Type I Short-Term Rental Permit under Zoning Ordinance 17.12.010(P), administered by the Planning Director. STRs are permitted in residential zones R-1 through R-5 and the Office/Residential (O-R) zone, in single-family dwellings, common-wall single-family dwellings, and accessory dwelling units. The structure must retain the characteristics of a residential dwelling.
The initial permit fee is approximately $1,781, with an annual renewal fee of approximately $252. Permits must be renewed annually or they become void. The city imposes a 10% Transient Lodging Tax on stays under 30 days.
No owner-occupancy requirement applies, but the owner must either reside within the 97128 zip code or designate a local contact within 97128 who can respond immediately to emergencies or complaints. A neighborhood meeting is required before submitting a permit application.
A 500-foot spacing separation is required between STRs (tightened from 200 feet in 2023 to reduce clustering). No two STRs may operate on the same property. Each individual guest stay is capped at 30 consecutive days.
After a moratorium on new permits from September 2022 through June 2023, the city resumed accepting applications on June 13, 2023 under the amended standards. Investors evaluating specific properties should verify no existing permitted STR operates within 500 feet, which can be confirmed through the city’s planning department.
Enforcement is characterized as moderate. The spacing restriction and neighborhood-meeting requirements are meaningful operational constraints that should be assessed before purchasing a property for STR use.
Market Comparison
The US median annual STR occupancy is approximately 55%. McMinnville’s April 2026 occupancy of 66.8% significantly exceeds this benchmark. The 2025 annual average of 66.3% likewise runs well above the national median, positioning McMinnville among the higher-occupancy STR markets in the Pacific Northwest.
ADR of $144 is below the national median of approximately $220, reflecting McMinnville’s positioning as an accessible wine-country destination rather than a luxury resort or urban market. The below-national ADR despite above-national occupancy results in a RevPAR of $96, which is solid but constrained by rate levels relative to higher-priced markets.
Top property management operators active in the McMinnville and broader Willamette Valley market include 164 Investments (161 listings, 30,606 reviews, 4.78 average rating), ITrip Vacations (134 listings, 9,618 reviews, 4.76 rating), and Stay Portland Collection (125 listings, 5,176 reviews, 4.63 rating). Destination Willamette, a locally-focused operator, holds 76 listings and carries the highest average rating at 4.89 among the top five.
The rental demand score of 86.3 is among the highest in this dataset, confirming that guest demand is strong relative to available supply. The investability score of 52.8 reflects the regulatory complexity rather than a demand deficit.
Frequently Asked Questions About Mcminnville, Oregon
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