Mcminnville, Oregon Short-Term Rental Market
McMinnville, OR STRs posted 66.8% occupancy in April 2026, above the national median, at an average of $144/night.
Quick Answer: Mcminnville, Oregon is an active short-term rental market. average occupancy is 79%. average monthly revenue is $3,760. average daily rate is $179. the top operator is 164 Investments with 161 listings. market score is 78/100 (grade B).
Market data reflects the Portland, OR regional market, which includes Mcminnville. Regulations, taxes, and permit details below are specific to Mcminnville.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
McMinnville is a city of approximately 34,596 residents in the northern Willamette Valley, about 35 miles southwest of Portland. It serves as the lodging and hospitality hub for Oregon wine country, with more than 250 wineries within a short drive and a nationally recognized historic downtown. The Evergreen Aviation & Space Museum and the annual UFO Festival in May draw visitor categories beyond wine tourism.
In April 2026, the short-term rental market posted an average daily rate of $144 and an occupancy rate of 66.8%, with RevPAR of $96. April occupancy of 66.8% exceeds the US national annual STR median of approximately 55%, reflecting the year-round appeal of this wine-country market.
Year-over-year through April 2026, occupancy improved 3.4 percentage points, ADR increased 3.1%, and revenue rose 2.7%. All three metrics moved in a positive direction.
The listing inventory is composed primarily of entire-place rentals, which account for approximately 86% of all listings, with a meaningful private-room segment at approximately 14%. Shared-room listings are negligible. This mix reflects a combination of wine-country vacation homes and in-home hosted rentals, which are more common here than in purely rural STR markets.
One-bedroom units are the dominant inventory category, followed by two-bedroom and three-bedroom properties. The weighting toward smaller units is consistent with couples and smaller groups who make up much of wine-country visitor traffic. Four- and five-bedroom properties are present but represent a smaller share.
Airbnb is the overwhelmingly dominant channel, accounting for the large majority of listings either as a standalone or cross-listed platform. VRBO is a minor secondary channel in this market.
The Apivex composite score is 77.7. Rental demand leads all dimensions at 86.3, a signal of strong underlying guest interest. Revenue growth scores 76.8 and seasonality 79.1. Investability scores 52.8, reflecting the regulatory headwinds in this market. Regulation scores 69.1.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 53% | $108 | $1,677 |
| Feb | 63% | $112 | $1,776 |
| Mar | 66% | $119 | $2,170 |
| Apr | 66% | $124 | $2,249 |
| May | 70% | $134 | $2,534 |
| Jun | 78% | $149 | $3,085 |
| Jul | 80% | $148 | $3,267 |
| Aug | 78% | $147 | $3,168 |
| Sep | 70% | $138 | $2,648 |
| Oct | 68% | $131 | $2,538 |
| Nov | 62% | $123 | $2,084 |
| Dec | 59% | $119 | $2,013 |
Top Short-Term Rental Operators in Mcminnville
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | 164 Investments | 161 | 30,606 | ★ 4.78 |
| 2 | ITrip Vacations | 134 | 9,618 | ★ 4.76 |
| 3 | Stay Portland Collection | 125 | 5,176 | ★ 4.63 |
| 4 | Evolve | 121 | 4,665 | ★ 4.63 |
| 5 | Destination Willamette | 76 | 3,611 | ★ 4.89 |
What Kind of STR Should I Buy in Mcminnville?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 4,634 |
| 2 bed | 2,199 |
| 3 bed | 1,268 |
| 4 bed | 618 |
| 5 bed | 389 |
ADR by Property Tier
| Entire Home | $194 |
| Luxury | $321 |
| Professionally Managed | $291 |
Revenue by Dwelling Type
| Apartment | $2,982 |
| Entire Place | $4,092 |
| House | $4,088 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 65.2% |
| vrbo | 3% |
| both | 31.9% |
Investment Analysis
ADR ranges from $144 at the market average to $154 for entire-home listings, $209 for professionally managed properties, and $246 for luxury-tier listings. The professionally managed ADR of $209 represents a 45% premium over the market average, one of the larger management premiums in this dataset. This gap indicates that higher-end property selection and active management command a substantial ADR uplift in McMinnville.
Average monthly revenue was $2,591 in April 2026. Annualized at that rate, a typical property generates approximately $31,092 per year. Summer peak months (July at $3,267, August at $3,168, June at $3,001) represent meaningfully higher output.
No Zillow housing price data is available for the McMinnville submarket. Investors should source current property valuations from Yamhill County Assessor records or local brokers before modeling gross yields.
By property type, entire-place listings average $2,791/month, house listings average $2,720/month, and apartment-category listings average $2,331/month. The spread between categories is narrower than in rural markets, consistent with the denser, more urban character of McMinnville STR inventory.
The investability score of 52.8 is notably below average for this dataset, driven by the regulatory environment: the $1,781 initial permit fee, 500-foot spacing restriction, neighborhood meeting requirement, and moderate enforcement create meaningful barriers to entry. However, the rental demand score of 86.3 indicates strong guest demand that supports premium pricing for permitted operators.
Annual revenue averages show a stable recovery: $2,692 in 2023, $2,801 in 2024, and $2,864 in 2025. The 2025 figure is the highest annual average on record for this market, driven by ADR growth offsetting a modest occupancy decline from post-pandemic peaks.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
The average booking lead time for McMinnville STRs is 37.9 days, approximately 5.4 weeks before arrival. This is consistent with the advance planning typical of wine-country travelers who often coordinate lodging with winery reservations and tasting room appointments.
Average length of stay is 5.0 nights, notably longer than most markets in this dataset. This indicates guests are visiting for extended stays of four to six nights rather than purely weekend trips, likely combining wine touring with broader Willamette Valley exploration. Longer stays reduce turnover frequency and cleaning cost per occupied night, which improves net operating yield compared to markets averaging two to three nights.
The combination of a 37.9-day lead time and 5.0-night stays means operators have meaningful forward visibility into occupancy. Last-minute windows (inside 2 weeks of arrival) are likely to see lower fill rates and may benefit from reduced minimum-stay requirements. Minimum stays of 2 to 4 nights are common in wine-country markets and remain compatible with the typical 5-night average booking.
Short-Term Rental Regulations
McMinnville regulates STRs through a Type I Short-Term Rental Permit under Zoning Ordinance 17.12.010(P), administered by the Planning Director. STRs are permitted in residential zones R-1 through R-5 and the Office/Residential (O-R) zone, in single-family dwellings, common-wall single-family dwellings, and accessory dwelling units. The structure must retain the characteristics of a residential dwelling.
The initial permit fee is approximately $1,781, with an annual renewal fee of approximately $252. Permits must be renewed annually or they become void. The city imposes a 10% Transient Lodging Tax on stays under 30 days.
No owner-occupancy requirement applies, but the owner must either reside within the 97128 zip code or designate a local contact within 97128 who can respond immediately to emergencies or complaints. A neighborhood meeting is required before submitting a permit application.
A 500-foot spacing separation is required between STRs (tightened from 200 feet in 2023 to reduce clustering). No two STRs may operate on the same property. Each individual guest stay is capped at 30 consecutive days.
After a moratorium on new permits from September 2022 through June 2023, the city resumed accepting applications on June 13, 2023 under the amended standards. Investors evaluating specific properties should verify no existing permitted STR operates within 500 feet, which can be confirmed through the city’s planning department.
Enforcement is characterized as moderate. The spacing restriction and neighborhood-meeting requirements are meaningful operational constraints that should be assessed before purchasing a property for STR use.
Market Comparison
The US median annual STR occupancy is approximately 55%. McMinnville’s April 2026 occupancy of 66.8% significantly exceeds this benchmark. The 2025 annual average of 66.3% likewise runs well above the national median, positioning McMinnville among the higher-occupancy STR markets in the Pacific Northwest.
ADR of $144 is below the national median of approximately $220, reflecting McMinnville’s positioning as an accessible wine-country destination rather than a luxury resort or urban market. The below-national ADR despite above-national occupancy results in a RevPAR of $96, which is solid but constrained by rate levels relative to higher-priced markets.
Top property management operators active in the McMinnville and broader Willamette Valley market include 164 Investments (161 listings, 30,606 reviews, 4.78 average rating), ITrip Vacations (134 listings, 9,618 reviews, 4.76 rating), and Stay Portland Collection (125 listings, 5,176 reviews, 4.63 rating). Destination Willamette, a locally-focused operator, holds 76 listings and carries the highest average rating at 4.89 among the top five.
The rental demand score of 86.3 is among the highest in this dataset, confirming that guest demand is strong relative to available supply. The investability score of 52.8 reflects the regulatory complexity rather than a demand deficit.
Frequently Asked Questions About Mcminnville, Oregon
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