Depoe Bay, Oregon Short-Term Rental Market
Depoe Bay short-term rentals averaged $341 a night at 70.6% occupancy in June 2026.
Quick Answer: Depoe Bay, Oregon is an active short-term rental market. average occupancy in the Lincoln City/Newport market area is 71%. average monthly revenue in the Lincoln City/Newport market area is $6,585. average daily rate in the Lincoln City/Newport market area is $341. the top operator in the Lincoln City/Newport market area is Meredith Lodging with 429 listings. market score is 61/100 (grade C).
Market data reflects the Lincoln City/Newport regional market, which includes Depoe Bay. Regulations, taxes, and permit details below are specific to Depoe Bay.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Depoe Bay, Oregon sits within a wider Oregon Coast short-term rental market that tracks 2,891 listings as of June 2026; the listing-mix figures below reflect that shared regional data set rather than Depoe Bay in isolation. Depoe Bay’s own STR performance averaged $340.50 a night (ADR) at 70.6% occupancy, producing an average of $6,585 in monthly revenue per listing. Occupancy is up 2.1% year over year, while ADR is down 7.6% and revenue is down 2.5% year over year, meaning bookings held roughly steady even as nightly rates softened.
The listing mix across this regional market skews almost entirely toward whole-unit rentals: 2,832 of the 2,891 listings (98.0%) are entire places, with only 59 (2.0%) private rooms. Of the 2,885 listings with bedroom data on file, 1-bedroom units are the single largest group at 813 (28.2%), followed by 3-bedroom units at 792 (27.5%) and 2-bedroom units at 760 (26.3%). Larger 4-bedroom and 5-bedroom properties account for 346 (12.0%) and 174 (6.0%) of the market.
Channel distribution across the region leans toward dual listing: 1,973 properties (68.2%) are marketed on both Airbnb and Vrbo, 527 (18.2%) are Airbnb only, and 391 (13.5%) are Vrbo only.
Revenue varies notably by property type in Depoe Bay itself. Apartment-style units average $4,905 a month, entire-place units average $6,657, and standalone houses average $7,533, roughly 53.5% more than apartments.
Depoe Bay itself is a small town of about 1,515 residents on U.S. Route 101, marketed as the whale watching capital of the Oregon Coast, and its guest demand is closely tied to that tourism draw.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 38% | $212 | $2,349 |
| Feb | 47% | $220 | $2,619 |
| Mar | 58% | $234 | $3,789 |
| Apr | 56% | $234 | $3,769 |
| May | 60% | $253 | $4,048 |
| Jun | 71% | $287 | $5,357 |
| Jul | 79% | $292 | $6,230 |
| Aug | 81% | $291 | $6,399 |
| Sep | 65% | $245 | $4,368 |
| Oct | 56% | $221 | $3,551 |
| Nov | 48% | $226 | $2,919 |
| Dec | 40% | $229 | $2,646 |
Top Short-Term Rental Operators in Lincoln City/Newport market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Lincoln City/Newport market as a whole, which includes Depoe Bay, so these counts are not Depoe Bay-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Meredith Lodging | 429 | 32,316 | ★ 4.52 |
| 2 | Vacasa | 418 | 50,145 | ★ 4.37 |
| 3 | Casago | 195 | 6,473 | ★ 4.27 |
| 4 | Sweet Homes | 116 | 10,064 | ★ 4.73 |
| 5 | Oregon Beach Vacations | 112 | 9,614 | ★ 4.38 |
What Kind of STR Should I Buy in Depoe Bay?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 813 |
| 2 bed | 760 |
| 3 bed | 792 |
| 4 bed | 346 |
| 5 bed | 174 |
ADR by Property Tier
| Entire Home | $343 |
| Luxury | $527 |
| Professionally Managed | $352 |
Revenue by Dwelling Type
| Apartment | $4,905 |
| Entire Place | $6,657 |
| House | $7,533 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 18.2% |
| vrbo | 13.5% |
| both | 68.2% |
Investment Analysis
Depoe Bay’s all-listings ADR of $340.50 sits well below the tier_luxury ADR of $526.64, a 54.7% premium for top-end properties, while the professionally managed tier ($352.37) runs only about 3.5% above the market average, a smaller gap than in many coastal markets. Revenue is down 2.5% year over year and ADR is down 7.6%, even though occupancy is up 2.1%, a pattern consistent with rate softening rather than a demand problem.
On the housing side, the typical home value is $563,961, with a median list price of $635,817 across 67 homes currently for sale. Multiplying the average monthly revenue of $6,585 by 12 gives roughly $79,015 in annual gross revenue per listing, which works out to a gross yield of about 14.0% against the typical home value, before factoring in cleaning, management, taxes, and financing costs.
That yield figure should be read with a major caveat specific to this market: Depoe Bay regulates short-term rentals under an amortization ordinance (Ordinance 234, Section 152.070) that is phasing out residential-zone vacation rentals rather than permitting new ones. New whole-home STRs are largely confined to specific commercial tourist zones and one newer master-planned community. A buyer targeting the 14.0% yield figure needs to verify zoning and existing STR registration status with the city planning department before purchasing, since a typical residential parcel may not qualify for a new permit at all.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Depoe Bay guests book an average of 67.1 days (about two months) ahead of their stay, and the average length of stay is 3.35 nights, a typical weekend to long-weekend pattern for a coastal getaway market.
That roughly two-month booking window gives hosts and managers a meaningful pricing runway: rates can be adjusted well in advance of the July and August peak without much risk of losing last-minute demand, since most bookings are locked in ahead of arrival rather than booked the same week. The relatively short 3.35-night average stay also means turnover costs (cleaning, restocking, changeover time) are spread across more bookings per month than in markets with week-long average stays, which should factor into cleaning fee pricing and minimum-night-stay policy decisions, particularly during the shoulder and off-season months when filling shorter gaps between longer bookings becomes more important to maintaining occupancy.
Short-Term Rental Regulations
Short-term rentals are permitted in Depoe Bay, Oregon but under an unusually restrictive framework. A city business license and transient occupancy business registration is required under Ordinance 234 and municipal code Section 152.070, the city’s Transient Occupancy Business Registration and Amortization of Short-Term Rentals of Dwellings rule.
Critically, this is an amortization ordinance: it is designed to phase out short-term rentals of dwellings in residential zones rather than permit new ones. New whole-home vacation rentals are generally confined to specific commercial tourist zones, plus one newer master-planned community that allows vacation-rental use outright. A prospective buyer should confirm any specific property’s zoning and STR registration status directly with the Depoe Bay planning department before purchasing, since a typical residential parcel may not qualify.
Operators must collect and remit the city’s Transient Room Tax, currently 12.0%, which was raised from 9.5% effective January 1, 2022. Online platforms including Airbnb and Vrbo are also required to hold a city business license and remit the tax on units they book within city limits.
Enforcement is rated strict. Given the amortization framework and zone restrictions, Depoe Bay should be treated by investors as a market where most new residential-zone STR purchases are effectively closed, with viable inventory limited to commercial tourist zones and the one exempted master-planned community.
Market Comparison
Depoe Bay’s 70.6% occupancy runs well above the national short-term rental median of roughly 55%, about 15.6 percentage points higher, and its $340.50 ADR is roughly 54.8% above a national median ADR of about $220. This combination of high occupancy and high ADR reflects Depoe Bay’s position as a concentrated, tourism-driven coastal destination with limited inventory growth relative to demand, rather than a broad metro market.
Across the wider Oregon Coast market that includes Depoe Bay, a handful of established property managers lead. Meredith Lodging holds the top spot with 429 listings (14.8% of the region’s 2,891 tracked listings) and 32,316 reviews at a 4.52 average rating. Vacasa is a close second with 418 listings (14.5% share) and 50,145 reviews at 4.37. Casago ranks third with 195 listings (6.7% share) and 6,473 reviews at 4.27. Together, these top three managers control roughly 36.0% of tracked listings across this regional market, indicating meaningful professional-management activity in the area rather than reflecting Depoe Bay in isolation.
Frequently Asked Questions About Depoe Bay, Oregon
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