Rockaway Beach, Oregon Short-Term Rental Market
The Rockaway Beach area STR market earned $384 ADR at 70% occupancy in June 2026.
Quick Answer: Rockaway Beach, Oregon is an active short-term rental market. average occupancy in the Seaside/Rockaway Beach market area is 70%. average monthly revenue in the Seaside/Rockaway Beach market area is $7,161. average daily rate in the Seaside/Rockaway Beach market area is $384. the top operator in the Seaside/Rockaway Beach market area is Vacasa with 706 listings. market score is 57/100 (grade C).
Market data reflects the Seaside/Rockaway Beach regional market, which includes Rockaway Beach. Regulations, taxes, and permit details below are specific to Rockaway Beach.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Rockaway Beach is a small north Oregon coast tourism town in Tillamook County, known for seven miles of open sandy beach. Visitors are predominantly regional drive-market leisure travelers from the Portland metro and the wider Pacific Northwest, including Willamette Valley couples, groups, and retirees. The economy is heavily seasonal, peaking in summer and around signature events like the August Kite and Art Festival, with typical visitor activities including beachcombing, kite flying, tidepooling, clamming and crabbing, and riding the Oregon Coast Scenic Railroad.
Short-term rental performance data in this data set is tracked at a submarket level shared across a 12-city north Oregon coast cluster, so the figures below describe the wider Rockaway Beach area STR market rather than city-limits-only precision. In June 2026, the most recent month with complete data, the area’s average daily rate across all listings was $383.90 at 70.31% occupancy, generating average monthly revenue of $7,160.69 per listing. Occupancy is up 4.01% year over year, ADR is down 2.45%, and monthly revenue is up 4.12% year over year.
Bedroom mix, listing-type mix, channel mix, and market-score data in this data set are tracked at a shared regional level rather than measured uniquely for Rockaway Beach, so this profile omits those figures rather than present regional numbers as if they were city-specific. Booking data for the area shows an average lead time of 79.41 days and an average length of stay of 3.34 nights.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 31% |
| Feb | 41% |
| Mar | 53% |
| Apr | 54% |
| May | 57% |
| Jun | 68% |
| Jul | 79% |
| Aug | 81% |
| Sep | 62% |
| Oct | 51% |
| Nov | 43% |
| Dec | 36% |
Month-by-month nightly rates and revenue figures for Rockaway Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Seaside/Rockaway Beach market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Seaside/Rockaway Beach market as a whole, which includes Rockaway Beach, so these counts are not Rockaway Beach-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 706 | 75,811 | ★ 4.48 |
| 2 | Casago | 310 | 12,161 | ★ 4.42 |
| 3 | Meredith Lodging | 273 | 15,789 | ★ 4.53 |
| 4 | Seaside vacation rentals | 154 | 4,410 | ★ 4.75 |
| 5 | ITrip Vacations | 127 | 6,881 | ★ 4.60 |
What Kind of STR Should I Buy in Rockaway Beach?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Rockaway Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 22.4% |
| vrbo | 9.4% |
| both | 68.1% |
Home Value Trends (Rockaway Beach)
Typical home values, median sale prices, and the 10-year price trend for Rockaway Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Rockaway Beach — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Rockaway Beach requires every short-term rental, defined as stays under 30 consecutive days, to hold a city Short-Term Rental License under Chapter 113 of the Code of Ordinances. The license fee is $500.00 for new, renewal, and transfer applications, with renewals running annually; the 2026-2027 cycle opens June 1 and is due August 3, 2026, administered through a new Deckard Technologies STR portal.
The total number of licenses is capped at 420 citywide (Resolution 2024-08), reviewed every October. Because active licenses already exceed the cap, no new licenses are being issued, and prospective operators must pay $95 to join a waiting list. There is no owner-occupancy or primary-residence requirement, but starting with 2027-2028 renewals a property must have been rented at least 30 days in the prior 12 months to remain eligible for renewal.
Operators must post the license in the unit, display a visible house number and a 24/7 complaint-hotline sign, maintain a guest registry, and carry liability insurance. On taxes, the city’s 10.00% Transient Room Tax applies, plus an additional 1% Tillamook County lodging tax and Oregon’s 1.5% state lodging tax, for a combined burden of about 12.5%, collected and remitted quarterly.
Enforcement is rated strict: the hard license cap, active waiting list, third-party monitoring platform, and violation and penalty provisions signal active compliance oversight.
Market Comparison
The Rockaway Beach area’s 70.31% occupancy in June 2026 runs well above the roughly 55% median occupancy typically seen across the broader U.S. short-term rental market, and its $383.90 average daily rate is well above the roughly $220 national median ADR. This combination reflects a well-established Oregon coast beach destination with strong Portland-metro drive-market demand.
Top property manager data in this data set is tracked at a shared regional level across a 12-city north Oregon coast cluster rather than uniquely for Rockaway Beach, so this profile does not present specific operator names, listing counts, or ratings as Rockaway Beach-specific. Rockaway Beach’s own regulatory environment is a far more consequential local factor: a hard citywide cap of 420 STR licenses that is currently exceeded, with new applicants joining a waiting list rather than receiving a license, a genuine supply constraint that outweighs any regional operator ranking.
Frequently Asked Questions About Rockaway Beach, Oregon
What is the average Airbnb occupancy rate in the Rockaway Beach area?
What is the average nightly rate for a short-term rental in the Rockaway Beach area?
Can I get a new short-term rental license in Rockaway Beach, OR?
What does a short-term rental license cost in Rockaway Beach?
What taxes apply to short-term rentals in Rockaway Beach?
Will Rockaway Beach add new short-term rental rules soon?
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