Rockaway Beach, Oregon Short-Term Rental Market
Rockaway Beach caps STR licenses at 420; North Coast market ran $346 ADR, 64.8% occupancy, $6,059 revenue in September 2026
Quick Answer: Rockaway Beach, Oregon is an active short-term rental market. average occupancy in the Seaside/Rockaway Beach market area is 65%. average monthly revenue in the Seaside/Rockaway Beach market area is $6,059. average daily rate in the Seaside/Rockaway Beach market area is $346. the top operator in the Seaside/Rockaway Beach market area is Vacasa with 706 listings. market score is 57/100 (grade C).
Market data reflects the Seaside/Rockaway Beach regional market, which includes Rockaway Beach. Regulations, taxes, and permit details below are specific to Rockaway Beach.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Rockaway Beach is a small Tillamook County coastal town of about 1,505 residents, known for seven miles of open sandy beach. Short-term rental performance is tracked at the level of the Oregon North Coast region. Every performance figure on this page therefore describes the Oregon North Coast STR market rather than Rockaway Beach alone. In September 2026, that market recorded an average daily rate of $346, occupancy of 64.8% and average monthly revenue of $6,059 per listing. Compared with September 2025, occupancy rose 5.8%, ADR rose 3.2% and revenue rose 10.6%. Entire homes averaged $348 per night. Houses earned $6,461 in the month, entire-place listings earned $6,111 and apartments earned $4,883.
The multi-year trend is steady. Annual average occupancy was 53.2% in 2025, with an ADR of $318 and monthly revenue of $4,837. The first nine months of 2026 are running at 58.6% occupancy, a $331 ADR and $5,476 monthly revenue, ahead of 2025 on all three measures. Occupancy peaked at 67.3% in 2021, when ADR was $258. Since then ADR has climbed while occupancy settled lower, so rate growth has carried revenue.
Visitors are mostly regional drive-market leisure travelers from the Portland metro and the wider Pacific Northwest, and the August Kite and Art Festival anchors the summer calendar. The city capped short-term rental licenses at 420, and the cap is currently exceeded, which limits new supply in town.
Bedroom, channel and listing-type counts, along with top operators, are tracked at a shared regional level rather than uniquely for Rockaway Beach, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 31% |
| Feb | 41% |
| Mar | 53% |
| Apr | 54% |
| May | 57% |
| Jun | 68% |
| Jul | 79% |
| Aug | 81% |
| Sep | 62% |
| Oct | 51% |
| Nov | 43% |
| Dec | 36% |
Month-by-month nightly rates and revenue figures for Rockaway Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Seaside/Rockaway Beach market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Seaside/Rockaway Beach market as a whole, which includes Rockaway Beach, so these counts are not Rockaway Beach-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 706 | 75,811 | ★ 4.48 |
| 2 | Casago | 310 | 12,161 | ★ 4.42 |
| 3 | Meredith Lodging | 273 | 15,789 | ★ 4.53 |
| 4 | Seaside vacation rentals | 154 | 4,410 | ★ 4.75 |
| 5 | ITrip Vacations | 127 | 6,881 | ★ 4.60 |
What Kind of STR Should I Buy in Rockaway Beach?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Rockaway Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 22.4% |
| vrbo | 9.4% |
| both | 68.1% |
Home Value Trends (Rockaway Beach)
Typical home values, median sale prices, and the 10-year price trend for Rockaway Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Rockaway Beach — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Rockaway Beach, but the market is capped and enforcement is rated strict. The city limits total STR licenses to 420 under Resolution 2024-08, reviewed each October. Active licenses already exceed the cap, so no new licenses are being issued, and prospective operators pay $95 to join a waiting list.
Every rental of under 30 consecutive days requires a Short-Term Rental License under Chapter 113 of the Code of Ordinances. The fee is $500 for new, renewal and transfer applications, and licenses renew annually. The 2026 to 2027 renewal cycle opened June 1 and was due August 3, 2026, administered through a new Deckard Technologies STR portal.
There is no owner-occupancy or primary-residence requirement, and no explicit cap on nights rented per year. Starting with 2027 to 2028 renewals, a property must have been rented at least 30 days in the preceding 12 months to renew, which targets dormant licenses.
Operators collect and remit the city’s 10% Transient Room Tax quarterly. An additional 1% Tillamook County lodging tax and the 1.5% Oregon state lodging tax also apply. Operators must post the license in the unit, display a visible house number and a 24/7 complaint hotline sign, keep a guest registry and carry liability insurance.
Recent changes include Ordinance 2026-03, which amended Sections 113.03 and 113.04 on application fees and standards. Third-party monitoring and penalty provisions signal active compliance oversight.
Market Comparison
The Oregon North Coast STR market ran 64.8% occupancy and a $346 ADR in September 2026. The 2026 year to date average is 58.6% occupancy with a $331 ADR. The full year 2025 averaged 53.2% occupancy and a $318 ADR, so the market has grown on rate rather than on volume.
Seasonality is the main caveat. August and July occupancy of 80.9% and 79.3% are far above the winter months, while November through February sit between 31.0% and 43.5%. ADR moves less, from $225 in January to $331 in July.
For investors, the region offers high summer pricing and growing revenue, offset by a hard cap on licenses in Rockaway Beach and a pronounced winter slowdown.
Frequently Asked Questions About Rockaway Beach, Oregon
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