Cannon Beach, Oregon Short-Term Rental Market
Cannon Beach, OR STRs averaged $282/night at 52.0% occupancy in April 2026, but a strict city permit cap limits new investor access to unlimited rental licenses.
Quick Answer: Cannon Beach, Oregon is an active short-term rental market. average occupancy in the Seaside/Rockaway Beach market area is 82%. average monthly revenue in the Seaside/Rockaway Beach market area is $9,545. average daily rate in the Seaside/Rockaway Beach market area is $429. the top operator in the Seaside/Rockaway Beach market area is Vacasa with 706 listings. market score is 57/100 (grade C).
Market data reflects the Seaside/Rockaway Beach regional market, which includes Cannon Beach. Regulations, taxes, and permit details below are specific to Cannon Beach.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Cannon Beach, Oregon is a small coastal city of approximately 1,503 residents located about 80 miles west of Portland. Haystack Rock, the 235-foot sea stack at the center of the beach, draws an estimated 200,000 visitors per year on its own. The broader Cannon Beach area supports approximately 4,450 active short-term rental listings as of April 2026. The average daily rate was $282.05 in April 2026, with occupancy at 52.0% and RevPAR of $146.52. Year-over-year, both occupancy and ADR rose 7.16%, while revenue grew 1.58%.
The market is almost entirely entire-place listings: 4,385 of 4,450 active properties (98.5%) are entire-place, 63 are private rooms, and 2 are shared rooms. Bedroom distribution skews toward mid-size units: 1,351 three-bedrooms are the largest segment, followed by 1,269 two-bedrooms and 833 one-bedrooms. Four-bedroom properties number 693 and five-bedroom-plus units 303. Channel presence is heavily dual-listed: 3,032 listings appear on both Airbnb and VRBO, 999 are Airbnb-only, and 419 are VRBO-only. Rental demand scores 93.55 out of 100, the highest among the market scores, reflecting consistent traveler interest.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 31% |
| Feb | 41% |
| Mar | 53% |
| Apr | 54% |
| May | 57% |
| Jun | 68% |
| Jul | 79% |
| Aug | 81% |
| Sep | 62% |
| Oct | 51% |
| Nov | 43% |
| Dec | 36% |
Month-by-month nightly rates and revenue figures for Cannon Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Seaside/Rockaway Beach market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Seaside/Rockaway Beach market as a whole, which includes Cannon Beach, so these counts are not Cannon Beach-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 706 | 75,811 | ★ 4.48 |
| 2 | Casago | 310 | 12,161 | ★ 4.42 |
| 3 | Meredith Lodging | 273 | 15,789 | ★ 4.53 |
| 4 | Seaside vacation rentals | 154 | 4,410 | ★ 4.75 |
| 5 | ITrip Vacations | 127 | 6,881 | ★ 4.60 |
What Kind of STR Should I Buy in Cannon Beach?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Cannon Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 22.4% |
| vrbo | 9.4% |
| both | 68.1% |
Home Value Trends (Cannon Beach)
Typical home values, median sale prices, and the 10-year price trend for Cannon Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Cannon Beach — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Cannon Beach requires a city-issued permit to operate a short-term rental under Municipal Code Chapter 17.84. The permit system has three tiers: lifetime unlimited permits, five-year unlimited permits (capped at 92 total, with only approximately 35 currently active, being phased out through attrition), and 14-day permits that allow a single rental within a 14 consecutive-day window.
Because unlimited permits are capped and largely allocated, new investors can typically only acquire an unlimited permit by purchasing a property that already holds one. The initial and annual renewal permit fee is approximately $500, plus an inspection fee of approximately $106. Owners must designate a local representative who lives within the urban growth boundary or a licensed property manager with a staffed office within 10 miles of Cannon Beach.
The combined lodging tax rate is approximately 9.5%: the city’s transient room tax was raised to 8% effective January 2024, plus Oregon’s 1.5% state lodging tax. There is no owner-occupancy or primary-residence requirement. Enforcement is classified as strict: violations carry fines up to $500 per incident, and following a revocation or renting-without-license penalty, the owner is barred from the STR program for two years. Unincorporated Clatsop County does not allow new STRs outside city limits.
Market Comparison
Cannon Beach’s April 2026 ADR of $282.05 is well above the U.S. STR median ADR of approximately $220, consistent with a high-demand, supply-constrained coastal market. Occupancy at 52.0% is slightly below the U.S. median of roughly 55%, reflecting the sharp winter trough. The overall market score of 56.98 out of 100 is tempered primarily by the low seasonality score (45.71) and the below-median revenue growth score (49.41), not by demand fundamentals. Rental demand scores 93.55, indicating strong underlying traveler interest.
Vacasa is the dominant operator with 706 listings and a 4.48 average rating across 75,811 reviews. Casago holds second with 310 listings (4.42 rating, 12,161 reviews), followed by Meredith Lodging with 273 listings (4.53 rating, 15,789 reviews), Seaside Vacation Rentals with 154 listings (4.75 rating, 4,410 reviews), and ITrip Vacations with 127 listings (4.60 rating, 6,881 reviews). Vacasa alone manages 706 listings, representing roughly 15.9% of the active market, making this one of the most Vacasa-concentrated markets in the dataset. The top two operators together hold approximately 1,016 listings, or 22.8% of active supply.
Frequently Asked Questions About Cannon Beach, Oregon
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