Cannon Beach, Oregon Short-Term Rental Market
Cannon Beach requires STR permits, and Northern Oregon Coast rentals earned $346 ADR, 64.8% occupancy, $6,059 monthly in September 2026.
Quick Answer: Cannon Beach, Oregon is an active short-term rental market. average occupancy in the Seaside/Rockaway Beach market area is 65%. average monthly revenue in the Seaside/Rockaway Beach market area is $6,059. average daily rate in the Seaside/Rockaway Beach market area is $346. the top operator in the Seaside/Rockaway Beach market area is Vacasa with 706 listings. market score is 57/100 (grade C).
Market data reflects the Seaside/Rockaway Beach regional market, which includes Cannon Beach. Regulations, taxes, and permit details below are specific to Cannon Beach.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Cannon Beach, Oregon sits in a short-term rental market that is measured at a regional level. The performance figures on this page describe the Northern Oregon Coast STR market, a region that includes Cannon Beach and nearby coastal towns, so read them as regional benchmarks rather than results for Cannon Beach alone. In September 2026 the average daily rate across all listings was $346 and occupancy was 64.8%. Average monthly revenue per listing was $6,059. Compared with September 2025, occupancy is up 5.8%, ADR is up 3.2% and revenue is up 10.6%. The seasonal revenue sum for the region comes to $48,026 per year.
The 2026 figures cover nine months so far and show 58.6% occupancy, a $331 ADR and $5,476 in average monthly revenue, ahead of 2025 at 53.2% occupancy, a $318 ADR and $4,837. Occupancy peaked at 67.3% in 2021 and slipped to 52.9% in 2024, while ADR has climbed from $228 in 2019 to $331 in 2026, so recent revenue growth has come from both rate and demand.
Bedroom, channel and listing-type counts are tracked at a shared regional level rather than uniquely for Cannon Beach, so this profile omits them.
Cannon Beach has about 1,503 residents and sits roughly 80 miles west of Portland. Haystack Rock alone draws as many as 200,000 visitors a year for tidepooling and seabird viewing, and visitors also come for Ecola State Park, galleries, dining and the annual sandcastle competition. Tourism pressure is large relative to the resident base, which helps explain why the city limits rental permits. The typical Cannon Beach home value is $932,323, a high entry cost for investors.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 31% |
| Feb | 41% |
| Mar | 53% |
| Apr | 54% |
| May | 57% |
| Jun | 68% |
| Jul | 79% |
| Aug | 81% |
| Sep | 62% |
| Oct | 51% |
| Nov | 43% |
| Dec | 36% |
Month-by-month nightly rates and revenue figures for Cannon Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Seaside/Rockaway Beach market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Seaside/Rockaway Beach market as a whole, which includes Cannon Beach, so these counts are not Cannon Beach-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 706 | 75,811 | ★ 4.48 |
| 2 | Casago | 310 | 12,161 | ★ 4.42 |
| 3 | Meredith Lodging | 273 | 15,789 | ★ 4.53 |
| 4 | Seaside vacation rentals | 154 | 4,410 | ★ 4.75 |
| 5 | ITrip Vacations | 127 | 6,881 | ★ 4.60 |
What Kind of STR Should I Buy in Cannon Beach?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Cannon Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 22.4% |
| vrbo | 9.4% |
| both | 68.1% |
Home Value Trends (Cannon Beach)
Typical home values, median sale prices, and the 10-year price trend for Cannon Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Cannon Beach — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Cannon Beach permits short-term rentals, but tightly. A city permit is required under Municipal Code Chapter 17.84, and the city enforces the rules strictly. STRs are allowed only in the RVL, RL, R1, R2, R3, MP and RAM zones. Unincorporated Clatsop County does not allow new STRs.
Permits come in three types: lifetime unlimited, five-year unlimited and 14-day. Five-year unlimited permits are capped at 92, with only about 35 active, and are distributed by lottery. The city is phasing them out through attrition. A 14-day permit lets an owner without a permit rent once within a 14 consecutive day window. Because unlimited permits are capped and largely allocated, new investors often can only acquire one through a property transfer.
The initial and annual renewal fees are each about $500, with a roughly $106 inspection or re-inspection fee and a $100 fee to change the local representative (2025-26 fee schedule). Owners must name a local representative who lives within the urban growth boundary, or a licensed property manager with a staffed office within 10 miles. Properties must pass inspection first.
Guests pay an 8% city transient room tax plus the 1.5% Oregon state lodging tax, about 9.5% combined. Violations carry fines up to $500, and after a revocation or a penalty for renting without a license the owner is barred from the STR program for two years. There is no owner-occupancy or primary-residence requirement.
The city raised its transient room tax to 8% in January 2024 and began re-evaluating the ordinance in July 2024, including the 14-day rule and ending the five-year lottery through attrition. Clatsop County had discussed a moratorium for unincorporated areas. Verify current rules with the city before buying.
Market Comparison
The Northern Oregon Coast posted September 2026 occupancy of 64.8% and a $346 ADR. Year to date in 2026, occupancy of 58.6% is above 2025 at 53.2% and 2024 at 52.9%, so the occupancy gain is a recent development driven mostly by summer demand. Rate strength is more durable, with ADR above $270 since 2022.
The tradeoff is seasonality and supply. January occupancy is 31.0% and August is 80.9%. Cannon Beach also limits new supply through a permit cap, which supports pricing for existing permit holders but makes entry harder than in open markets. A typical home value of $932,323 adds to the capital required.
Operator data for this market is tracked at a shared regional level rather than uniquely for Cannon Beach, so this profile omits it. Investors comparing Cannon Beach with neighboring coastal towns should note that they share these regional performance figures and differ mainly in local rules and property prices.
Frequently Asked Questions About Cannon Beach, Oregon
Do I need a permit to run a short-term rental in Cannon Beach?
Are new unlimited STR permits available in Cannon Beach?
What are typical STR rates and occupancy on the Northern Oregon Coast?
What is the best month for short-term rentals in Cannon Beach?
What taxes do Cannon Beach STR guests pay?
How much does a home cost in Cannon Beach?
How far ahead do guests book and how long do they stay?
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