Cannon Beach, Oregon Short-Term Rental Market
Cannon Beach, OR STRs averaged $282/night at 52.0% occupancy in April 2026, but a strict city permit cap limits new investor access to unlimited rental licenses.
Quick Answer: Cannon Beach, Oregon is an active short-term rental market. average occupancy is 52%. average monthly revenue is $4,032. average daily rate is $282. the top operator is Vacasa with 706 listings. market score is 57/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Cannon Beach, Oregon is a small coastal city of approximately 1,503 residents located about 80 miles west of Portland. Haystack Rock, the 235-foot sea stack at the center of the beach, draws an estimated 200,000 visitors per year on its own. The broader Cannon Beach area supports approximately 4,450 active short-term rental listings as of April 2026. The average daily rate was $282.05 in April 2026, with occupancy at 52.0% and RevPAR of $146.52. Year-over-year, both occupancy and ADR rose 7.16%, while revenue grew 1.58%.
The market is almost entirely entire-place listings: 4,385 of 4,450 active properties (98.5%) are entire-place, 63 are private rooms, and 2 are shared rooms. Bedroom distribution skews toward mid-size units: 1,351 three-bedrooms are the largest segment, followed by 1,269 two-bedrooms and 833 one-bedrooms. Four-bedroom properties number 693 and five-bedroom-plus units 303. Channel presence is heavily dual-listed: 3,032 listings appear on both Airbnb and VRBO, 999 are Airbnb-only, and 419 are VRBO-only. Rental demand scores 93.55 out of 100, the highest among the market scores, reflecting consistent traveler interest.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 31% | $225 | $2,013 |
| Feb | 41% | $233 | $2,272 |
| Mar | 53% | $246 | $3,428 |
| Apr | 54% | $253 | $3,720 |
| May | 57% | $271 | $3,958 |
| Jun | 67% | $303 | $5,195 |
| Jul | 79% | $318 | $6,496 |
| Aug | 81% | $315 | $6,690 |
| Sep | 62% | $269 | $4,445 |
| Oct | 51% | $242 | $3,479 |
| Nov | 43% | $241 | $2,736 |
| Dec | 36% | $244 | $2,501 |
Top Short-Term Rental Operators in Cannon Beach
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 706 | 75,811 | ★ 4.48 |
| 2 | Casago | 310 | 12,161 | ★ 4.42 |
| 3 | Meredith Lodging | 273 | 15,789 | ★ 4.53 |
| 4 | Seaside vacation rentals | 154 | 4,410 | ★ 4.75 |
| 5 | ITrip Vacations | 127 | 6,881 | ★ 4.60 |
What Kind of STR Should I Buy in Cannon Beach?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 833 |
| 2 bed | 1,269 |
| 3 bed | 1,351 |
| 4 bed | 693 |
| 5 bed | 303 |
ADR by Property Tier
| Entire Home | $284 |
| Luxury | $444 |
| Professionally Managed | $281 |
Revenue by Dwelling Type
| Apartment | $3,132 |
| Entire Place | $4,058 |
| House | $4,312 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 22.4% |
| vrbo | 9.4% |
| both | 68.1% |
Investment Analysis
Cannon Beach offers strong revenue production paired with a significant regulatory barrier that shapes the investment case. Average monthly revenue was $4,032 in April 2026. House-type listings averaged $4,312, and entire-place listings averaged $4,058. Apartment-format units averaged $3,132.
Tier-level ADR shows a wide spread: all-listing ADR was $282.05, entire-home tier $283.50, luxury tier $444.31, and the professionally managed tier $280.53, which sits slightly below the all-listing average. The typical Cannon Beach home was valued at $903,604 as of April 2026 (Zillow estimate), with a median list price of $900,333. Annualizing the April 2026 average monthly revenue of $4,032 produces approximately $48,388 per year, implying a gross revenue yield of roughly 5.4% on the typical home value. That is a pre-expense figure; after management fees, taxes, and maintenance, net returns are meaningfully lower.
The key investment constraint is permitting. Unlimited STR permits in Cannon Beach are capped at 92, with only approximately 35 currently active. The city is phasing out the five-year unlimited permit category through attrition. New investors can typically only acquire an unlimited permit by purchasing a property that already carries one, which commands a premium. A 14-day permit allows a one-time 14-consecutive-day rental window but does not support ongoing STR operations. Investors without an existing unlimited permit should treat Cannon Beach as a restricted-access market.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
In April 2026, the average booking lead time for Cannon Beach STRs was 45.91 days, roughly six and a half weeks. Average length of stay was 3.23 nights, reflecting a mix of extended weekend stays and short vacations rather than full-week bookings. The coastal leisure profile means guests are often planning specific trip windows tied to weather windows and peak summer weeks.
The 46-day lead time provides operators with a moderate planning window. For peak summer weeks in July and August, bookings likely come in considerably further out than the average, and early pricing commitments during that period are typically reliable. The 3.23-night average stay reduces per-booking turnover relative to pure weekend markets while still allowing multiple bookings per month. Operators should consider minimum-stay requirements (e.g., 3-night minimums in summer) to reduce transaction costs and prevent scheduling gaps between short bookings.
Short-Term Rental Regulations
Cannon Beach requires a city-issued permit to operate a short-term rental under Municipal Code Chapter 17.84. The permit system has three tiers: lifetime unlimited permits, five-year unlimited permits (capped at 92 total, with only approximately 35 currently active, being phased out through attrition), and 14-day permits that allow a single rental within a 14 consecutive-day window.
Because unlimited permits are capped and largely allocated, new investors can typically only acquire an unlimited permit by purchasing a property that already holds one. The initial and annual renewal permit fee is approximately $500, plus an inspection fee of approximately $106. Owners must designate a local representative who lives within the urban growth boundary or a licensed property manager with a staffed office within 10 miles of Cannon Beach.
The combined lodging tax rate is approximately 9.5%: the city’s transient room tax was raised to 8% effective January 2024, plus Oregon’s 1.5% state lodging tax. There is no owner-occupancy or primary-residence requirement. Enforcement is classified as strict: violations carry fines up to $500 per incident, and following a revocation or renting-without-license penalty, the owner is barred from the STR program for two years. Unincorporated Clatsop County does not allow new STRs outside city limits.
Market Comparison
Cannon Beach’s April 2026 ADR of $282.05 is well above the U.S. STR median ADR of approximately $220, consistent with a high-demand, supply-constrained coastal market. Occupancy at 52.0% is slightly below the U.S. median of roughly 55%, reflecting the sharp winter trough. The overall market score of 56.98 out of 100 is tempered primarily by the low seasonality score (45.71) and the below-median revenue growth score (49.41), not by demand fundamentals. Rental demand scores 93.55, indicating strong underlying traveler interest.
Vacasa is the dominant operator with 706 listings and a 4.48 average rating across 75,811 reviews. Casago holds second with 310 listings (4.42 rating, 12,161 reviews), followed by Meredith Lodging with 273 listings (4.53 rating, 15,789 reviews), Seaside Vacation Rentals with 154 listings (4.75 rating, 4,410 reviews), and ITrip Vacations with 127 listings (4.60 rating, 6,881 reviews). Vacasa alone manages 706 listings, representing roughly 15.9% of the active market, making this one of the most Vacasa-concentrated markets in the dataset. The top two operators together hold approximately 1,016 listings, or 22.8% of active supply.
Frequently Asked Questions About Cannon Beach, Oregon
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