Salem, Oregon Short-Term Rental Market
CMarket Score 67/100
Quick Answer: Salem, Oregon is an active short-term rental market. average occupancy is 59%. average monthly revenue is $2,318. average daily rate is $144. the top operator is Red Tail Ridge Rentals with 26 listings. market score is 67/100 (grade C).
Avg Monthly Revenue
$2,318
↑ 2.8% YoY
59%
Occupancy
↓ 0.2% YoY
$144
Avg Daily Rate
↑ 3.4% YoY
$85
RevPAR
↑ 3.2% YoY
39 days avg lead time4.1 avg length of stay
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Regulation65
Seasonality76
Investability59
Rental Demand92
Revenue Growth56
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 48% | $109 | $1,525 |
| Feb | 58% | $112 | $1,602 |
| Mar | 60% | $118 | $1,932 |
| Apr | 61% | $123 | $2,032 |
| May | 62% | $138 | $2,308 |
| Jun | 70% | $148 | $2,680 |
| Jul | 71% | $149 | $2,909 |
| Aug | 69% | $155 | $2,830 |
| Sep | 63% | $143 | $2,455 |
| Oct | 58% | $133 | $2,183 |
| Nov | 55% | $130 | $1,951 |
| Dec | 51% | $120 | $1,775 |
Top Short-Term Rental Operators in Salem
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Red Tail Ridge Rentals | 26 | 4,871 | ★ 4.83 |
| 2 | Salem Stays | 24 | 955 | ★ 4.86 |
| 3 | Evolve | 23 | 984 | ★ 4.83 |
| 4 | Vacasa | 9 | 137 | ★ 4.83 |
| 5 | T E Experiences | 5 | 155 | ★ 4.91 |
What Kind of STR Should I Buy in Salem?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 800 |
| 2 bed | 360 |
| 3 bed | 318 |
| 4 bed | 125 |
| 5 bed | 71 |
ADR by Property Tier
| Entire Home | $157 |
| Luxury | $241 |
| Professionally Managed | $224 |
Revenue by Dwelling Type
| Apartment | $2,093 |
| Entire Place | $2,544 |
| House | $2,526 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 64.6% |
| vrbo | 4.3% |
| both | 31.1% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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