Pacific City, Oregon Short-Term Rental Market
Pacific City STR licenses are waitlisted, while September 2026 North Coast ADR was $346, occupancy 64.8%, monthly revenue $6,059.
Quick Answer: Pacific City, Oregon is an active short-term rental market. average occupancy in the Seaside/Rockaway Beach market area is 65%. average monthly revenue in the Seaside/Rockaway Beach market area is $6,059. average daily rate in the Seaside/Rockaway Beach market area is $346. the top operator in the Seaside/Rockaway Beach market area is Vacasa with 706 listings. market score is 57/100 (grade C).
Market data reflects the Seaside/Rockaway Beach regional market, which includes Pacific City. Regulations, taxes, and permit details below are specific to Pacific City.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers the Oregon North Coast STR market, a stretch of the Oregon coast that includes Pacific City. Short-term rental performance figures are tracked at this shared regional level rather than uniquely for Pacific City, so every performance number below describes the Oregon North Coast STR market. Regulations, by contrast, are specific to Pacific City.
In September 2026 the Oregon North Coast STR market posted an average daily rate of $346, occupancy of 64.8%, and average monthly revenue of $6,059 per listing. Compared with September 2025, occupancy rose 5.8%, ADR rose 3.2%, and revenue rose 10.6%. Entire-home listings averaged $348 per night, close to the all-listings rate.
Pacific City itself is a small unincorporated coastal community in Tillamook County with a population of 1,109. Visitors are mainly regional drive-market travelers from the Portland metro and Willamette Valley, along with in-state and Pacific Northwest tourists. Cape Kiwanda State Natural Area, the 327-foot Haystack Rock, Bob Straub State Park, and the Pelican Brewing brewpub on the beach anchor demand.
Calendar-year results show a recovery. 2026 through September averages 58.6% occupancy, a $331 ADR, and $5,476 in monthly revenue, versus 53.2%, $318, and $4,837 for full-year 2025. The 2021 high was 67.3% occupancy at a $258 ADR. ADR has climbed every year since 2023 ($271, then $299, $318, and $331), and the 2026 figure is the highest in the series.
Listing counts by bedroom, channel, and listing type are tracked at a shared regional level rather than uniquely for Pacific City, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 31% |
| Feb | 41% |
| Mar | 53% |
| Apr | 54% |
| May | 57% |
| Jun | 68% |
| Jul | 79% |
| Aug | 81% |
| Sep | 62% |
| Oct | 51% |
| Nov | 43% |
| Dec | 36% |
Month-by-month nightly rates and revenue figures for Pacific City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Seaside/Rockaway Beach market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Seaside/Rockaway Beach market as a whole, which includes Pacific City, so these counts are not Pacific City-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 706 | 75,811 | ★ 4.48 |
| 2 | Casago | 310 | 12,161 | ★ 4.42 |
| 3 | Meredith Lodging | 273 | 15,789 | ★ 4.53 |
| 4 | Seaside vacation rentals | 154 | 4,410 | ★ 4.75 |
| 5 | ITrip Vacations | 127 | 6,881 | ★ 4.60 |
What Kind of STR Should I Buy in Pacific City?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Pacific City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 22.4% |
| vrbo | 9.4% |
| both | 68.1% |
Booking Insights
Booking-window and length-of-stay analysis for Pacific City — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Pacific City is an unincorporated community, so short-term rentals fall under Tillamook County’s countywide program, Ordinance #84 Amendment 2. STRs are permitted, but the market is capped. Board Order #25-002 set hard numeric limits by sub-area, and Pacific City/Woods is a saturated sub-area with a waitlist. New licenses are generally unavailable until existing ones are surrendered or transferred.
Operators need a Tillamook County STR Operator License, which renews annually, plus Transient Lodging Tax registration. Requirements include fire and life-safety inspections, septic inspection where applicable, off-street hard-surfaced parking, a Hold Harmless Agreement, mandatory garbage service, posting of the license and a Good Neighbor flyer, and quiet hours. Occupancy is tied to bedroom count, at about two people per bedroom. The license fee amount was not confirmed from a primary source, so it is not stated here.
The county does not require owner occupancy or primary residence, so whole-home rentals are allowed for license holders. Guests pay a 10% county transient lodging tax on unincorporated properties, plus the 1.5% Oregon state lodging tax. A May 2025 ballot measure (29-183) to raise the county rate to 12% and then 14% failed by about 12 votes after a hand recount, so the rate remains 10%.
County Code Enforcement handles compliance, and the overall enforcement regime is rated strict. Confirm current rules with Tillamook County Community Development before buying or applying.
Market Comparison
The Oregon North Coast STR market posted September 2026 occupancy of 64.8% and a $346 ADR. Entire-home ADR of $348 and luxury ADR of $526 sit above that all-listings rate.
The comparison needs context. September is a shoulder month on the coast, and the full-year picture is less strong. Year-to-date 2026 occupancy is 58.6%, and 2025 averaged 53.2%. The market’s strength is therefore mainly rate, with ADR rising from $318 in 2025 to $331 in 2026 through September. Occupancy is highest from June through September and ranges from 31.0% to 56.5% in the other months, October through May.
Growth also stands out: revenue is up 10.6% year over year, with occupancy up 5.8% and ADR up 3.2%. Top operator names and listing counts are tracked at a shared regional level rather than uniquely for Pacific City, so this profile omits them.
Frequently Asked Questions About Pacific City, Oregon
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What is the average daily rate for STRs near Pacific City?
What is the occupancy rate in the Oregon North Coast STR market?
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What lodging tax applies to Pacific City short-term rentals?
Do I have to live in my Pacific City rental?
How far ahead do guests book and how long do they stay?
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