Pacific City, Oregon Short-Term Rental Market
Pacific City, OR sits on the north Oregon coast, which averaged $384/night at 70.3% occupancy in June 2026.
Quick Answer: Pacific City, Oregon is an active short-term rental market. average occupancy in the Seaside/Rockaway Beach market area is 70%. average monthly revenue in the Seaside/Rockaway Beach market area is $7,161. average daily rate in the Seaside/Rockaway Beach market area is $384. the top operator in the Seaside/Rockaway Beach market area is Vacasa with 706 listings. market score is 57/100 (grade C).
Market data reflects the Seaside/Rockaway Beach regional market, which includes Pacific City. Regulations, taxes, and permit details below are specific to Pacific City.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Pacific City is a small unincorporated coastal community (population 1,109) in Tillamook County on Oregon’s northern coast. Its STR performance data is tracked at the level of the north Oregon coast rather than uniquely for Pacific City, so the figures below describe that broader coastal market, which includes Pacific City, Cannon Beach, and Nehalem.
The north Oregon coast market posted a $384 average daily rate and 70.3% occupancy in June 2026. Occupancy is up 4.0% year over year and revenue is up 4.1% year over year to $7,161 per month, even as ADR is down 2.5% year over year. Multiplying June’s ADR by occupancy gives an implied RevPAR near $270 per night.
Bedroom mix, channel mix, market-score data, and top-operator data are also tracked at a wider regional level (spanning both the Oregon and California coasts) rather than uniquely for Pacific City, so this profile omits them.
Multi-year data for the north Oregon coast shows occupancy peaked at 67.31% in 2021 before easing to the mid-50s from 2023 through 2024 and settling near 53% in 2025, while ADR climbed from $228 in 2019 to $319 by 2025, keeping monthly revenue around $4,200 to $4,830 in recent full years, below June 2026’s much stronger figure. Pacific City itself draws visitors to Cape Kiwanda’s giant dune and tide pools, the iconic offshore Haystack Rock, and Pelican Brewing’s oceanfront brewpub.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 31% |
| Feb | 41% |
| Mar | 53% |
| Apr | 54% |
| May | 57% |
| Jun | 68% |
| Jul | 79% |
| Aug | 81% |
| Sep | 62% |
| Oct | 51% |
| Nov | 43% |
| Dec | 36% |
Month-by-month nightly rates and revenue figures for Pacific City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Seaside/Rockaway Beach market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Seaside/Rockaway Beach market as a whole, which includes Pacific City, so these counts are not Pacific City-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 706 | 75,811 | ★ 4.48 |
| 2 | Casago | 310 | 12,161 | ★ 4.42 |
| 3 | Meredith Lodging | 273 | 15,789 | ★ 4.53 |
| 4 | Seaside vacation rentals | 154 | 4,410 | ★ 4.75 |
| 5 | ITrip Vacations | 127 | 6,881 | ★ 4.60 |
What Kind of STR Should I Buy in Pacific City?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Pacific City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 22.4% |
| vrbo | 9.4% |
| both | 68.1% |
Booking Insights
Booking-window and length-of-stay analysis for Pacific City — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Pacific City is unincorporated, so short-term rentals fall under Tillamook County’s countywide STR program (Ordinance #84 Amendment 2), administered by the county’s Community Development Department. Operating an STR requires a county STR Operator License, Transient Lodging Tax (TLT) registration, and passing fire and life-safety inspections (and septic inspection where applicable), plus parking verification and a Hold Harmless Agreement. Licenses renew annually.
The county does not require owner-occupancy or primary residence, so whole-home rentals are generally allowed, but Tillamook County has imposed hard numeric caps on the total number of STRs by sub-area under Board Order #25-002. Pacific City, along with the neighboring Woods area, is one of the saturated sub-areas: new licenses are effectively closed, and prospective operators must join a waitlist. Existing licenses can be transferred to a new owner, which is currently the only realistic path to operating a new STR in this sub-area.
Operating standards include occupancy limits tied to bedroom count, off-street hard-surfaced parking, mandatory garbage service, quiet hours, and posting of the license and a ‘Good Neighbor’ flyer. Guests pay a 10% county transient lodging tax on unincorporated properties, plus Oregon’s 1.5% state lodging tax. A May 2025 ballot measure that would have raised the county TLT to 12% and then 14% failed by about 12 votes after a mandatory hand recount, so the rate remains 10%.
Enforcement is rated strict, driven by the sub-area caps and inspection regime, and is handled by county Code Enforcement. Specific license fee amounts were not confirmed from a primary source in this research.
Market Comparison
The north Oregon coast’s 70.3% June 2026 occupancy runs well above the roughly 55% median occupancy across StaySTRA-tracked US STR markets, while its $384 average daily rate is well above the roughly $220 national median ADR too, among the strongest combined performance StaySTRA tracks.
Top-operator data is tracked at an even wider regional level (spanning both the Oregon and California coasts) rather than uniquely for Pacific City, so this profile omits it. What most differentiates Pacific City within this strong-performing region is regulatory, not financial: Tillamook County’s sub-area STR license caps mean Pacific City is one of a limited number of StaySTRA-tracked markets where new STR supply is effectively closed by policy rather than by market saturation alone, a meaningfully different dynamic than markets StaySTRA tracks where anyone can obtain a new permit.
Frequently Asked Questions About Pacific City, Oregon
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