La Grande, Oregon Short-Term Rental Market
La Grande, OR STRs averaged $174/night at 45.7% occupancy in April 2026, with occupancy down 3.1 points year over year.
Quick Answer: La Grande, Oregon is an active short-term rental market. average occupancy is 66%. average monthly revenue is $3,950. average daily rate is $232. the top operator is Vacasa with 356 listings. market score is 56/100 (grade C).
Market data reflects the Oregon Area regional market, which includes La Grande. Regulations, taxes, and permit details below are specific to La Grande.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
La Grande is the commercial and outdoor recreation hub of northeast Oregon’s Grande Ronde Valley, situated on Interstate 84 between Portland and Boise. Its STR market serves regional road-trippers, outdoor recreation visitors, Eastern Oregon University travelers, and Oregon Trail heritage tourists. No city-specific visitor count is published; the broader Eastern Oregon region recorded approximately $549.5 million in 2025 travel spending, the state’s fastest-growing tourism region at plus 5.4% year over year. The city population is 13,058.
In April 2026, STRs averaged $174.03 per night (ADR) at 45.7% occupancy, generating average monthly revenue of $2,215 per listing. RevPAR came in at $79.50. Year over year, occupancy declined 3.09 percentage points and revenue fell 3.44%, though ADR rose 3.62%, indicating that pricing held while demand softened.
Entire-place rentals account for approximately 92.2% of all listings, with private rooms at 7.6% and shared rooms under 1%. On bedroom mix, one-bedroom units are the most common at 37.9%, followed by two-bedroom (25.2%), three-bedroom (23.8%), four-bedroom (9.0%), and five-bedroom-plus (4.1%). Channel distribution skews Airbnb-heavy at 49.0% Airbnb-only, 43.2% dual-platform, and 7.8% VRBO-only.
Market scores reflect a developing market with moderate momentum: total score 56.3 out of 100, investability at 69.3, revenue growth at 54.7, and rental demand at 67.8. The seasonality score of 77.3 is the strongest dimension, pointing to a clear seasonal demand cycle anchored in summer outdoor recreation.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 42% | $186 | $2,248 |
| Feb | 48% | $183 | $2,201 |
| Mar | 50% | $175 | $2,337 |
| Apr | 48% | $162 | $2,109 |
| May | 55% | $172 | $2,380 |
| Jun | 66% | $197 | $3,315 |
| Jul | 69% | $202 | $3,800 |
| Aug | 64% | $199 | $3,515 |
| Sep | 54% | $183 | $2,666 |
| Oct | 50% | $167 | $2,321 |
| Nov | 46% | $163 | $1,972 |
| Dec | 48% | $192 | $2,498 |
Top Short-Term Rental Operators in La Grande
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 356 | 26,654 | ★ 4.57 |
| 2 | Evolve | 124 | 5,401 | ★ 4.72 |
| 3 | The Official Collins Lake Resort | 89 | 359 | ★ 4.78 |
| 4 | Mt Hood Vacation Homes | 64 | 3,704 | ★ 4.50 |
| 5 | Arrived Vacation Rentals | 61 | 4,319 | ★ 4.75 |
What Kind of STR Should I Buy in La Grande?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,378 |
| 2 bed | 1,583 |
| 3 bed | 1,490 |
| 4 bed | 564 |
| 5 bed | 257 |
ADR by Property Tier
| Entire Home | $240 |
| Luxury | $398 |
| Professionally Managed | $332 |
Revenue by Dwelling Type
| Apartment | $3,458 |
| Entire Place | $4,125 |
| House | $4,232 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 49% |
| vrbo | 7.8% |
| both | 43.2% |
Investment Analysis
La Grande’s April 2026 average monthly revenue of $2,215 annualizes to approximately $26,574. Against a typical home value of $300,022 (Zillow, April 2026 snapshot), the implied gross yield is approximately 8.9%. Note that April is a shoulder month; July monthly revenue averaged $3,800 across historical data, which would push the annualized figure higher if summer performance holds.
The median list price in the market was $305,167 as of April 2026, close to the typical home value of $300,022, suggesting relatively balanced pricing between list and typical home stock. For-sale inventory stood at just 36 units, indicating a tight supply environment that may support home values.
ADR tiers show meaningful upside above the market baseline. All-listings ADR was $174.03. Entire-home listings averaged $180.37. Professionally managed properties averaged $238.76, a 37.2% premium over the all-listings rate, or $64.73 more per night. Luxury-tier listings reached $309.48 per night, 77.8% above the all-listings average.
Annual performance has trended modestly downward since the 2021 pandemic peak. Revenue averaged $3,168 in 2021, fell to $2,815 in 2023, reached $2,843 in 2024, and improved to $3,004 in 2025, a gain of 5.7% year over year. The 2026 year-to-date average of $2,327 (through April) reflects the soft shoulder months but does not yet include the summer peak. The moderately negative April year-over-year print (-3.44% revenue, -3.09 percentage point occupancy) warrants monitoring but does not reverse the 2025 trend.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
La Grande STR guests book an average of 39 days in advance, and stays average 3.69 nights. The 39-day lead time is moderately short, suggesting that the peak booking window closes roughly five to six weeks before arrival, giving operators less runway for dynamic pricing adjustments than in markets with 50-plus-day lead times.
The 3.69-night average stay is consistent with the regional road-trip and outdoor recreation visitor profile: weekend getaways of two to three nights and short vacation weeks of five to seven nights. This stay length is close to the national STR average.
For a market with a moderate seasonal concentration (23.7 percentage-point swing between trough and peak), operators should use early pricing commitments in summer months, given the shorter advance booking window. Late-booking discounts should be deployed carefully in shoulder months to avoid depressing the ADR below the $174 market baseline.
Short-Term Rental Regulations
La Grande regulates short-term rentals at the city level. After a temporary moratorium in 2022-2023 responding to housing conversion concerns, the city overhauled its Land Development Code, effective September 2, 2023. Under current rules, an STR is any rental of 30 consecutive days or less, split into two categories: bed-and-breakfast inns and host home shares, and vacation rentals.
Permitting shifted from a discretionary conditional-use process to an over-the-counter permit through the Planning Division. Each property owner may hold at most two STR permits citywide, with only one permit per parcel, one residential dwelling per parcel. Permits are tied to the owner and are not transferable on sale. There is no owner-occupancy requirement, no primary-residence requirement, and no annual night cap.
Operators must also register with the Finance Department within 15 days of starting business and obtain a Certificate of Authority to collect the Transient Lodging Tax (TLT). The current TLT rate is 6%, per Ordinance 3282, effective May 2, 2025. Oregon’s state lodging tax adds 1.5%, rising to 2.5% on January 1, 2026. Airbnb and VRBO are treated as transient lodging intermediaries required to collect and remit the TLT for lawfully registered properties.
No permit cost was published in the source data. Enforcement is rated moderate. The non-transferability of permits on sale is a meaningful constraint for investors: a buyer cannot inherit a prior operator’s permit and must apply for a new one, subject to the two-permit-per-owner cap.
Market Comparison
La Grande’s April 2026 occupancy of 45.7% is roughly 9 percentage points below the US STR median of approximately 55%, reflecting a shoulder-season month in a small regional market. Its all-listings ADR of $174.03 is below the US median of approximately $220. RevPAR of $79.50 is modest. The market’s total score of 56.3 out of 100 is below median among tracked markets, signaling that this is a developing rather than established STR destination.
Vacasa leads the La Grande operator landscape with 356 listings and 26,654 reviews at a 4.572 average rating, giving it strong market share. Evolve follows with 124 listings and 5,401 reviews at 4.722. The Official Collins Lake Resort manages 89 listings with 359 reviews at 4.780. Mt Hood Vacation Homes holds 64 listings with 3,704 reviews at 4.502, and Arrived Vacation Rentals manages 61 listings with 4,319 reviews at 4.753.
The presence of operators like Mt Hood Vacation Homes and Collins Lake Resort in the La Grande data likely reflects broad regional portfolio coverage by management companies active across Oregon’s outdoor recreation corridor. The relatively small inventory and 56.3 total market score suggest La Grande serves a niche demand base rather than competing with Oregon’s larger STR markets like Bend or Hood River.
Frequently Asked Questions About La Grande, Oregon
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