La Grande, Oregon Short-Term Rental Market
La Grande, OR STRs averaged $174/night at 45.7% occupancy in April 2026, with occupancy down 3.1 points year over year.
Quick Answer: La Grande, Oregon is an active short-term rental market. average occupancy in the Oregon Area market area is 66%. average monthly revenue in the Oregon Area market area is $3,950. average daily rate in the Oregon Area market area is $232. the top operator in the Oregon Area market area is Vacasa with 356 listings. market score is 56/100 (grade C).
Market data reflects the Oregon Area regional market, which includes La Grande. Regulations, taxes, and permit details below are specific to La Grande.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
La Grande is the commercial and outdoor recreation hub of northeast Oregon’s Grande Ronde Valley, situated on Interstate 84 between Portland and Boise. Its STR market serves regional road-trippers, outdoor recreation visitors, Eastern Oregon University travelers, and Oregon Trail heritage tourists. No city-specific visitor count is published; the broader Eastern Oregon region recorded approximately $549.5 million in 2025 travel spending, the state’s fastest-growing tourism region at plus 5.4% year over year. The city population is 13,058.
In April 2026, STRs averaged $174.03 per night (ADR) at 45.7% occupancy, generating average monthly revenue of $2,215 per listing. RevPAR came in at $79.50. Year over year, occupancy declined 3.09 percentage points and revenue fell 3.44%, though ADR rose 3.62%, indicating that pricing held while demand softened.
Entire-place rentals account for approximately 92.2% of all listings, with private rooms at 7.6% and shared rooms under 1%. On bedroom mix, one-bedroom units are the most common at 37.9%, followed by two-bedroom (25.2%), three-bedroom (23.8%), four-bedroom (9.0%), and five-bedroom-plus (4.1%). Channel distribution skews Airbnb-heavy at 49.0% Airbnb-only, 43.2% dual-platform, and 7.8% VRBO-only.
Market scores reflect a developing market with moderate momentum: total score 56.3 out of 100, investability at 69.3, revenue growth at 54.7, and rental demand at 67.8. The seasonality score of 77.3 is the strongest dimension, pointing to a clear seasonal demand cycle anchored in summer outdoor recreation.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 42% |
| Feb | 48% |
| Mar | 50% |
| Apr | 48% |
| May | 55% |
| Jun | 66% |
| Jul | 69% |
| Aug | 64% |
| Sep | 54% |
| Oct | 50% |
| Nov | 46% |
| Dec | 48% |
Month-by-month nightly rates and revenue figures for La Grande are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Oregon Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Oregon Area market as a whole, which includes La Grande, so these counts are not La Grande-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 356 | 26,654 | ★ 4.57 |
| 2 | Evolve | 124 | 5,401 | ★ 4.72 |
| 3 | The Official Collins Lake Resort | 89 | 359 | ★ 4.78 |
| 4 | Mt Hood Vacation Homes | 64 | 3,704 | ★ 4.50 |
| 5 | Arrived Vacation Rentals | 61 | 4,319 | ★ 4.75 |
What Kind of STR Should I Buy in La Grande?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for La Grande are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 49% |
| vrbo | 7.8% |
| both | 43.2% |
Home Value Trends (La Grande)
Typical home values, median sale prices, and the 10-year price trend for La Grande are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for La Grande — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
La Grande regulates short-term rentals at the city level. After a temporary moratorium in 2022-2023 responding to housing conversion concerns, the city overhauled its Land Development Code, effective September 2, 2023. Under current rules, an STR is any rental of 30 consecutive days or less, split into two categories: bed-and-breakfast inns and host home shares, and vacation rentals.
Permitting shifted from a discretionary conditional-use process to an over-the-counter permit through the Planning Division. Each property owner may hold at most two STR permits citywide, with only one permit per parcel, one residential dwelling per parcel. Permits are tied to the owner and are not transferable on sale. There is no owner-occupancy requirement, no primary-residence requirement, and no annual night cap.
Operators must also register with the Finance Department within 15 days of starting business and obtain a Certificate of Authority to collect the Transient Lodging Tax (TLT). The current TLT rate is 6%, per Ordinance 3282, effective May 2, 2025. Oregon’s state lodging tax adds 1.5%, rising to 2.5% on January 1, 2026. Airbnb and VRBO are treated as transient lodging intermediaries required to collect and remit the TLT for lawfully registered properties.
No permit cost was published in the source data. Enforcement is rated moderate. The non-transferability of permits on sale is a meaningful constraint for investors: a buyer cannot inherit a prior operator’s permit and must apply for a new one, subject to the two-permit-per-owner cap.
Market Comparison
La Grande’s April 2026 occupancy of 45.7% is roughly 9 percentage points below the US STR median of approximately 55%, reflecting a shoulder-season month in a small regional market. Its all-listings ADR of $174.03 is below the US median of approximately $220. RevPAR of $79.50 is modest. The market’s total score of 56.3 out of 100 is below median among tracked markets, signaling that this is a developing rather than established STR destination.
Vacasa leads the La Grande operator landscape with 356 listings and 26,654 reviews at a 4.572 average rating, giving it strong market share. Evolve follows with 124 listings and 5,401 reviews at 4.722. The Official Collins Lake Resort manages 89 listings with 359 reviews at 4.780. Mt Hood Vacation Homes holds 64 listings with 3,704 reviews at 4.502, and Arrived Vacation Rentals manages 61 listings with 4,319 reviews at 4.753.
The presence of operators like Mt Hood Vacation Homes and Collins Lake Resort in the La Grande data likely reflects broad regional portfolio coverage by management companies active across Oregon’s outdoor recreation corridor. The relatively small inventory and 56.3 total market score suggest La Grande serves a niche demand base rather than competing with Oregon’s larger STR markets like Bend or Hood River.
Frequently Asked Questions About La Grande, Oregon
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