Newberg, Oregon Short-Term Rental Market
Newberg wine-country STRs averaged $179/night at 78.8% occupancy in June 2026, up 1.5% year over year.
Quick Answer: Newberg, Oregon is an active short-term rental market. average occupancy is 79%. average monthly revenue is $3,760. average daily rate is $179. the top operator is 164 Investments with 161 listings. market score is 78/100 (grade B).
Market data reflects the Portland, OR regional market, which includes Newberg. Regulations, taxes, and permit details below are specific to Newberg.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Newberg anchors Oregon’s Willamette Valley wine country, roughly 20 miles southwest of Portland, and its short-term rental market posted a $179 average daily rate at 78.8% occupancy for June 2026, the latest tracked month. Occupancy rose 1.5% year over year while ADR slipped 0.8%, and average revenue per listing edged up 0.4% to $3,760 for the month. The market’s investability score sits at 52.76 out of 100, with a rental demand score of 86.28 and a seasonality score of 79.13.
Entire-place listings dominate the market at 86.1% of the roughly 9,125 tracked units, with private rooms at 13.7% and shared rooms at just 0.2%. By bedroom count, one-bedroom units are the largest single segment at 50.9% of the 9,108 bedroom-tagged listings, followed by two-bedrooms at 24.1%, three-bedrooms at 13.9%, four-bedrooms at 6.8%, and five-plus-bedrooms at 4.3%. On booking channel, 65.2% of listings are Airbnb-only, 31.9% list on both Airbnb and VRBO, and 3.0% are VRBO-only.
Newberg’s population is approximately 26,066, and the area draws wine tourists to roughly 80 wineries and 200 vineyards across Yamhill County, plus visitors to the Allison Inn & Spa and historic downtown tasting rooms. The tracked market’s listing volume relative to town population suggests the STR data provider’s catchment area extends beyond Newberg’s city limits into the surrounding wine-country region, consistent with how these markets are typically defined around a tourism hub rather than strict municipal boundaries.
Looking at full calendar-year averages rather than a single month, 2025 posted 66.29% average occupancy, a $152 average ADR, and $2,863 in average monthly revenue per listing, both occupancy and ADR above the 2017 baseline of 64.09% and $112. The partial 2026 year-to-date average (through June) runs 64.98% occupancy and $147 ADR, though this figure understates the full year since it excludes the stronger summer and early-fall months still to come.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 53% | $108 | $1,677 |
| Feb | 63% | $112 | $1,776 |
| Mar | 66% | $119 | $2,170 |
| Apr | 66% | $124 | $2,249 |
| May | 70% | $134 | $2,534 |
| Jun | 78% | $149 | $3,085 |
| Jul | 80% | $148 | $3,267 |
| Aug | 78% | $147 | $3,168 |
| Sep | 70% | $138 | $2,648 |
| Oct | 68% | $131 | $2,538 |
| Nov | 62% | $123 | $2,084 |
| Dec | 59% | $119 | $2,013 |
Top Short-Term Rental Operators in Newberg
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | 164 Investments | 161 | 30,606 | ★ 4.78 |
| 2 | ITrip Vacations | 134 | 9,618 | ★ 4.76 |
| 3 | Stay Portland Collection | 125 | 5,176 | ★ 4.63 |
| 4 | Evolve | 121 | 4,665 | ★ 4.63 |
| 5 | Destination Willamette | 76 | 3,611 | ★ 4.89 |
What Kind of STR Should I Buy in Newberg?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 4,634 |
| 2 bed | 2,199 |
| 3 bed | 1,268 |
| 4 bed | 618 |
| 5 bed | 389 |
ADR by Property Tier
| Entire Home | $194 |
| Luxury | $321 |
| Professionally Managed | $291 |
Revenue by Dwelling Type
| Apartment | $2,982 |
| Entire Place | $4,092 |
| House | $4,088 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 65.2% |
| vrbo | 3% |
| both | 31.9% |
Investment Analysis
Investment signals for Newberg lean on rate segmentation rather than home-price data, since no housing snapshot is currently available for this market; gross yield cannot be calculated without a typical home value.
Across ADR tiers, the all-listings average of $179 compares to $193.60 for entire-home listings, $291.04 for professionally managed listings, and $321.33 for the luxury tier, a spread showing professionally managed and luxury units command 62.6% to 79.5% more than the market-wide average. Revenue also varies by property type: entire-place listings averaged $4,092 in June 2026 and houses averaged $4,088, essentially matched, while apartments trailed at $2,982, a $1,110 gap below the entire-place figure.
Revenue rose 0.4% year over year even as ADR fell 0.8%, meaning the market absorbed a rate pullback with an occupancy gain (occupancy up 1.5% to 78.8%), a sign demand held even as pricing softened slightly. The market’s revenue growth score is 76.84 out of 100 and rental demand score is 86.28, both comparatively strong, while the regulation score of 69.09 reflects Newberg’s newly tightened permit cap, 187 vacation rental permits citywide for 2025 under Ordinance 2025-2935, a supply constraint that could support pricing power for existing permit holders as the city nears its cap.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Newberg’s average booking window runs 54.1 days of lead time, meaning most guests book roughly seven to eight weeks ahead, consistent with a destination built around planned wine-country weekends, weddings, and tasting-room itineraries rather than spontaneous trips. Average length of stay is 5.2 nights, notably longer than a typical weekend getaway, suggesting many bookings bundle multiple tasting appointments, a wedding stay, or an extended remote-work base near Portland.
For owners, the combination of a 54-day lead time and 5.2-night stays supports pricing strategies that reward advance booking with modest discounts while holding rate for last-minute gaps, and favors minimum-stay requirements of 3 to 5 nights during peak summer months (June and July) when demand is highest and turnover costs matter most. Shorter minimum-stay windows may help fill the slower winter months, November through February, when occupancy runs below 63%. A roughly two-month booking horizon also gives owners time to react to pricing signals: since ADR fell 0.8% year over year while occupancy rose 1.5%, dynamic pricing that trims rate slightly ahead of the 54-day window, rather than holding firm, appears to be what’s driving the occupancy gain in this market.
Short-Term Rental Regulations
Short-term rentals are permitted in Newberg but require multiple layers of approval. Operators need a Special Use Permit (Vacation Rental Home land-use approval) plus an annual business license and Transient Lodging Tax registration; the special use permit costs approximately $1,131.90 as of the 2025 fee update, down from $2,290 previously. The city imposes a 9.0% Transient Lodging Tax on stays of 30 consecutive days or fewer, which booking platforms including Airbnb and VRBO must now collect and remit directly.
Owner-occupancy and primary-residence requirements do not apply to Vacation Rental Homes; only the separate Bed & Breakfast category requires the owner to live on-site. Vacation Rental Homes are allowed in residential zones R-1 through R-4 and R-P, plus commercial zones C-1 through C-4 and M-5, subject to a minimum of two off-street parking spaces (three for 5-8 bedroom homes) and a requirement to designate a local manager within 40 miles of the property.
Enforcement is rated strict. Newberg adopted Ordinance 2025-2935 on August 4, 2025, effective September 3, 2025 with a registration deadline of December 2, 2025, which added a citywide cap limiting vacation rental permits to 2% of total households, 187 homes for 2025. Permits are tied to the owner rather than the property and expire on sale, so buyers of an existing STR cannot simply inherit the seller’s permit. Unregistered operators receive a 45-day notice to cease; continued operation after that draws a $2,000 fine for a first offense and $5,000 for each additional offense.
Market Comparison
Newberg’s 78.8% June occupancy runs well above typical U.S. short-term rental benchmarks, where national median occupancy is roughly 55%, while its $179 ADR sits below the roughly $220 national median ADR, a pattern consistent with a smaller wine-country market that fills up reliably but doesn’t command big-city or luxury-resort nightly rates. The market’s professionally managed tier ($291.04 ADR) and luxury tier ($321.33 ADR) both exceed the national ADR median, showing top-end Newberg properties can still command premium rates.
Top property managers in the market include 164 Investments (161 listings, 30,606 reviews, 4.78 average rating), ITrip Vacations (134 listings, 9,618 reviews, 4.76 rating), and Stay Portland Collection (125 listings, 5,176 reviews, 4.63 rating). Combined, these top three managers operate 420 listings, and 164 Investments alone holds the largest single share of any tracked operator in the market. Fourth and fifth place go to Evolve (121 listings, 4,665 reviews, 4.63 rating) and Destination Willamette (76 listings, 3,611 reviews, 4.89 rating), the highest average rating among the top five. The market’s 69.09 regulation score, on the lower end relative to its 86.28 rental demand score, reflects the compliance overhead of Newberg’s 2025 permit-cap ordinance, a factor investors should weigh against the market’s strong demand fundamentals.
Frequently Asked Questions About Newberg, Oregon
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