Newberg, Oregon Short-Term Rental Market
Newberg wine-country STRs averaged $179/night at 78.8% occupancy in June 2026, up 1.5% year over year.
Quick Answer: Newberg, Oregon is an active short-term rental market. average occupancy in the Portland, OR market area is 79%. average monthly revenue in the Portland, OR market area is $3,760. average daily rate in the Portland, OR market area is $179. the top operator in the Portland, OR market area is 164 Investments with 161 listings. market score is 78/100 (grade B).
Market data reflects the Portland, OR regional market, which includes Newberg. Regulations, taxes, and permit details below are specific to Newberg.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Newberg anchors Oregon’s Willamette Valley wine country, roughly 20 miles southwest of Portland, and its short-term rental market posted a $179 average daily rate at 78.8% occupancy for June 2026, the latest tracked month. Occupancy rose 1.5% year over year while ADR slipped 0.8%, and average revenue per listing edged up 0.4% to $3,760 for the month. The market’s investability score sits at 52.76 out of 100, with a rental demand score of 86.28 and a seasonality score of 79.13.
Entire-place listings dominate the market at 86.1% of the roughly 9,125 tracked units, with private rooms at 13.7% and shared rooms at just 0.2%. By bedroom count, one-bedroom units are the largest single segment at 50.9% of the 9,108 bedroom-tagged listings, followed by two-bedrooms at 24.1%, three-bedrooms at 13.9%, four-bedrooms at 6.8%, and five-plus-bedrooms at 4.3%. On booking channel, 65.2% of listings are Airbnb-only, 31.9% list on both Airbnb and VRBO, and 3.0% are VRBO-only.
Newberg’s population is approximately 26,066, and the area draws wine tourists to roughly 80 wineries and 200 vineyards across Yamhill County, plus visitors to the Allison Inn & Spa and historic downtown tasting rooms. The tracked market’s listing volume relative to town population suggests the STR data provider’s catchment area extends beyond Newberg’s city limits into the surrounding wine-country region, consistent with how these markets are typically defined around a tourism hub rather than strict municipal boundaries.
Looking at full calendar-year averages rather than a single month, 2025 posted 66.29% average occupancy, a $152 average ADR, and $2,863 in average monthly revenue per listing, both occupancy and ADR above the 2017 baseline of 64.09% and $112. The partial 2026 year-to-date average (through June) runs 64.98% occupancy and $147 ADR, though this figure understates the full year since it excludes the stronger summer and early-fall months still to come.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 53% |
| Feb | 63% |
| Mar | 66% |
| Apr | 66% |
| May | 70% |
| Jun | 78% |
| Jul | 80% |
| Aug | 78% |
| Sep | 70% |
| Oct | 68% |
| Nov | 62% |
| Dec | 59% |
Month-by-month nightly rates and revenue figures for Newberg are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Portland, OR market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Portland, OR market as a whole, which includes Newberg, so these counts are not Newberg-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | 164 Investments | 161 | 30,606 | ★ 4.78 |
| 2 | ITrip Vacations | 134 | 9,618 | ★ 4.76 |
| 3 | Stay Portland Collection | 125 | 5,176 | ★ 4.63 |
| 4 | Evolve | 121 | 4,665 | ★ 4.63 |
| 5 | Destination Willamette | 76 | 3,611 | ★ 4.89 |
What Kind of STR Should I Buy in Newberg?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Newberg are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 65.2% |
| vrbo | 3% |
| both | 31.9% |
Home Value Trends (Newberg)
Typical home values, median sale prices, and the 10-year price trend for Newberg are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Newberg — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Newberg but require multiple layers of approval. Operators need a Special Use Permit (Vacation Rental Home land-use approval) plus an annual business license and Transient Lodging Tax registration; the special use permit costs approximately $1,131.90 as of the 2025 fee update, down from $2,290 previously. The city imposes a 9.0% Transient Lodging Tax on stays of 30 consecutive days or fewer, which booking platforms including Airbnb and VRBO must now collect and remit directly.
Owner-occupancy and primary-residence requirements do not apply to Vacation Rental Homes; only the separate Bed & Breakfast category requires the owner to live on-site. Vacation Rental Homes are allowed in residential zones R-1 through R-4 and R-P, plus commercial zones C-1 through C-4 and M-5, subject to a minimum of two off-street parking spaces (three for 5-8 bedroom homes) and a requirement to designate a local manager within 40 miles of the property.
Enforcement is rated strict. Newberg adopted Ordinance 2025-2935 on August 4, 2025, effective September 3, 2025 with a registration deadline of December 2, 2025, which added a citywide cap limiting vacation rental permits to 2% of total households, 187 homes for 2025. Permits are tied to the owner rather than the property and expire on sale, so buyers of an existing STR cannot simply inherit the seller’s permit. Unregistered operators receive a 45-day notice to cease; continued operation after that draws a $2,000 fine for a first offense and $5,000 for each additional offense.
Market Comparison
Newberg’s 78.8% June occupancy runs well above typical U.S. short-term rental benchmarks, where national median occupancy is roughly 55%, while its $179 ADR sits below the roughly $220 national median ADR, a pattern consistent with a smaller wine-country market that fills up reliably but doesn’t command big-city or luxury-resort nightly rates. The market’s professionally managed tier ($291.04 ADR) and luxury tier ($321.33 ADR) both exceed the national ADR median, showing top-end Newberg properties can still command premium rates.
Top property managers in the market include 164 Investments (161 listings, 30,606 reviews, 4.78 average rating), ITrip Vacations (134 listings, 9,618 reviews, 4.76 rating), and Stay Portland Collection (125 listings, 5,176 reviews, 4.63 rating). Combined, these top three managers operate 420 listings, and 164 Investments alone holds the largest single share of any tracked operator in the market. Fourth and fifth place go to Evolve (121 listings, 4,665 reviews, 4.63 rating) and Destination Willamette (76 listings, 3,611 reviews, 4.89 rating), the highest average rating among the top five. The market’s 69.09 regulation score, on the lower end relative to its 86.28 rental demand score, reflects the compliance overhead of Newberg’s 2025 permit-cap ordinance, a factor investors should weigh against the market’s strong demand fundamentals.
Frequently Asked Questions About Newberg, Oregon
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