Thompsonville, Michigan Short-Term Rental Market
Thompsonville STRs averaged $233/night at 38.1% occupancy in April 2026, anchored by Crystal Mountain Resort.
Quick Answer: Thompsonville, Michigan is an active short-term rental market. average occupancy is 38%. average monthly revenue is $2,186. average daily rate is $233. the top operator is Vacasa with 179 listings. market score is 60/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The Thompsonville, MI short-term rental market is centered on Crystal Mountain Resort, a four-season destination that drives demand from Midwest visitors year-round. As of April 2026, the market recorded an average daily rate of $233 and occupancy of 38.1%, producing a RevPAR of $89. The market holds roughly 5,178 active listings when combining all channels, with entire-place rentals dominating at 5,020 listings (97%) versus 158 private rooms.
Bedroom distribution skews toward smaller units: 1-bedroom (1,295 listings) and 2-bedroom (1,503 listings) together account for more than half the supply, followed by 3-bedroom (1,231), 4-bedroom (703), and 5-bedroom-plus (440). On the channel side, 2,923 properties list on both Airbnb and Vrbo, while 1,472 list exclusively on Airbnb and 783 on Vrbo alone.
Year-over-year, occupancy declined 4.1% while ADR rose 4.7%, producing essentially flat revenue growth of 0.4%. The market score breakdown shows investability at 84.1 out of 100 and revenue growth at 78.8, partially offset by a seasonality score of 45.1 that reflects the significant swing between summer peaks and winter slow periods.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 32% | $243 | $2,221 |
| Feb | 39% | $240 | $2,272 |
| Mar | 35% | $212 | $2,089 |
| Apr | 40% | $219 | $2,095 |
| May | 52% | $268 | $2,620 |
| Jun | 64% | $334 | $4,852 |
| Jul | 79% | $348 | $6,786 |
| Aug | 71% | $347 | $6,320 |
| Sep | 49% | $295 | $3,913 |
| Oct | 45% | $265 | $3,350 |
| Nov | 29% | $229 | $2,032 |
| Dec | 39% | $239 | $2,169 |
Top Short-Term Rental Operators in Thompsonville
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 179 | 5,712 | ★ 4.46 |
| 2 | Elevated Homes & Hospitality | 125 | 4,924 | ★ 4.78 |
| 3 | The Mitten Group Property Management | 109 | 9,508 | ★ 4.79 |
| 4 | True North Property Management | 107 | 3,603 | ★ 4.56 |
| 5 | Evolve | 94 | 4,157 | ★ 4.76 |
What Kind of STR Should I Buy in Thompsonville?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,295 |
| 2 bed | 1,503 |
| 3 bed | 1,231 |
| 4 bed | 703 |
| 5 bed | 440 |
ADR by Property Tier
| Entire Home | $235 |
| Luxury | $425 |
| Professionally Managed | $233 |
Revenue by Dwelling Type
| Apartment | $1,699 |
| Entire Place | $2,203 |
| House | $2,527 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.4% |
| vrbo | 15.1% |
| both | 56.5% |
Investment Analysis
Thompsonville presents a mid-tier entry point for STR investment in northwest Michigan, with a typical home value of $311,012 and a median list price of $430,833 as of April 2026. At the average monthly revenue of $2,186, annualized gross revenue would be approximately $26,232, implying a gross yield of roughly 8.4% against the typical home value.
Tier differentiation is moderate: entire-home listings average $235/night versus the all-listings average of $233, while luxury-tier properties command $425/night, and professionally managed listings rate at $233/night. House rentals generate the strongest monthly revenue at $2,527, compared to $2,203 for entire-place rentals broadly and $1,699 for apartments.
The investability score of 84.1 is the standout metric, reflecting low regulatory friction, broad STR permissibility, and no permit requirements. Revenue growth scored 78.8 out of 100, supported by the 0.4% year-over-year revenue improvement in 2025. Investors should weigh the seasonality score of 45.1, which signals substantial monthly variance: peak months (June through August) generate 3 to 4 times the revenue of trough months (November and January). For sale inventory is thin at 18 active listings, which can compress buyer optionality.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Thompsonville guests book an average of 49.5 days in advance, suggesting a market where travelers plan approximately six to seven weeks out. This lead time is consistent with a resort destination where peak calendar dates (July 4th, holiday ski weekends) fill early. Operators who update pricing and availability at least 60 days out are best positioned to capture demand before it shifts to competitors.
Average length of stay is 3.1 nights, reflecting a weekend-trip orientation. The typical guest arrives on Friday and departs Monday. This pattern creates efficient turnover cadences but also means operators see roughly 8 to 10 bookings per occupied month rather than extended stays. Minimum-night policies should be calibrated carefully: a 3-night minimum captures the core weekend traveler without excessive vacancy risk, while 2-night minimums on shoulder weekdays can improve occupancy in slower periods.
Short-Term Rental Regulations
Thompsonville operates in one of Michigan’s more permissive STR environments. The Village of Thompsonville, Weldon Township, and Colfax Township share the Greater Thompsonville Area Zoning Ordinance (effective May 2015), which does not single out short-term rentals as a regulated use. No permit is required to operate an STR in this area.
State tax obligations apply regardless of local rules. Michigan imposes a 6% use tax on stays under 30 days. Airbnb collects and remits this tax automatically; operators on Vrbo or direct-booking channels are responsible for filing with the Michigan Department of Treasury. Benzie County does not impose a county accommodations tax.
There is no owner-occupancy requirement, no primary-residence requirement, and no cap on annual rental nights. Enforcement severity is rated low. Operators should verify any HOA or deed restrictions specific to Crystal Mountain residential pods, which may carry additional rental rules. Operators are also advised to confirm compliance with building, septic, and noise requirements through Weldon Township.
Straywide, Michigan’s 2024 STR regulatory package (HB 5437 to 5446) was introduced but not enacted as of May 2026, leaving the current permissive framework intact.
Market Comparison
Thompsonville’s 38.1% occupancy in April 2026 sits below the U.S. STR median of approximately 55%, which is expected for a post-peak spring month in a seasonal resort market. The $233 ADR is slightly above the national median of approximately $220 for comparable rural resort destinations, reflecting Crystal Mountain’s pricing power and the premium commanded by northwest Michigan lakefront access.
Year-over-year, occupancy contracted 4.1% while ADR grew 4.7%. This pattern, rising rates alongside soft occupancy, is consistent with supply growth outpacing demand in the post-pandemic normalization period across Michigan resort markets.
Among property managers, Vacasa leads with 179 listings. Elevated Homes and Hospitality follows with 125 listings and a strong 4.78 rating. The Mitten Group Property Management holds 109 listings with the highest review volume at 9,508 reviews and a 4.79 rating. True North Property Management (107 listings) and Evolve (94 listings, 4.76 rating) round out the top five. The combined top-5 operator count of 614 listings represents roughly 11.9% of the 5,178 total market listings.
Frequently Asked Questions About Thompsonville, Michigan
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