Stanton, Michigan Short-Term Rental Market
Stanton, MI short-term rentals averaged $248/night at 60.9% occupancy in June 2026, with a roughly 20.5% gross rental yield.
Quick Answer: Stanton, Michigan is an active short-term rental market. average occupancy in the Michigan Area market area is 61%. average monthly revenue in the Michigan Area market area is $3,813. average daily rate in the Michigan Area market area is $248. the top operator in the Michigan Area market area is Evolve with 368 listings. market score is 80/100 (grade B).
Market data reflects the Michigan Area regional market, which includes Stanton. Regulations, taxes, and permit details below are specific to Stanton.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Stanton is a small city of about 1,348 residents, the county seat of Montcalm County in west-central Michigan. It is not a standalone tourism destination but sits within a recreation-oriented county with 200-plus inland lakes, the Flat River, and the 42-mile Fred Meijer Heartland Trail. In June 2026, the latest month with data, short-term rentals in this market averaged $248.20 per night at 60.9% occupancy, generating $3,813 in average monthly revenue per listing. Occupancy was roughly flat year over year (+0.2 point) while ADR fell 4.8% and revenue grew 3.7%. By property type, apartments averaged $2,328/month, entire homes $3,984/month, and houses $4,148/month. Regionally, entire-place listings make up roughly 93% of inventory, with a notable channel mix skewed toward Airbnb-only listings (46%) relative to VRBO-only (13%).
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 39% |
| Feb | 44% |
| Mar | 44% |
| Apr | 48% |
| May | 52% |
| Jun | 62% |
| Jul | 71% |
| Aug | 64% |
| Sep | 46% |
| Oct | 45% |
| Nov | 42% |
| Dec | 45% |
Month-by-month nightly rates and revenue figures for Stanton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Michigan Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Michigan Area market as a whole, which includes Stanton, so these counts are not Stanton-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 368 | 11,383 | ★ 4.68 |
| 2 | Freshwater Vacation Rentals | 61 | 2,562 | ★ 4.85 |
| 3 | LiveSuites | 59 | 1,199 | ★ 4.67 |
| 4 | Short Term Rentals | 31 | 2,489 | ★ 4.68 |
| 5 | Simple Lyfe Stays | 29 | 2,354 | ★ 4.85 |
What Kind of STR Should I Buy in Stanton?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Stanton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 46% |
| vrbo | 12.5% |
| both | 41.5% |
Home Value Trends (Stanton)
Typical home values, median sale prices, and the 10-year price trend for Stanton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Stanton — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Stanton, Michigan has no identifiable short-term-rental-specific ordinance. Michigan does not regulate STRs at the state level beyond requiring lodging of less than one month to collect and remit the state’s 6% use tax, which Airbnb generally collects and remits automatically. Statewide preemption bills (such as HB 4722) have repeatedly failed, leaving localities full authority over STRs. In practice this leaves Stanton STRs governed only by the general City Zoning Ordinance (Ordinance 238) and normal residential land-use rules; active Airbnb and Vrbo listings exist in the city, indicating STRs are permitted and lightly enforced. No local STR permit, license, occupancy cap, or owner-occupancy requirement was found. Enforcement is rated minimal. Note: online summaries frequently confuse this city with Stanton, Kentucky, which has different rules; those do not apply here. An investor should still call the Stanton zoning or clerk’s office to confirm current requirements and any Montcalm County lodging rules before operating.
Market Comparison
Stanton’s 60.9% occupancy in June 2026 sits above the roughly 55% U.S. median often cited for short-term rentals, while its $248.20 ADR runs slightly above the roughly $220 national median, positioning it as a moderately priced, above-average-occupancy inland market. No property manager snapshot data is currently published for this market, so a top-operator comparison is not available here; based on available data, ownership appears fragmented among individual operators in this small county-seat market.
Frequently Asked Questions About Stanton, Michigan
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