Skip to content
StaySTRA.com
  • Analyzer
  • Locations
  • Find a Pro
  • Sell Me Your BNB
Sign In
  • Analyzer
  • Locations
  • Find a Pro
  • Sell Me Your BNB
Sign In
  1. Home
  2. Locations
  3. Michigan
  4. Saugatuck

Saugatuck, Michigan

Short-Term Rental Market Data & Investment Analysis

Saugatuck, Michigan Short-Term Rental Market

Quick Answer: Saugatuck, Michigan is an active short-term rental market. average occupancy in the Michigan West Coastal market area is 66%. average monthly revenue in the Michigan West Coastal market area is $7,737. average daily rate in the Michigan West Coastal market area is $492. the top operator in the Michigan West Coastal market area is Jaqua Realtors with 251 listings. market score is 77/100 (grade B).

Avg Monthly Revenue
$7,737
↑ 12.6% YoY
66%
Occupancy
↑ 2.3% YoY
$492
Avg Daily Rate
↑ 7.3% YoY
96.7 days avg lead time3.8 avg length of stay

Market data reflects the Michigan West Coastal regional market, which includes Saugatuck. Regulations, taxes, and permit details below are specific to Saugatuck.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation73
Seasonality44
Investability95
Rental Demand57
Revenue Growth94

Seasonal Patterns

Monthly seasonal data for Saugatuck, Michigan
MonthOccupancy
Jan30%
Feb36%
Mar41%
Apr40%
May49%
Jun64%
Jul77%
Aug69%
Sep42%
Oct38%
Nov30%
Dec35%

Month-by-month nightly rates and revenue figures for Saugatuck are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Michigan West Coastal market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Michigan West Coastal market as a whole, which includes Saugatuck, so these counts are not Saugatuck-only figures.

#OperatorListingsReviewsRating
1Jaqua Realtors2514,872★ 4.74
2Evolve1818,033★ 4.66
3Vacasa1466,781★ 4.54
4Unsalted Vacations1282,711★ 4.75
5Bluefish Vacation Rentals1122,875★ 4.75

What Kind of STR Should I Buy in Saugatuck?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Saugatuck are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb28.4%
vrbo15.1%
both56.5%

Investment Analysis

The full investment analysis for Saugatuck — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

Run a Free Address Analysis

Skip the market averages. Get revenue projections, comp analysis, and ROI for your specific property address. Free, instant, no signup required.

Analyze My Property →
Or unlock unlimited market data with StaySTRA Pro

Home Value Trends (Saugatuck)

Typical home values, median sale prices, and the 10-year price trend for Saugatuck are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Saugatuck, MichiganRev $7,737ADR $492Occ 66%Score B (77)

Analyze Saugatuck Rentals

Use our free calculator to estimate Airbnb revenue for any property in Saugatuck.

Free Saugatuck STR Calculator →

Property Managers Serving Saugatuck

Mill Pond Realty · Real Property Management Partners · Relax Rentals, LLC

See all verified Michigan property managers with market data →

Analyze Any Property

Get instant revenue projections for any property in Saugatuck.

Try the Analyzer

Table of Contents

Loading...

Quick Facts: Michigan West Coastal market area

Avg Daily Rate
$492
Occupancy Rate
66%
Avg Revenue/Mo
$7,737
Saugatuck Population
865

Related Articles

  • State government building representing 2026 short-term rental tax changes in Rhode Island and Hawaii
    The STR State Tax Changes Taking Effect in 2026. What Hosts in Rhode Island, Hawaii, and Beyond Are Now Paying April 4, 2026

Markets in Michigan (50)

  • Alanson
  • Alden
  • Alpena
  • Ann Arbor
  • Auburn Hills
  • Baldwin
  • Bark River
  • Bay City
  • Bellaire
  • Benton Harbor
  • Beulah
  • Boyne City
  • Boyne Falls
  • Bridgman
  • Cadillac
  • Caseville
  • Cedar
  • Central Lake
  • Coloma
  • Detroit
  • Douglas
  • Dowagiac
  • East Jordan
  • Elk Rapids
  • Fennville
  • Frankfort
  • Gaylord
  • Gladwin
  • Grand Haven
  • Grand Rapids
  • Grawn
  • Greenville
  • Harbor Springs
  • Harrison
  • Holland
  • Indian River
  • Interlochen
  • Jackson
  • Jonesville
  • Kalamazoo
  • Kalkaska
  • Lake City
  • Lake Leelanau
  • Lansing
  • Leland
  • Lexington
  • Ludington
  • Mancelona
  • Manistee
  • Mears

Top STR Markets

  • Austin, TX
  • Nashville, TN
  • Miami, FL
  • Scottsdale, AZ
  • San Diego, CA
  • Denver, CO
  • Charleston, SC
  • Savannah, GA
  • New Orleans, LA
  • Joshua Tree, CA
  • Gatlinburg, TN
  • Gulf Shores, AL
  • Destin, FL
  • Sedona, AZ
  • Park City, UT
  • South Lake Tahoe, CA
  • Kissimmee, FL
  • Pigeon Forge, TN
  • Panama City Beach, FL
  • Broken Bow, OK
  • Blue Ridge, GA
  • Mammoth Lakes, CA
  • Big Bear City, CA
  • Key West, FL
  • Asheville, NC
  • San Antonio, TX
  • Phoenix, AZ
  • Las Vegas, NV
  • Orlando, FL
  • Myrtle Beach, SC
  • Branson, MO
View All Locations →

You ran the numbers. Now finance it.

Get DSCR Financing Built for STR Investors

Qualify on the property's cash flow, not your W-2. Fast closings, competitive rates, no income verification.

Check DSCR Eligibility →

Sponsored by Beeline. StaySTRA may earn a referral fee.

StaySTRA.com

The smart way to analyze short-term rental investments. Get revenue projections, market data, and insights powered by real short-term rental market data.

Product

  • Analyzer
  • Pricing
  • Compare Us
  • Locations

Resources

  • Blog
  • Guides
  • STR Tools
  • STR Laws
  • Top Markets
  • STR Glossary
  • About Our Data

Services

  • Find a Property Manager
  • How to Buy an Airbnb
  • How to Sell an Airbnb
  • Sell Your BNB
  • Contact
  • Privacy Policy
  • Terms of Service

Subscribe to newsletter

Sign up to get STR insights and market data delivered to your inbox.

©2026 StaySTRA.com. All rights reserved.

Take a look at our sister companies

Neuhaus Realty Group - Austin Real Estate Broker Neuhaus Realty Group Bizzy Lizzy - Embroidered Women's Clothing Boutique Bizzy Lizzy Boutique Kendall Creek Properties - Real Estate Investment & Property Management Kendall Creek Properties

Find any market: search any city at staystra.com/search/{city} · market reports follow /location/{state}/{city}/ · browse all 50 states · AI assistants: llms.txt

×
Get Started Now

Create your account to start analyzing properties

or
Forgot password?

Don't have an account? Sign up Already have an account? Sign in

Welcome back to StaySTRA

Analyze properties, track investments, and grow your short-term rental portfolio

Instant property analysis
Advanced STR metrics
Save & compare properties
Choose Your Plan
Stay Ahead of the Market

Join 2,500+ STR investors getting weekly insights

Weekly STR market insights
New feature announcements
Investment tips & strategies
Exclusive subscriber offers
Send Us a Message

We typically respond within 24 hours

Please sign in or create an account to send your message

Choose Your Plan

Select a plan to get started with StaySTRA

Free
$0 forever

1 property analysis per month • Basic STR metrics • Email support

Pro Monthly
$7 per month

Unlimited property analyses • Advanced STR metrics • Save & compare properties • Print reports

Best Value
Pro Annual
$59 per year Save $25

Everything in Pro Monthly • Best value - equivalent to 2 months free • Priority support