Oscoda, Michigan Short-Term Rental Market
Oscoda, MI short-term rentals averaged $272/night at 60.6% occupancy in June 2026, with a township license cap recently raised to 100.
Quick Answer: Oscoda, Michigan is an active short-term rental market. average occupancy in the Michigan East Coastal market area is 61%. average monthly revenue in the Michigan East Coastal market area is $3,990. average daily rate in the Michigan East Coastal market area is $272. the top operator in the Michigan East Coastal market area is MiCasa Stays with 96 listings. market score is 72/100 (grade B).
Market data reflects the Michigan East Coastal regional market, which includes Oscoda. Regulations, taxes, and permit details below are specific to Oscoda.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Oscoda is a seasonal Lake Huron beach and outdoor-recreation destination on Michigan’s northeast ‘Sunrise Side,’ population 7,176, at the mouth of the Au Sable River in Iosco County. Visitors are drawn to sandy Lake Huron beaches, blue-ribbon trout fishing, and the Au Sable for canoeing, kayaking, and tubing. In June 2026, the latest month with data, short-term rentals in this market averaged $271.54 per night at 60.6% occupancy, generating $3,990 in average monthly revenue per listing. Revenue rose 0.5% year over year while occupancy fell 2.9 percentage points and ADR declined 5.5%. By property type, apartments averaged $2,387/month, entire homes $4,059/month, and houses $4,302/month. Regionally, entire-place listings make up roughly 97% of inventory.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 36% |
| Feb | 42% |
| Mar | 43% |
| Apr | 44% |
| May | 49% |
| Jun | 61% |
| Jul | 74% |
| Aug | 67% |
| Sep | 41% |
| Oct | 39% |
| Nov | 39% |
| Dec | 40% |
Month-by-month nightly rates and revenue figures for Oscoda are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Michigan East Coastal market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Michigan East Coastal market as a whole, which includes Oscoda, so these counts are not Oscoda-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | MiCasa Stays | 96 | 3,722 | ★ 4.70 |
| 2 | Evolve | 63 | 1,959 | ★ 4.54 |
| 3 | Creative Conservation | 24 | 487 | ★ 4.67 |
| 4 | Hunger & Ransom | 22 | 827 | ★ 4.65 |
| 5 | LiveSuites | 16 | 530 | ★ 4.23 |
What Kind of STR Should I Buy in Oscoda?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Oscoda are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 40.2% |
| vrbo | 15.9% |
| both | 43.9% |
Home Value Trends (Oscoda)
Typical home values, median sale prices, and the 10-year price trend for Oscoda are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Oscoda — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Oscoda (Oscoda Charter Township, Iosco County) under a dedicated STR ordinance (Code of Ordinances Ch. 10, Art. VIII). Every STR must register and be permitted by the township, with an annual registration fee of about $165 per unit. The township-wide license cap was raised in late 2024: after an October 2024 public hearing, the Planning Commission voted to increase the previous 40-license cap, and the township ultimately established a maximum of 100 STR licenses per calendar year, of which only a small fraction were reportedly issued as of 2024. There is no owner-occupancy or primary-residence requirement, but non-local owners must designate a local agent (reported within about 20 miles) if away beyond a set threshold. Michigan applies a statewide 6% use tax to stays under 30 days, which Airbnb generally collects; no separate local Oscoda/Iosco accommodations tax was confirmed. Enforcement is rated moderate, handled by the township code compliance office via citations. Some widely republished ordinance details (HUD-standard inspections, 3-year certificates, 20-mile agent rule) may originate from the separate Oscoda County ordinance rather than Oscoda Charter Township; investors should confirm exact current terms with the township directly.
Market Comparison
Oscoda’s 60.6% occupancy in June 2026 sits above the roughly 55% U.S. median often cited for short-term rentals, while its $271.54 ADR runs above the roughly $220 national median, consistent with a moderately priced, above-average-occupancy Lake Huron beach market. No property manager snapshot data is currently published for this specific market, so a top-operator comparison is not available here; based on available data and the low number of registered licenses as of 2024, ownership appears fragmented among individual operators rather than concentrated under a large professional manager.
Frequently Asked Questions About Oscoda, Michigan
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