Oscoda, Michigan Short-Term Rental Market
Oscoda caps STR licenses at 100; Lake Huron shore ADR $245, 41.7% occupancy, $2,850 monthly revenue, September 2026.
Quick Answer: Oscoda, Michigan is an active short-term rental market. average occupancy in the Michigan East Coastal market area is 42%. average monthly revenue in the Michigan East Coastal market area is $2,850. average daily rate in the Michigan East Coastal market area is $245. the top operator in the Michigan East Coastal market area is MiCasa Stays with 96 listings. market score is 72/100 (grade B).
Market data reflects the Michigan East Coastal regional market, which includes Oscoda. Regulations, taxes, and permit details below are specific to Oscoda.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Oscoda Charter Township sits at the mouth of the Au Sable River in Iosco County on Michigan’s Lake Huron shore. Performance figures on this page describe the Lake Huron shore STR market, a shared Michigan market that also covers Port Austin and Alpena, rather than Oscoda alone. In September 2026 the average daily rate for all listings was $245, occupancy was 41.7%, and average monthly revenue was $2,850. Compared with September 2025, occupancy is up 4.7%, ADR is up 9.0%, and monthly revenue is up 6.5%, so growth is coming from both rate and bookings. Over the first nine months of 2026 the market averaged 50.1% occupancy at a $219 ADR with $3,002 in monthly revenue, ahead of full-year 2025 at 49.3% occupancy, a $200 ADR and $2,766 in monthly revenue. Occupancy peaked in 2021 at 54.7% and has stayed between 47.5% and 50.3% since 2022, while ADR has risen every year from $177 in 2021 to $200 in 2025. Summing the twelve seasonal months gives about $27,718 in annual revenue. Oscoda is a leisure destination with a population of 7,176. Visitors are mostly Michigan and Midwest road-trippers drawn to sandy Lake Huron beaches, trout fishing on the Au Sable, canoeing, kayaking and tubing, golf, and the River Road National Scenic Byway. Tourism is heavily weighted to summer, with a fall color shoulder season, and it drives seasonal and second-home housing demand in the county. No published annual visitor count was located for Oscoda or Iosco County. Entire-place stays earned $2,906 per month in September 2026, above the all-listings average. Bedroom, booking channel and listing-type counts, along with top operator names, are tracked at a shared regional level rather than uniquely for Oscoda, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 36% |
| Feb | 42% |
| Mar | 43% |
| Apr | 44% |
| May | 49% |
| Jun | 61% |
| Jul | 74% |
| Aug | 67% |
| Sep | 41% |
| Oct | 39% |
| Nov | 39% |
| Dec | 40% |
Month-by-month nightly rates and revenue figures for Oscoda are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Michigan East Coastal market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Michigan East Coastal market as a whole, which includes Oscoda, so these counts are not Oscoda-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | MiCasa Stays | 96 | 3,722 | ★ 4.70 |
| 2 | Evolve | 63 | 1,959 | ★ 4.54 |
| 3 | Creative Conservation | 24 | 487 | ★ 4.67 |
| 4 | Hunger & Ransom | 22 | 827 | ★ 4.65 |
| 5 | LiveSuites | 16 | 530 | ★ 4.23 |
What Kind of STR Should I Buy in Oscoda?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Oscoda are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 40.2% |
| vrbo | 15.9% |
| both | 43.9% |
Home Value Trends (Oscoda)
Typical home values, median sale prices, and the 10-year price trend for Oscoda are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Oscoda — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Oscoda, but the township regulates them and caps the number of licenses. Oscoda Charter Township requires every STR to register under its dedicated ordinance (Code of Ordinances Chapter 10, Article VIII), and STRs are permitted only in eligible zones. The township-wide cap is 100 short-term rental licenses per calendar year. It was raised from 40 in late 2024 after an October 2024 public hearing, when the Planning Commission voted to increase the cap. As of 2024 only a small number of licenses were reported as registered, between 3 and 33 depending on the source, which leaves substantial capacity. The reported registration fee is $165, renewed annually. There is no owner-occupancy requirement, no primary-residence requirement, and no published limit on nights per year. Owners who do not live within about 20 miles, or who are away more than 90 days per year, must designate a local agent. Michigan applies a statewide 6% use tax to lodging stays, which Airbnb generally collects, and no separate local accommodations tax was confirmed. Enforcement is handled by the township code compliance and zoning office through citations, and the profile rates enforcement as moderate. Some widely republished details, including HUD-standard inspections and the 20-mile agent rule, may come from a separate county rental ordinance rather than the township ordinance. Confirm the current cap, fee and agent rules with Oscoda Charter Township before buying.
Market Comparison
The Lake Huron shore market is strongly seasonal. September 2026 occupancy was 41.7%, and the 2026 year-to-date occupancy was 50.1%. ADR is the strength in summer: the all-listings rate was $245 in September 2026, while professionally managed listings were $281 and luxury listings were $405. The 2026 year-to-date ADR of $219 compares with $228 to $237 from June through August, which shows how much of the premium comes from the summer months. The market depends on July and August for a large share of annual revenue, with June through August producing about 43.4% of the $27,718 seasonal revenue sum. Growth is a positive: ADR is up 9.0% and occupancy is up 4.7% year over year. Top operator names and counts are tracked at a shared regional level rather than uniquely for Oscoda, so this profile omits them. Investors should compare Oscoda with other seasonal lake and beach markets rather than with year-round urban markets.
Frequently Asked Questions About Oscoda, Michigan
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What taxes apply to Oscoda short-term rentals?
How far ahead do guests book and how long do they stay?
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