Munising, Michigan Short-Term Rental Market
The Munising, MI area STR market averaged $235/night at 62.9% occupancy in June 2026.
Quick Answer: Munising, Michigan is an active short-term rental market. average occupancy in the Upper Peninsula market area is 63%. average monthly revenue in the Upper Peninsula market area is $3,572. average daily rate in the Upper Peninsula market area is $235. the top operator in the Upper Peninsula market area is Evolve with 99 listings. market score is 82/100 (grade B).
Market data reflects the Upper Peninsula regional market, which includes Munising. Regulations, taxes, and permit details below are specific to Munising.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The Munising, Michigan area STR market posted a $235 average daily rate and 62.9% occupancy in June 2026. Occupancy is roughly flat year over year (up 0.3%) and revenue is up 1.9% year over year to $3,572 per month, even as ADR is down 3.2% year over year. Multiplying June’s ADR by occupancy gives an implied RevPAR near $148 per night.
Bedroom mix, channel mix, market-score data, and top-operator data are all tracked at a shared regional level rather than uniquely for Munising, so this profile omits them.
Multi-year data shows occupancy climbed from 44.75% in 2019 to a pandemic-era high of 58.01% in 2021, and has settled near 48-50% since. ADR climbed from $155 in 2017 to $206 by 2025, with monthly revenue reaching $2,819 that year, both below June 2026’s stronger figures. Munising’s own visitor base is substantial for its size: Pictured Rocks National Lakeshore alone drew roughly 910,939 recreation visits in 2023, swelling a town of under 2,000 year-round residents dramatically each summer.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 43% |
| Feb | 50% |
| Mar | 31% |
| Apr | 36% |
| May | 47% |
| Jun | 64% |
| Jul | 77% |
| Aug | 73% |
| Sep | 55% |
| Oct | 50% |
| Nov | 31% |
| Dec | 45% |
Month-by-month nightly rates and revenue figures for Munising are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Upper Peninsula market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Upper Peninsula market as a whole, which includes Munising, so these counts are not Munising-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 99 | 4,068 | ★ 4.65 |
| 2 | Freshwater Vacation Rentals | 75 | 5,309 | ★ 4.85 |
| 3 | Northwoods Resort | 49 | 6,899 | ★ 4.86 |
| 4 | Northern Properties | 49 | 228 | ★ 4.71 |
| 5 | Pictured Rocks Vacation Rentals & Property Management, LLC | 36 | 3,262 | ★ 4.74 |
What Kind of STR Should I Buy in Munising?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Munising are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 45.4% |
| vrbo | 14.9% |
| both | 39.7% |
Home Value Trends (Munising)
Typical home values, median sale prices, and the 10-year price trend for Munising are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Munising — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
The City of Munising regulates short-term rentals through a Conditional Use Permit (CUP) system layered onto zoning. STRs are allowed only in specific districts and are capped: the H-2 (Highland Two) district permits a maximum of 5 STRs and the T (Transitional) district a maximum of 10, with conditional approval also possible in Downtown (requiring ground-floor commercial space), Lakefront Commercial, and Light Industrial districts. STRs are prohibited in buildings with more than 4 dwelling units.
Critically, on August 19-20, 2024, the City Commission enacted a two-year moratorium on accepting new STR permit applications, running into 2026, while the city completes a master plan update and Housing Needs Assessment. Existing permitted operators, and applications filed before the moratorium, may continue operating, but no new permits are being issued during this period.
Owner-occupancy and primary-residence are not required. Permits renew annually, by January 31. Operators must appoint a local contact person, shared with the city and all neighbors within 300 feet and posted in the unit, provide tenants notice of local ordinances, maintain a residential-character exterior with no STR signage, and include the street address or fire number in ads. Occupancy is capped at roughly 3 persons per bedroom.
Enforcement runs through City Police via civil infractions: three violations in a calendar year trigger mandatory CUP revocation, with the owner and operator jointly and severally liable for fines. Lodging is subject to a 6% occupancy tax. Enforcement overall is rated moderate.
Market Comparison
The Munising area’s 62.9% June 2026 occupancy runs above the roughly 55% median occupancy across StaySTRA-tracked US STR markets, while its $235 average daily rate sits close to the roughly $220 national median ADR. That combination of above-average occupancy at a roughly average rate reflects Munising’s position as a strong seasonal destination rather than a premium year-round market.
Top-operator data is tracked at a shared regional level rather than uniquely for Munising, so this profile omits it. This is also one of the most seasonally concentrated markets in this batch: the roughly 46-point occupancy swing between July and November is meaningfully wider than typical StaySTRA-tracked markets, most of which see swings closer to 15 to 30 percentage points across the year. Given how concentrated this market’s demand is, hosts here should focus more on nailing peak-season pricing and availability than on competing directly with any specific set of local operators.
Frequently Asked Questions About Munising, Michigan
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What is the average daily rate for a short-term rental in Munising, MI?
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How much does a typical home cost in Munising, MI?
How many visitors does Pictured Rocks National Lakeshore draw near Munising, MI?
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