Show Low, Arizona Short-Term Rental Market
White Mountains STRs near Show Low averaged $221/night at 57.0% occupancy with $3,664 in monthly revenue in August 2026.
Quick Answer: Show Low, Arizona is an active short-term rental market. average occupancy in the Pinetop-Lakeside market area is 47%. average monthly revenue in the Pinetop-Lakeside market area is $2,971. average daily rate in the Pinetop-Lakeside market area is $229. the top operator in the Pinetop-Lakeside market area is Evolve with 234 listings. market score is 50/100 (grade D).
Market data reflects the Pinetop-Lakeside regional market, which includes Show Low. Regulations, taxes, and permit details below are specific to Show Low.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Show Low is the service hub for Arizona’s White Mountains, and its STR data is shared with Pinetop and Heber. The performance figures below describe that three-town White Mountains region STR market, not Show Low alone. In August 2026 the region averaged $221 per night at 57.0% occupancy, and average monthly revenue per listing was $3,664. Compared with August 2025, occupancy fell 6.9%, average daily rate rose 1.3% and revenue fell 3.2%. Over the 2025 calendar year the region averaged 45.4% occupancy, a $220 daily rate and $2,772 in monthly revenue. For the first eight months of 2026 those figures were 45.9%, $219 and $2,825. Occupancy peaked at 59.3% in 2020 and has stayed between 44.6% and 47.0% since 2022. Show Low sits at about 6,400 feet and has a population of 12,102. Visitors are mainly Phoenix and Tucson residents escaping desert heat from May through October, with skiers and snow-play traffic in winter. Apache-Sitgreaves National Forest draws over 500,000 visitors a year across the region. No annual visitor count was found for the city itself. Listing-type, bedroom and channel mix are tracked at a shared regional level rather than uniquely for Show Low, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 34% |
| Feb | 37% |
| Mar | 39% |
| Apr | 33% |
| May | 47% |
| Jun | 63% |
| Jul | 70% |
| Aug | 59% |
| Sep | 45% |
| Oct | 44% |
| Nov | 37% |
| Dec | 48% |
Month-by-month nightly rates and revenue figures for Show Low are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Pinetop-Lakeside market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Pinetop-Lakeside market as a whole, which includes Show Low, so these counts are not Show Low-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 234 | 11,536 | ★ 4.81 |
| 2 | Vacasa | 80 | 927 | ★ 4.78 |
| 3 | CoolVacay | 47 | 48 | ★ 4.65 |
| 4 | Greer Cabin Keepers | 44 | 327 | ★ 4.59 |
| 5 | Rim Lakes Vacation Rentals | 31 | 1,343 | ★ 4.79 |
What Kind of STR Should I Buy in Show Low?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Show Low are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 24.8% |
| vrbo | 11.5% |
| both | 63.7% |
Home Value Trends (Show Low)
Typical home values, median sale prices, and the 10-year price trend for Show Low are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Show Low — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Show Low allows short-term rentals under Arizona’s statewide preemption. State law (A.R.S. 9-500.39) bars cities from banning STRs in residential zones, and Show Low allows STRs anywhere long-term rentals are allowed. Chapter 16.55 of the city code, adopted through Ordinance 2024-02 in March 2024, sets the permit rules. Operators need an Arizona Transaction Privilege Tax license and a city STR permit at $150 a year, renewed annually. An emergency contact must be available 24 hours, on file with the city and posted at the property. The city adds a 3% lodging tax, effective July 1, 2023, on top of the 5.5% state lodging rate. No cap on nights per year, owner-occupancy rule or primary-residence rule was found. Enforcement is rated moderate and mostly complaint driven. Fines reach $3,500 for serious nuisance or repeat violations, and permits can be revoked. The council considered Ordinance 2025-04 in 2025 to tighten notice requirements. HOAs and CC&Rs, common near Show Low Lake and Bison Ridge, may add limits the city does not enforce.
Market Comparison
Against the US STR median of roughly 55% occupancy and $220 per night, the White Mountains region matches the national figures in August. Occupancy in August 2026 was 57.0%, which is 2.0 points above the national figure, and the $221 rate is in line. The picture changes over a full year. The 2025 annual average was 45.4% occupancy, about 10 points below the national median. The daily rate of $220 matches it. Occupancy was 59.3% in 2020 and has not returned to that level. Top property managers and listing counts are tracked at a shared regional level rather than uniquely for Show Low, so this profile omits them. The market score table is also regional and is omitted.
Frequently Asked Questions About Show Low, Arizona
Are short-term rentals legal in Show Low, AZ?
How much do STRs earn in the Show Low area?
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What taxes apply to Show Low STRs?
Is there an owner-occupancy rule in Show Low?
What are the fines for violating Show Low STR rules?
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