Ivins, Utah Short-Term Rental Market
Ivins, UT STRs averaged $306/night at 65.0% occupancy in April 2026, generating $5,442 in average monthly revenue.
Quick Answer: Ivins, Utah is an active short-term rental market. average occupancy is 56%. average monthly revenue is $5,316. average daily rate is $335. the top operator is Red Rock Vacation Rentals with 548 listings. market score is 82/100 (grade B).
Market data reflects the St. George regional market, which includes Ivins. Regulations, taxes, and permit details below are specific to Ivins.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Ivins, Utah is a city of approximately 9,998 residents in Washington County, adjacent to Snow Canyon State Park and situated within the Greater Zion tourism corridor. The short-term rental market carries roughly 5,236 active listings as of the latest snapshot, with entire-place rentals representing 4,972 of those (95%). The bedroom mix skews toward three-bedroom (1,370) and one-bedroom (1,265) units, with five-bedroom or larger (992), four-bedroom (850), and two-bedroom (759) rounding out the inventory. As of April 2026, the all-listings ADR was $305.88 and occupancy averaged 65.0%, producing a RevPAR of $198.78. Year-over-year, occupancy declined 2.85% and revenue slipped 1.25%, while ADR was flat. Channel distribution shows a dual-listed majority: 3,305 properties on both Airbnb and VRBO, 1,636 on Airbnb only, and 303 on VRBO only. Market scores are strong: total score is 82.0 out of 100, rental demand scores 84.4, and revenue growth scores 75.6. Investors considering Ivins must note a critical regulatory constraint: short-term rentals are only permitted within designated Short Term Rental Overlay Districts, not in standard residential subdivisions, which limits the universe of eligible properties.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 36% | $178 | $1,913 |
| Feb | 50% | $223 | $2,650 |
| Mar | 64% | $245 | $4,336 |
| Apr | 62% | $250 | $4,259 |
| May | 58% | $250 | $4,089 |
| Jun | 59% | $265 | $4,354 |
| Jul | 52% | $236 | $3,489 |
| Aug | 46% | $217 | $2,833 |
| Sep | 50% | $221 | $2,978 |
| Oct | 61% | $239 | $4,060 |
| Nov | 46% | $231 | $2,973 |
| Dec | 36% | $203 | $2,211 |
Top Short-Term Rental Operators in Ivins
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Red Rock Vacation Rentals | 548 | 13,791 | ★ 4.86 |
| 2 | Red Sands Vacation Properties LLC | 218 | 13,338 | ★ 4.81 |
| 3 | Ledges Vacation Rentals | 159 | 11,393 | ★ 4.93 |
| 4 | St George Rentals | 129 | 8,253 | ★ 4.71 |
| 5 | Vacation Resort Solutions | 83 | 7,116 | ★ 4.93 |
What Kind of STR Should I Buy in Ivins?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,265 |
| 2 bed | 759 |
| 3 bed | 1,370 |
| 4 bed | 850 |
| 5 bed | 992 |
ADR by Property Tier
| Entire Home | $343 |
| Luxury | $642 |
| Professionally Managed | $411 |
Revenue by Dwelling Type
| Apartment | $4,299 |
| Entire Place | $5,435 |
| House | $6,505 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 31.2% |
| vrbo | 5.8% |
| both | 63% |
Investment Analysis
Ivins offers above-average revenue per listing within a significantly constrained regulatory environment. At April 2026 rates, the average listing generated $5,442 per month, projecting to approximately $65,300 annualized. Housing value data was not available in the latest snapshot, so a gross yield calculation cannot be provided. Houses are the top-performing category at $6,254 per month, followed by entire-place listings at $5,577 and apartments at $4,739. The professionally managed tier ADR of $384.68 is 26% above the all-listings average of $305.88, and the luxury tier ADR of $574.32 is 88% above market average. The 2025 full-year average monthly revenue of $4,151 was a record for the dataset, surpassing 2024 at $3,980 and 2021 at $3,907. The investability score of 74.4 and rental demand score of 84.4 reflect genuine underlying demand but are tempered by regulatory complexity. The key investment consideration in Ivins is that standard residential homes cannot legally be used as STRs under the current code. Eligible properties must be located within an approved Short Term Rental Overlay District, which is typically a master-planned resort development. Buyers must confirm STRO zoning for any specific parcel before purchase.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Ivins guests book an average of 58 days in advance and stay an average of 3.40 nights per visit. The 58-day lead time is relatively long, reflecting the travel patterns of visitors who plan spring and fall getaways to the Greater Zion corridor well in advance, particularly for Tuacahn performance dates and shoulder-season outdoor recreation. For operators, this means peak spring weeks in March and April are largely secured by January or February, and pricing should be set early for those periods. The 3.40-night average stay is consistent with a long-weekend destination, with many visitors combining a Tuacahn performance, outdoor activities in Snow Canyon State Park, and dining in the St. George corridor. At the April 2026 occupancy of 65.0% and average stay of 3.40 nights, listings turn over approximately 6 to 7 times per month on average, creating moderate housekeeping demand. The longer lead time also reduces the pressure for last-minute discounting compared to markets with shorter planning windows.
Short-Term Rental Regulations
Ivins imposes one of the more restrictive STR frameworks in the southwest Utah market. Short-term rentals (stays of 30 days or fewer) are permitted only within designated Short Term Rental Overlay Districts (STRO), which are applied to specific parcels mapped as Recreational Resort developments. Per Ordinance 2015-04, creating an STRO requires a zoning-map amendment and city council approval of a project plan, with minimum parcels of 5 contiguous acres, a property manager available on-site or within 20 minutes at all times, a 6-foot masonry perimeter wall, defined recreation amenities, and specific parking provisions. The city code expressly states that short-term rentals are not permitted in existing residential subdivisions or projects, meaning a standard Ivins home in a typical neighborhood is not legally available for STR use. Operators in approved STRO zones must hold an annual Ivins Short Term Rental Business License and a Utah state sales tax license. There is no annual night cap and no owner-occupancy or primary-residence requirement within STRO zones. Combined lodging taxes in Ivins total approximately 12.07%, incorporating the state sales tax, Washington County and Ivins city components, the state transient room tax of 0.32%, and the new 0.75% secondary statewide transient room tax added by Utah HB456 effective July 1, 2025. In May 2025, the city council directed staff to strengthen enforcement against illegal STRs in standard residential areas. Investors must verify STRO status for any specific parcel before purchasing.
Market Comparison
Ivins’ April 2026 occupancy of 65.0% exceeds the U.S. STR median of approximately 55%, and the ADR of $305.88 is well above the national median of roughly $220. The rental demand score of 84.4 and total market score of 82.0 both place Ivins in the above-average tier nationally. The top property managers are heavily local and regional specialists. Red Rock Vacation Rentals leads with 548 listings and a 4.86 rating across 13,791 reviews. Red Sands Vacation Properties LLC manages 218 listings at 4.81 across 13,338 reviews, and Ledges Vacation Rentals holds 159 listings with a standout 4.93 rating across 11,393 reviews. St. George Rentals manages 129 listings at 4.71, and Vacation Resort Solutions manages 83 listings at 4.93. These five operators collectively manage 1,137 listings, approximately 21.7% of total market inventory, which is a notably high professional-management concentration and reflects the STRO structure that channels STR activity into organized resort communities with professional oversight.
Frequently Asked Questions About Ivins, Utah
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