American Fork, Utah Short-Term Rental Market
American Fork STR market tracked 2,267 active listings at 64.4% occupancy and $161 ADR in April 2026.
Quick Answer: American Fork, Utah is an active short-term rental market. average occupancy is 75%. average monthly revenue is $3,765. average daily rate is $184. the top operator is Carole Andersen with 47 listings. market score is 84/100 (grade B).
Market data reflects the Provo/Orem regional market, which includes American Fork. Regulations, taxes, and permit details below are specific to American Fork.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
American Fork, Utah sits in Utah County’s Silicon Slopes corridor, anchored between Provo and Salt Lake City with American Fork Canyon and Timpanogos Cave National Monument providing the primary outdoor recreation draw. The short-term rental market tracked by Apivex shows 2,267 active listings as of April 2026, though prospective operators should read the regulatory section carefully before assuming these listings reflect a fully permitted local market.
The April 2026 snapshot shows average daily rate of $161, occupancy of 64.4%, and RevPAR of $103.67. Revenue per listing averaged $2,710 for the month. Year-over-year, ADR rose 6.2% and revenue grew 11.3%, while occupancy held essentially flat (-0.4 percentage points).
Listing type is dominated by entire-place rentals, which account for 1,911 of 2,267 active units (84%). Private rooms add 348 listings and shared rooms a small 8. By bedroom count, the market skews toward studios and one-bedrooms (697 listings), followed by three-bedroom units (525) and two-bedroom units (491). Larger properties are well represented: 275 four-bedroom and 278 five-or-more-bedroom listings indicate a meaningful vacation-home segment. Airbnb is the primary distribution channel with 1,307 listings exclusive to that platform; 880 listings appear on both Airbnb and VRBO; 80 list exclusively on VRBO.
The market composite score of 83.7 out of 100 is driven by strong rental demand (85.6) and revenue growth (84.4). The seasonality score of 94.4 signals pronounced peak-trough swings. Regulation score of 51.6 and investability score of 57.5 reflect the constrained regulatory environment described below.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 54% | $124 | $1,958 |
| Feb | 63% | $126 | $2,053 |
| Mar | 66% | $127 | $2,340 |
| Apr | 63% | $122 | $2,035 |
| May | 61% | $126 | $2,147 |
| Jun | 73% | $145 | $2,793 |
| Jul | 75% | $146 | $2,981 |
| Aug | 71% | $139 | $2,773 |
| Sep | 63% | $130 | $2,208 |
| Oct | 62% | $132 | $2,304 |
| Nov | 57% | $124 | $1,890 |
| Dec | 60% | $142 | $2,310 |
Top Short-Term Rental Operators in American Fork
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Carole Andersen | 47 | 1,412 | ★ 4.78 |
| 2 | Innkeeper Bnb Management | 44 | 1,384 | ★ 4.89 |
| 3 | Airbnfree | 38 | 528 | ★ 4.95 |
| 4 | Stewart Mountain Lodging | 37 | 1,572 | ★ 4.87 |
| 5 | Evolve | 35 | 1,220 | ★ 4.79 |
What Kind of STR Should I Buy in American Fork?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 697 |
| 2 bed | 491 |
| 3 bed | 525 |
| 4 bed | 275 |
| 5 bed | 278 |
ADR by Property Tier
| Entire Home | $202 |
| Luxury | $340 |
| Professionally Managed | $314 |
Revenue by Dwelling Type
| Apartment | $2,715 |
| Entire Place | $4,144 |
| House | $4,240 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 57.7% |
| vrbo | 3.5% |
| both | 38.8% |
Investment Analysis
Revenue data from April 2026 shows the average listing generated $2,710 in gross revenue, with entire-place rentals reaching $2,973 and house-type properties reaching $2,999. Annualizing the April revenue rate yields approximately $32,516 per year at the all-listings average, or roughly $35,988 annualized for house-type properties. Luxury-tier properties (top ADR bracket) commanded $296 per night versus the market average of $161, a premium of 84%. Professionally managed listings averaged $246 per night, 53% above the overall average.
Housing value data for American Fork was not available in the current snapshot, so gross-yield calculations cannot be completed. Prospective buyers should obtain current home price data independently before projecting returns.
The more significant investment consideration is regulatory: American Fork’s 2019 ordinance effectively prohibits rentals of under 30 days. This means any STR operation within city limits carries compliance risk. The 2,267 listings tracked in the data may represent units operating in legal gray zones, properties in adjacent unincorporated areas captured by the geographic boundary, or longer-term rentals miscategorized by platform data. Investors targeting this market should verify precise parcel-level zoning before purchase. Despite the prohibition, the platform data shows consistent year-over-year revenue growth (11.3% in April 2026), suggesting that demand for lodging in this corridor is real and rising.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
The April 2026 snapshot shows an average booking lead time of 45 days, meaning guests typically commit to reservations about six weeks before arrival. This is a moderately short planning horizon and suggests the market includes a meaningful share of spontaneous or regional visitors rather than destination travelers booking months in advance.
Average length of stay is 4.2 nights. This is longer than a typical urban market (often 2-3 nights) and reflects the outdoor recreation and canyon-access nature of demand. Guests are not making quick weekend stops; they are building multi-day itineraries around hiking, cave tours, and scenic drives.
For operators, a 4.2-night average stay means roughly 7 turnovers per month at full occupancy, rather than the 10-15 turnovers common in urban markets. This reduces cleaning frequency and associated costs. The 45-day lead time also means operators should watch the 6-8 week booking window carefully: if the next 45 days are not filling, rate adjustments are needed before the arrival dates pass.
Short-Term Rental Regulations
American Fork prohibits short-term rentals under 30 days. Ordinance No. 2019-05-29 amended the city’s accessory-apartment code (Section 17.5.134) to specify that no room or portion of a main dwelling or accessory apartment may be rented more than once in any 30-day period. This effectively sets a 30-day minimum lease requirement and bars nightly or weekly rental operations.
Because STRs are not a permitted use, the city issues no STR license or permit. There is no application fee, permit cost, or annual renewal cycle. The owner-occupancy requirement applies to accessory (mother-in-law) apartments: the owner must occupy either the main dwelling or the accessory unit. Accessory apartments are limited to one per single-family lot in single-family residential zones, with occupancy capped at four unrelated persons and two additional off-street parking spaces required.
Many newer American Fork subdivisions carry HOA covenants that independently prohibit STR activity, adding a second layer of restriction beyond the city ordinance.
On the tax side, if a compliant lodging situation existed, the combined lodging tax rate would be approximately 13.27%, incorporating state sales tax, Utah County option sales tax, city sales tax, special district charges, state transient room tax, county transient room tax (raised from 4.25% to 4.5% effective October 1, 2025), and a 1% municipal transient room tax.
Enforcement severity is rated moderate. Prospective operators should verify current ordinance status with American Fork City directly before committing to any STR investment strategy.
Market Comparison
American Fork’s 64.4% occupancy in April 2026 sits above the US short-term rental median of approximately 55%, indicating above-average demand density for this market. The $161 ADR is well below the US median of approximately $220, reflecting the mid-tier price positioning of this suburban Utah market relative to coastal or high-demand resort destinations.
RevPAR of $103.67 is competitive for an inland market, driven by the above-average occupancy rate compensating for below-median ADR. Year-over-year revenue growth of 11.3% in April exceeds typical market growth rates, suggesting either continued demand expansion or favorable supply dynamics.
The top operator in the market is Carole Andersen with 47 listings and 1,412 reviews (4.78 average rating), followed closely by Innkeeper Bnb Management with 44 listings and 1,384 reviews (4.89 rating). Airbnfree holds third with 38 listings and a market-leading 4.95 rating. Stewart Mountain Lodging (37 listings, 4.87 rating) and Evolve (35 listings, 4.79 rating) round out the top five. The top five operators collectively manage roughly 201 listings, approximately 9% of the total 2,267-listing market, indicating a relatively fragmented, owner-operated landscape.
Frequently Asked Questions About American Fork, Utah
What was the average daily rate for short-term rentals in American Fork, UT in April 2026?
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Are short-term rentals legal in American Fork, Utah?
How much does the average short-term rental earn per month in American Fork?
When is peak season for short-term rentals in American Fork?
What is the typical booking lead time and length of stay in American Fork?
Who are the largest property managers in the American Fork short-term rental market?
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