Sevierville, Tennessee Short-Term Rental Market
Sevierville STRs averaged $347/night at 55.0% occupancy with $5,685 in monthly revenue per listing in August 2026.
Quick Answer: Sevierville, Tennessee is an active short-term rental market. average occupancy in the Gatlinburg/Pigeon Forge market area is 56%. average monthly revenue in the Gatlinburg/Pigeon Forge market area is $5,113. average daily rate in the Gatlinburg/Pigeon Forge market area is $326. the top operator in the Gatlinburg/Pigeon Forge market area is Vacasa with 560 listings. market score is 81/100 (grade B).
Market data reflects the Gatlinburg/Pigeon Forge regional market, which includes Sevierville. Regulations, taxes, and permit details below are specific to Sevierville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Sevierville is the main gateway to the Great Smoky Mountains tourism corridor, and its short-term rental market is one of the most active in Tennessee. In August 2026 STRs averaged $347 per night at 55.0% occupancy, and average monthly revenue per listing was $5,685. Compared with August 2025, occupancy fell 4.1%, average daily rate rose 2.8% and revenue rose 1.2%. Over the 2025 calendar year the market averaged 56.9% occupancy, a $340 daily rate and $5,619 in monthly revenue. For the first eight months of 2026 those figures were 54.2%, $344 and $5,393. Occupancy peaked in 2021 at 67.4% and has slid each year since, while the daily rate climbed from $308 in 2021 to $347 in 2024. Demand comes from Sevier County, which drew about 13.2 million visitors in 2024 and $3.93 billion in visitor spending, third among Tennessee’s 95 counties. Key draws include Dollywood, Great Smoky Mountains National Park and Soaky Mountain Waterpark. Typical stays run 3 to 4 nights, and most visitors travel from within about 300 miles. Sevierville has a population of 18,397. Listing-type, bedroom and channel mix are tracked at a shared regional level rather than uniquely for Sevierville, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 36% |
| Feb | 41% |
| Mar | 61% |
| Apr | 54% |
| May | 54% |
| Jun | 74% |
| Jul | 75% |
| Aug | 60% |
| Sep | 57% |
| Oct | 71% |
| Nov | 61% |
| Dec | 60% |
Month-by-month nightly rates and revenue figures for Sevierville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Gatlinburg/Pigeon Forge market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Gatlinburg/Pigeon Forge market as a whole, which includes Sevierville, so these counts are not Sevierville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 560 | 42,839 | ★ 4.44 |
| 2 | Cabins for You | 461 | 14,810 | ★ 4.32 |
| 3 | Avada | 424 | 32,880 | ★ 4.72 |
| 4 | American Patriot Getaways | 423 | 2,487 | ★ 4.51 |
| 5 | Evolve | 371 | 34,044 | ★ 4.56 |
What Kind of STR Should I Buy in Sevierville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Sevierville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 15.2% |
| vrbo | 10.2% |
| both | 74.6% |
Home Value Trends (Sevierville)
Typical home values, median sale prices, and the 10-year price trend for Sevierville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Sevierville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Sevierville allows short-term rentals with permits. No owner-occupancy or primary-residence rule applies, and no maximum nights per year was found. Inside city limits, operators need an Annual STR Operational Permit from the Sevierville Fire Department. The initial fee is about $150 and renewal is $50 a year. A life-safety inspection must pass before issue and each year after. Operators also need a city business license and proof of $1,000,000 in liability insurance. City lodging tax is 3% of gross rental proceeds, due monthly by the 20th. Tennessee sales tax adds about 9.75%. Airbnb and Vrbo collect platform taxes, but direct bookings must be remitted by the operator. Outside city limits, the County Fire Marshal runs a separate STRU permit that started January 1, 2024. It costs $250 a year for units sleeping 12 or fewer, plus $25 per added occupant for larger units. County lodging tax is also 3%. A three-strikes rule applies county-wide, and three documented violations can end operating rights. Enforcement is rated moderate. Many cabins sit outside city limits, so confirm jurisdiction by parcel.
Market Comparison
Against the US STR median of roughly 55% occupancy and $220 per night, Sevierville matches on occupancy and runs far above on rate. August 2026 occupancy was 55.0% and the $347 daily rate is 58% above the national figure. The 2025 annual average was 56.9% occupancy at $340. Occupancy has fallen from 67.4% in 2021 to 54.2% for 2026 so far, while rate has held near $340 to $347 since 2024. That means the market has moved toward fewer booked nights at higher prices. Top property managers and listing counts are tracked at a shared regional level rather than uniquely for Sevierville, so this profile omits them. The market score table is also regional and is omitted.
Frequently Asked Questions About Sevierville, Tennessee
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