Franklin, Tennessee Short-Term Rental Market
Franklin, TN STRs averaged $313/night at 59.7% occupancy in April 2026, with revenue up 9.3% year-over-year.
Quick Answer: Franklin, Tennessee is an active short-term rental market. average occupancy in the Nashville market area is 65%. average monthly revenue in the Nashville market area is $5,908. average daily rate in the Nashville market area is $329. the top operator in the Nashville market area is AvantStay with 530 listings. market score is 81/100 (grade B).
Market data reflects the Nashville regional market, which includes Franklin. Regulations, taxes, and permit details below are specific to Franklin.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Franklin is a historic Nashville suburb in Williamson County with a population of approximately 89,000, drawing an estimated 8.79 million visitors annually who generate about $1.37 billion in tourism economic impact. The market runs on Civil War heritage, a nationally recognized downtown Main Street, live music at the FirstBank Amphitheater, and proximity to Nashville, making it one of Tennessee’s most active short-term rental markets.
In April 2026, the average daily rate was $313 across all listings, with occupancy at 59.7% and RevPAR of $187. Year-over-year, occupancy grew 4.9% while ADR declined 6.3%, producing a net revenue gain of 9.3%. The ADR decline likely reflects supply expansion absorbing increased demand. The active listing base is large: entire-place listings dominate at 14,747, with 854 private rooms and just 5 shared rooms. By bedroom count, 1-bedroom units lead at 5,147, with 2-bedroom (3,371), 3-bedroom (3,025), 4-bedroom (3,054), and 5-bedroom-plus (976) making up the rest. Channel distribution shows 6,663 Airbnb-only, 826 VRBO-only, and 8,117 active on both platforms. The market’s rental demand score of 87.3/100 reflects consistent high utilization in this affluent suburb.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 42% |
| Feb | 54% |
| Mar | 62% |
| Apr | 58% |
| May | 61% |
| Jun | 63% |
| Jul | 60% |
| Aug | 57% |
| Sep | 59% |
| Oct | 63% |
| Nov | 54% |
| Dec | 50% |
Month-by-month nightly rates and revenue figures for Franklin are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Nashville market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Nashville market as a whole, which includes Franklin, so these counts are not Franklin-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | AvantStay | 530 | 7,038 | ★ 4.70 |
| 2 | GoodNight Stay | 299 | 6,479 | ★ 4.46 |
| 3 | Coboda Rentals | 248 | 5,165 | ★ 4.48 |
| 4 | Host Extraordinaires | 236 | 23,407 | ★ 4.78 |
| 5 | StayLocal | 178 | 11,262 | ★ 4.74 |
What Kind of STR Should I Buy in Franklin?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Franklin are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 42.7% |
| vrbo | 5.3% |
| both | 52% |
Home Value Trends (Franklin)
Typical home values, median sale prices, and the 10-year price trend for Franklin are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Franklin — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Franklin operates one of Tennessee’s most restrictive STR regimes. Short-term vacation rentals (STVRs, defined as dwellings with up to four sleeping rooms rented for fewer than 30 days) require a permit from the city’s Building and Neighborhood Services Department plus a city business tax registration. The permit costs $15 and renews annually.
The critical restriction for investors: in residential zones, new STVRs must be owner-occupied and located in the operator’s primary residence. Non-owner-occupied investment properties are prohibited from operating as STVRs in residential areas. Properties may only be rented up to 113 nights per year. Only one STVR is permitted per lot. Pre-existing permits are grandfathered, and non-owner-occupied operation may be possible in commercial or mixed-use zoning, but these are narrow exceptions. The city’s transient room tax increased from 4% to 5% effective FY2026 under Ordinance 2025-15, with the added 1% earmarked for parks and tourism infrastructure. Enforcement is classified as strict, with fines and legal consequences for unpermitted or non-compliant operation. Franklin effectively works for owner-occupants and house-hackers but restricts traditional whole-home investment STR.
Market Comparison
At $313 ADR and 59.7% occupancy, Franklin significantly exceeds the US STR median ADR of approximately $220, placing it among the top-tier suburban Nashville markets. RevPAR of $187 is roughly double the national median for non-resort STR markets. The 9.3% year-over-year revenue growth in April 2026 outpaces most comparable markets, even as ADR softened 6.3% due to supply expansion.
The professional management landscape is well-developed. AvantStay leads with 530 listings and 7,038 reviews at a 4.70 average rating. Host Extraordinaires operates 236 listings with 23,407 reviews at a 4.78 rating, indicating a deep-reviewed local operator. GoodNight Stay (299 listings, 4.46 rating) and Coboda Rentals (248 listings, 4.48 rating) represent additional significant operators. StayLocal holds 178 listings at a 4.74 rating. The combined presence of five operators with 100-plus listings each signals a competitive, institutionally managed market where self-managed operators compete against professional standards. The total market score of 80.6/100 reflects strong demand offset by regulatory constraints.
Frequently Asked Questions About Franklin, Tennessee
What is the average nightly rate for Airbnb rentals in Franklin, TN?
What occupancy rates do Franklin, TN STRs typically achieve?
Can investors buy a non-owner-occupied property and list it as an Airbnb in Franklin?
How many nights per year can I rent my Franklin property on Airbnb?
How much can a short-term rental earn per month in Franklin, TN?
What taxes apply to Franklin, TN short-term rentals?
What drives STR demand in Franklin, TN?
Analyze Franklin Rentals
Use our free calculator to estimate Airbnb revenue for any property in Franklin.
Free Franklin STR Calculator →
