Maryville, Tennessee Short-Term Rental Market
Maryville, TN STRs averaged $182/night at 58.4% occupancy in April 2026 across 3,567 active listings.
Quick Answer: Maryville, Tennessee is an active short-term rental market. average occupancy is 66%. average monthly revenue is $3,701. average daily rate is $198. the top operator is Dogwood Cabins with 84 listings. market score is 93/100 (grade A).
Market data reflects the Knoxville regional market, which includes Maryville. Regulations, taxes, and permit details below are specific to Maryville.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Maryville is the seat of Blount County and serves as a western gateway to Great Smoky Mountains National Park, approximately 20 miles from the park boundary and 20 miles south of Knoxville. The short-term rental market recorded an average daily rate of $182 and occupancy of 58.4% in April 2026, producing a RevPAR of $106. With 3,567 active listings, the market is substantial in scale. Entire-place listings dominate at 3,269 units (91.6% of total), private rooms account for 296 (8.3%), and shared rooms for 2 (0.1%). By bedroom count, one-bedroom units lead at 1,195 listings (33.6% of the 3,555 bedroom-categorized units), followed by two-bedroom at 1,077 (30.3%), three-bedroom at 827 (23.3%), four-bedroom at 311 (8.8%), and five-bedroom at 145 (4.1%). Channel distribution shows 1,727 listings on Airbnb only, 245 on VRBO only, and 1,595 listed on both platforms simultaneously. Year-over-year as of April 2026, revenue is up 5.3%, ADR has risen 2.7%, and occupancy slipped 1.1 percentage points, reflecting rate appreciation outpacing modest occupancy softness as the market absorbs continued supply growth. The market total score of 93.3 out of 100 reflects exceptionally strong rental demand (95.6), solid investability (86.9), and above-average seasonality (80.5), tempered by moderate revenue growth momentum (64.5) and a below-average regulation score (66.2) reflecting Maryville’s zoning-based permitting framework.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 43% | $128 | $1,652 |
| Feb | 53% | $128 | $1,703 |
| Mar | 63% | $146 | $2,475 |
| Apr | 59% | $148 | $2,436 |
| May | 63% | $159 | $2,696 |
| Jun | 70% | $169 | $3,207 |
| Jul | 71% | $162 | $3,197 |
| Aug | 63% | $151 | $2,720 |
| Sep | 59% | $162 | $2,554 |
| Oct | 65% | $172 | $3,145 |
| Nov | 58% | $167 | $2,695 |
| Dec | 55% | $153 | $2,480 |
Top Short-Term Rental Operators in Maryville
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Dogwood Cabins | 84 | 820 | ★ 4.66 |
| 2 | Halo Hospitality | 83 | 9,002 | ★ 4.81 |
| 3 | Haven Vacation Rentals | 74 | 8,674 | ★ 4.69 |
| 4 | Evolve | 69 | 3,602 | ★ 4.71 |
| 5 | Smoky Cabins Vacation Rentals | 49 | 3,212 | ★ 4.84 |
What Kind of STR Should I Buy in Maryville?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,195 |
| 2 bed | 1,077 |
| 3 bed | 827 |
| 4 bed | 311 |
| 5 bed | 145 |
ADR by Property Tier
| Entire Home | $207 |
| Luxury | $341 |
| Professionally Managed | $248 |
Revenue by Dwelling Type
| Apartment | $2,902 |
| Entire Place | $3,861 |
| House | $4,011 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 48.4% |
| vrbo | 6.9% |
| both | 44.7% |
Investment Analysis
A typical Maryville STR generated $3,014 in monthly revenue in April 2026, projecting to approximately $36,167 annualized. Revenue varies meaningfully by property type: house listings averaged $3,156 per month, entire-place listings overall averaged $3,135, and apartments averaged $2,810. The professionally managed tier shows clear pricing power, with an ADR of $223 compared to $182 across all listings and $190 for the broader entire-home tier. Luxury-tier properties averaged $309 per night. Year-over-year revenue growth of 5.3% and ADR growth of 2.7% in April 2026 point to continued upward momentum. Annual averages confirm the trend: per-listing revenue grew from $2,971 in 2024 to $3,014 in 2025. Occupancy settled in the 58% to 60% range across 2023 through 2025 after reaching 64.3% in 2022, suggesting the market absorbed a wave of new supply but has since found a floor. No Zillow housing data is available for this area in the StaySTRA dataset, so investors should obtain current purchase prices independently to compute gross yield. Given the absence of owner-occupancy or primary-residence requirements confirmed from a primary source, the market may be accessible to non-resident investors who can clear the zoning eligibility requirement.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Maryville guests book an average of 44 days in advance and stay for approximately 3.8 nights per visit. The 44-day booking window gives operators a meaningful pricing signal: listings that hold firm pricing at least six weeks out are better positioned to capture peak-period demand without discounting prematurely. A 3.8-night average stay means mid-week gap nights are common, and properties that accommodate 3 to 4 night minimums with flexible arrival and departure days can reduce vacancy between longer weekend stays. Operators near the Smokies corridor may see extended stays from leisure travelers during summer and fall-foliage peak weeks, particularly those targeting guests visiting Cades Cove and the Foothills Parkway who build multi-day itineraries.
Short-Term Rental Regulations
Maryville requires a Short-Term Rental Unit (STRU) permit to operate legally. The initial application fee is $300, with a $100 annual renewal fee. STRs are permitted only in approximately 14 zoning categories: commercial, office, high-density residential, and certain neighborhood zones. STRs are prohibited in residential and single-family residential zones, which cover the majority of the city’s land area. Applicants must submit a site sketch or plan and a life-safety compliance affidavit. Properties may be inspected before permitting and at any reasonable time afterward. In addition to the city STRU permit, operators must hold a city business license, a Blount County business license, and a Tennessee state business license. Operators owe city hotel occupancy privilege tax, local option sales tax, gross receipts tax, and Tennessee state taxes. The city’s exact hotel/motel occupancy tax rate was not confirmed from a primary source; Tennessee law caps municipal occupancy tax at 4% and capped combined incorporated-area occupancy tax at 8% following a 2025 state amendment. No primary-residence or owner-occupancy requirement was confirmed from a primary source. Enforcement is complaint-based with permit revocation as a potential consequence for violations. The current framework was established in 2019 after the city lifted a complete STR ban it imposed in November 2018 while drafting regulations. Investors must verify zone eligibility for a specific parcel before purchase, as the majority of residential land is off-limits.
Market Comparison
Maryville’s 58.4% occupancy in April 2026 is slightly above the U.S. national STR median of approximately 55%, and its $182 ADR sits well below the national median of approximately $220, reflecting the city’s gateway-town positioning relative to higher-price cabin and resort markets such as Gatlinburg. The market’s total score of 93.3 places it in the top tier of STR destinations nationally by this measure. Among professional operators, Dogwood Cabins leads with 84 listings (820 reviews, 4.66 avg rating), followed closely by Halo Hospitality with 83 listings (9,002 reviews, 4.81 rating) and Haven Vacation Rentals with 74 listings (8,674 reviews, 4.69 rating). Evolve holds 69 listings (3,602 reviews, 4.71 rating) and Smoky Cabins Vacation Rentals rounds out the top five with 49 listings (3,212 reviews, 4.84 rating). The top five operators collectively manage 359 listings, approximately 10.1% of the 3,567 total. The 1,595 dual-listed properties (both Airbnb and VRBO) represent 44.7% of the market, indicating that multi-channel distribution is common practice among serious operators here.
Frequently Asked Questions About Maryville, Tennessee
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