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  3. Tennessee
  4. Maryville

Maryville, Tennessee

Short-Term Rental Market Data & Investment Analysis

Maryville, Tennessee Short-Term Rental Market

Maryville, TN STRs averaged $182/night at 58.4% occupancy in April 2026 across 3,567 active listings.

Quick Answer: Maryville, Tennessee is an active short-term rental market. average occupancy in the Knoxville market area is 66%. average monthly revenue in the Knoxville market area is $3,701. average daily rate in the Knoxville market area is $198. the top operator in the Knoxville market area is Dogwood Cabins with 84 listings. market score is 93/100 (grade A).

Avg Monthly Revenue
$3,701
↑ 1.8% YoY
66%
Occupancy
↓ 0.9% YoY
$198
Avg Daily Rate
↑ 2% YoY
50.9 days avg lead time4.4 avg length of stay

Market data reflects the Knoxville regional market, which includes Maryville. Regulations, taxes, and permit details below are specific to Maryville.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation66
Seasonality80
Investability87
Rental Demand96
Revenue Growth65

Market Overview

Maryville is the seat of Blount County and serves as a western gateway to Great Smoky Mountains National Park, approximately 20 miles from the park boundary and 20 miles south of Knoxville. The short-term rental market recorded an average daily rate of $182 and occupancy of 58.4% in April 2026, producing a RevPAR of $106. With 3,567 active listings, the market is substantial in scale. Entire-place listings dominate at 3,269 units (91.6% of total), private rooms account for 296 (8.3%), and shared rooms for 2 (0.1%). By bedroom count, one-bedroom units lead at 1,195 listings (33.6% of the 3,555 bedroom-categorized units), followed by two-bedroom at 1,077 (30.3%), three-bedroom at 827 (23.3%), four-bedroom at 311 (8.8%), and five-bedroom at 145 (4.1%). Channel distribution shows 1,727 listings on Airbnb only, 245 on VRBO only, and 1,595 listed on both platforms simultaneously. Year-over-year as of April 2026, revenue is up 5.3%, ADR has risen 2.7%, and occupancy slipped 1.1 percentage points, reflecting rate appreciation outpacing modest occupancy softness as the market absorbs continued supply growth. The market total score of 93.3 out of 100 reflects exceptionally strong rental demand (95.6), solid investability (86.9), and above-average seasonality (80.5), tempered by moderate revenue growth momentum (64.5) and a below-average regulation score (66.2) reflecting Maryville’s zoning-based permitting framework.

Seasonal Patterns

Monthly seasonal data for Maryville, Tennessee
MonthOccupancy
Jan43%
Feb53%
Mar63%
Apr59%
May63%
Jun70%
Jul71%
Aug63%
Sep59%
Oct65%
Nov58%
Dec55%

Month-by-month nightly rates and revenue figures for Maryville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Knoxville market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Knoxville market as a whole, which includes Maryville, so these counts are not Maryville-only figures.

#OperatorListingsReviewsRating
1Dogwood Cabins84820★ 4.66
2Halo Hospitality839,002★ 4.81
3Haven Vacation Rentals748,674★ 4.69
4Evolve693,602★ 4.71
5Smoky Cabins Vacation Rentals493,212★ 4.84

What Kind of STR Should I Buy in Maryville?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Maryville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb48.4%
vrbo6.9%
both44.7%

Investment Analysis

The full investment analysis for Maryville — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Maryville)

Typical home values, median sale prices, and the 10-year price trend for Maryville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Maryville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Maryville requires a Short-Term Rental Unit (STRU) permit to operate legally. The initial application fee is $300, with a $100 annual renewal fee. STRs are permitted only in approximately 14 zoning categories: commercial, office, high-density residential, and certain neighborhood zones. STRs are prohibited in residential and single-family residential zones, which cover the majority of the city’s land area. Applicants must submit a site sketch or plan and a life-safety compliance affidavit. Properties may be inspected before permitting and at any reasonable time afterward. In addition to the city STRU permit, operators must hold a city business license, a Blount County business license, and a Tennessee state business license. Operators owe city hotel occupancy privilege tax, local option sales tax, gross receipts tax, and Tennessee state taxes. The city’s exact hotel/motel occupancy tax rate was not confirmed from a primary source; Tennessee law caps municipal occupancy tax at 4% and capped combined incorporated-area occupancy tax at 8% following a 2025 state amendment. No primary-residence or owner-occupancy requirement was confirmed from a primary source. Enforcement is complaint-based with permit revocation as a potential consequence for violations. The current framework was established in 2019 after the city lifted a complete STR ban it imposed in November 2018 while drafting regulations. Investors must verify zone eligibility for a specific parcel before purchase, as the majority of residential land is off-limits.

Market Comparison

Maryville’s 58.4% occupancy in April 2026 is slightly above the U.S. national STR median of approximately 55%, and its $182 ADR sits well below the national median of approximately $220, reflecting the city’s gateway-town positioning relative to higher-price cabin and resort markets such as Gatlinburg. The market’s total score of 93.3 places it in the top tier of STR destinations nationally by this measure. Among professional operators, Dogwood Cabins leads with 84 listings (820 reviews, 4.66 avg rating), followed closely by Halo Hospitality with 83 listings (9,002 reviews, 4.81 rating) and Haven Vacation Rentals with 74 listings (8,674 reviews, 4.69 rating). Evolve holds 69 listings (3,602 reviews, 4.71 rating) and Smoky Cabins Vacation Rentals rounds out the top five with 49 listings (3,212 reviews, 4.84 rating). The top five operators collectively manage 359 listings, approximately 10.1% of the 3,567 total. The 1,595 dual-listed properties (both Airbnb and VRBO) represent 44.7% of the market, indicating that multi-channel distribution is common practice among serious operators here.

Frequently Asked Questions About Maryville, Tennessee

What is the average daily rate for STRs in Maryville, TN?
Maryville short-term rentals average $198 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
What is the occupancy rate for Maryville, TN short-term rentals?
Maryville’s average STR occupancy was 58.4% in April 2026, slightly above the national STR median of approximately 55%. Occupancy has held in the 58% to 60% range from 2023 through 2025.
When is peak season for Maryville, TN STRs?
Occupancy in Maryville peaks in Jul (71%) and is softest in Jan (43%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
How much revenue can a Maryville STR generate per month?
Across all listing types, Maryville short-term rentals average $3,701 per month. Breakdowns by property type, bedroom count, and season are available with StaySTRA Pro, or run a free address-level estimate with the StaySTRA Analyzer.
Do I need a permit to operate an STR in Maryville, TN?
Yes. Maryville requires a Short-Term Rental Unit (STRU) permit costing $300 for the initial application and $100 for annual renewal. STRs are permitted only in approximately 14 commercial, office, and high-density zoning categories and are prohibited in residential and single-family residential zones, which cover most of the city’s land area.
Who are the top property managers in the Maryville STR market?
The top operators by listing count are Dogwood Cabins (84 listings, 4.66 avg rating), Halo Hospitality (83 listings, 4.81 rating, 9,002 reviews), and Haven Vacation Rentals (74 listings, 4.69 rating). Together the top five operators manage 359 listings, about 10.1% of the total market.
How far in advance do guests book Maryville rentals?
Maryville guests book an average of 44 days in advance and stay approximately 3.8 nights. This mid-range booking window suggests a mix of planners and shorter-notice leisure travelers, particularly during the fall-foliage season.
Maryville, TennesseeRev $3,701ADR $198Occ 66%Score A (93)

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Table of Contents

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Quick Facts: Knoxville market area

Avg Daily Rate
$198
Occupancy Rate
66%
Avg Revenue/Mo
$3,701
Maryville Population
32,392

Markets in Tennessee (50)

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