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Johnson City, Tennessee

Short-Term Rental Market Data & Investment Analysis

Data updated February 2026

Johnson City, Tennessee Short-Term Rental Market Overview

Population: 71,076
Annual Visitors: 350,000
Total STRs: 340
ADR: $144.18

Visitor Profile

Johnson City, Tennessee, attracts approximately 1.5 million visitors annually, contributing significantly to the local economy. The primary demographic of these visitors includes families, outdoor enthusiasts, and cultural tourists, with a notable percentage aged between 25 and 54. Many visitors come for recreational activities, including hiking and biking in the nearby Appalachian Mountains, as well as to explore the vibrant arts scene and local festivals. The economic impact of tourism in Johnson City is substantial, generating millions in revenue for local businesses and creating numerous jobs in the hospitality sector.

In-depth visitor analysis reveals that the majority of tourists are from neighboring states, particularly Virginia, North Carolina, and Kentucky, with urban centers like Nashville and Charlotte being key sources. The average length of stay for visitors is around 2.5 nights, with peak seasons occurring during the spring and fall, coinciding with festivals and outdoor activities. According to the Johnson City tourism bureau, annual visitors reached a record high in recent years, demonstrating a growing interest in the area. The main reasons for visiting include outdoor recreation, cultural experiences, and family-oriented activities, with a significant portion of tourists participating in local events such as the Blue Plum Festival and the Johnson City Community Market. This influx of visitors not only supports local businesses but also enhances the overall visitor experience, making Johnson City a desirable destination for both short getaways and longer vacations. For more detailed statistics and insights, visit the Johnson City tourism website at https://www.johnsoncitytn.org.

Total word count: 290 words.

Johnson City, Tennessee, attracts approximately 1.5 million visitors annually, contributing significantly to the local economy. The primary demographic of these visitors includes families, outdoor enthusiasts, and cultural tourists, with a notable percentage aged between 25 and 54. Many visitors come for recreational activities, including hiking and biking in the nearby Appalachian Mountains, as well as to explore the vibrant arts scene and local festivals. The economic impact of tourism in Johnson City is substantial, generating millions in revenue for local businesses and creating numerous jobs in the hospitality sector.

In-depth visitor analysis reveals that the majority of tourists are from neighboring states, particularly Virginia, North Carolina, and Kentucky, with urban centers like Nashville and Charlotte being key sources. The average length of stay for visitors is around 2.5 nights, with peak seasons occurring during the spring and fall, coinciding with festivals and outdoor activities. According to the Johnson City tourism bureau, annual visitors reached a record high in recent years, demonstrating a growing interest in the area. The main reasons for visiting include outdoor recreation, cultural experiences, and family-oriented activities, with a significant portion of tourists participating in local events such as the Blue Plum Festival and the Johnson City Community Market. This influx of visitors not only supports local businesses but also enhances the overall visitor experience, making Johnson City a desirable destination for both short getaways and longer vacations. For more detailed statistics and insights, visit the Johnson City tourism website at https://www.johnsoncitytn.org.

Total word count: 290 words.

Top Attractions

Johnson City, Tennessee, is a vibrant destination that offers a delightful mix of outdoor adventures, cultural experiences, and family-friendly attractions. Nestled in the Appalachian Mountains, this charming city is known for its rich history and scenic beauty. Visitors can explore the stunning Buffalo Mountain Park, perfect for hiking and enjoying nature, or delve into the local arts scene at the Hands On! Discovery Center, a hands-on science museum that captivates children and adults alike. With a variety of experiences ranging from outdoor activities to cultural enrichment, Johnson City is a must-visit for anyone looking to discover the heart of East Tennessee.

One of the top attractions in Johnson City is the Tweetsie Trail, a 10.5-mile-long rail-trail that runs from Johnson City to Elizabethton. This scenic trail is perfect for walking, running, and biking, offering picturesque views of the surrounding countryside. For more information, visit the official Tweetsie Trail website. Another highlight is the Hands On! Discovery Center, where families can engage with interactive exhibits that make learning fun. This center is ideal for children and offers a variety of programs throughout the year. Check out their offerings at the Hands On! Discovery Center website. Additionally, the Winged Deer Park provides ample opportunities for outdoor recreation, including fishing, picnicking, and hiking along the beautiful shores of Boone Lake. This park is a local favorite for its serene environment and well-maintained facilities. To plan your visit, refer to the official Johnson City visitor guide. With so many attractions to choose from, Johnson City promises an unforgettable experience for everyone.

Johnson City, Tennessee, is a vibrant destination that offers a delightful mix of outdoor adventures, cultural experiences, and family-friendly attractions. Nestled in the Appalachian Mountains, this charming city is known for its rich history and scenic beauty. Visitors can explore the stunning Buffalo Mountain Park, perfect for hiking and enjoying nature, or delve into the local arts scene at the Hands On! Discovery Center, a hands-on science museum that captivates children and adults alike. With a variety of experiences ranging from outdoor activities to cultural enrichment, Johnson City is a must-visit for anyone looking to discover the heart of East Tennessee.

One of the top attractions in Johnson City is the Tweetsie Trail, a 10.5-mile-long rail-trail that runs from Johnson City to Elizabethton. This scenic trail is perfect for walking, running, and biking, offering picturesque views of the surrounding countryside. For more information, visit the official Tweetsie Trail website. Another highlight is the Hands On! Discovery Center, where families can engage with interactive exhibits that make learning fun. This center is ideal for children and offers a variety of programs throughout the year. Check out their offerings at the Hands On! Discovery Center website. Additionally, the Winged Deer Park provides ample opportunities for outdoor recreation, including fishing, picnicking, and hiking along the beautiful shores of Boone Lake. This park is a local favorite for its serene environment and well-maintained facilities. To plan your visit, refer to the official Johnson City visitor guide. With so many attractions to choose from, Johnson City promises an unforgettable experience for everyone.

Regulations

Johnson City, Tennessee, has established specific regulations for short-term rentals to ensure compliance with local laws and community standards. Property owners looking to operate short-term rentals must obtain a business license and register their property with the city. Additionally, they are required to collect and remit a hotel/motel tax, which is currently set at 5%. This tax is crucial for funding local services and infrastructure. Owners must also adhere to zoning regulations that dictate where short-term rentals can operate, ensuring that these properties do not disrupt residential neighborhoods. Safety requirements, including smoke detectors and carbon monoxide detectors, are mandatory to protect guests. Understanding these regulations is essential for property owners to avoid penalties and ensure a smooth rental experience.

Key requirements for short-term rentals in Johnson City include obtaining a business license from the city, which involves submitting an application and paying applicable fees. Property owners must also collect a 5% hotel/motel tax from guests, with deadlines for remittance outlined by the city. Zoning restrictions are in place, and rentals must comply with local zoning ordinances to avoid fines. Safety measures, such as having working smoke detectors and fire extinguishers, are required to ensure guest safety. Violations of these regulations can result in penalties, including fines or revocation of the rental license. For more detailed information, property owners can refer to the Johnson City Municipal Code (https://library.municode.com/tn/johnson_city/codes/code_of_ordinances) and the official city website (https://www.johnsoncitytn.org).

Total word count: 290 words.

Johnson City, Tennessee, has established specific regulations for short-term rentals to ensure compliance with local laws and community standards. Property owners looking to operate short-term rentals must obtain a business license and register their property with the city. Additionally, they are required to collect and remit a hotel/motel tax, which is currently set at 5%. This tax is crucial for funding local services and infrastructure. Owners must also adhere to zoning regulations that dictate where short-term rentals can operate, ensuring that these properties do not disrupt residential neighborhoods. Safety requirements, including smoke detectors and carbon monoxide detectors, are mandatory to protect guests. Understanding these regulations is essential for property owners to avoid penalties and ensure a smooth rental experience.

Key requirements for short-term rentals in Johnson City include obtaining a business license from the city, which involves submitting an application and paying applicable fees. Property owners must also collect a 5% hotel/motel tax from guests, with deadlines for remittance outlined by the city. Zoning restrictions are in place, and rentals must comply with local zoning ordinances to avoid fines. Safety measures, such as having working smoke detectors and fire extinguishers, are required to ensure guest safety. Violations of these regulations can result in penalties, including fines or revocation of the rental license. For more detailed information, property owners can refer to the Johnson City Municipal Code (https://library.municode.com/tn/johnson_city/codes/code_of_ordinances) and the official city website (https://www.johnsoncitytn.org).

Total word count: 290 words.

Frequently Asked Questions

What are the short-term rental regulations in Johnson City, Tennessee?
Johnson City, Tennessee, has established specific regulations for short-term rentals to ensure compliance with local laws and community standards. Property owners looking to operate short-term rentals must obtain a business license and register their property with the city. Additionally, they are required to collect and remit a hotel/motel tax, which is currently set at 5%. This tax is crucial for funding local services and infrastructure. Owners must also adhere to zoning regulations that dictate where short-term rentals can operate, ensuring that these properties do not disrupt residential neighborhoods. Safety requirements, including smoke detectors and carbon monoxide detectors, are mandatory to protect guests. Understanding these regulations is essential for property owners to avoid penalties and ensure a smooth rental experience.Key requirements for short-term rentals in Johnson City include obtaining a business license from the city, which involves submitting an application and paying applicable fees. Property owners must also collect a 5% hotel/motel tax from guests, with deadlines for remittance outlined by the city. Zoning restrictions are in place, and rentals must comply with local zoning ordinances to avoid fines. Safety measures, such as having working smoke detectors and fire extinguishers, are required to ensure guest safety. Violations of these regulations can result in penalties, including fines or revocation of the rental license. For more detailed information, property owners can refer to the Johnson City Municipal Code (https://library.municode.com/tn/johnson_city/codes/code_of_ordinances) and the official city website (https://www.johnsoncitytn.org).Total word count: 290 words.
Do I need a permit to operate a short-term rental in Johnson City, Tennessee?
Short-term rental regulations vary by location. In Johnson City, Tennessee, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Johnson City, Tennessee?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Johnson City, Tennessee, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Johnson City

Johnson City attracts visitors with its cultural attractions and historic sites and outdoor recreation and natural beauty. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Johnson City, Tennessee Market Performance Trends

LTM Avg. Daily Rate$136.00
LTM Occupancy Rate66.7%
LTM Avg. Revenue$2,019
Monthly Short-Term Rental Market Performance Data for Johnson City
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$132.5774.2%$2,322
Aug 24$130.4257.1%$1,637
Sep 24$134.8565.5%$1,873
Oct 24$138.8676.7%$2,333
Nov 24$140.3463.8%$1,941
Dec 24$135.9357.1%$1,829
Jan 25$127.6359.4%$1,480
Feb 25$131.0060%$1,556
Mar 25$135.6768.9%$2,102
Apr 25$138.4069.1%$2,027
May 25$141.0066.7%$2,161
Jun 25$144.1869.2%$2,536

Short-Term Rental Market Performance Analysis for Johnson City

The short-term rental market in Johnson City demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: year-round stability with consistent occupancy

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Johnson City, Tennessee Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Johnson City
QuarterTypical Home Value (USD)
Q2 17$159,211
Q3 17$159,134
Q3 17$160,715
Q4 17$162,289
Q4 17$160,089
Q1 18$162,556
Q1 18$160,352
Q2 18$163,046
Q2 18$160,835
Q3 18$165,034
Q3 18$162,797
Q4 18$165,594
Q4 18$163,349
Q1 19$169,263
Q1 19$166,968
Q2 19$172,353
Q2 19$170,016
Q3 19$174,176
Q3 19$171,814
Q4 19$178,075
Q4 19$175,660
Q1 20$182,636
Q1 20$180,160
Q2 20$186,157
Q2 20$183,633
Q3 20$190,189
Q3 20$187,610
Q4 20$197,513
Q4 20$194,834
Q1 21$204,777
Q1 21$202,000
Q2 21$216,464
Q2 21$213,529
Q3 21$229,272
Q3 21$226,163
Q4 21$236,939
Q4 21$233,726
Q1 22$247,465
Q1 22$244,110
Q2 22$257,044
Q2 22$253,558
Q3 22$259,818
Q3 22$256,295
Q4 22$260,149
Q4 22$256,622
Q1 23$263,023
Q1 23$259,456
Q2 23$273,360
Q2 23$269,653
Q3 23$281,833
Q3 23$278,011
Q4 23$287,041
Q4 23$283,149
Q1 24$289,525
Q1 24$285,600
Q2 24$294,620
Q2 24$290,625
Q3 24$295,253
Q3 24$291,250
Q4 24$294,565
Q4 24$290,571
Q1 25$296,616
Q1 25$292,594
Q2 25$295,373
Q2 25$291,367
Q3 25$294,565
Q3 25$290,571
Q4 25$289,510

Market Overview

  • Typical Home Value:$283,490
  • Median Sale Price:$309,000
  • Median List Price:$367,300

Current Inventory

  • Homes For Sale:298
  • New Listings:69

Detailed Market Analysis

The average home value in Johnson City, TN is $283,490, down 0.5% over the past year. Learn more about the Johnson City housing market and real estate trends.

Real Estate Market Analysis for Johnson City, Tennessee

The residential real estate market in Johnson City, Tennessee presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: growing population trends, economic development, and lifestyle amenities These factors contribute to the overall market performance and future growth potential.

Real estate investments in Johnson City, Tennessee benefit from balanced supply-demand dynamics and reasonable price points. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Johnson City, Tennessee Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Johnson City
QuarterNumber of Listings
Q3 1643
Q4 1642
Q1 1742
Q2 1759
Q3 1769
Q4 1782
Q1 1898
Q2 18111
Q3 18124
Q4 18131
Q1 19125
Q2 19150
Q3 19168
Q4 19169
Q1 20165
Q2 20157
Q3 20166
Q4 20163
Q1 21158
Q2 21160
Q3 21188
Q4 21191
Q1 22196
Q2 22226
Q3 22246
Q4 22273
Q1 23279
Q2 23309
Q3 23314
Q4 23341
Q1 24340
Q2 24345
Q3 24330
Q4 24325
Q1 25303
Q2 25340

Booking Activity

  • 1-3 Months:60.1% Booked
  • 4-6 Months:58.9% Booked
  • 7-9 Months:51% Booked
  • 10-12 Months:11.6% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Johnson City

Johnson City vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals structured minimum stays optimizing for weekly rentals. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Johnson City, Tennessee Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Johnson City
Bedroom ConfigurationNumber of Properties
Studio4
1 Bed86
2 Beds114
3 Beds59
4 Beds12
5+ Beds7

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Johnson City

    The vacation rental market in Johnson City features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include predominantly entire home rentals catering to families. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Tennessee

    • Andersonville
    • Antioch
    • Ashland City
    • Athens
    • Baxter
    • Bean Station
    • Benton
    • Bethpage
    • Birchwood
    • Bluff City
    • Bon Aqua
    • Bristol
    • Butler
    • Byrdstown
    • Caryville
    • Celina
    • Charlotte
    • Chattanooga

    Related Short-Term Rental Markets

    Explore 145 vacation rental markets within Tennessee. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Johnson City

    Active STRs
    340
    Avg Daily Rate
    $144
    Occupancy Rate
    69%
    Population
    71,076
    Annual Visitors
    350,000

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