Murfreesboro, Tennessee Short-Term Rental Market
Greater Nashville STR market in September 2026 averaged $320 ADR, 59.0% occupancy and $5,240 monthly revenue.
Quick Answer: Murfreesboro, Tennessee is an active short-term rental market. average occupancy in the Nashville market area is 59%. average monthly revenue in the Nashville market area is $5,240. average daily rate in the Nashville market area is $320. the top operator in the Nashville market area is AvantStay with 545 listings. market score is 81/100 (grade B).
Market data reflects the Nashville regional market, which includes Murfreesboro. Regulations, taxes, and permit details below are specific to Murfreesboro.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Murfreesboro sits about 35 miles southeast of Nashville. Its short-term rental metrics are published for the Greater Nashville STR market, so every performance number on this page describes the Greater Nashville STR market rather than Murfreesboro alone.
As of September 2026, the Greater Nashville STR market recorded an average daily rate of $320 and occupancy of 59.0%, with average monthly revenue of $5,240. Entire-home listings averaged $330 per night. Compared with September 2025, occupancy rose 5.7%, ADR slipped 0.6% and revenue grew 12.8%, so the revenue gain came almost entirely from more booked nights rather than higher rates. Summing the twelve seasonal monthly averages gives annualized revenue of $48,759.
The longer record shows a market that has recovered and held. Average monthly revenue was $2,793 in 2020, reached $4,377 in 2021, peaked at $4,819 in 2024, and stands at $4,895 across the first nine months of 2026. Year-to-date 2026 occupancy is 58.5% at an ADR of $295, compared with 56.2% and $286 for full-year 2025.
Demand drivers around Murfreesboro include Stones River National Battlefield, which drew more than 446,000 visitors in 2024 who spent $17.2 million locally, plus Middle Tennessee State University traffic from parents, recruits and events, and overflow travel from Nashville. The city has a population of 175,165, and Rutherford County visitor spending reached roughly $772 million in 2023.
Bedroom mix, booking channel and listing-type counts are tracked at a shared regional level rather than uniquely for Murfreesboro, so this profile omits it.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 42% |
| Feb | 53% |
| Mar | 62% |
| Apr | 58% |
| May | 60% |
| Jun | 63% |
| Jul | 60% |
| Aug | 57% |
| Sep | 59% |
| Oct | 63% |
| Nov | 54% |
| Dec | 50% |
Month-by-month nightly rates and revenue figures for Murfreesboro are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Nashville market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Nashville market as a whole, which includes Murfreesboro, so these counts are not Murfreesboro-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | AvantStay | 545 | 7,105 | ★ 4.69 |
| 2 | GoodNight Stay | 302 | 6,609 | ★ 4.48 |
| 3 | Coboda Rentals | 247 | 5,118 | ★ 4.48 |
| 4 | Host Extraordinaires | 238 | 23,503 | ★ 4.78 |
| 5 | Vacasa | 221 | 10,616 | ★ 4.53 |
What Kind of STR Should I Buy in Murfreesboro?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Murfreesboro are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 42.5% |
| vrbo | 5.7% |
| both | 51.8% |
Home Value Trends (Murfreesboro)
Typical home values, median sale prices, and the 10-year price trend for Murfreesboro are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Murfreesboro — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
This section covers Murfreesboro only. Short-term rentals are permitted, and enforcement severity is rated minimal. The city imposes no STR-specific permit, and its code of ordinances does not single out short-term rentals. There is no owner-occupancy requirement and no primary-residence requirement.
Operators still have licensing duties. Hosts must register their rental annually with the Rutherford County property assessor and hold a business license from both the Rutherford County Clerk and the City of Murfreesboro. Each license is about $15, roughly $30 in total, and the permit renews annually.
Tax obligations include a 5% occupancy tax on monthly gross, remitted monthly. Tennessee state sales tax of 7% and local Rutherford County sales tax of about 2.75% apply to stays under 90 days, while longer stays are generally exempt.
On zoning, Murfreesboro has no STR-specific ordinance as of mid-2026, so rentals are generally allowed in residential zones without special-use permits. In May 2025, the City Council heard a presentation from the city legal department on options such as application fees, public-safety measures and zoning limits. Discussions remained at an early stage and no ordinance had been adopted at the time of research. Investors should budget for the dual business licenses, the annual assessor registration and the 5% occupancy tax, and monitor council action for any new permit or zoning rules.
Market Comparison
The Greater Nashville STR market posts 59.0% occupancy and a $320 ADR in September 2026.
Growth is volume-led. Occupancy is up 5.7% year over year and revenue is up 12.8%, while ADR is down 0.6%. The annual ADR peak was $302 in 2024, and the 2026 year-to-date figure of $295 remains close to it.
The higher rate reflects a destination market tied to Nashville travel, history visitors and university events. The tradeoff is seasonality: January occupancy of 41.7% sits well below the June peak of 63.3%, so annual results depend on the strong spring, summer and October months.
Top operator names and listing counts are tracked at a shared regional level rather than uniquely for Murfreesboro, so this profile omits them.
Frequently Asked Questions About Murfreesboro, Tennessee
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Are short-term rentals legal in Murfreesboro, Tennessee?
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How far ahead do guests book, and how long do they stay?
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