Murfreesboro, Tennessee Short-Term Rental Market
Murfreesboro, TN STRs averaged $329/night at 64.7% occupancy in June 2026, with revenue up 7.9% year over year.
Quick Answer: Murfreesboro, Tennessee is an active short-term rental market. average occupancy in the Nashville market area is 65%. average monthly revenue in the Nashville market area is $5,908. average daily rate in the Nashville market area is $329. the top operator in the Nashville market area is AvantStay with 545 listings. market score is 81/100 (grade B).
Market data reflects the Nashville regional market, which includes Murfreesboro. Regulations, taxes, and permit details below are specific to Murfreesboro.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Murfreesboro, about 35 miles southeast of Nashville, posted a $328.71 average daily rate at 64.7% occupancy for June 2026, the latest tracked month, with average revenue per listing of $5,908. Occupancy rose 3.0% year over year, ADR fell 1.9%, and revenue climbed 7.9%, the strongest revenue growth among the Tennessee markets in this batch. The market’s total score is a strong 80.89 out of 100, driven by an 87.30 rental demand score, 77.53 investability score, and 75.39 seasonality score.
Entire-place listings dominate at 94.5% of the roughly 15,716 tracked units, with private rooms at 5.4% and shared rooms just 0.03%, one of the largest listing counts in this batch of markets. Bedroom mix skews toward smaller units: one-bedroom homes are the largest segment at 33.1% of the 15,684 bedroom-tagged listings, followed by two-bedrooms at 21.7%, four-bedrooms at 19.6%, three-bedrooms at 19.4%, and five-plus-bedrooms at 6.3%. On booking channel, 51.8% of listings are dual-listed on both Airbnb and VRBO, 42.5% are Airbnb-only, and 5.7% are VRBO-only.
Murfreesboro’s population is approximately 175,165, and the city draws visitors as overflow tourism from the Nashville/Middle Tennessee market plus Civil War history travelers and Middle Tennessee State University-related visitors. Stones River National Battlefield, the city’s anchor attraction, drew over 446,000 visitors in 2024 who spent $17.2 million locally, and Rutherford County visitor spending reached roughly $772 million in 2023. The city positions itself as a more relaxed, affordable, family-friendly alternative to Nashville, and Middle Tennessee State University adds a steady stream of parent, recruit, and event-related visitors on top of the region’s broader music-tourism boom.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 42% |
| Feb | 53% |
| Mar | 62% |
| Apr | 58% |
| May | 60% |
| Jun | 63% |
| Jul | 60% |
| Aug | 57% |
| Sep | 59% |
| Oct | 63% |
| Nov | 54% |
| Dec | 50% |
Month-by-month nightly rates and revenue figures for Murfreesboro are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Nashville market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Nashville market as a whole, which includes Murfreesboro, so these counts are not Murfreesboro-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | AvantStay | 545 | 7,105 | ★ 4.69 |
| 2 | GoodNight Stay | 302 | 6,609 | ★ 4.48 |
| 3 | Coboda Rentals | 247 | 5,118 | ★ 4.48 |
| 4 | Host Extraordinaires | 238 | 23,503 | ★ 4.78 |
| 5 | Vacasa | 221 | 10,616 | ★ 4.53 |
What Kind of STR Should I Buy in Murfreesboro?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Murfreesboro are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 42.5% |
| vrbo | 5.7% |
| both | 51.8% |
Home Value Trends (Murfreesboro)
Typical home values, median sale prices, and the 10-year price trend for Murfreesboro are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Murfreesboro — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Murfreesboro currently has one of the most permissive short-term rental environments among major Tennessee cities in this batch. The city itself imposes no STR-specific permit, registration, owner-occupancy, or night-cap requirements, and its code of ordinances does not single out short-term rentals; they are generally allowed in residential zones without special-use permits.
Operators are subject to state and county obligations: hosts must register their STR annually with the Rutherford County property assessor and obtain a business tax license from both the Rutherford County Clerk and the City of Murfreesboro, about $15 each for roughly $30 total. Tax obligations include a county/city occupancy tax of 5.0% of monthly gross, remitted monthly, plus Tennessee’s 7% state sales tax and roughly 2.75% local Rutherford County sales tax on stays under 90 days, for a combined burden of about 14.75%; longer stays are generally exempt.
Enforcement is rated minimal, and the city has broadly embraced short-term rentals. That said, the City Council began discussing tighter rules in May 2025, including potential application fees and public-safety and zoning measures, amid rapid STR growth. No ordinance had been adopted as of the mid-2026 profile update, but investors should monitor council action for new permit or zoning requirements.
Market Comparison
Murfreesboro’s 64.7% June occupancy runs well above the roughly 55% national median for short-term rentals, and its $328.71 ADR is well above the roughly $220 national median ADR too, reflecting strong Nashville-adjacent demand. The professionally managed tier ($411.15 ADR) and luxury tier ($597.69 ADR) both far exceed the national ADR median, showing top-end Murfreesboro properties command significant premiums.
Top property managers in the market include AvantStay (545 listings, 7,105 reviews, 4.69 average rating), GoodNight Stay (302 listings, 6,609 reviews, 4.48 rating), and Coboda Rentals (247 listings, 5,118 reviews, 4.48 rating). Combined, these top three managers operate 1,094 listings, about 7.0% of the roughly 15,716 tracked units, a fragmented market despite AvantStay’s sizable regional presence. Host Extraordinaires (238 listings, 23,503 reviews) posts by far the most reviews and the highest average rating among the top five at 4.78. Vacasa rounds out the top five with 221 listings and 10,616 reviews. No single operator dominates the market the way some coastal brands do elsewhere, leaving room for regional players like GoodNight Stay and Coboda Rentals alongside national brands.
Frequently Asked Questions About Murfreesboro, Tennessee
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