Mount Juliet, Tennessee Short-Term Rental Market
The Mount Juliet, TN area STR market averaged $329 a night at 64.7% occupancy in June 2026.
Quick Answer: Mount Juliet, Tennessee is an active short-term rental market. average occupancy in the Nashville market area is 65%. average monthly revenue in the Nashville market area is $5,908. average daily rate in the Nashville market area is $329. the top operator in the Nashville market area is AvantStay with 545 listings. market score is 81/100 (grade B).
Market data reflects the Nashville regional market, which includes Mount Juliet. Regulations, taxes, and permit details below are specific to Mount Juliet.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Mount Juliet is a fast-growing suburb of Nashville in Wilson County, about 17 miles east of downtown Nashville, functioning largely as a bedroom and retail community and day-trip destination. It also serves as an affordable lodging overflow market for broader Nashville-area tourism and events.
As of June 2026, the Mount Juliet area STR market shows an average daily rate of $328.71 with occupancy at 64.73%, up 2.98% year over year even as ADR eased 1.85%. Revenue per listing rose a strong 7.90% year over year to $5,907.75 per month for the average active listing.
Listing count, bedroom mix, and channel split data for this area are tracked at a shared regional level rather than uniquely for Mount Juliet, so this profile omits those specific breakdowns.
Entire home rentals average $340.91 a night, above the area wide figure, while listings in the top luxury tier command $597.69 a night and professionally managed listings average $411.15, both well above the $328.71 area wide ADR.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 42% |
| Feb | 53% |
| Mar | 62% |
| Apr | 58% |
| May | 60% |
| Jun | 63% |
| Jul | 60% |
| Aug | 57% |
| Sep | 59% |
| Oct | 63% |
| Nov | 54% |
| Dec | 50% |
Month-by-month nightly rates and revenue figures for Mount Juliet are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Nashville market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Nashville market as a whole, which includes Mount Juliet, so these counts are not Mount Juliet-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | AvantStay | 545 | 7,105 | ★ 4.69 |
| 2 | GoodNight Stay | 302 | 6,609 | ★ 4.48 |
| 3 | Coboda Rentals | 247 | 5,118 | ★ 4.48 |
| 4 | Host Extraordinaires | 238 | 23,503 | ★ 4.78 |
| 5 | Vacasa | 221 | 10,616 | ★ 4.53 |
What Kind of STR Should I Buy in Mount Juliet?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Mount Juliet are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 42.5% |
| vrbo | 5.7% |
| both | 51.8% |
Home Value Trends (Mount Juliet)
Typical home values, median sale prices, and the 10-year price trend for Mount Juliet are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Mount Juliet — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in and around Mount Juliet but are governed by a patchwork of local zoning rather than a single dedicated STR ordinance. Both the City of Mount Juliet and Wilson County treat STRs under bed-and-breakfast land-use rules rather than a standalone STR code.
Operators inside city limits should obtain a local business license and verify their zoning district with the Planning and Zoning Department. In unincorporated Wilson County, STR or bed-and-breakfast use requires Board of Zoning Appeals approval, a minimum 2-acre lot, and adequate sewer or septic capacity per state environmental rules, with approvals valid for a 2-year term since a November 2019 extension.
Tennessee’s statewide Short-Term Rental Unit Act (Public Chapter 972, 2018) constrains local control: it grandfathers properties that operated before local restrictions took effect, if they held a permit or remitted taxes for 6 or more months, supersedes conflicting local ordinances, and allows a municipality to prohibit an STR only after three or more violations of generally applicable law.
A Wilson County hotel and motel occupancy tax applies, reported at 5%, and major platforms like Airbnb remit Tennessee state and local taxes on hosts’ behalf. Effective May 5, 2025, Tennessee capped cumulative local occupancy tax in an incorporated area at 8%.
Enforcement is rated moderate: county officials have described STRs as a moving target, noting Mount Juliet had granted only about 11 licenses despite growth, and tracking remains incomplete. Investors should confirm current district rules and license or tax obligations directly with the city and the Wilson County Clerk before purchasing.
Market Comparison
The Mount Juliet area’s occupancy of 64.73% runs well above the broader US short-term rental median of roughly 55%, and its $328.71 average daily rate also runs well above the roughly $220 national median, reflecting the market’s position as both a Nashville area overflow lodging option and its own lake recreation and retail destination.
Property manager data for this area is tracked at a shared regional level rather than uniquely for Mount Juliet, so this profile omits naming specific operators here.
Frequently Asked Questions About Mount Juliet, Tennessee
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