Greeneville, Tennessee Short-Term Rental Market
Greeneville, TN STRs averaged $164/night at 49.6% occupancy in April 2026 across 11,859 entire-place listings.
Quick Answer: Greeneville, Tennessee is an active short-term rental market. average occupancy in the Tennessee Area market area is 56%. average monthly revenue in the Tennessee Area market area is $3,325. average daily rate in the Tennessee Area market area is $218. the top operator in the Tennessee Area market area is Evolve with 409 listings. market score is 73/100 (grade B).
Market data reflects the Tennessee Area regional market, which includes Greeneville. Regulations, taxes, and permit details below are specific to Greeneville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Greeneville is a heritage-tourism and outdoor-recreation market in the Appalachian foothills of Northeast Tennessee, drawing visitors to the Andrew Johnson National Historic Site, Cherokee National Forest, and a well-preserved historic downtown. The short-term rental inventory here is substantial, with 11,859 entire-place listings, 612 private-room listings, and 17 shared-room listings in the latest snapshot. Airbnb hosts 5,684 channel-attributed listings and VRBO 1,176, with 5,628 active on both platforms simultaneously.
As of April 2026, the market-wide average daily rate is $164.44 and average occupancy is 49.6%, yielding a RevPAR of $81.54. Year-over-year, occupancy improved 0.9 percentage points, ADR rose 0.6%, and average monthly revenue grew 2.3%, putting Greeneville on a modest upward trajectory after a dip from 2021 highs.
The bedroom mix spans a wide range: 1-bedroom listings lead at 4,059 units, followed by 2-bedroom (3,360), 3-bedroom (3,024), 4-bedroom (1,215), and 5-bedroom-plus (801). Entire-place listings account for approximately 93.7% of all inventory, consistent with the vacation-home and cabin orientation of the market. The market’s total score is 73.3 out of 100, with investability rated 92.8 and seasonality at 71.2. Rental demand and revenue growth scores are moderate at 67.8 and 58.1 respectively.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 35% |
| Feb | 45% |
| Mar | 53% |
| Apr | 49% |
| May | 52% |
| Jun | 59% |
| Jul | 61% |
| Aug | 51% |
| Sep | 46% |
| Oct | 53% |
| Nov | 47% |
| Dec | 45% |
Month-by-month nightly rates and revenue figures for Greeneville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Tennessee Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Tennessee Area market as a whole, which includes Greeneville, so these counts are not Greeneville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 409 | 13,977 | ★ 4.73 |
| 2 | Vacasa | 108 | 2,373 | ★ 4.56 |
| 3 | Byers & Harvey | 74 | 2,324 | ★ 4.86 |
| 4 | RedAwning | 63 | 846 | ★ 4.67 |
| 5 | RETREAT VACATIONS | 62 | 3,036 | ★ 4.82 |
What Kind of STR Should I Buy in Greeneville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Greeneville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 45.5% |
| vrbo | 9.4% |
| both | 45.1% |
Home Value Trends (Greeneville)
Typical home values, median sale prices, and the 10-year price trend for Greeneville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Greeneville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Greeneville’s regulatory environment for short-term rentals is light, with an important jurisdictional distinction. Inside the Town of Greeneville, no dedicated STR permit ordinance was identified as of the profile update date. STRs within town limits are subject to general zoning and business rules, and no owner-occupancy or primary-residence requirement applies.
In unincorporated Greene County outside the town, a 2024 county resolution requires operators to obtain a county permit specifying bedrooms, maximum occupancy, off-street parking, and garbage facilities. The county resolution permits STRs in all zoning districts where traditional residential use is allowed. No permit cost was published in available data.
For taxes, lodging within the Town of Greeneville is subject to a 4% town hotel/motel occupancy tax plus a 7% Greene County tax, totaling 11% in combined local occupancy tax, plus Tennessee state and local sales tax. Tennessee’s Short-Term Rental Unit Act (T.C.A. 13-7-601 et seq.) protects lawfully operating STRs from later prohibition ordinances.
Enforcement is rated minimal. There is no maximum-nights cap and no owner-occupancy requirement at either level. Investors should verify current requirements directly with the Town of Greeneville and Greene County, as local rules can change.
Market Comparison
Nationally, the median STR occupancy rate is approximately 55% and the median ADR approximately $220. Greeneville at 49.6% occupancy and $164 ADR sits below both benchmarks, which is typical of a smaller Appalachian heritage-tourism market. However, its investability score of 92.8 stands out as a top-tier indicator, driven by low acquisition costs and a permissive regulatory environment relative to comparable mountain markets.
Among operators, Evolve leads decisively with 409 listings, 13,977 reviews, and a 4.73 average rating, controlling a visible share of the professional-management market. Vacasa holds second with 108 listings and a 4.56 rating. Byers & Harvey ranks third at 74 listings with the highest rating among the top five at 4.86. RETREAT VACATIONS manages 62 listings with a strong 4.82 rating. The top 5 operators collectively manage 716 listings, approximately 6.0% of the 11,859 entire-place market, indicating a largely self-managed market with meaningful room for professional operators.
Greeneville’s gross yield profile of approximately 10.9% compares favorably to many coastal and urban STR markets, where yields are compressed by higher acquisition costs.
Frequently Asked Questions About Greeneville, Tennessee
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