Greeneville, Tennessee Short-Term Rental Market
Greeneville, TN STRs averaged $164/night at 49.6% occupancy in April 2026 across 11,859 entire-place listings.
Quick Answer: Greeneville, Tennessee is an active short-term rental market. average occupancy is 56%. average monthly revenue is $3,325. average daily rate is $218. the top operator is Evolve with 409 listings. market score is 73/100 (grade B).
Market data reflects the Tennessee Area regional market, which includes Greeneville. Regulations, taxes, and permit details below are specific to Greeneville.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Greeneville is a heritage-tourism and outdoor-recreation market in the Appalachian foothills of Northeast Tennessee, drawing visitors to the Andrew Johnson National Historic Site, Cherokee National Forest, and a well-preserved historic downtown. The short-term rental inventory here is substantial, with 11,859 entire-place listings, 612 private-room listings, and 17 shared-room listings in the latest snapshot. Airbnb hosts 5,684 channel-attributed listings and VRBO 1,176, with 5,628 active on both platforms simultaneously.
As of April 2026, the market-wide average daily rate is $164.44 and average occupancy is 49.6%, yielding a RevPAR of $81.54. Year-over-year, occupancy improved 0.9 percentage points, ADR rose 0.6%, and average monthly revenue grew 2.3%, putting Greeneville on a modest upward trajectory after a dip from 2021 highs.
The bedroom mix spans a wide range: 1-bedroom listings lead at 4,059 units, followed by 2-bedroom (3,360), 3-bedroom (3,024), 4-bedroom (1,215), and 5-bedroom-plus (801). Entire-place listings account for approximately 93.7% of all inventory, consistent with the vacation-home and cabin orientation of the market. The market’s total score is 73.3 out of 100, with investability rated 92.8 and seasonality at 71.2. Rental demand and revenue growth scores are moderate at 67.8 and 58.1 respectively.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 35% | $132 | $1,477 |
| Feb | 45% | $130 | $1,461 |
| Mar | 53% | $147 | $2,013 |
| Apr | 49% | $151 | $2,015 |
| May | 52% | $169 | $2,242 |
| Jun | 59% | $203 | $3,155 |
| Jul | 61% | $204 | $3,446 |
| Aug | 51% | $189 | $2,654 |
| Sep | 46% | $171 | $2,177 |
| Oct | 53% | $164 | $2,461 |
| Nov | 47% | $159 | $2,040 |
| Dec | 45% | $157 | $2,042 |
Top Short-Term Rental Operators in Greeneville
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 409 | 13,977 | ★ 4.73 |
| 2 | Vacasa | 108 | 2,373 | ★ 4.56 |
| 3 | Byers & Harvey | 74 | 2,324 | ★ 4.86 |
| 4 | RedAwning | 63 | 846 | ★ 4.67 |
| 5 | RETREAT VACATIONS | 62 | 3,036 | ★ 4.82 |
What Kind of STR Should I Buy in Greeneville?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 4,059 |
| 2 bed | 3,360 |
| 3 bed | 3,024 |
| 4 bed | 1,215 |
| 5 bed | 801 |
ADR by Property Tier
| Entire Home | $222 |
| Luxury | $371 |
| Professionally Managed | $285 |
Revenue by Dwelling Type
| Apartment | $2,057 |
| Entire Place | $3,411 |
| House | $3,732 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 45.5% |
| vrbo | 9.4% |
| both | 45.1% |
Investment Analysis
Greeneville stands out for its low acquisition cost relative to the revenue it generates. Zillow’s typical home value is $246,673, with a median sale price of $240,667 as of April 2026. Median days to pending is 33, indicating a relatively liquid market. At an average monthly revenue of $2,238 across all listings, the implied gross annualized revenue is approximately $26,856, representing a gross yield of roughly 10.9% against typical home values. This yield profile is well above the national STR average and reflects the combination of accessible prices and consistent demand from Smoky Mountain-adjacent tourism.
Tier differentiation is meaningful. Professionally managed listings average $202/night ADR versus $164 for the overall market, a 23% premium. Luxury-tier properties command $278/night, nearly 70% above the market average. On a revenue basis, house-type listings average $2,401 per month and entire-place properties $2,289, while apartments average $1,817. Investors targeting 3- and 4-bedroom homes near the downtown historic district or with mountain views can realistically position above the market average.
The investability score of 92.8 is among the highest in the region, reflecting low acquisition costs, accessible regulation, and steady demand. Revenue growth scored 58.1, reflecting that the market has stabilized after the 2021 peak rather than continuing to climb rapidly. Annual averages from 2024 ($2,428/month) and 2025 ($2,463/month) show modest consistent growth.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
The average booking lead time in Greeneville is 42.1 days, just over six weeks in advance. This is a slightly longer planning horizon than many regional markets, consistent with guests visiting for multi-day heritage-tourism itineraries or planned outdoor recreation trips to Cherokee National Forest rather than purely spontaneous getaways.
The average length of stay is 3.96 nights, essentially four nights. This near-week profile suggests guests are primarily booking extended weekends or short-week stays rather than single nights. At this average, each listing turns over roughly seven to eight times per month at high occupancy.
For pricing strategy, the six-week lead time suggests operators should have their summer and fall foliage pricing set at least six weeks ahead to capture the majority of bookings at optimal rates. Dynamic pricing that also captures last-minute inventory at discounted rates during the softer January-February window can smooth annual revenue. A three- to four-night minimum-stay policy is workable given the 3.96-night average without significantly impacting conversion.
Short-Term Rental Regulations
Greeneville’s regulatory environment for short-term rentals is light, with an important jurisdictional distinction. Inside the Town of Greeneville, no dedicated STR permit ordinance was identified as of the profile update date. STRs within town limits are subject to general zoning and business rules, and no owner-occupancy or primary-residence requirement applies.
In unincorporated Greene County outside the town, a 2024 county resolution requires operators to obtain a county permit specifying bedrooms, maximum occupancy, off-street parking, and garbage facilities. The county resolution permits STRs in all zoning districts where traditional residential use is allowed. No permit cost was published in available data.
For taxes, lodging within the Town of Greeneville is subject to a 4% town hotel/motel occupancy tax plus a 7% Greene County tax, totaling 11% in combined local occupancy tax, plus Tennessee state and local sales tax. Tennessee’s Short-Term Rental Unit Act (T.C.A. 13-7-601 et seq.) protects lawfully operating STRs from later prohibition ordinances.
Enforcement is rated minimal. There is no maximum-nights cap and no owner-occupancy requirement at either level. Investors should verify current requirements directly with the Town of Greeneville and Greene County, as local rules can change.
Market Comparison
Nationally, the median STR occupancy rate is approximately 55% and the median ADR approximately $220. Greeneville at 49.6% occupancy and $164 ADR sits below both benchmarks, which is typical of a smaller Appalachian heritage-tourism market. However, its investability score of 92.8 stands out as a top-tier indicator, driven by low acquisition costs and a permissive regulatory environment relative to comparable mountain markets.
Among operators, Evolve leads decisively with 409 listings, 13,977 reviews, and a 4.73 average rating, controlling a visible share of the professional-management market. Vacasa holds second with 108 listings and a 4.56 rating. Byers & Harvey ranks third at 74 listings with the highest rating among the top five at 4.86. RETREAT VACATIONS manages 62 listings with a strong 4.82 rating. The top 5 operators collectively manage 716 listings, approximately 6.0% of the 11,859 entire-place market, indicating a largely self-managed market with meaningful room for professional operators.
Greeneville’s gross yield profile of approximately 10.9% compares favorably to many coastal and urban STR markets, where yields are compressed by higher acquisition costs.
Frequently Asked Questions About Greeneville, Tennessee
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