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  4. Greeneville

Greeneville, Tennessee

Short-Term Rental Market Data & Investment Analysis

Data updated February 2026

Greeneville, Tennessee Short-Term Rental Market Overview

Population: 15,479
Annual Visitors: 100,000
Total STRs: 105
ADR: $127.75

Visitor Profile

Greeneville, Tennessee, attracts approximately 1.2 million visitors annually, showcasing a diverse demographic profile that includes families, couples, and solo travelers. The primary reasons for visiting include exploring historical sites, outdoor activities, and attending local events. With an economic impact exceeding $114 million, tourism plays a crucial role in Greeneville’s economy, supporting local businesses and creating jobs. The area is particularly popular among visitors seeking a blend of cultural heritage and natural beauty, making it a unique destination in East Tennessee.

In terms of visitor demographics, Greeneville sees a balanced mix of age groups, with a significant portion of visitors aged 25-54, representing about 60% of the total. Families with children are common, as many attractions cater to younger audiences. The average length of stay is around two to three days, with peak seasons occurring during the spring and fall, when the weather is most favorable for outdoor activities and festivals. According to the tourism bureau, annual visitors reached a high point during these seasons due to events like the Greeneville Heritage Festival, which draws thousands. The visitor statistics report indicates that many travelers are drawn to Greeneville for its rich history, including the Andrew Johnson National Historic Site, which is a key attraction. For more detailed insights, the Greeneville Visitor’s Center provides comprehensive resources for potential visitors (http://greeneville.com/visitor.htm). Additionally, tourism spending in Greene County has topped $114 million, highlighting the sector’s importance to local economic health (https://www.greenevillesun.com/news/local_news/tourism-spending-in-greene-county-tops-114m/article_78d18b36-722a-45c0-a8b4-8e70c603fcd6.html). Overall, Greeneville’s tourism landscape is vibrant, with a steady influx of visitors contributing significantly to the local economy.

Greeneville, Tennessee, attracts approximately 1.2 million visitors annually, showcasing a diverse demographic profile that includes families, couples, and solo travelers. The primary reasons for visiting include exploring historical sites, outdoor activities, and attending local events. With an economic impact exceeding $114 million, tourism plays a crucial role in Greeneville’s economy, supporting local businesses and creating jobs. The area is particularly popular among visitors seeking a blend of cultural heritage and natural beauty, making it a unique destination in East Tennessee.

In terms of visitor demographics, Greeneville sees a balanced mix of age groups, with a significant portion of visitors aged 25-54, representing about 60% of the total. Families with children are common, as many attractions cater to younger audiences. The average length of stay is around two to three days, with peak seasons occurring during the spring and fall, when the weather is most favorable for outdoor activities and festivals. According to the tourism bureau, annual visitors reached a high point during these seasons due to events like the Greeneville Heritage Festival, which draws thousands. The visitor statistics report indicates that many travelers are drawn to Greeneville for its rich history, including the Andrew Johnson National Historic Site, which is a key attraction. For more detailed insights, the Greeneville Visitor’s Center provides comprehensive resources for potential visitors (http://greeneville.com/visitor.htm). Additionally, tourism spending in Greene County has topped $114 million, highlighting the sector’s importance to local economic health (https://www.greenevillesun.com/news/local_news/tourism-spending-in-greene-county-tops-114m/article_78d18b36-722a-45c0-a8b4-8e70c603fcd6.html). Overall, Greeneville’s tourism landscape is vibrant, with a steady influx of visitors contributing significantly to the local economy.

Top Attractions

Greeneville, Tennessee, is a charming destination that boasts a rich history and a variety of attractions for visitors of all ages. Nestled in the foothills of the Appalachian Mountains, this picturesque town is known for its historical significance and vibrant culture. Among the top Greeneville attractions are the Andrew Johnson National Historic Site, where you can explore the life of the 17th U.S. President, and the Greeneville Historic District, which showcases beautifully preserved architecture and local shops. Whether you are interested in history, outdoor activities, or family-friendly fun, Greeneville offers a diverse range of experiences that will captivate your imagination and leave you wanting to explore more.

One of the must-visit attractions is the Andrew Johnson National Historic Site, which includes the home of President Andrew Johnson and a visitor center that provides insights into his life and presidency. The site features engaging exhibits and guided tours that highlight Johnson’s contributions to American history. For more information, visit the official site at (https://www.nps.gov/anjo/index.htm). Another highlight is the Greeneville Historic District, where you can stroll through charming streets lined with unique shops, restaurants, and historic buildings. This area is perfect for those looking to immerse themselves in local culture. For additional details, check out the official visitor guide at (https://easttennesseevisitorsguide.com/city-guide-greeneville/). Families will enjoy a visit to the Doak House Museum, which offers a glimpse into 19th-century life through guided tours of the historic home of a prominent local family. The museum provides educational programs and events throughout the year, making it a great stop for visitors of all ages. For more amazing experiences in Greeneville, explore the list of attractions at (https://www.travelawaits.com/2739651/things-to-do-greeneville-tn/). With so much to see and do, Greeneville is a destination that promises lasting memories.

Greeneville, Tennessee, is a charming destination that boasts a rich history and a variety of attractions for visitors of all ages. Nestled in the foothills of the Appalachian Mountains, this picturesque town is known for its historical significance and vibrant culture. Among the top Greeneville attractions are the Andrew Johnson National Historic Site, where you can explore the life of the 17th U.S. President, and the Greeneville Historic District, which showcases beautifully preserved architecture and local shops. Whether you are interested in history, outdoor activities, or family-friendly fun, Greeneville offers a diverse range of experiences that will captivate your imagination and leave you wanting to explore more.

One of the must-visit attractions is the Andrew Johnson National Historic Site, which includes the home of President Andrew Johnson and a visitor center that provides insights into his life and presidency. The site features engaging exhibits and guided tours that highlight Johnson’s contributions to American history. For more information, visit the official site at (https://www.nps.gov/anjo/index.htm). Another highlight is the Greeneville Historic District, where you can stroll through charming streets lined with unique shops, restaurants, and historic buildings. This area is perfect for those looking to immerse themselves in local culture. For additional details, check out the official visitor guide at (https://easttennesseevisitorsguide.com/city-guide-greeneville/). Families will enjoy a visit to the Doak House Museum, which offers a glimpse into 19th-century life through guided tours of the historic home of a prominent local family. The museum provides educational programs and events throughout the year, making it a great stop for visitors of all ages. For more amazing experiences in Greeneville, explore the list of attractions at (https://www.travelawaits.com/2739651/things-to-do-greeneville-tn/). With so much to see and do, Greeneville is a destination that promises lasting memories.

Regulations

Greeneville, Tennessee, has established specific regulations for short-term rentals to ensure safety, compliance, and community harmony. Property owners looking to rent their homes on a short-term basis must first obtain a permit from the town. This licensing process is crucial, as it helps the town monitor rental activities and maintain neighborhood standards. Additionally, short-term rental operators are required to collect and remit a 2% hotel/motel tax on their rental income, which supports local tourism initiatives. Zoning restrictions also play a significant role, as certain areas may have limitations on short-term rental operations. Understanding these regulations is essential for property owners to avoid penalties and ensure a successful rental experience.

Key requirements for short-term rentals in Greeneville include obtaining a permit through the town’s planning department, which ensures compliance with local zoning laws. The application process typically involves submitting property details and paying a fee. As mentioned, operators must also adhere to tax obligations, specifically the 2% hotel/motel tax, which is due quarterly. Safety requirements, such as smoke detectors and fire extinguishers, are mandatory to protect guests. Violations of these regulations can result in fines or revocation of the rental permit, emphasizing the importance of adherence. For more detailed information on zoning ordinances and regulations, visit the Town of Greeneville’s official site at (https://www.greenevilletn.gov/page/zoing-ordinance). To learn more about the town and its services, check out (https://www.greenevilletn.gov/page/about-the-town-of-greeneville). Understanding Greeneville short-term rental regulations is vital for property owners to navigate the rental landscape successfully.

Greeneville, Tennessee, has established specific regulations for short-term rentals to ensure safety, compliance, and community harmony. Property owners looking to rent their homes on a short-term basis must first obtain a permit from the town. This licensing process is crucial, as it helps the town monitor rental activities and maintain neighborhood standards. Additionally, short-term rental operators are required to collect and remit a 2% hotel/motel tax on their rental income, which supports local tourism initiatives. Zoning restrictions also play a significant role, as certain areas may have limitations on short-term rental operations. Understanding these regulations is essential for property owners to avoid penalties and ensure a successful rental experience.

Key requirements for short-term rentals in Greeneville include obtaining a permit through the town’s planning department, which ensures compliance with local zoning laws. The application process typically involves submitting property details and paying a fee. As mentioned, operators must also adhere to tax obligations, specifically the 2% hotel/motel tax, which is due quarterly. Safety requirements, such as smoke detectors and fire extinguishers, are mandatory to protect guests. Violations of these regulations can result in fines or revocation of the rental permit, emphasizing the importance of adherence. For more detailed information on zoning ordinances and regulations, visit the Town of Greeneville’s official site at (https://www.greenevilletn.gov/page/zoing-ordinance). To learn more about the town and its services, check out (https://www.greenevilletn.gov/page/about-the-town-of-greeneville). Understanding Greeneville short-term rental regulations is vital for property owners to navigate the rental landscape successfully.

Frequently Asked Questions

What are the short-term rental regulations in Greeneville, Tennessee?
Greeneville, Tennessee, has established specific regulations for short-term rentals to ensure safety, compliance, and community harmony. Property owners looking to rent their homes on a short-term basis must first obtain a permit from the town. This licensing process is crucial, as it helps the town monitor rental activities and maintain neighborhood standards. Additionally, short-term rental operators are required to collect and remit a 2% hotel/motel tax on their rental income, which supports local tourism initiatives. Zoning restrictions also play a significant role, as certain areas may have limitations on short-term rental operations. Understanding these regulations is essential for property owners to avoid penalties and ensure a successful rental experience.Key requirements for short-term rentals in Greeneville include obtaining a permit through the town's planning department, which ensures compliance with local zoning laws. The application process typically involves submitting property details and paying a fee. As mentioned, operators must also adhere to tax obligations, specifically the 2% hotel/motel tax, which is due quarterly. Safety requirements, such as smoke detectors and fire extinguishers, are mandatory to protect guests. Violations of these regulations can result in fines or revocation of the rental permit, emphasizing the importance of adherence. For more detailed information on zoning ordinances and regulations, visit the Town of Greeneville's official site at (https://www.greenevilletn.gov/page/zoing-ordinance). To learn more about the town and its services, check out (https://www.greenevilletn.gov/page/about-the-town-of-greeneville). Understanding Greeneville short-term rental regulations is vital for property owners to navigate the rental landscape successfully.
Do I need a permit to operate a short-term rental in Greeneville, Tennessee?
Short-term rental regulations vary by location. In Greeneville, Tennessee, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Greeneville, Tennessee?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Greeneville, Tennessee, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Greeneville

Greeneville attracts visitors with its cultural attractions and historic sites and urban amenities and entertainment. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Greeneville, Tennessee Market Performance Trends

LTM Avg. Daily Rate$128.00
LTM Occupancy Rate48.4%
LTM Avg. Revenue$1,576
Monthly Short-Term Rental Market Performance Data for Greeneville
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$124.3845.1%$1,481
Aug 24$120.2548.4%$1,497
Sep 24$120.6242.9%$1,574
Oct 24$127.4647.1%$1,652
Nov 24$139.0750%$1,776
Dec 24$136.9245.2%$1,846
Jan 25$131.0038.7%$1,395
Feb 25$124.0064.3%$1,742
Mar 25$130.0055%$1,645
Apr 25$125.0057.9%$1,742
May 25$129.1154.1%$1,571
Jun 25$127.7543.3%$1,397

Short-Term Rental Market Performance Analysis for Greeneville

The short-term rental market in Greeneville demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: strong seasonal variation with peak summer demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Greeneville, Tennessee Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Greeneville
QuarterTypical Home Value (USD)
Q2 17$122,691
Q3 17$120,394
Q4 17$122,290
Q1 18$124,384
Q2 18$125,956
Q3 18$126,941
Q4 18$126,745
Q1 19$133,625
Q2 19$136,718
Q3 19$137,996
Q4 19$139,956
Q1 20$142,707
Q2 20$145,007
Q3 20$148,563
Q4 20$154,590
Q1 21$163,213
Q2 21$172,189
Q3 21$181,829
Q4 21$188,524
Q1 22$199,211
Q2 22$203,058
Q3 22$202,777
Q4 22$200,166
Q1 23$202,470
Q2 23$209,853
Q3 23$217,130
Q4 23$219,989
Q1 24$223,280
Q2 24$235,341
Q3 24$234,534
Q4 24$234,513
Q1 25$237,603
Q2 25$235,736
Q3 25$236,441
Q4 25$237,844

Market Overview

  • Typical Home Value:$240,109
  • Median Sale Price:$233,333
  • Median List Price:$337,250

Current Inventory

  • Homes For Sale:183
  • New Listings:31

Detailed Market Analysis

The average home value in Greeneville, TN is $240,110, up 0.6% over the past year. Learn more about the Greeneville housing market and real estate trends.

Real Estate Market Analysis for Greeneville, Tennessee

The residential real estate market in Greeneville, Tennessee presents unique opportunities for investors and homebuyers alike. Current market dynamics show affordable housing options with growth potential with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: proximity to major employment centers, quality school districts, and developing infrastructure These factors contribute to the overall market performance and future growth potential.

Real estate investments in Greeneville, Tennessee benefit from growing rental market potential and investment opportunities. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Greeneville, Tennessee Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Greeneville
QuarterNumber of Listings
Q3 166
Q4 167
Q1 1711
Q2 1712
Q3 1719
Q4 1724
Q1 1825
Q2 1824
Q3 1829
Q4 1829
Q1 1933
Q2 1933
Q3 1939
Q4 1942
Q1 2046
Q2 2045
Q3 2044
Q4 2047
Q1 2150
Q2 2147
Q3 2145
Q4 2145
Q1 2255
Q2 2261
Q3 2263
Q4 2270
Q1 2373
Q2 2378
Q3 2383
Q4 2388
Q1 2490
Q2 2490
Q3 2494
Q4 2494
Q1 2586
Q2 25105

Booking Activity

  • 1-3 Months:62.7% Booked
  • 4-6 Months:54.2% Booked
  • 7-9 Months:46.3% Booked
  • 10-12 Months:3.2% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Greeneville

Greeneville vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals flexible booking policies attracting last-minute travelers. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Greeneville, Tennessee Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Greeneville
Bedroom ConfigurationNumber of Properties
Studio4
1 Bed31
2 Beds34
3 Beds16
4 Beds9

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Greeneville

    The vacation rental market in Greeneville features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include a balanced mix of entire homes and private rooms. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Tennessee

    • Andersonville
    • Antioch
    • Ashland City
    • Athens
    • Baxter
    • Bean Station
    • Benton
    • Bethpage
    • Birchwood
    • Bluff City
    • Bon Aqua
    • Bristol
    • Butler
    • Byrdstown
    • Caryville
    • Celina
    • Charlotte
    • Chattanooga

    Related Short-Term Rental Markets

    Explore 145 vacation rental markets within Tennessee. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Greeneville

    Active STRs
    105
    Avg Daily Rate
    $128
    Occupancy Rate
    43%
    Population
    15,479
    Annual Visitors
    100,000

    Markets in Tennessee (50)

    • Andersonville
    • Antioch
    • Ashland City
    • Athens
    • Baxter
    • Bean Station
    • Benton
    • Bethpage
    • Birchwood
    • Bluff City
    • Bon Aqua
    • Bristol
    • Butler
    • Byrdstown
    • Caryville
    • Celina
    • Charlotte
    • Chattanooga
    • Church Hill
    • Clarksville
    • Cleveland
    • College Grove
    • Collierville
    • Columbia
    • Cookeville
    • Copperhill
    • Cosby
    • Counce
    • Covington
    • Crossville
    • Culleoka
    • Dandridge
    • Dayton
    • Decaturville
    • Dickson
    • Dover
    • Dunlap
    • Elizabethton
    • Etowah
    • Franklin
    • Gallatin
    • Gatlinburg
    • Georgetown
    • Germantown
    • Goodlettsville
    • Granville
    • Greenback
    • Hampton
    • Harriman
    • Hendersonville

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