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  4. Cleveland

Cleveland, Tennessee

Short-Term Rental Market Data & Investment Analysis

Cleveland, Tennessee Short-Term Rental Market

Cleveland, TN STRs averaged $164 per night at 49.6% occupancy in April 2026, with revenue up 2.3% year-over-year.

Quick Answer: Cleveland, Tennessee is an active short-term rental market. average occupancy in the Tennessee Area market area is 56%. average monthly revenue in the Tennessee Area market area is $3,325. average daily rate in the Tennessee Area market area is $218. the top operator in the Tennessee Area market area is Evolve with 409 listings. market score is 73/100 (grade B).

Avg Monthly Revenue
$3,325
↓ 0.2% YoY
56%
Occupancy
↓ 1.3% YoY
$218
Avg Daily Rate
↑ 0.9% YoY
58.5 days avg lead time4.1 avg length of stay

Market data reflects the Tennessee Area regional market, which includes Cleveland. Regulations, taxes, and permit details below are specific to Cleveland.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation68
Seasonality71
Investability93
Rental Demand68
Revenue Growth58

Market Overview

Cleveland is the seat of Bradley County in southeast Tennessee, roughly 30 minutes northeast of Chattanooga. The market is anchored by Ocoee River whitewater rafting (host of the 1996 Olympic whitewater events), the Cherokee National Forest, and a growing outdoor recreation and regional travel base. Bradley County visitors spent nearly $200 million in 2024, up 6.5% year-over-year, ranking the county 17th among Tennessee’s 95 counties for tourism expenditures.

As of April 2026, the market posted a 49.6% occupancy rate and an average daily rate (ADR) of $164, producing a RevPAR of $82 and average monthly revenue of $2,238 per listing. Year-over-year as of April 2026, occupancy rose 0.9 percentage points, ADR increased 0.6%, and revenue per listing grew 2.3%.

The listing mix is overwhelmingly entire-place accommodations: 11,859 entire-place listings, alongside 612 private rooms and 17 shared rooms. By bedroom count, one-bedroom units are most common (4,059 listings), followed by two-bedroom (3,360), three-bedroom (3,024), four-bedroom (1,215), and five-bedroom (801) units.

On distribution channels, Airbnb accounts for 5,684 listings and VRBO 1,176. An additional 5,628 listings operate on both platforms. The composite StaySTRA market score is 73.3 out of 100, with strong investability (92.8), moderate seasonality stability (71.2), and a revenue growth score of 58.1.

Seasonal Patterns

Monthly seasonal data for Cleveland, Tennessee
MonthOccupancy
Jan35%
Feb45%
Mar53%
Apr49%
May52%
Jun59%
Jul61%
Aug51%
Sep46%
Oct53%
Nov47%
Dec45%

Month-by-month nightly rates and revenue figures for Cleveland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Tennessee Area market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Tennessee Area market as a whole, which includes Cleveland, so these counts are not Cleveland-only figures.

#OperatorListingsReviewsRating
1Evolve40913,977★ 4.73
2Vacasa1082,373★ 4.56
3Byers & Harvey742,324★ 4.86
4RedAwning63846★ 4.67
5RETREAT VACATIONS623,036★ 4.82

What Kind of STR Should I Buy in Cleveland?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Cleveland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb45.5%
vrbo9.4%
both45.1%

Investment Analysis

The full investment analysis for Cleveland — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Cleveland)

Typical home values, median sale prices, and the 10-year price trend for Cleveland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Cleveland — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Cleveland, TN formally authorized short-term rentals under an ordinance passed by City Council on October 23, 2023. Operating an STR without a city permit is a violation of that ordinance.

Operators must apply for an annual operating permit at a cost of $300, renewable each year. A life-safety inspection is required before a permit is issued. Operators must provide detailed ownership and contact information, carry qualifying insurance, and comply with a nuisance provision protecting neighboring properties.

The ordinance is explicitly location-neutral: the city’s Planning Director described the framework as regulating ‘how they operate, not where they operate.’ STRs are allowed in most residential zones with no broad geographic ban.

Occupancy is capped at approximately two guests per bedroom plus four additional persons, with a maximum of about 12 total occupants. Principal renters must be 21 or older.

There is no owner-occupancy or primary-residence requirement and no cap on annual rental nights.

On taxes, STR stays are subject to Cleveland’s 4% hotel and motel tax (approved May 2023) plus Bradley County’s 7% lodging tax, for a combined lodging tax of 11%, on top of state and local sales tax of approximately 9.25 to 9.75%. Operators must register and remit the combined 11% lodging tax to the appropriate authorities.

Investors should confirm current permit fee, renewal terms, and tax registration requirements directly with the City of Cleveland Planning Department, as the regulatory framework was adopted relatively recently.

Market Comparison

Against national STR benchmarks, Cleveland’s April 2026 occupancy of 49.6% is modestly below the US median of approximately 55%, while its $164 ADR is well below the national median of roughly $220. The market earns below-average on both metrics compared to national norms, reflecting its position as a regional outdoor recreation destination rather than a primary tourism market.

The overall composite score of 73.3 out of 100 places Cleveland above the national midpoint on aggregate measures, driven primarily by an exceptionally high investability score of 92.8, which reflects the low home values relative to STR income potential and the investor-friendly regulatory environment.

Professional operators are active. Evolve leads by a wide margin with 409 listings and 13,977 reviews (4.73 rating). Vacasa holds 108 listings with 2,373 reviews (4.56 rating). Byers and Harvey operates 74 listings with 2,324 reviews and the highest rating among top five at 4.86. RETREAT VACATIONS manages 62 listings with 3,036 reviews (4.82 rating). Together, the top four professional managers account for approximately 653 listings against an estimated 12,488 total active listings in the market.

Bradley County’s $200 million in annual tourism spending and the Ocoee River’s national-level outdoor recreation profile provide a durable demand base that differentiates Cleveland from smaller or more transient regional markets.

Frequently Asked Questions About Cleveland, Tennessee

What is the average nightly rate for STRs in Cleveland, TN?
As of April 2026, the all-listings average daily rate in Cleveland, TN is $164 per night. Entire-home listings average $168, professionally managed listings average $202, and luxury-tier properties reach $278 per night.
What occupancy rates do Cleveland, TN STRs achieve?
The April 2026 occupancy rate was 49.6%, up 0.9 percentage points year-over-year. Seasonally, July peaks at 61.3% occupancy and January troughs at 34.9%. Summer months (June-July) are the strongest; January and February are the weakest.
Does Cleveland, TN require a permit to operate a short-term rental?
Yes. Cleveland, TN requires an annual STR operating permit under an ordinance adopted October 23, 2023. The permit costs $300 per year and requires a life-safety inspection before issuance. There is no owner-occupancy requirement and no cap on annual rental nights. STRs are allowed in most residential zones citywide.
What taxes apply to Cleveland, TN short-term rentals?
STR stays are subject to Cleveland’s 4% hotel and motel tax plus Bradley County’s 7% lodging tax, totaling 11% in combined lodging taxes. State and local sales tax of approximately 9.25 to 9.75% also applies. Operators must register and remit the lodging taxes to the appropriate authorities.
What is the gross revenue potential for a Cleveland, TN STR?
Across all listing types, Cleveland short-term rentals average $3,325 per month. Breakdowns by property type, bedroom count, and season are available with StaySTRA Pro, or run a free address-level estimate with the StaySTRA Analyzer.
What drives STR demand in Cleveland, TN?
Primary demand drivers are Ocoee River whitewater rafting, the Cherokee National Forest, and regional outdoor recreation. Bradley County visitors generated nearly $200 million in tourism spending in 2024, up 6.5% year-over-year. Drive-market travelers from Chattanooga, Atlanta, and Knoxville make up the primary visitor base.
Who are the top property managers operating in Cleveland, TN?
Evolve leads with 409 listings and 13,977 reviews (4.73 rating). Vacasa holds 108 listings with 2,373 reviews (4.56 rating). Byers and Harvey manages 74 listings with 2,324 reviews at a 4.86 rating. RETREAT VACATIONS operates 62 listings with 3,036 reviews (4.82 rating).
Cleveland, TennesseeRev $3,325ADR $218Occ 56%Score B (73)

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Table of Contents

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Quick Facts: Tennessee Area market area

Avg Daily Rate
$218
Occupancy Rate
56%
Avg Revenue/Mo
$3,325
Cleveland Population
48,829

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Markets in Tennessee (50)

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