Hendersonville, Tennessee Short-Term Rental Market
Hendersonville STRs averaged $313/night at 59.6% occupancy in April 2026 across a commercially zoned market with strict residential restrictions.
Quick Answer: Hendersonville, Tennessee is an active short-term rental market. average occupancy in the Nashville market area is 65%. average monthly revenue in the Nashville market area is $5,908. average daily rate in the Nashville market area is $329. the top operator in the Nashville market area is AvantStay with 545 listings. market score is 81/100 (grade B).
Market data reflects the Nashville regional market, which includes Hendersonville. Regulations, taxes, and permit details below are specific to Hendersonville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Hendersonville, Tennessee sits roughly 20 miles north of Nashville on Old Hickory Lake in Sumner County. The short-term rental market here is shaped by a defining legal constraint: STRs are prohibited in all residential zoning districts under Ordinance 2016-16 and are permitted only in Old Town Commercial (OTC) and General Commercial (GC) zones. Despite that restriction, the active listing base is substantial, with approximately 15,716 tracked units across listing types.
In April 2026, the overall market posted a 59.6% occupancy rate and a $313 average daily rate, generating an average monthly revenue of $5,227 per active listing. Revenue was up 9.1% year-over-year, while occupancy improved 4.9 percentage points year-over-year. ADR declined 6.3% year-over-year, suggesting volume growth offset rate softening.
Entire-place listings dominate at 14,856 units (94.5% of the market), with private rooms accounting for 855 units and shared rooms just 5. By bedroom count, 1-bedroom units are the largest segment at 5,185, followed by 2-bedroom (3,408), 4-bedroom (3,067), and 3-bedroom (3,043) properties, with 5-bedroom units at 981. Airbnb is the primary channel, with 6,680 listings exclusive to Airbnb versus 897 on VRBO alone, while 8,139 appear on both platforms.
The market’s total score is 80.9 out of 100, led by a rental demand score of 87.3 and an investability score of 77.5. Revenue growth scores lowest at 59.0, consistent with the year-over-year ADR softening.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 42% |
| Feb | 53% |
| Mar | 62% |
| Apr | 58% |
| May | 60% |
| Jun | 63% |
| Jul | 60% |
| Aug | 57% |
| Sep | 59% |
| Oct | 63% |
| Nov | 54% |
| Dec | 50% |
Month-by-month nightly rates and revenue figures for Hendersonville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Nashville market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Nashville market as a whole, which includes Hendersonville, so these counts are not Hendersonville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | AvantStay | 545 | 7,105 | ★ 4.69 |
| 2 | GoodNight Stay | 302 | 6,609 | ★ 4.48 |
| 3 | Coboda Rentals | 247 | 5,118 | ★ 4.48 |
| 4 | Host Extraordinaires | 238 | 23,503 | ★ 4.78 |
| 5 | Vacasa | 221 | 10,616 | ★ 4.53 |
What Kind of STR Should I Buy in Hendersonville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Hendersonville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 42.5% |
| vrbo | 5.7% |
| both | 51.8% |
Home Value Trends (Hendersonville)
Typical home values, median sale prices, and the 10-year price trend for Hendersonville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Hendersonville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Hendersonville has one of the most restrictive STR regulatory environments in the Nashville metro. Under Ordinance 2016-16 (enacted 2016), short-term rentals of fewer than 30 days are prohibited in all residential zoning districts. STRs are only permitted in the Old Town Commercial (OTC) and General Commercial (GC) districts, where operators must obtain an Engineered Site Plan, a Use and Occupancy Permit, and a city Business License. Owner-occupied homes where the owner lives full-time and rents only a portion of the dwelling are exempt from this classification.
Rentals of 30 days or more fall outside the STR rules entirely.
The occupancy tax rate is 9% (4% City of Hendersonville hotel/motel tax plus 5% Sumner County tax). Marketplace platforms such as Airbnb and VRBO collect and remit through the Tennessee Department of Revenue; state and local sales taxes apply separately.
Enforcement is rated strict. In October 2024, a Sumner County circuit judge issued a permanent injunction shutting down two residential-zone STRs after repeated municipal-court guilty verdicts and appeals. The city has demonstrated willingness to escalate enforcement to circuit court and seek injunctive relief, not merely daily fines.
No permit cost or renewal period data was published. The permit cost for commercial-zone operations should be verified with the City of Hendersonville directly. Investors should confirm that any target property is zoned OTC or GC before proceeding.
Market Comparison
Hendersonville’s April 2026 ADR of $313 sits well above the U.S. STR median ADR of approximately $220, and its 59.6% occupancy exceeds the U.S. median of roughly 55%. The market’s overall score of 80.9 puts it in the upper tier of tracked markets nationally, driven by an 87.3 rental demand score.
Compared to typical Nashville-suburb STR markets, Hendersonville’s rate performance reflects the lake-access premium and the restricted supply environment created by the residential STR ban, which limits competitive inventory growth.
Among professional operators, AvantStay leads with 545 listings and 7,105 reviews at a 4.69 average rating. GoodNight Stay holds 302 listings with 6,609 reviews at a 4.48 rating. Coboda Rentals manages 247 listings with 5,118 reviews at a 4.48 rating. Host Extraordinaires operates 238 listings with 23,503 reviews at a 4.78 rating, indicating high volume and strong guest satisfaction. Vacasa rounds out the top five with 221 listings and 10,616 reviews at a 4.53 rating. The top five operators together account for approximately 1,553 listings.
Frequently Asked Questions About Hendersonville, Tennessee
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