Loudon, Tennessee Short-Term Rental Market
Loudon, TN STRs averaged $182/night at 58.3% occupancy in April 2026, with a composite market score of 93.1.
Quick Answer: Loudon, Tennessee is an active short-term rental market. average occupancy is 66%. average monthly revenue is $3,701. average daily rate is $198. the top operator is Dogwood Cabins with 84 listings. market score is 93/100 (grade A).
Market data reflects the Knoxville regional market, which includes Loudon. Regulations, taxes, and permit details below are specific to Loudon.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Loudon, Tennessee, a small city on the Tennessee River in East Tennessee roughly between Knoxville and Chattanooga, anchors a short-term rental market built on lake recreation, retirement-community demand, and heritage tourism. Data through April 2026 shows the market at 58.3% average occupancy and a $182 average daily rate, producing approximately $3,011 in average monthly revenue per listing. RevPAR stands at $106.37.
The listing base totals approximately 3,557 active units. Entire-place rentals account for 3,259 listings (91.6% of the market), with private rooms adding 296 listings. The bedroom mix skews toward smaller units: 1-bedroom listings lead at 1,190, followed by 2-bedroom (1,073), 3-bedroom (825), 4-bedroom (312), and 5-bedroom or larger (144). The channel mix features 1,725 Airbnb-exclusive listings, 1,585 dual-channel listings on both Airbnb and VRBO, and 247 VRBO-exclusive listings.
Year-over-year as of April 2026, occupancy fell 1.2 percentage points while ADR gained 2.9%, producing a net revenue increase of 5.4% versus April 2025. The market’s composite score is 93.1 out of 100, the second-highest in this content batch. Rental demand leads at 95.6, reflecting consistent demand from the Knoxville-Chattanooga corridor, the Tellico Village retirement community, and lake recreation visitors. Investability scores 86.9 and seasonality 80.5. Revenue growth scores 64.7 and regulation 65.2.
Key demand drivers include Fort Loudoun State Historic Park (a reconstructed 1756 British frontier fort), Tellico Lake and its East Lakeshore Trail system (a National Recreational Trail), Fort Loudoun Lake on the Tennessee River, Tellico Village championship golf courses (Toqua and Tanasi), and historic downtown Loudon with the 1911 Historic Loudon Theatre.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 43% | $128 | $1,651 |
| Feb | 53% | $128 | $1,702 |
| Mar | 63% | $146 | $2,474 |
| Apr | 59% | $148 | $2,435 |
| May | 63% | $159 | $2,696 |
| Jun | 70% | $169 | $3,206 |
| Jul | 71% | $162 | $3,196 |
| Aug | 63% | $151 | $2,719 |
| Sep | 59% | $161 | $2,554 |
| Oct | 65% | $171 | $3,142 |
| Nov | 58% | $167 | $2,693 |
| Dec | 55% | $153 | $2,479 |
Top Short-Term Rental Operators in Loudon
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Dogwood Cabins | 84 | 838 | ★ 4.66 |
| 2 | Halo Hospitality | 84 | 8,978 | ★ 4.81 |
| 3 | Haven Vacation Rentals | 72 | 8,582 | ★ 4.70 |
| 4 | Evolve | 69 | 3,572 | ★ 4.72 |
| 5 | Smoky Cabins Vacation Rentals | 48 | 3,176 | ★ 4.84 |
What Kind of STR Should I Buy in Loudon?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,190 |
| 2 bed | 1,073 |
| 3 bed | 825 |
| 4 bed | 312 |
| 5 bed | 144 |
ADR by Property Tier
| Entire Home | $207 |
| Luxury | $341 |
| Professionally Managed | $248 |
Revenue by Dwelling Type
| Apartment | $2,902 |
| Entire Place | $3,861 |
| House | $4,011 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 48.5% |
| vrbo | 6.9% |
| both | 44.6% |
Investment Analysis
The April 2026 average monthly revenue of $3,011 annualizes to approximately $36,132. The 2025 full-year average was $3,010 per month, annualizing to approximately $36,120. With the Zillow typical home value of $497,986, the implied gross yield using the 2025 annual revenue average is approximately 7.3% ($36,120 divided by $497,986). Using the median sale price of $483,633, the implied gross yield is approximately 7.5%. Both are pre-expense figures.
The housing market context shows meaningful pricing dynamics. The median list price of $659,617 stands substantially above the median sale price of $483,633, yielding a sale-to-list ratio of 73.3%. This unusually wide gap between list and sale prices indicates that sellers in this market price aspirationally, and buyers typically negotiate significant discounts from asking price. Median days to pending is 36, suggesting moderate market velocity rather than intense competition. Investors may find negotiating room on entry price.
Pricing tier data shows entire-home listings averaging $190.31 per night, a 4% premium over the $182 market-wide ADR. Professionally managed listings average $222.96 per night, a 22% premium. Luxury-tier listings command $308.92 per night, a 69% premium. At the market’s April 2026 average occupancy of 58.3%, a professionally managed property would generate an estimated approximately $3,901 per month gross ($222.96 per night times 58.3% times 30 days), and a luxury-tier property approximately $5,404 per month gross.
Revenue by property type shows houses averaging $3,153 per month, entire-place listings $3,132, and apartments $2,807. Annual averages show steady ADR growth since 2022 ($164 → $182 in 2025) offsetting declining occupancy (64.3% in 2022 → 58.2% in 2025), holding revenue stable around $2,900-$3,010 per month. The 2021 peak of $2,987 per month has been largely recovered.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
The average booking lead time for Loudon-area STRs is 44 days, about six weeks ahead of arrival. This advance window reflects a regional leisure travel base booking lake-recreation weekends and destination visits to Tellico Village and Fort Loudoun.
Average length of stay is 3.8 nights per booking. At 58.3% occupancy over a 30-day month, a listing accumulates approximately 17.5 booked nights. Divided by 3.8 nights per stay, this implies roughly 5 guest turnovers per month on average. During peak summer months at 70-71% occupancy, booked nights rise to approximately 21.3 per month, implying roughly 6 turnovers.
The 44-day lead window and 3.8-night average stay suggest planned multi-night vacation stays from the Knoxville and Chattanooga metros, as well as regional visitors accessing the lake recreation corridor. Marketing around July 4th, Memorial Day, Labor Day, and the October fall season in the 4-7 week window before those dates aligns with this booking pattern. The Tellico Village retirement community also drives a baseline of extended-stay guests who visit retired residents.
Short-Term Rental Regulations
Short-term rentals are legal in Loudon, TN, protected statewide by the Tennessee Short-Term Rental Unit Act (Public Chapter 972, 2018), which bars local governments from banning legally established STRs and provides legacy protection to operators who paid STR taxes or held permits in the prior 12 months.
The City of Loudon does not appear to publish a dedicated STR registration or permit ordinance based on available public sources at the time of data collection. However, City Ordinance 2021-11 (effective January 1, 2022) updated occupancy-tax administration and explicitly defines STRs as taxable hotel uses, requiring operators to register with the City Recorder and file monthly occupancy-tax returns due by the 20th of each month for stays under 30 consecutive days.
The exact city occupancy-tax rate was not published in publicly accessible sources and should be confirmed directly with the City of Loudon Finance or City Recorder’s office. Tennessee state and local sales tax (approximately 7%) also applies to accommodations. Enforcement severity is rated minimal.
No owner-occupancy, primary-residence, or annual night-cap requirement was found for Loudon. For properties in unincorporated Loudon County (outside city limits), Loudon County Planning and Codes administers zoning and permitting; investors should verify applicable rules separately.
Investors should confirm: (1) the exact city occupancy-tax rate, (2) whether any dedicated STR registration or permit is now required, and (3) which zoning districts permit STR use, by contacting the City of Loudon Planning and Zoning Department at 865-458-2033.
Market Comparison
Loudon’s April 2026 occupancy of 58.3% is slightly above the approximate U.S. STR median of 55%. The ADR of $182 is below the national STR median of roughly $220, reflecting a non-resort East Tennessee market where nightly rates are moderate. RevPAR of $106.37 reflects the combination of above-median occupancy and below-median rate.
The housing market provides useful investment context: the Zillow typical home value of $497,986 and median sale price of $483,633 sit well below the $659,617 median list price, indicating a 73.3% sale-to-list ratio and meaningful buyer negotiating leverage. The 36-day median pending time suggests the market is active but not hyper-competitive.
Among professional operators, Dogwood Cabins and Halo Hospitality are tied at the top with 84 listings each; Halo’s 4.807 rating across 8,978 reviews stands out for quality. Haven Vacation Rentals (72 listings, 4.704 rating across 8,582 reviews), Evolve (69 listings, 4.717 rating), and Smoky Cabins Vacation Rentals (48 listings, 4.837 rating across 3,176 reviews) complete the top five. These five firms collectively manage 357 listings, approximately 10.0% of the total 3,557-listing market. The remaining 90% is held by independent hosts and smaller operators.
The composite score of 93.1, led by rental demand of 95.6, positions Loudon as a high-quality STR market with consistent demand fundamentals. Tennessee’s investor-friendly STR framework and the absence of owner-occupancy requirements reinforce the favorable investment profile.
Frequently Asked Questions About Loudon, Tennessee
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