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  4. Memphis

Memphis, Tennessee

Short-Term Rental Market Data & Investment Analysis

Memphis, Tennessee Short-Term Rental Market

Memphis, TN STRs averaged $153/night at 62.1% occupancy in April 2026, with revenue up 13.9% year-over-year.

Quick Answer: Memphis, Tennessee is an active short-term rental market. average occupancy in the Memphis market area is 62%. average monthly revenue in the Memphis market area is $2,687. average daily rate in the Memphis market area is $153. the top operator in the Memphis market area is Evolve with 56 listings. market score is 91/100 (grade A).

Avg Monthly Revenue
$2,687
↑ 5.6% YoY
62%
Occupancy
↑ 8.1% YoY
$153
Avg Daily Rate
↓ 3.2% YoY
29.7 days avg lead time4.9 avg length of stay

Market data reflects the wider Memphis market, which covers 5 areas. Regulations, taxes, and permit details below are specific to Memphis.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation62
Seasonality98
Investability95
Rental Demand64
Revenue Growth70

Market Overview

Memphis is Tennessee’s second-largest city with a population of 618,980, anchored by music heritage (Graceland, Beale Street, Stax, Sun Studio), civil rights history, and a convention and business travel base. The city welcomed approximately 13.1 million visitors in 2024, generating roughly $4.3 billion in visitor spending. The STR market recorded an average daily rate of $153 and occupancy of 62.1% in April 2026, producing a RevPAR of $95. With 3,454 active listings, entire-place units dominate at 3,208 (92.9%), private rooms at 239 (6.9%), and shared rooms at 7 (0.2%). By bedroom count among the 3,449 categorized listings, one-bedroom units lead at 1,182 (34.3%), followed by two-bedroom at 760 (22.0%), three-bedroom at 748 (21.7%), four-bedroom at 456 (13.2%), and five-bedroom at 303 (8.8%). Channel distribution shows 1,777 Airbnb-only listings, 198 VRBO-only, and 1,479 on both platforms. Year-over-year as of April 2026, occupancy surged 17.3 percentage points, revenue rose 13.9%, and ADR declined 2.8%, indicating demand-driven occupancy recovery. The market total score is 91.0 out of 100, with an especially high investability score of 94.6 reflecting investor-friendly permitting and no owner-occupancy requirement.

Seasonal Patterns

Monthly seasonal data for Memphis, Tennessee
MonthOccupancy
Jan48%
Feb55%
Mar63%
Apr59%
May62%
Jun61%
Jul63%
Aug59%
Sep59%
Oct58%
Nov56%
Dec52%

Month-by-month nightly rates and revenue figures for Memphis are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Memphis market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Memphis market as a whole, which includes Memphis, so these counts are not Memphis-only figures.

#OperatorListingsReviewsRating
1Evolve561,524★ 4.34
2Landing, Inc.5461★ 4.13
3Midtown Stays498,933★ 4.70
4Landing439★ 2.91
5Eric Monte40247★ 3.68

What Kind of STR Should I Buy in Memphis?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Memphis are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb51.4%
vrbo5.7%
both42.8%

Investment Analysis

The full investment analysis for Memphis — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Memphis)

Typical home values, median sale prices, and the 10-year price trend for Memphis are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Memphis — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Memphis requires a Short-Term Rental Property Permit for any residential dwelling or accessory unit rented to transient guests for fewer than 30 consecutive days. The framework was overhauled by Ordinance No. 5631, effective July 1, 2023. The permit application fee is $300 (non-refundable), renewed annually; permits expire 365 days after issuance and are non-transferable. Applicants must submit a site plan, proof of ownership, proof of at least $1,000,000 in liability and hazard insurance, property-tax certification showing no outstanding taxes, a final code-enforcement inspection, and a designated responsible party with an address within approximately 50 miles available 24/7. Safety requirements include smoke alarms in sleeping areas, carbon monoxide detectors on every habitable floor, and a fire extinguisher. Occupancy is capped at two people per bedroom plus two additional guests. Memphis does not require owner-occupancy or primary residence, and there is no annual cap on nights rented, making it accessible to non-resident investors. The guest tax burden includes a 3.5% city short-term rental tax plus a 5% Shelby County privilege and occupancy tax (combined 8.5%), plus a $2 per bedroom per night charge, in addition to state and local sales taxes for a total combined guest tax burden of approximately 18.75%. Operating without a permit carries a fine of $50 per day per unit. Grandfathered permits no longer transfer on sale; new owners must apply under current rules.

Market Comparison

Memphis’s 62.1% occupancy in April 2026 is above the U.S. national STR median of approximately 55%, and its $153 ADR is well below the national median of approximately $220, reflecting the city’s low cost base. Revenue growth of 13.9% year-over-year is one of the stronger gains in this batch. The investability score of 94.6 reflects the investor-friendly regulatory environment. Among professional operators, Evolve leads with 56 listings (1,524 reviews, 4.34 avg rating), followed by Landing, Inc. with 54 listings (61 reviews, 4.13 rating) and Midtown Stays with 49 listings (8,933 reviews, 4.70 rating). Landing holds 43 listings (9 reviews, 2.91 rating) and Eric Monte holds 40 listings (247 reviews, 3.68 rating). The top five operators collectively manage 242 listings, approximately 7.0% of the 3,454 total. The 1,479 dual-listed properties (both Airbnb and VRBO) represent 42.8% of the market, indicating wide multi-channel distribution practice.

Frequently Asked Questions About Memphis, Tennessee

What is the average daily rate for STRs in Memphis, TN?
Memphis short-term rentals average $153 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
What is the occupancy rate for Memphis short-term rentals?
Memphis STR occupancy was 62.1% in April 2026, above the U.S. national median of approximately 55%. Occupancy surged 17.3 percentage points year-over-year, reflecting a strong demand recovery. July typically leads at 63.5% occupancy over the historical average.
Can non-resident investors operate STRs in Memphis, TN?
Yes. Memphis does not require owner-occupancy or primary residence, and there is no annual cap on nights rented. This is a key distinction from cities like Nashville, which impose primary-residence requirements.
What is the gross yield potential for a Memphis STR investment?
At the typical home value of $147,306 and average monthly STR revenue of $2,620 (April 2026), the implied gross revenue yield is approximately 21.3% annualized before operating expenses, management fees, and vacancy. Memphis’s low home values relative to STR income produce high gross yield figures, but investors should model net yield after all costs.
How much does an STR permit cost in Memphis, TN?
The Short-Term Rental Property Permit costs $300 (non-refundable application fee), renewed annually. Operators must also carry at least $1,000,000 in liability and hazard insurance and pass a code-enforcement inspection. Permits issued under Ordinance No. 5631 (effective July 1, 2023) are non-transferable on sale.
What taxes apply to STRs in Memphis, TN?
The combined guest tax burden is approximately 18.75%, comprising a 3.5% city short-term rental tax, a 5% Shelby County privilege and occupancy tax, a $2 per bedroom per night charge, plus state and local sales taxes.
When is peak season for Memphis, TN STRs?
Occupancy in Memphis peaks in Jul (63%) and is softest in Jan (48%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
Memphis, TennesseeRev $2,687ADR $153Occ 62%Score A (91)

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Table of Contents

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Quick Facts: Memphis market area

Avg Daily Rate
$153
Occupancy Rate
62%
Avg Revenue/Mo
$2,687
Memphis Population
618,980

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Markets in Tennessee (50)

  • Benton
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  • Butler
  • Byrdstown
  • Chattanooga
  • Clarksville
  • Cleveland
  • Columbia
  • Cookeville
  • Cosby
  • Counce
  • Crossville
  • Dandridge
  • Elizabethton
  • Etowah
  • Franklin
  • Gallatin
  • Gatlinburg
  • Goodlettsville
  • Greeneville
  • Hendersonville
  • Jackson
  • Johnson City
  • Kingsport
  • Knoxville
  • La Follette
  • Lebanon
  • Loudon
  • Madison
  • Maryville
  • Monteagle
  • Mount Juliet
  • Mountain City
  • Murfreesboro
  • Nashville
  • New Market
  • New Tazewell
  • Newport
  • Nolensville
  • Normandy
  • Old Fort
  • Old Hickory
  • Oliver Springs
  • Ooltewah
  • Pegram
  • Philadelphia
  • Pigeon Forge
  • Pikeville
  • Piney Flats
  • Portland

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