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  4. Memphis

Memphis, Tennessee

Short-Term Rental Market Data & Investment Analysis

Memphis, Tennessee Short-Term Rental Market

Memphis short-term rentals averaged $142 ADR, 72.3% occupancy and $2,755 monthly revenue in September 2026.

Quick Answer: Memphis, Tennessee is an active short-term rental market. average occupancy in the Memphis market area is 72%. average monthly revenue in the Memphis market area is $2,755. average daily rate in the Memphis market area is $142. the top operator in the Memphis market area is Evolve with 56 listings. market score is 91/100 (grade A).

Avg Monthly Revenue
$2,755
↑ 23.5% YoY
72%
Occupancy
↑ 27% YoY
$142
Avg Daily Rate
↓ 0.4% YoY
30.6 days avg lead time5.7 avg length of stay

Market data reflects the wider Memphis market, which covers 5 areas. Regulations, taxes, and permit details below are specific to Memphis.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation62
Seasonality98
Investability95
Rental Demand64
Revenue Growth70

Market Overview

Memphis is a permitted short-term rental market with a deep base of active listings. In September 2026, the Memphis STR market averaged an ADR of $142 across all listings, occupancy of 72.3% and average monthly revenue of $2,755 per listing. Compared with September 2025, occupancy is up 26.9%, ADR is down 0.8% and revenue is up 23.4%, so the recent gain comes from filling more nights rather than raising rates. Year to date 2026 covers nine months and shows 63.0% occupancy, a $148 ADR and $2,591 in average monthly revenue. That is ahead of full year 2025 at 55.9% occupancy, a $150 ADR and $2,383 in monthly revenue.

The listing base is substantial. The Memphis area STR market tracks 3,454 listings by channel: 1,777 on Airbnb only, 198 on Vrbo only and 1,479 on both platforms. By type, 3,208 are entire places, 239 are private rooms and 7 are shared rooms. By size, there are 1,182 one-bedroom listings, 760 two-bedroom, 748 three-bedroom, 456 four-bedroom and 303 five-bedroom listings.

Demand is anchored by tourism. Memphis welcomed approximately 13.1 million visitors in 2024, and visitor spending reached a record of about $4.3 billion in the metro. Music heritage, civil rights history and barbecue draw leisure travelers, along with convention and business visitors. Major draws include Graceland, Beale Street, the National Civil Rights Museum, the Stax Museum of American Soul Music and Sun Studio. The city has a population of 618,980. The StaySTRa market score gives Memphis 94.6 out of 100 for investability and 91.0 overall.

Seasonal Patterns

Monthly seasonal data for Memphis, Tennessee
MonthOccupancy
Jan48%
Feb55%
Mar63%
Apr59%
May62%
Jun61%
Jul64%
Aug60%
Sep60%
Oct58%
Nov56%
Dec52%

Month-by-month nightly rates and revenue figures for Memphis are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Memphis market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Memphis market as a whole, which includes Memphis, so these counts are not Memphis-only figures.

#OperatorListingsReviewsRating
1Evolve561,524★ 4.34
2Landing, Inc.5461★ 4.13
3Midtown Stays498,933★ 4.70
4Landing439★ 2.91
5Eric Monte40247★ 3.68

What Kind of STR Should I Buy in Memphis?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Memphis are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb51.4%
vrbo5.7%
both42.8%

Investment Analysis

The full investment analysis for Memphis — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Memphis)

Typical home values, median sale prices, and the 10-year price trend for Memphis are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Memphis — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Short-term rentals are permitted in Memphis, but a Short-Term Rental Property Permit is required for any residential dwelling or accessory unit rented to transient guests for fewer than 30 consecutive days. The framework was substantially updated by Ordinance No. 5631, effective July 1, 2023. The permit costs $300, is non-refundable, renews annually and expires 365 days after issuance. It is non-transferable, and grandfathered status no longer transfers on sale, so new owners must apply under current rules.

Applicants must provide a site plan, proof of ownership, proof of at least $1,000,000 in liability insurance, property tax certification and a final code enforcement inspection. A responsible party within about 50 miles must be reachable around the clock. Smoke alarms, carbon monoxide detectors and a fire extinguisher are required.

Occupancy is capped at two people per bedroom plus two additional guests, and properties are limited to roughly three to four sleeping rooms. Memphis does not require owner occupancy or primary residence, and there is no annual cap on nights rented. This allows investor-owned properties, unlike some other Tennessee cities.

Zoning allows STR use in most residential and commercial districts under the Unified Development Code. Properties rezoned from residential to commercial face a wait of about 18 months before becoming permit-eligible. Verify district eligibility with the Memphis Planning Department before buying.

Operators collect lodging taxes, including a 3.5% city short-term rental tax and a 5% Shelby County occupancy tax, plus a $2 per bedroom per night charge. Combined with sales taxes, the guest tax burden is roughly 18.75%. Operating without a permit carries a fine of $50 per day per unit. Enforcement is rated moderate.

Market Comparison

Memphis pairs high occupancy with a modest rate. September 2026 occupancy was 72.3% at a $142 ADR, and full year 2026 occupancy is 63.0% so far. Memphis wins on volume rather than rate.

The cost side is where Memphis stands out. With a typical home value of $146,746, the market offers low entry prices, and the gross yield of 17.8% reflects that. Higher-priced coastal and mountain markets often have higher ADR but much larger purchase prices.

The Memphis area STR market is also relatively professionalized. The largest operators by listings are Evolve with 56, Landing, Inc. with 54, Midtown Stays with 49, Landing with 43 and Eric Monte with 40. Together they manage 242 listings, about 7.0% of the 3,454 tracked. Midtown Stays stands out on guest feedback with a 4.7 rating across 8,933 reviews. The market remains fragmented, so independent owners compete well.

Frequently Asked Questions About Memphis, Tennessee

What is the average Airbnb occupancy in Memphis?
Memphis short-term rentals averaged 72.3% occupancy in September 2026, up 26.9% from September 2025. Year to date 2026 occupancy is 63.0%, compared with 55.9% for all of 2025.
How much do Memphis short-term rentals earn?
Across all listing types, Memphis short-term rentals average $2,755 per month. Breakdowns by property type, bedroom count, and season are available with StaySTRA Pro, or run a free address-level estimate with the StaySTRA Analyzer.
Do I need a permit for a short-term rental in Memphis?
Yes. Memphis requires a Short-Term Rental Property Permit that costs $300 and renews annually. Applicants need $1,000,000 in liability insurance, a code inspection and a responsible party within about 50 miles.
Does Memphis require owner occupancy for STRs?
No. Memphis does not require owner occupancy or primary residence, and there is no annual cap on nights rented. Occupancy is capped at two people per bedroom plus two additional guests.
What is the gross yield on a Memphis short-term rental?
The gross yield is 17.8%, based on $26,052 in seasonal-sum annual revenue and a typical home value of $146,746. This is before expenses, taxes, financing and management fees.
What are the best and worst months for Memphis STRs?
July has the highest occupancy at 63.9%, and May has the highest revenue at $2,521. January is the weakest month with 47.9% occupancy and $1,729 in revenue.
Memphis, TennesseeRev $2,755ADR $142Occ 72%Score A (91)

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Table of Contents

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Quick Facts: Memphis market area

Avg Daily Rate
$142
Occupancy Rate
72%
Avg Revenue/Mo
$2,755
Memphis Population
618,980

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Markets in Tennessee (50)

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  • Clarksville
  • Cleveland
  • Columbia
  • Cookeville
  • Cosby
  • Counce
  • Crossville
  • Dandridge
  • Elizabethton
  • Etowah
  • Franklin
  • Gallatin
  • Gatlinburg
  • Goodlettsville
  • Greeneville
  • Hendersonville
  • Jackson
  • Johnson City
  • Kingsport
  • Knoxville
  • La Follette
  • Lebanon
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  • Madison
  • Maryville
  • Monteagle
  • Mount Juliet
  • Mountain City
  • Murfreesboro
  • Nashville
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  • New Tazewell
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  • Nolensville
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  • Old Fort
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  • Pigeon Forge
  • Pikeville
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  • Portland

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