Newport, Tennessee Short-Term Rental Market
The Newport, TN area STR market averaged $218 a night at 56.0% occupancy in June 2026.
Quick Answer: Newport, Tennessee is an active short-term rental market. average occupancy in the Tennessee Area market area is 56%. average monthly revenue in the Tennessee Area market area is $3,325. average daily rate in the Tennessee Area market area is $218. the top operator in the Tennessee Area market area is Evolve with 408 listings. market score is 73/100 (grade B).
Market data reflects the Tennessee Area regional market, which includes Newport. Regulations, taxes, and permit details below are specific to Newport.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Newport sits in Cocke County at the foothills of the Great Smoky Mountains National Park and Cherokee National Forest, marketed as the adventure side of the Smokies. Tourism here is outdoor and adventure driven, anchored by Pigeon River whitewater rafting on dam released Class III-IV rapids that draw thousands of seasonal visitors, plus tubing, ziplining, horseback riding, and hiking, often serving as a more affordable overflow option for the busier Gatlinburg and Pigeon Forge corridor nearby.
As of June 2026, the Newport area STR market shows an average daily rate of $217.62 with occupancy at 56.02%, down 1.30% year over year, while ADR fell 4.16%. Revenue per listing was essentially flat year over year, down 0.54%, at $3,324.64 per month for the average active listing.
Listing count, bedroom mix, and channel split data for this area are tracked at a shared regional level rather than uniquely for Newport, so this profile omits those specific breakdowns.
Entire home rentals average $221.95 a night, close to the area wide figure, while listings in the top luxury tier command $370.69 a night and professionally managed listings average $285.29, both well above the $217.62 area wide ADR.
Newport has a population of 7,086, and Cocke County recorded $67.2 million in visitor spending in 2023, up about 1% over 2022. A planned bike trail project is projected to add roughly 200,000 additional visitors to the area over time.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 35% |
| Feb | 45% |
| Mar | 53% |
| Apr | 49% |
| May | 52% |
| Jun | 59% |
| Jul | 61% |
| Aug | 51% |
| Sep | 46% |
| Oct | 53% |
| Nov | 47% |
| Dec | 45% |
Month-by-month nightly rates and revenue figures for Newport are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Tennessee Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Tennessee Area market as a whole, which includes Newport, so these counts are not Newport-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 408 | 14,027 | ★ 4.73 |
| 2 | Vacasa | 106 | 2,376 | ★ 4.59 |
| 3 | Byers & Harvey | 74 | 2,303 | ★ 4.85 |
| 4 | RedAwning | 64 | 848 | ★ 4.62 |
| 5 | RETREAT VACATIONS | 62 | 3,050 | ★ 4.82 |
What Kind of STR Should I Buy in Newport?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Newport are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 45.5% |
| vrbo | 9.4% |
| both | 45.2% |
Home Value Trends (Newport)
Typical home values, median sale prices, and the 10-year price trend for Newport are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Newport — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Newport, Tennessee is a small county seat city of roughly 7,100 residents with no dedicated, publicly posted short-term rental ordinance found as of mid-2026. STRs are legal and operate openly, driven by Pigeon River rafting and Great Smoky Mountains tourism.
Regulation is shaped mainly at the state level. Under Tennessee’s Short-Term Rental Unit Act, local governments may create a reasonable permit or application process but cannot pass rules so burdensome they effectively prohibit STRs, and existing, legally established STRs receive legacy grandfather protection that survives until the property is sold, transferred, or unused for 30 consecutive months. Tennessee does not impose a statewide owner-occupancy or primary-residence requirement, and none was found specifically for Newport.
Operators must register with the Tennessee Department of Revenue for business tax and typically obtain city and county business licenses, roughly $15 each. A local occupancy or hotel and motel tax applies, but the specific Cocke County or Newport rate could not be verified from primary sources; since January 1, 2021, STR marketplaces like Airbnb and Vrbo collect and remit Tennessee state sales tax and local occupancy tax automatically on the host’s behalf.
Enforcement is rated minimal. Before investing, buyers should verify with the City of Newport zoning or community development office which zoning districts permit STRs, whether any local permit or business license is required, and confirm the current Cocke County occupancy tax rate with the county clerk.
Market Comparison
The Newport area’s occupancy of 56.02% sits modestly above the broader US short-term rental median of roughly 55%, while its $217.62 average daily rate runs just below the roughly $220 national median, pointing to a market with solid demand at a rate close to the national norm.
Property manager data for this area is tracked at a shared regional level rather than uniquely for Newport, so this profile omits naming specific operators here.
Newport’s position as a more affordable overflow market for the busier Gatlinburg and Pigeon Forge corridor likely supports this combination of near national average occupancy and rate, capturing value seeking visitors to the broader Smoky Mountains region who want easier access to whitewater rafting and outdoor recreation without the premium pricing found closer to the national park entrances.
Frequently Asked Questions About Newport, Tennessee
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