Fort Myers Beach, Florida Short-Term Rental Market
Lee County Florida STR market in September 2026 posted $226 ADR, 38.2% occupancy and $2,411 monthly revenue.
Quick Answer: Fort Myers Beach, Florida is an active short-term rental market. average occupancy in the Cape Coral/Fort Myers market area is 38%. average monthly revenue in the Cape Coral/Fort Myers market area is $2,411. average daily rate in the Cape Coral/Fort Myers market area is $226. the top operator in the Cape Coral/Fort Myers market area is Roelens Realty & Property Management with 611 listings. market score is 48/100 (grade D).
Market data reflects the Cape Coral/Fort Myers regional market, which includes Fort Myers Beach. Regulations, taxes, and permit details below are specific to Fort Myers Beach.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Fort Myers Beach sits on Estero Island in Lee County, Florida, with a population of 5,170. The performance figures on this page describe the Lee County, Florida STR market, a regional dataset. In September 2026 the Lee County STR market averaged an ADR of $226, occupancy of 38.2%, and revenue of $2,411 per listing for the month. Compared with September 2025, occupancy rose 8.4%, ADR rose 7.5%, and revenue rose 8.1%. September is the seasonal low point for the region, so these readings sit well below the annual picture. For the first nine months of 2026, average occupancy was 56.9%, ADR was $279, and monthly revenue was $4,276, against $3,888 for all of 2025. Entire homes averaged $234 per night in September, and average monthly revenue was $2,543 for houses, $2,472 for entire places, and $2,222 for apartments. The area draws visitors through Lee County tourism, which welcomed 3.32 million visitors in 2025 and generated over $3.3 billion in direct spending. Visitors are mostly domestic leisure travelers from the Midwest and Northeast who come for Gulf Coast beaches, with peak season running January through April. Hurricane Ian in September 2022 destroyed much of the lodging stock, and only about 50 percent of hotels were operational as of early 2025, which has tightened supply and lifted nightly rates at remaining inventory. Lee County tourism grew 6.7 percent year over year in April through June 2025. Bedroom, channel, and listing-type counts and top operators are tracked at a shared regional level rather than uniquely for Fort Myers Beach, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 67% |
| Feb | 82% |
| Mar | 80% |
| Apr | 53% |
| May | 50% |
| Jun | 60% |
| Jul | 61% |
| Aug | 43% |
| Sep | 40% |
| Oct | 52% |
| Nov | 59% |
| Dec | 61% |
Month-by-month nightly rates and revenue figures for Fort Myers Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Cape Coral/Fort Myers market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Cape Coral/Fort Myers market as a whole, which includes Fort Myers Beach, so these counts are not Fort Myers Beach-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Roelens Realty & Property Management | 611 | 8,126 | ★ 4.58 |
| 2 | Evolve | 445 | 11,614 | ★ 4.62 |
| 3 | Vacasa | 312 | 4,497 | ★ 4.45 |
| 4 | Sun Palace | 278 | 3,965 | ★ 4.60 |
| 5 | Royal Shell Vacations | 251 | 1,889 | ★ 4.64 |
What Kind of STR Should I Buy in Fort Myers Beach?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Fort Myers Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 22.2% |
| vrbo | 16.9% |
| both | 60.9% |
Home Value Trends (Fort Myers Beach)
Typical home values, median sale prices, and the 10-year price trend for Fort Myers Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Fort Myers Beach — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Fort Myers Beach allows short-term rentals, but enforcement is strict. Every operator must register the unit with the Town through the Rentalscape portal under Ordinance 18-01 and Division 32-A of the Land Development Code. Registration costs $300 per unit and renews annually. Paper applications and checks are no longer accepted. Before approval, the property must pass a fire-life-safety inspection by the Fort Myers Beach Fire Control District, and condo units must submit an HOA opt-out letter and bylaws certification. Owners also need a Florida DBPR Vacation Rental Dwelling License, which carries a $150 state fee. Operators must collect and remit a combined 11.5 percent tax: Florida sales tax at 6 percent, Lee County discretionary sales surtax at 0.5 percent (in effect through December 2028), and Lee County Tourist Development Tax at 5 percent on stays of six months or less. Properties are assigned to weekly or monthly rental zones tied to specific streets and neighborhoods. Weekly zones allow one rental per week. Monthly zones allow one rental per month with a minimum one week stay. The Town sets the designation and the owner cannot change it, so the same address may not be eligible for nightly rentals. Owner occupancy and primary residence are not required, and there is no annual cap on rental nights. A 24-hour violations hotline at 239-944-3956 routes complaints to Town code enforcement and a special magistrate, and violations can lead to fines, suspension, or revocation of registration. Operators must also follow the Town Code of Conduct covering noise, parking, trash, and maximum occupancy.
Market Comparison
The Lee County STR market looks different depending on the period. In September 2026 occupancy was 38.2% and the ADR was $226. That reflects the seasonal low point, since September occupancy in this market is just 39.7% in the seasonal data. Over the first nine months of 2026, occupancy averaged 56.9% and ADR averaged $279. The best months are far stronger: February reaches 82.4% occupancy and March reaches a $280 ADR. Revenue per listing of $2,411 in September 2026 is up 8.1% year over year, and the market has recovered from the 2025 average of $3,888 per month to $4,276 so far in 2026. The market scores 69.1 for investability and 76.4 for revenue growth, but only 53.9 for seasonality, which fits the wide gap between winter and fall. Top operator names are tracked at a shared regional level rather than uniquely for Fort Myers Beach, so this profile omits them.
Frequently Asked Questions About Fort Myers Beach, Florida
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