Fernandina Beach, Florida

This profile covers Fernandina Beach, Florida, on Amelia Island, using performance data tracked for the Amelia Island and Georgia Golden Isles coastal STR market, a stretch of Atlantic coast that also includes Jekyll Island and St. Simons Island, Georgia. Every performance figure below describes that shared coastal region rather than Fernandina Beach alone. The latest data month is September 2026. In that month the region’s average daily rate was $322 and occupancy was 49.0%, producing average monthly revenue of $4,264 per listing. Compared with September 2025, occupancy is up 23.6%, ADR is up 1.8%, and revenue is up 20.4%, so the gain comes almost entirely from more booked nights rather than higher rates. Entire home ADR is $325, and luxury listings reach $525 per night. Across a full calendar year, the seasonal profile sums to $49,453 in annual revenue per listing. Year to date 2026 (nine months) averages 59.1% occupancy, a $343 ADR, and $5,462 in monthly revenue, ahead of the 2025 full year at 54.4%, $330, and $4,899. The market has grown steadily since 2017, when occupancy was 39.8% and monthly revenue averaged $2,625. Demand rests on a large visitor economy. Nassau County tourism generated more than $1.2 billion in total economic impact in 2023, with direct visitor spending near $900 million, and tourism accounts for 27.8% of all jobs in the county. The Amelia Island CVB reported 358,100 visitors in the second quarter of 2024 alone, generating $224.9 million in direct spending. Visitors skew toward higher incomes, with a median age near 56, and come for golf, beaches, the Fernandina Beach Historic District, Fort Clinch State Park, and events such as the Amelia Concours d’Elegance each March. Bedroom, channel, and listing type counts, along with top operator names, are tracked at a shared regional level rather than uniquely for Fernandina Beach, so this profile omits them.