Eastpoint, Florida Short-Term Rental Market
Eastpoint and the Forgotten Coast STR market posted $416 ADR, 49.5% occupancy and $5,390 monthly revenue in September 2026.
Quick Answer: Eastpoint, Florida is an active short-term rental market. average occupancy in the Cape San Blas/St. George Island market area is 49%. average monthly revenue in the Cape San Blas/St. George Island market area is $5,390. average daily rate in the Cape San Blas/St. George Island market area is $416. the top operator in the Cape San Blas/St. George Island market area is Pristine Properties with 384 listings. market score is 58/100 (grade C).
Market data reflects the Cape San Blas/St. George Island regional market, which includes Eastpoint. Regulations, taxes, and permit details below are specific to Eastpoint.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Eastpoint is an unincorporated working waterfront fishing community in Franklin County, Florida, home to 2,614 residents. It sits across the bay from Apalachicola and St. George Island on the stretch known as the Forgotten Coast. The performance figures on this page describe the Franklin County Forgotten Coast STR market, a regional series rather than a series unique to Eastpoint. The data runs through September 2026.
In September 2026 the average daily rate across all listings was $416 and occupancy was 49.5%. Average monthly revenue per listing was $5,390. Entire home listings earned a higher ADR of $420. Compared with a year earlier, occupancy is up 21.5%, ADR is up 8.4%, and revenue is up 18.2%, so the recovery is driven by both more booked nights and higher rates.
The longer history shows how far the market has moved. Average monthly revenue was $2,840 in 2017, reached $5,206 in 2022, eased to $4,983 in 2024, and rose to $5,243 in 2025. For the first nine months of 2026 it averages $6,281 per month at 57.8% occupancy and a $418 ADR. Summing the twelve seasonal months gives annualized revenue of $55,589 per listing.
Demand here is tied to the coast rather than to resort amenities. Visitors are anglers, birders and naturalists, seafood lovers, and people who use Eastpoint as an affordable lodging base near the St. George Island beaches. Franklin County tourism was a $272.3 million industry in a 2018 VISIT FLORIDA study, and no Eastpoint specific annual visitor count is published.
Bedroom, channel, and listing type counts are tracked at a shared regional level rather than uniquely for Eastpoint, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 42% |
| Feb | 64% |
| Mar | 68% |
| Apr | 53% |
| May | 64% |
| Jun | 81% |
| Jul | 78% |
| Aug | 49% |
| Sep | 50% |
| Oct | 50% |
| Nov | 38% |
| Dec | 35% |
Month-by-month nightly rates and revenue figures for Eastpoint are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Cape San Blas/St. George Island market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Cape San Blas/St. George Island market as a whole, which includes Eastpoint, so these counts are not Eastpoint-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Pristine Properties | 384 | 4,847 | ★ 4.58 |
| 2 | Vacasa | 310 | 8,976 | ★ 4.58 |
| 3 | Cape & Coast Vacation Rentals | 230 | 3,225 | ★ 4.66 |
| 4 | Collins Vacation Rentals | 186 | 175 | ★ 4.49 |
| 5 | 360 Blue | 119 | 1,551 | ★ 4.69 |
What Kind of STR Should I Buy in Eastpoint?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Eastpoint are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 12.5% |
| vrbo | 27.4% |
| both | 60.2% |
Home Value Trends (Eastpoint)
Typical home values, median sale prices, and the 10-year price trend for Eastpoint are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Eastpoint — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short term rentals are legal in Eastpoint. Eastpoint is unincorporated Franklin County, so the rules come from Florida state law and any county rules rather than a city code. Enforcement severity is rated minimal.
At the state level, a whole unit rental for periods under 30 days, more than three times a year, requires a Florida DBPR Vacation Rental Dwelling license, which renews annually. Operators must also register with the Florida Department of Revenue to collect sales tax and register for the Franklin County tourist development tax. The occupancy tax rate is 3%. Combined lodging taxes run roughly 10% once Florida sales tax of 6% and the county discretionary surtax of about 1% are included. Airbnb and Vrbo typically collect some of these automatically.
Florida Statute 509.032(7) preempts counties from banning vacation rentals or regulating the frequency or duration of stays unless an ordinance predated June 1, 2011. No Franklin County ordinance restricting or registering STRs in Eastpoint was found. No owner occupancy or primary residence requirement applies, and no annual night cap was identified. County code enforcement can still apply noise, nuisance, parking, and trash rules.
Florida SB 280 in 2024 would have created a statewide registration system but was vetoed in June 2024, so the existing framework continues through 2026. Investors should confirm current requirements with Franklin County Planning and Zoning and the DBPR before operating.
Market Comparison
The Forgotten Coast market in September 2026 pairs high rates with moderate occupancy. Occupancy of 49.5% and a $416 ADR work out to about $206 of revenue per available night.
The seasonal peaks tell a different story. June occupancy of 80.7% and July at 78.3% are far above the September level, while December, November, and January sit between 35.4% and 42.0%. The 2026 year to date occupancy is 57.8% at a $418 ADR.
Year over year, occupancy rose 21.5%, ADR rose 8.4%, and revenue rose 18.2%. Top operator names are tracked at a shared regional level rather than uniquely for Eastpoint, so this profile omits them. Buyers should compare the market on revenue per available night, not occupancy alone, since a high rate can offset moderate occupancy.
Frequently Asked Questions About Eastpoint, Florida
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