Fleming Island, Florida Short-Term Rental Market
The Jacksonville metro STR market, including Fleming Island, averaged $274/night at 67.4% occupancy in June 2026.
Quick Answer: Fleming Island, Florida is an active short-term rental market. average occupancy in the Jacksonville market area is 67%. average monthly revenue in the Jacksonville market area is $4,962. average daily rate in the Jacksonville market area is $274.
Market data reflects the Jacksonville regional market, which includes Fleming Island. Regulations, taxes, and permit details below are specific to Fleming Island.
Market Overview
Fleming Island is an affluent, unincorporated bedroom community in Clay County, roughly 21 miles southwest of downtown Jacksonville on the west bank of the St. Johns River, part of the greater Jacksonville metropolitan area. StaySTRA’s underlying STR performance data for this area is tracked at a shared Jacksonville-metro level (Fleming Island shares a series with Atlantic Beach) rather than uniquely for Fleming Island, so the figures below describe that shared area STR market rather than Fleming Island in isolation. Note that Fleming Island (Clay County) and Atlantic Beach (Duval County, oceanfront) are governed by different local rules, detailed in the regulatory summary below; sharing a performance-data series does not mean they share the same regulations.
In June 2026, the most recent month with data, the Jacksonville metro area STR market averaged 67.4% occupancy (up 0.3% year over year) and a $274.37 average daily rate (up 1.7% year over year). Average monthly revenue per listing was $4,962, essentially flat year over year (down 0.1%).
RevPAR (revenue per available listing-night) was $184.94 for the month.
Fleming Island functions primarily as a residential suburb rather than a standalone tourism destination; most overnight visitors are people visiting the broader Jacksonville/Clay County area or friends and relatives of residents, drawn to river and creek recreation, parks and trails, and dining, with a population of roughly 29,142.
Bedroom mix, channel split, listing-type counts, and property-manager data are not published for Fleming Island or the shared Jacksonville-metro series, so this profile omits those breakdowns rather than guessing.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 53% |
| Feb | 70% |
| Mar | 75% |
| Apr | 62% |
| May | 61% |
| Jun | 70% |
| Jul | 70% |
| Aug | 54% |
| Sep | 50% |
| Oct | 54% |
| Nov | 53% |
| Dec | 56% |
Month-by-month nightly rates and revenue figures for Fleming Island are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Fleming Island — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Fleming Island is an unincorporated census-designated place in Clay County, so short-term rentals are governed by Florida state law and Clay County rather than a city or town code; there is no separate Fleming Island municipal permit. This is notably different from neighboring Atlantic Beach (Duval County), which shares this market’s performance-data series but is a separately incorporated city under its own distinct STR rules; the two should not be treated as regulatory equivalents.
STRs are legal in Fleming Island. At the state level, any dwelling rented for stays under 30 days more than three times a year, or marketed as a vacation rental, must hold a Vacation Rental Dwelling license from the Florida Department of Business and Professional Regulation. A single-unit license runs roughly $230 the first year and about $170 per year at renewal, plus meeting state health and safety and balcony-inspection requirements.
Operators must also register with the Clay County Tax Collector and collect the county’s 5% Tourist Development Tax on stays of six months or less, remitted monthly. On top of that 5% TDT, guests also pay Florida’s 6% state sales tax plus the Clay County discretionary sales surtax, for a total transient tax stack of roughly 12% to 13%.
Because of Florida’s preemption law (F.S. 509.032), Clay County cannot ban STRs or cap rental nights or frequency unless it had a qualifying ordinance before June 1, 2011; none specific to Fleming Island was found. There is no owner-occupancy or primary-residence requirement. Standard county zoning, parking, occupancy, and noise/nuisance rules apply, but there is no Fleming-Island-specific licensing hurdle beyond the state license and county tax registration.
Market Comparison
The Jacksonville metro area STR market’s 67.4% occupancy in the latest month runs above the roughly 55% occupancy typically cited as a national STR median, and its $274.37 ADR is also above the roughly $220 national median ADR figure often cited for the US market. Both figures suggest a solidly performing market, though StaySTRA cannot separate how much of that strength is Fleming Island-specific versus attributable to Atlantic Beach, the other town in this shared series.
Property manager and top-operator data is not currently available for this market, so this profile does not name specific operators or listing counts here.
Fleming Island’s own regulatory environment (detailed above) is notably more permissive than Atlantic Beach’s, which operates under different Duval County rules; investors should evaluate the two towns separately despite their shared performance data.
Frequently Asked Questions About Fleming Island, Florida
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