Avon Park, Florida Short-Term Rental Market
The Avon Park area STR market averaged $181/night at 46.5% occupancy in June 2026 across the Heartland region.
Quick Answer: Avon Park, Florida is an active short-term rental market. average occupancy in the Florida South Central Area market area is 47%. average monthly revenue in the Florida South Central Area market area is $2,328. average daily rate in the Florida South Central Area market area is $181.
Market data reflects the Florida South Central Area regional market, which includes Avon Park. Regulations, taxes, and permit details below are specific to Avon Park.
Market Overview
Avon Park sits in Highlands County in Florida’s interior Heartland region, and StaySTRA’s short-term rental data for this market is tracked at the same regional level as the neighboring towns of Arcadia, Clewiston and Moore Haven rather than uniquely for Avon Park. Treat the following as performance for the broader Heartland/Lake Okeechobee area STR market, not a Avon Park-only figure.
In June 2026, the Heartland area STR market averaged 46.5% occupancy and a $181 average daily rate (ADR), producing average monthly revenue of $2,328 per listing and a revenue per available night (RevPAR) of $84. Year over year, occupancy is down 2.8 percentage points and revenue is down 1.7%, even though ADR rose 3.3%, a sign operators are raising rates faster than demand is filling nights.
StaySTRA does not have listing-type or bedroom-mix data broken out for this market; that dimension data is tracked at a shared regional level rather than uniquely for Avon Park, so this profile omits it. Likewise, no top property-manager rankings are available for this area at the city level.
Longer term, the Heartland STR market has cooled from its pandemic-era peak. Average occupancy ran near 60% through 2020-2022 (peaking at 60.7% in 2022) before settling into the low 50s from 2023 onward; the 2026 year-to-date average (through June) sits at 55.2% occupancy on a $184 ADR, roughly in line with 2025’s full-year 52.3% occupancy and $172 ADR but with a somewhat stronger rate.
Avon Park itself is a small city of 10,706 residents known locally as the ‘City of Charm,’ built around golf (seven courses on the Citrus Golf Course Trail), Highlands Hammock State Park, and a walkable historic downtown anchored by the 1926 Hotel Jacaranda. Visitor demand skews toward snowbirds, retirees and value-oriented Florida road-trip travelers rather than international or luxury tourism.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 67% |
| Feb | 79% |
| Mar | 65% |
| Apr | 44% |
| May | 46% |
| Jun | 51% |
| Jul | 54% |
| Aug | 45% |
| Sep | 46% |
| Oct | 51% |
| Nov | 52% |
| Dec | 55% |
Month-by-month nightly rates and revenue figures for Avon Park are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Avon Park — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Avon Park. Florida state law (Fla. Stat. 509.032) preempts local governments from banning vacation rentals or capping how often or how long a home may be rented, so Avon Park cannot impose night caps, owner-occupancy rules, or a blanket ban on STRs in residential zones.
No primary-source evidence shows Avon Park has adopted its own STR-specific ordinance with local operating standards. Instead, operators run through the standard Florida stack: a City of Avon Park Local Business Tax Receipt (renews annually, expiring September 30), a Florida DBPR vacation rental license at the state level, and registration with the Florida Department of Revenue for sales/transient rental tax.
On taxes, guests pay Florida’s 6% state sales tax plus Highlands County’s Tourist Development (‘bed’) Tax, which rose from 4% to 5% effective August 1, 2023, the most recent confirmed regulatory change affecting the market.
Enforcement is characterized as moderate. There is no dedicated STR permit program and no published permit fee; operators should confirm any city-specific occupancy, safety, trash, or posted-notice requirements directly with Avon Park City Hall and the Highlands County Building Department, since no primary source confirms whether such local operating standards exist beyond the general business-tax and state licensing requirements.
Overall, the regulatory environment is investor-friendly relative to many coastal Florida cities: no caps, no owner-occupancy requirement, and state law protects that status against future local restriction.
Market Comparison
National benchmarks put the median U.S. short-term rental market at roughly 55% occupancy and a $220 ADR. The Heartland area STR market containing Avon Park runs below both marks, at 46.5% occupancy and a $181 ADR in June 2026, consistent with a rural, drive-market destination rather than a major tourist hub.
Within Florida, the market’s winter-weighted seasonality (65-79% occupancy January-March versus mid-40s in the summer) is a more pronounced swing than Florida’s coastal markets typically see, reflecting its snowbird-driven demand base rather than beach or theme-park tourism.
StaySTRA does not have top property-manager listings, review counts, or ratings on file for this market; that data is tracked at a shared regional level rather than uniquely for Avon Park, so this profile omits named-operator comparisons rather than estimate them.
Frequently Asked Questions About Avon Park, Florida
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