Daytona Beach STR market: 1,523 active listings, $1,722 median monthly revenue, rising ADR offset by declining occupancy since 2021.
Market Overview
Daytona Beach supports one of Florida’s larger short-term rental markets, with 1,523 active listings as of February 2026. The market draws from a base of roughly 9.9 million annual visitors and a local population of 72,647, creating consistent demand across both beach tourism and motorsport events anchored by Daytona International Speedway.
The average daily rate in February 2026 stood at $266.90, with the median at $210.00. That represents steady rate growth: ADR averaged $176 in 2021, $184 in 2023, and $229 in 2025, a 30% increase over five years. Hosts who can command above-market rates are generating meaningfully more revenue than the typical property.
The supply picture has shifted considerably. Active listings grew from roughly 1,047 in 2021 to 1,498 in 2025, a 43% increase. That supply expansion is the primary driver behind declining occupancy rates across the same period. In 2021 the market averaged 62.3% occupancy annually; by 2025 that figure had dropped to 39.0%. The market is not shrinking in demand, but new inventory is absorbing a larger share of available nights.
RevPAR in February 2026 was $89.80, with the median at $61.50. For investors evaluating entry, the central question is whether a specific property can outperform the median, since median-level performance at current home prices produces thin returns without careful cost management.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue | Active Listings |
|---|---|---|---|---|
| Jan | 41% | $195 | $2,515 | 1,326 |
| Feb | 48% | $227 | $3,103 | 1,346 |
| Mar | 63% | $218 | $4,629 | 1,227 |
| Apr | 55% | $202 | $3,569 | 1,223 |
| May | 51% | $196 | $3,360 | 1,137 |
| Jun | 58% | $200 | $3,850 | 1,261 |
| Jul | 56% | $207 | $4,132 | 1,339 |
| Aug | 49% | $188 | $3,207 | 1,329 |
| Sep | 43% | $176 | $2,646 | 1,329 |
| Oct | 40% | $186 | $2,454 | 1,256 |
| Nov | 40% | $179 | $2,225 | 1,269 |
| Dec | 39% | $191 | $2,353 | 1,300 |
Daytona Beach has a pronounced seasonal curve driven by spring break, summer tourism, and major motorsport events. The data below reflects multi-year averages by calendar month.
March is the strongest month by a wide margin: 63.4% average occupancy, $218 ADR, $4,629 average revenue. The Daytona 500 in February contributes to a solid February as well (47.8% occupancy, $227 ADR, $3,103 revenue), and notably February carries the highest ADR of any month in the historical average, reflecting event-driven pricing power.
Summer holds up reasonably well. June reaches 58.0% occupancy at $200 ADR ($3,850 revenue), and July posts 55.8% occupancy at $207 ADR ($4,132 revenue). These summer months are the second-best revenue period after the spring peak.
The weakest stretch runs from October through December. October sits at 40.4% occupancy and $186 ADR ($2,454 revenue). November drops further to $2,225 in average revenue. December is the softest month: 39.4% occupancy, $191 ADR, $2,353 average revenue.
For pricing strategy, the February-March window and July are the high-leverage months to maximize ADR. Hosts who hold firm on rates during Daytona 500 weekend and spring break can generate disproportionate revenue. The October-December trough is where properties with poor reviews or weak positioning will sit empty, pulling annual averages down sharply.
The swing between the best month (March at $4,629 avg revenue) and the worst (November at $2,225) is roughly 2:1, which is moderate for a Florida coastal market. Cash flow planning should assume weaker Q4 performance.
Revenue Breakdown
| Metric | 25th Pctile | Median | 75th Pctile | 90th Pctile |
|---|---|---|---|---|
| Revenue/mo | $916 | $1,722 | $2,947 | $5,335 |
| ADR | $159 | $210 | $312 | $473 |
| Occupancy | 16% | 28% | 45% | 65% |
February 2026 revenue percentiles provide a snapshot of the spread across active listings in Daytona Beach:
– 25th percentile: $916/month. Properties at this level are likely struggling with occupancy (16% in February), poor reviews, or suboptimal positioning.
– 50th percentile (median): $1,722/month. This is the baseline expectation for a competently managed property.
– 75th percentile: $2,947/month. Properties here are outperforming the market through better amenities, location, or pricing discipline.
– 90th percentile: $5,335/month. Top performers are likely beachfront units, event-optimized properties, or larger homes capturing group bookings.
The gap between median and 90th percentile is 3.1x in a single month. Over a full year, that gap compounds. A median-performing property at 12-month average rates ($3,073 average across all months) generates roughly $36,876 annually. A 90th-percentile property at a proportional spread could exceed $90,000.
Average monthly revenue across all months is $3,087 (calculated from the seasonal data). The average ADR for the full dataset is $197. These averages are pulled upward by strong months, so investors should weight median figures more heavily for conservative underwriting.
Investment Analysis
Revenue Trend
RevPAR & ADR Trend
| Date | Revenue | RevPAR | ADR |
|---|---|---|---|
| Mar 2021 | $4,827 | $156 | $181 |
| Apr 2021 | $4,319 | $144 | $179 |
| May 2021 | $4,366 | $141 | $178 |
| Jun 2021 | $4,757 | $159 | $183 |
| Jul 2021 | $4,872 | $157 | $182 |
| Aug 2021 | $4,190 | $135 | $183 |
| Sep 2021 | $3,468 | $116 | $161 |
| Oct 2021 | $3,390 | $109 | $183 |
| Nov 2021 | $3,022 | $101 | $176 |
| Dec 2021 | $2,958 | $95 | $159 |
| Jan 2022 | $3,282 | $106 | $172 |
| Feb 2022 | $3,832 | $137 | $203 |
| Mar 2022 | $5,378 | $174 | $205 |
| Apr 2022 | $4,265 | $142 | $204 |
| May 2022 | $3,983 | $129 | $196 |
| Jun 2022 | $4,414 | $147 | $176 |
| Jul 2022 | $4,580 | $148 | $201 |
| Aug 2022 | $3,415 | $110 | $159 |
| Sep 2022 | $2,947 | $98 | $152 |
| Oct 2022 | $2,913 | $94 | $159 |
| Nov 2022 | $2,646 | $88 | $143 |
| Dec 2022 | $2,461 | $79 | $151 |
| Jan 2023 | $2,605 | $84 | $164 |
| Feb 2023 | $3,387 | $121 | $198 |
| Mar 2023 | $4,795 | $155 | $216 |
| Apr 2023 | $3,383 | $113 | $188 |
| May 2023 | $3,134 | $101 | $176 |
| Jun 2023 | $3,342 | $111 | $176 |
| Jul 2023 | $4,147 | $134 | $192 |
| Aug 2023 | $3,281 | $106 | $174 |
| Sep 2023 | $2,833 | $94 | $176 |
| Oct 2023 | $1,759 | $57 | $175 |
| Nov 2023 | $1,669 | $56 | $169 |
| Dec 2023 | $1,717 | $55 | $202 |
| Jan 2024 | $2,171 | $70 | $205 |
| Feb 2024 | $2,596 | $90 | $219 |
| Mar 2024 | $3,692 | $119 | $231 |
| Apr 2024 | $2,650 | $88 | $209 |
| May 2024 | $2,579 | $83 | $206 |
| Jun 2024 | $3,195 | $107 | $225 |
| Jul 2024 | $3,457 | $112 | $224 |
| Aug 2024 | $2,579 | $83 | $206 |
| Sep 2024 | $1,975 | $66 | $189 |
| Oct 2024 | $2,015 | $65 | $195 |
| Nov 2024 | $1,805 | $60 | $187 |
| Dec 2024 | $2,287 | $74 | $212 |
| Jan 2025 | $2,391 | $77 | $210 |
| Feb 2025 | $3,188 | $114 | $250 |
| Mar 2025 | $4,455 | $144 | $256 |
| Apr 2025 | $3,228 | $108 | $231 |
| May 2025 | $2,741 | $88 | $223 |
| Jun 2025 | $3,544 | $118 | $239 |
| Jul 2025 | $3,606 | $116 | $237 |
| Aug 2025 | $2,568 | $83 | $219 |
| Sep 2025 | $2,010 | $67 | $204 |
| Oct 2025 | $2,193 | $71 | $220 |
| Nov 2025 | $1,981 | $66 | $222 |
| Dec 2025 | $2,343 | $76 | $232 |
| Jan 2026 | $2,127 | $69 | $227 |
| Feb 2026 | $2,513 | $90 | $267 |
Occupancy vs Supply
| Date | Occupancy | Active Listings |
|---|---|---|
| Mar 2021 | 72% | 947 |
| Jun 2021 | 71% | 1,036 |
| Sep 2021 | 61% | 1,072 |
| Dec 2021 | 54% | 1,108 |
| Mar 2022 | 75% | 1,149 |
| Jun 2022 | 70% | 1,463 |
| Sep 2022 | 49% | 1,445 |
| Dec 2022 | 46% | 1,419 |
| Mar 2023 | 66% | 1,431 |
| Jun 2023 | 56% | 1,395 |
| Sep 2023 | 40% | 1,371 |
| Dec 2023 | 30% | 1,161 |
| Mar 2024 | 51% | 1,128 |
| Jun 2024 | 46% | 780 |
| Sep 2024 | 32% | 1,204 |
| Dec 2024 | 34% | 1,331 |
| Mar 2025 | 53% | 1,482 |
| Jun 2025 | 47% | 1,632 |
| Sep 2025 | 31% | 1,553 |
| Dec 2025 | 33% | 1,481 |
Typical home values in Daytona Beach sit at $242,743, with a median sale price of $240,966. The for-sale market has 929 active listings, a 96.5% sale-to-list ratio, and a median of 63 days to pending, indicating a balanced-to-slightly-slow market where buyers have negotiating room.
At the median revenue level of $1,722 per month (February 2026 data), annual gross revenue projects to roughly $20,664. Against a $240,000 purchase with 25% down ($60,000), a 7% mortgage on $180,000 carries approximately $1,198/month in principal and interest. After platform fees (typically 15-20%), insurance, property management if applicable, and maintenance reserves, net operating income at median performance is likely marginal.
The investor opportunity concentrates at the upper end of the distribution. Properties at the 75th percentile generated $2,947/month in February 2026, and those at the 90th percentile generated $5,335. On an annualized basis, a top-quartile property could gross $35,000 to $64,000 per year. At those levels, even with full management costs, cash-on-cash returns become meaningful against Daytona Beach’s relatively low entry prices compared to other Florida coastal markets.
The key risk is occupancy compression. The trend from 2021 to 2026 shows sustained occupancy decline alongside supply growth. An investor entering today at the median occupancy rate of 28% (February 2026 median) needs to underwrite conservatively and identify differentiated properties, beachfront access, proximity to the Speedway, or premium amenities, that can sustain above-median occupancy.
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| Date | Typical Home Value |
|---|---|
| Mar 2021 | $221,786 |
| Dec 2021 | $254,575 |
| Sep 2022 | $308,543 |
| Jun 2023 | $306,230 |
| Mar 2024 | $311,447 |
| Dec 2024 | $301,721 |
| Sep 2025 | $281,474 |
Booking Insights
Daytona Beach guests book further in advance than many comparable markets. The average booking lead time in February 2026 was 95.8 days, with a median of 74 days. That means the typical guest is reserving roughly 2.5 months out, with many bookings coming 3 months or more in advance.
This has direct implications for pricing strategy. Hosts who open their calendar at flat rates lose the ability to adjust pricing as demand signals develop closer to arrival. A dynamic pricing approach, with higher rates set for peak event periods (Daytona 500, spring break, Biketoberfest) and floor rates for shoulder periods, captures more revenue from the longer booking window.
Average length of stay is 5.0 days, with a median of 4.0 days. This is consistent with a leisure beach market where guests typically arrive midweek or on weekends for multi-day stays rather than single-night stops. A 4-5 day minimum stay policy during peak periods reduces cleaning turnover costs and improves per-night effective revenue.
For availability management, the 74-day median lead time means that a property with few bookings inside 45 days is likely underpriced or poorly ranked. If the calendar is empty within 30 days of arrival, price reductions of 15-25% are typically needed to generate last-minute bookings before the revenue window closes entirely.
Short-Term Rental Regulations
Daytona Beach requires all short-term rental operators to obtain a business tax receipt from the city. This receipt is subject to annual renewal and expires on September 30 each year. Applications must be submitted with associated fees before operating.
Zoning compliance is the first critical checkpoint. Short-term rentals are not permitted in standard residential zones. They are allowed in select locations including certain major thoroughfares, specified beachfront areas, downtown, and Midtown. The city designates four tourist zoning districts and thirteen redevelopment area zoning districts where STRs are permissible. Buyers should verify zoning for any specific parcel before purchase.
Tax collection is mandatory. Operators must collect and remit the transient rental tax, which combines a 6% Florida state sales tax with local tourist development taxes assessed by Volusia County. Before applying for the tourist tax account with the county, hosts must obtain a Sales Tax Number from the Florida Department of Revenue.
Safety requirements include working smoke detectors and fire extinguishers on the property. Occupancy limits are enforced and violations can result in fines or permit revocation.
Florida state law (preempts most local STR restrictions outside designated resort areas) is a relevant background factor, but Daytona Beach’s tourist zoning framework has been in place and is enforced. For current permit status and compliance requirements, the official sources are the Daytona Beach Rental Property Program at daytonabeach.gov/266 and the Code Compliance page at daytonabeach.gov/188. Requirements change periodically, so confirming current rules before purchase is essential.
Market Comparison
Daytona Beach occupies a distinct position among Florida STR markets: relatively low entry prices ($242,743 typical home value) against moderate but declining occupancy and steadily rising ADR.
For context, Florida beach markets with higher brand recognition, such as Miami Beach or Destin, carry median home values 3-5x higher. Daytona Beach’s lower acquisition cost means a smaller capital outlay, but the trade-off is a more commoditized market with 1,500+ active competitors and occupancy rates that averaged 39% in 2025 compared to national STR market benchmarks in the 50-55% range.
ADR growth is a positive signal. The market moved from $176 in 2021 to $229 in 2025, a 30% increase that outpaced general inflation. This suggests pricing power exists for well-positioned properties even as occupancy softens. Markets where ADR grows while occupancy declines are typically experiencing a supply imbalance rather than a demand collapse, which is a more recoverable condition for investors who can differentiate their listing.
The 9.9 million annual visitor figure is a demand floor that few markets of Daytona Beach’s size can match. The challenge is that visitor demand is spread across hotels, rentals, and day-trips, and the STR supply base has grown faster than the incremental STR-specific demand. Investors who treat Daytona Beach as a volume market at the median will face margin pressure; those targeting event-period concentration and off-season occupancy optimization have a more viable path.
Frequently Asked Questions About Daytona Beach, Florida
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