Brandon, Florida Short-Term Rental Market
Brandon area STR in September 2026 averaged $147 ADR, 51.8% occupancy and $2,124 monthly revenue.
Quick Answer: Brandon, Florida is an active short-term rental market. average occupancy in the Tampa market area is 52%. average monthly revenue in the Tampa market area is $2,124. average daily rate in the Tampa market area is $147. the top operator in the Tampa market area is Evolve with 140 listings. market score is 55/100 (grade C).
Market data reflects the Tampa regional market, which includes Brandon. Regulations, taxes, and permit details below are specific to Brandon.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers the Brandon area STR market as of September 2026. Brandon, Valrico and Wimauma, all in Hillsborough County, share one published metric series, so the performance figures below describe the Brandon area STR market as a whole rather than Brandon alone. Bedroom, channel and listing-type counts and top operator names are tracked at a shared regional level rather than uniquely for Brandon, so this profile omits them.
In September 2026 the average daily rate across all listings was $147 and occupancy was 51.8%. Average monthly revenue per listing was $2,124. Compared with September 2025, occupancy rose 5.9%, ADR rose 2.2% and revenue rose 3.3%. Entire homes averaged an ADR of $158, about $10 above the all-listings figure.
Brandon is an unincorporated suburban community east of Tampa with a population of 116,365. Visitors are overwhelmingly domestic, at 94.8%, and most guests come from Tampa and the wider Tampa Bay metro area. Demand mixes leisure and business travel. Busch Gardens Tampa Bay sits about 20 miles west in Tampa, while Alafia River State Park, Lithia Springs Conservation Park and Westfield Brandon Mall anchor local activity. Brandon has no dedicated visitor bureau, and tourism promotion falls under Visit Tampa Bay.
Over the longer term, annual average ADR climbed from $97 in 2017 to $168 in 2025, while annual average occupancy moved between 56.7% and 70.1% across those years. For 2026 through September, occupancy has averaged 60.8% and ADR $172. The September reading sits below that year to date average because September is the seasonal low point for the market.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 65% |
| Feb | 75% |
| Mar | 76% |
| Apr | 61% |
| May | 59% |
| Jun | 62% |
| Jul | 64% |
| Aug | 59% |
| Sep | 55% |
| Oct | 61% |
| Nov | 61% |
| Dec | 65% |
Month-by-month nightly rates and revenue figures for Brandon are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Tampa market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Tampa market as a whole, which includes Brandon, so these counts are not Brandon-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 140 | 4,591 | ★ 4.55 |
| 2 | Sailport Waterfront Suites | 92 | 234 | ★ 4.25 |
| 3 | Emperor Rentals | 68 | 5,061 | ★ 4.83 |
| 4 | One Stone Property Group | 67 | 4,477 | ★ 4.61 |
| 5 | Bojano Stays | 61 | 129 | ★ 4.04 |
What Kind of STR Should I Buy in Brandon?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Brandon are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 54.2% |
| vrbo | 5.3% |
| both | 40.5% |
Home Value Trends (Brandon)
Typical home values, median sale prices, and the 10-year price trend for Brandon are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Brandon — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short term rentals are permitted in Brandon, and enforcement severity is rated minimal. Brandon is an unincorporated community in Hillsborough County, so operators follow county and state rules rather than a city ordinance. No Brandon specific STR ordinance exists, and the county has no standalone STR ordinance beyond zoning compliance and licensing.
Florida Statute 509.032(7)(b) preempts local governments from banning STRs or regulating the duration or frequency of stays for ordinances adopted after June 1, 2011, so Hillsborough County cannot impose night caps. No owner occupancy or primary residence requirement applies. Governor DeSantis vetoed SB 280 in June 2024, which preserved that preemption framework.
A permit is required. Operators need a Florida DBPR Vacation Rental License and a Hillsborough County Business Tax Receipt. The state fee for a single unit is $170 plus a $50 non-refundable application fee on first application, which accounts for the $220 permit cost, and the Business Tax Receipt is $45 per year, for roughly $265 in the first year. Both renew annually, and the license number must appear on all rental advertisements. STRs are allowed only in zoning districts that permit transient rental accommodations under the county Land Development Code, so owners should confirm parcel zoning with the Land Development Office at (813) 272-5600.
The occupancy tax is 6% (Hillsborough Tourist Development Tax). State sales tax of 6% and a 1.5% discretionary surtax also apply, for roughly 13.5% total. State law limits occupancy to two persons per bedroom plus two additional persons in common areas. Enforcement is complaint driven, and complaints about unpermitted STRs rose in 2024 compared with 2023.
Market Comparison
The Brandon area STR market recorded a $147 ADR and 51.8% occupancy in September 2026, the seasonal low point for the market.
The picture improves on a seasonal basis. March occupancy of 75.9% is the market’s peak, and the 2026 year to date average is 60.8% occupancy at a $172 ADR. The luxury tier at $274 shows that higher end product can command a clear premium here.
Growth is also positive. Occupancy is up 5.9%, ADR is up 2.2% and revenue is up 3.3% versus a year earlier. The trade-off is a modest price point, which means returns depend more on holding occupancy and on controlling purchase price. With a typical home value of $355,560, the market suits investors who want a suburban Tampa Bay location with Busch Gardens and the Tampa metro nearby. Top operator names are tracked at a shared regional level rather than uniquely for Brandon, so this profile omits them.
Frequently Asked Questions About Brandon, Florida
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