Brandon, Florida Short-Term Rental Market
Brandon STRs averaged $185/night at 62.3% occupancy in April 2026, in a suburban Tampa market with minimal regulatory overhead.
Quick Answer: Brandon, Florida is an active short-term rental market. average occupancy is 62%. average monthly revenue is $3,038. average daily rate is $185. the top operator is Evolve with 140 listings. market score is 55/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Brandon is an unincorporated suburban community in Hillsborough County adjacent to the Tampa metro. It does not have a city government or city-level STR ordinance, making it one of the most regulatory-accessible STR markets in the Tampa Bay area. As of April 2026, the average daily rate is $185, occupancy is 62.3%, and RevPAR is $115. Year-over-year, occupancy declined 4.1 percentage points while ADR rose 2.1%, producing a net revenue decline of 8.6% versus April 2025 — the steepest decline in the Florida markets in this batch.
Brandon’s population of approximately 116,365 supports significant corporate travel demand from Tampa’s healthcare, finance, and technology sectors. The market is predominantly an urban and suburban apartment and condo inventory rather than vacation homes, with relatively low ADR compared to coastal Florida markets.
The STR market operates under a straightforward Florida state framework plus Hillsborough County business requirements. No local STR restrictions apply.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 65% | $137 | $2,468 |
| Feb | 75% | $152 | $2,838 |
| Mar | 76% | $161 | $3,404 |
| Apr | 61% | $149 | $2,537 |
| May | 60% | $134 | $2,217 |
| Jun | 62% | $137 | $2,299 |
| Jul | 64% | $136 | $2,427 |
| Aug | 59% | $122 | $2,046 |
| Sep | 56% | $115 | $1,716 |
| Oct | 61% | $122 | $2,010 |
| Nov | 61% | $125 | $2,052 |
| Dec | 65% | $136 | $2,387 |
Top Short-Term Rental Operators in Brandon
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 140 | 4,591 | ★ 4.55 |
| 2 | Sailport Waterfront Suites | 92 | 234 | ★ 4.25 |
| 3 | Emperor Rentals | 68 | 5,061 | ★ 4.83 |
| 4 | One Stone Property Group | 67 | 4,477 | ★ 4.61 |
| 5 | Bojano Stays | 61 | 129 | ★ 4.04 |
What Kind of STR Should I Buy in Brandon?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 5,401 |
| 2 bed | 2,066 |
| 3 bed | 2,246 |
| 4 bed | 1,107 |
| 5 bed | 433 |
ADR by Property Tier
| Entire Home | $198 |
| Luxury | $339 |
| Professionally Managed | $250 |
Revenue by Dwelling Type
| Apartment | $2,511 |
| Entire Place | $3,290 |
| House | $3,384 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 54.2% |
| vrbo | 5.3% |
| both | 40.5% |
Investment Analysis
Brandon presents a high-yield suburban STR case driven by low acquisition costs. At a typical home value of $356,611 and April 2026 average monthly revenue of $3,038, annualized gross revenue is approximately $36,456, implying a gross revenue yield of roughly 10.2%.
The median sale price of $351,333 aligns closely with the Zillow typical value, and the median days to pending of 30 indicates moderate buyer competition. The for-sale inventory of 319 units provides reasonable selection.
ADR tiers show upside for premium properties: entire-home listings average $198 versus $185 overall, professionally managed properties average $250 (a 35% premium), and luxury-tier listings reach $339 per night. Houses generate $3,384 per month versus apartments at $2,511, a 35% gap. The 8.6% year-over-year revenue decline warrants attention; it may reflect increased supply, corporate demand normalization post-pandemic, or competitive pressure from new hotel inventory in the Tampa corridor.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Brandon bookings average a 41-day lead time, roughly six weeks in advance. This is consistent with the urban suburban market profile, where corporate travelers, medical visitors to Tampa hospitals, and leisure guests booking Tampa Bay area stays plan on moderate advance notice.
Average length of stay is 3.7 nights, reflecting a mix of business travelers on multi-day assignments and weekend leisure visitors to the Tampa Bay area. The moderate lead time and stable year-round demand mean operators can manage pricing with relatively low urgency. The 8.6% year-over-year revenue decline suggests that monitoring competitive pricing in this market is important to avoid being undercut by newly listed inventory.
Short-Term Rental Regulations
Brandon is an unincorporated community in Hillsborough County, Florida. Florida Statute 509.032(7)(b) prevents post-2011 local ordinances from banning or restricting STR duration and frequency, so Hillsborough County cannot impose maximum night caps or frequency limits.
Operators must obtain two permits: a Florida DBPR Vacation Rental License (single-unit annual fee $170 plus $50 non-refundable application fee on first application; license number must appear on all rental advertisements) and a Hillsborough County Business Tax Receipt ($45/year due by September 30). Total first-year cost is approximately $265 for single-unit operators. No separate city permit applies since Brandon has no municipal government.
Occupancy is limited to two persons per bedroom plus two additional persons per Florida occupancy guidelines. The combined tax rate is 6% (Florida state sales tax only; Hillsborough County’s TDT rate applies but was listed at approximately 6% total in the profile). Enforcement is rated minimal.
Market Comparison
Brandon’s April 2026 ADR of $185 is below the US STR median of approximately $220, while occupancy at 62.3% is approximately 7 percentage points above the national median. The combination produces RevPAR of $115, solid for a suburban non-resort market.
Evolve leads the market with 140 listings and 4,591 reviews (4.55 average rating). Sailport Waterfront Suites follows with 92 listings (4.25 rating). Emperor Rentals holds 68 listings with 5,061 reviews (4.83 rating). One Stone Property Group manages 67 listings (4.61 rating). Bojano Stays rounds out the top five with 61 listings.
Emperor Rentals’ high review count (5,061) with a 4.83 rating indicates a high-volume, high-quality operation in this suburban market. The operator landscape is a mix of national platforms (Evolve) and local specialists serving the Tampa Bay corporate and leisure base.
Frequently Asked Questions About Brandon, Florida
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