Brandon, Florida Short-Term Rental Market
Brandon STRs averaged $185/night at 62.3% occupancy in April 2026, in a suburban Tampa market with minimal regulatory overhead.
Quick Answer: Brandon, Florida is an active short-term rental market. average occupancy in the Tampa market area is 58%. average monthly revenue in the Tampa market area is $2,645. average daily rate in the Tampa market area is $167. the top operator in the Tampa market area is Evolve with 140 listings. market score is 55/100 (grade C).
Market data reflects the Tampa regional market, which includes Brandon. Regulations, taxes, and permit details below are specific to Brandon.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Brandon is an unincorporated suburban community in Hillsborough County adjacent to the Tampa metro. It does not have a city government or city-level STR ordinance, making it one of the most regulatory-accessible STR markets in the Tampa Bay area. As of April 2026, the average daily rate is $185, occupancy is 62.3%, and RevPAR is $115. Year-over-year, occupancy declined 4.1 percentage points while ADR rose 2.1%, producing a net revenue decline of 8.6% versus April 2025 — the steepest decline in the Florida markets in this batch.
Brandon’s population of approximately 116,365 supports significant corporate travel demand from Tampa’s healthcare, finance, and technology sectors. The market is predominantly an urban and suburban apartment and condo inventory rather than vacation homes, with relatively low ADR compared to coastal Florida markets.
The STR market operates under a straightforward Florida state framework plus Hillsborough County business requirements. No local STR restrictions apply.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 65% |
| Feb | 75% |
| Mar | 76% |
| Apr | 61% |
| May | 59% |
| Jun | 62% |
| Jul | 64% |
| Aug | 59% |
| Sep | 56% |
| Oct | 61% |
| Nov | 61% |
| Dec | 65% |
Month-by-month nightly rates and revenue figures for Brandon are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Tampa market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Tampa market as a whole, which includes Brandon, so these counts are not Brandon-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 140 | 4,591 | ★ 4.55 |
| 2 | Sailport Waterfront Suites | 92 | 234 | ★ 4.25 |
| 3 | Emperor Rentals | 68 | 5,061 | ★ 4.83 |
| 4 | One Stone Property Group | 67 | 4,477 | ★ 4.61 |
| 5 | Bojano Stays | 61 | 129 | ★ 4.04 |
What Kind of STR Should I Buy in Brandon?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Brandon are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 54.2% |
| vrbo | 5.3% |
| both | 40.5% |
Home Value Trends (Brandon)
Typical home values, median sale prices, and the 10-year price trend for Brandon are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Brandon — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Brandon is an unincorporated community in Hillsborough County, Florida. Florida Statute 509.032(7)(b) prevents post-2011 local ordinances from banning or restricting STR duration and frequency, so Hillsborough County cannot impose maximum night caps or frequency limits.
Operators must obtain two permits: a Florida DBPR Vacation Rental License (single-unit annual fee $170 plus $50 non-refundable application fee on first application; license number must appear on all rental advertisements) and a Hillsborough County Business Tax Receipt ($45/year due by September 30). Total first-year cost is approximately $265 for single-unit operators. No separate city permit applies since Brandon has no municipal government.
Occupancy is limited to two persons per bedroom plus two additional persons per Florida occupancy guidelines. The combined tax rate is 6% (Florida state sales tax only; Hillsborough County’s TDT rate applies but was listed at approximately 6% total in the profile). Enforcement is rated minimal.
Market Comparison
Brandon’s April 2026 ADR of $185 is below the US STR median of approximately $220, while occupancy at 62.3% is approximately 7 percentage points above the national median. The combination produces RevPAR of $115, solid for a suburban non-resort market.
Evolve leads the market with 140 listings and 4,591 reviews (4.55 average rating). Sailport Waterfront Suites follows with 92 listings (4.25 rating). Emperor Rentals holds 68 listings with 5,061 reviews (4.83 rating). One Stone Property Group manages 67 listings (4.61 rating). Bojano Stays rounds out the top five with 61 listings.
Emperor Rentals’ high review count (5,061) with a 4.83 rating indicates a high-volume, high-quality operation in this suburban market. The operator landscape is a mix of national platforms (Evolve) and local specialists serving the Tampa Bay corporate and leisure base.
Frequently Asked Questions About Brandon, Florida
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