Anna Maria, Florida Short-Term Rental Market
The Sarasota and Bradenton Gulf Coast STR market averaged $324 ADR, 43.2% occupancy and $3,942 monthly revenue in September 2026.
Quick Answer: Anna Maria, Florida is an active short-term rental market. average occupancy in the Sarasota market area is 43%. average monthly revenue in the Sarasota market area is $3,942. average daily rate in the Sarasota market area is $324. the top operator in the Sarasota market area is AMI Locals with 517 listings. market score is 65/100 (grade C).
Market data reflects the Sarasota regional market, which includes Anna Maria. Regulations, taxes, and permit details below are specific to Anna Maria.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers Anna Maria, Florida, using short-term rental data for the Sarasota and Bradenton Gulf Coast STR market, a region that includes Anna Maria, Bradenton Beach, Cortez, Bradenton, Sarasota, Nokomis, North Port and Englewood. These towns share one metric series, so every performance number below describes the regional market rather than Anna Maria alone. As of September 2026, the Sarasota and Bradenton Gulf Coast STR market averaged an ADR of $324 and occupancy of 43.2%, producing average monthly revenue of $3,942 per listing. Entire place rentals averaged $330 per night. Compared with September 2025, occupancy is up 10.0%, ADR is up 13.1% and revenue is up 22.9%, so the latest month improved on every measure even though September is the seasonal low point. Calendar 2026 through September shows occupancy of 64.2%, an ADR of $362 and monthly revenue of $6,115, against 62.3%, $319 and $5,209 for all of 2025. Over the longer record, annual ADR climbed from $186 in 2017 to $319 in 2025, while occupancy peaked at 69.1% in 2022 and eased to 62.3% in 2025 before recovering this year. Anna Maria itself is a small city of 968 residents on Anna Maria Island in Manatee County, and the city reports more than 736 registered vacation rentals, which house the large majority of overnight visitors. Housing is expensive: the typical home value is $1,921,370 and the median list price is $2,813,167, with 65 homes for sale at the September 30, 2026 snapshot. Bedroom, channel and listing type counts are tracked at a shared regional level rather than uniquely for Anna Maria, so this profile omits them. The takeaway for investors is a high ADR market with a pronounced low season, where the September reading of 43.2% occupancy sits well below the 64.2% year to date average.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 66% |
| Feb | 84% |
| Mar | 84% |
| Apr | 61% |
| May | 59% |
| Jun | 69% |
| Jul | 68% |
| Aug | 50% |
| Sep | 43% |
| Oct | 55% |
| Nov | 55% |
| Dec | 59% |
Month-by-month nightly rates and revenue figures for Anna Maria are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Sarasota market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Sarasota market as a whole, which includes Anna Maria, so these counts are not Anna Maria-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | AMI Locals | 517 | 14,805 | ★ 4.71 |
| 2 | SKLRP And LKV | 424 | 4,618 | ★ 4.71 |
| 3 | Evolve | 342 | 10,676 | ★ 4.71 |
| 4 | Vacasa | 298 | 10,778 | ★ 4.50 |
| 5 | RVA Resort Vacations | 212 | 7,775 | ★ 4.50 |
What Kind of STR Should I Buy in Anna Maria?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Anna Maria are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 23.5% |
| vrbo | 15.3% |
| both | 61.2% |
Home Value Trends (Anna Maria)
Typical home values, median sale prices, and the 10-year price trend for Anna Maria are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Anna Maria — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted city-wide in Anna Maria under Chapter 108 of the municipal code, and no STR-prohibited zones have been identified. Hosts need two authorizations: an annual city vacation rental registration and a Florida DBPR Transient Public Lodging Establishment license. City fees are set by annual resolution and charged per allowed occupant. At $93.92 per occupant for 2024 to 2025, the minimum is about $376 for a one-bedroom property. Registration renews annually, and a property cannot be advertised or rented until written city authorization is received. Annual in-person inspections are mandatory and are scheduled by email. Neither owner occupancy nor primary residence is required. Occupancy is capped at the lesser of a bedroom based formula (2 persons per bedroom of at least 100 square feet, 1 per bedroom of 70 to 99 square feet, plus 2 additional) or 8 people per structure. Owner-occupied properties are exempt from the cap. Properties operating before November 19, 2015 may claim grandfathered occupancy if registered by April 1, 2016, and that status voids if registration lapses more than 13 months. Taxes total 13% on gross rent: 7% for state sales tax plus the county surtax, and the 6% Manatee County Tourist Development Tax, which rose from 5% on January 1, 2025. Airbnb and VRBO do not remit the county tax, so hosts must register with the Manatee County Tax Collector. Enforcement is rated strict. Florida SB280, which would have preempted local rules, was vetoed in June 2024, and in October 2024 the city declined a post-hurricane rental moratorium.
Market Comparison
The Sarasota and Bradenton Gulf Coast STR market is a rate-driven market. The September 2026 ADR was $324 and the entire home ADR was $330. Occupancy was 43.2% in September, which reflects September being the seasonal low, while year to date 2026 occupancy is 64.2% with an ADR of $362. Revenue was $3,942 per listing in September and $6,115 per month year to date. The pattern is fewer booked nights in the weak season but much higher rates, with ADR rising from $186 in 2017 to $319 in 2025. Revenue is also growing, at 22.9% year over year. The cost of that premium is a high entry price, with a typical home value of $1,921,370, and a strict regulatory environment. Top operator data is tracked at a shared regional level rather than uniquely for Anna Maria, so this profile omits it.
Frequently Asked Questions About Anna Maria, Florida
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