Anna Maria, Florida Short-Term Rental Market
Anna Maria Island STRs averaged $396/night at 62.5% occupancy in April 2026, with revenue up 6.95% year-over-year.
Quick Answer: Anna Maria, Florida is an active short-term rental market. average occupancy in the Sarasota market area is 67%. average monthly revenue in the Sarasota market area is $7,241. average daily rate in the Sarasota market area is $406. the top operator in the Sarasota market area is AMI Locals with 517 listings. market score is 65/100 (grade C).
Market data reflects the Sarasota regional market, which includes Anna Maria. Regulations, taxes, and permit details below are specific to Anna Maria.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Anna Maria Island is a barrier island off Florida’s Gulf Coast in Manatee County, known for white-sand beaches and a low-rise ‘Old Florida’ character. The STR market is substantial: approximately 22,069 active listings as of the latest snapshot, overwhelmingly entire-place units (21,299 listings, or 97% of supply). Private rooms account for 763 listings and shared rooms just 7.
As of April 2026, the market posted a $396 average daily rate, 62.5% occupancy, and $247.35 RevPAR. Revenue averaged $6,561/month per listing, up 6.95% year-over-year despite a 4.78% decline in occupancy — ADR growth of 6.60% more than offset the occupancy softening. The market scored 64.53 overall, with revenue growth (80.43) and investability (74.54) the strongest dimensions.
Bedroom distribution leans toward 2-bedroom units (8,989 listings), followed by 3-bedroom (5,798), 1-bedroom (4,194), 4-bedroom (2,115), and 5-bedroom (959). Channel distribution shows 13,503 listings on both Airbnb and VRBO, with 5,179 Airbnb-only and 3,387 VRBO-only, reflecting strong multi-channel presence. The island’s year-round appeal — snowbird season in winter, beach season in summer — supports elevated occupancy across most months.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 66% |
| Feb | 84% |
| Mar | 84% |
| Apr | 61% |
| May | 59% |
| Jun | 69% |
| Jul | 68% |
| Aug | 50% |
| Sep | 43% |
| Oct | 55% |
| Nov | 55% |
| Dec | 59% |
Month-by-month nightly rates and revenue figures for Anna Maria are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Sarasota market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Sarasota market as a whole, which includes Anna Maria, so these counts are not Anna Maria-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | AMI Locals | 517 | 14,805 | ★ 4.71 |
| 2 | SKLRP And LKV | 424 | 4,618 | ★ 4.71 |
| 3 | Evolve | 342 | 10,676 | ★ 4.71 |
| 4 | Vacasa | 298 | 10,778 | ★ 4.50 |
| 5 | RVA Resort Vacations | 212 | 7,775 | ★ 4.50 |
What Kind of STR Should I Buy in Anna Maria?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Anna Maria are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 23.5% |
| vrbo | 15.3% |
| both | 61.2% |
Home Value Trends (Anna Maria)
Typical home values, median sale prices, and the 10-year price trend for Anna Maria are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Anna Maria — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Anna Maria operates one of Florida’s most actively managed STR programs. Two concurrent licenses are required: a city vacation rental registration under Chapter 108 of the municipal code (annual, renewed in-person), and a Florida DBPR Transient Public Lodging Establishment license. City registration fees for 2024-25 are $93.92 per allowed occupant, yielding approximately $376 for a minimum-occupancy property. Fees are set annually by resolution and have increased 11.5% in the most recent cycle.
Occupancy is strictly capped: 2 persons per bedroom of at least 100 square feet, plus 1 per bedroom of 70-99 square feet, plus 2 additional base persons, with a hard limit of 8 total per structure. Owner-occupied properties are exempt from this cap. Hosts must schedule annual in-person inspections exclusively by email and cannot advertise or rent until written city authorization is received. 24/7 agent availability is required.
Tax obligations total 13% on gross rent: 7% state sales and use tax (6% Florida state + 1% Manatee County discretionary surtax) plus 6% Manatee County Tourist Development Tax (raised from 5% effective January 1, 2025 after November 2024 voter approval). Airbnb and VRBO do not auto-remit the county TDT; hosts must register directly with the Manatee County Tax Collector. Enforcement is rated strict, with fines of $250 for violations. Florida SB280, which would have preempted Anna Maria’s local STR rules, was vetoed by Governor DeSantis in June 2024, preserving full local authority.
Market Comparison
Nationally, STR markets average approximately 55% occupancy and $220 ADR. Anna Maria’s 62.5% occupancy and $396 ADR in April 2026 (historically a shoulder month nationally) significantly exceed both benchmarks, reflecting a premium coastal destination with constrained supply.
The market’s revenue growth score of 80.43 and overall score of 64.53 rank it in the upper tier of Gulf Coast beach markets. The regulation score of 59.11 reflects the strict local permitting environment, which creates a barrier that limits new supply growth and supports incumbent operators.
AMI Locals leads by listing count with 517 listings and 14,805 reviews at a 4.71 average rating. SKLRP And LKV manages 424 listings (4.71 rating, 4,618 reviews). Evolve holds 342 listings with 10,676 reviews at 4.71. Vacasa manages 298 listings at a 4.50 rating. Together the top 4 operators account for approximately 1,581 listings, or roughly 7% of total active supply, indicating a fragmented market dominated by independent operators.
Frequently Asked Questions About Anna Maria, Florida
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