Flagler Beach, Florida Short-Term Rental Market
Flagler Beach, FL STRs averaged $243/night at 54.9% occupancy in April 2026, but permitting is restricted to commercial zoning.
Quick Answer: Flagler Beach, Florida is an active short-term rental market. average occupancy is 55%. average monthly revenue is $3,648. average daily rate is $243. the top operator is Great Ocean Condos with 414 listings. market score is 48/100 (grade D).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Flagler Beach is a small Atlantic beach town in Flagler County between St. Augustine and Daytona Beach, known for roughly 6 miles of free-access shoreline, a restored fishing pier, and dog-friendly beaches. Flagler County recorded approximately 948,800 visitors in fiscal year 2024, generating an estimated $890.9 million in economic impact under the ‘Palm Coast and the Flagler Beaches’ tourism brand. The city itself has a year-round population of approximately 5,568.
In April 2026, the market posted a 54.9% average occupancy rate and a $242.63 average daily rate, yielding a RevPAR of $133.16. Average monthly revenue per listing was $3,648. Year-over-year performance declined modestly: occupancy fell 4.0 percentage points, ADR slipped 0.7%, and revenue declined 2.7%.
Inventory is dominated by entire-place listings: 11,522 of approximately 11,960 tracked units are entire-place, with 476 private rooms and 5 shared rooms. Dual-platform listings lead channel distribution (6,856), followed by Airbnb-only (3,466) and VRBO-only (1,681). The bedroom mix skews smaller: 2-bedroom units are the most common (4,115), followed by 1-bedroom (3,870), 3-bedroom (2,963), 4-bedroom (703), and 5-bedroom (309). Market scores show strong rental demand (72.8) and investability (73.8), but also a notably high seasonality score (73.3) and a low regulation score (50.9) reflecting strict local permitting rules.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 58% | $168 | $2,519 |
| Feb | 68% | $191 | $2,983 |
| Mar | 72% | $221 | $4,165 |
| Apr | 57% | $206 | $3,179 |
| May | 56% | $205 | $3,072 |
| Jun | 66% | $223 | $3,809 |
| Jul | 68% | $221 | $4,045 |
| Aug | 48% | $193 | $2,726 |
| Sep | 42% | $171 | $2,007 |
| Oct | 49% | $170 | $2,148 |
| Nov | 46% | $166 | $1,994 |
| Dec | 49% | $174 | $2,174 |
Top Short-Term Rental Operators in Flagler Beach
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Great Ocean Condos | 414 | 7,937 | ★ 4.62 |
| 2 | Evolve | 308 | 9,600 | ★ 4.55 |
| 3 | Vacasa | 303 | 7,803 | ★ 4.28 |
| 4 | Ocean Properties Vacation Rentals, Inc. | 231 | 2,189 | ★ 4.68 |
| 5 | CCV Rentals | 231 | 2,458 | ★ 4.45 |
What Kind of STR Should I Buy in Flagler Beach?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 3,870 |
| 2 bed | 4,115 |
| 3 bed | 2,963 |
| 4 bed | 703 |
| 5 bed | 309 |
ADR by Property Tier
| Entire Home | $247 |
| Luxury | $388 |
| Professionally Managed | $294 |
Revenue by Dwelling Type
| Apartment | $3,473 |
| Entire Place | $3,724 |
| House | $4,030 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.9% |
| vrbo | 14% |
| both | 57.1% |
Investment Analysis
Flagler Beach presents a split investment picture. On the revenue side, at a typical home value of $452,921 and April 2026 average monthly revenue of $3,648, an annualized revenue of approximately $43,776 implies a gross yield of roughly 9.7% — attractive by Florida coastal standards. The median list price of $520,667 and median days to pending of 57 suggest a slower market than hotter Florida destinations.
However, the regulatory environment is the dominant risk factor here. Short-term rentals are largely restricted to commercial and tourist zoning districts. Properties in residential zones must have been registered before the 2008 ordinance — approximately 190 registered rentals citywide hold this grandfathered status. An investor buying a residential property without confirmed grandfathered status may not be able to operate legally as a short-term rental at all. This constraint should be verified before any purchase.
For properties that can legally operate, the revenue picture is solid: houses average $4,030 per month versus $3,473 for apartments. Luxury-tier properties average $387.77 per night, a 60% premium over the all-listing $242.63. Professionally managed listings average $294.41 per night, a 21% premium. Revenue trend is slightly negative (down 2.7% year-over-year), reversing a post-2021 peak, but the 2025 annual average of $3,321 per month still exceeds 2023 and prior years.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Flagler Beach STR guests book an average of 60.2 days in advance — a moderately long lead time of about 8 to 9 weeks, consistent with a destination that attracts deliberate leisure travel rather than spontaneous local getaways. Snowbird bookings for January through March are likely planned even further out, while summer and fall stays probably fill closer to arrival.
Average length of stay is 4.67 nights — the longest of the five markets in this batch. A stay approaching 5 nights suggests that many guests are booking extended long weekends or half-week trips, not just single-night or 2-night stays. Longer average stays reduce turnover costs per booking (cleaning, restocking) and create a steadier revenue stream per occupied week.
At 54.9% occupancy (about 16-17 booked nights per month) and 4.67 nights per stay, operators average roughly 3 to 4 bookings per month in April. The 8-to-9-week lead time means that pricing set in late January and February captures the spring peak demand window, which is the highest-revenue period in this market.
Short-Term Rental Regulations
Flagler Beach is one of the more tightly regulated STR markets in Florida. The city enacted a local short-term-rental ordinance in 2008 and retained it as a grandfathered local regulation when Florida pre-empted local STR rules in 2011 — giving the city stronger local control than most Florida municipalities.
Key rules: Short-term rentals are generally limited to commercial and tourist zoning districts. Properties in residential zones are largely restricted to those that were registered before the 2008 ordinance, with approximately 190 registered rentals citywide holding this grandfathered status. New residential STRs face significant limits. Operators must hold a city Resort Dwelling or Resort Condominium Rental Permit (renewed annually; application fee approximately $60) and must provide a responsible party available 24/7 to respond to complaints. Fire and life-safety review applies.
Additional requirements: Properties must also register with Flagler County for a Short-Term Vacation Rental certificate and obtain a Florida DBPR lodging license. On taxes, operators must remit a 5% Flagler County Tourist Development Tax plus Florida’s 6.5% transient sales tax — approximately 11.5% combined — directly to the relevant agencies, as Airbnb and VRBO do not automatically remit the county TDT.
There is no owner-occupancy or primary-residence requirement, and no published cap on annual rental nights. Enforcement severity is rated strict. Investors must verify a specific property’s zoning and permit eligibility before purchase.
Market Comparison
Flagler Beach’s April 2026 occupancy of 54.9% is nearly at the U.S. STR median of approximately 55% — a solid position for a shoulder month, and notably strong given the strict permitting environment that limits total supply. The $242.63 ADR is slightly above the national median of approximately $220.
Year-over-year trends are slightly negative: occupancy down 4.0 points, ADR down 0.7%, revenue down 2.7%. This continues a gradual softening from the 2021 to 2022 peak: annual average revenue was $3,436 in 2022, $3,194 in 2023, $3,270 in 2024, $3,321 in 2025, with 2026 on a similar trajectory. The market has not reverted to pre-pandemic levels ($2,301 in 2019) but is consolidating rather than growing.
Great Ocean Condos leads property management with 414 listings and a 4.62 average rating across 7,937 reviews. Evolve follows with 308 listings and 9,600 reviews (4.55 rating). Vacasa holds 303 listings (4.28 rating). Ocean Properties Vacation Rentals and CCV Rentals each hold 231 listings, with ratings of 4.68 and 4.45 respectively. Together, the top three operators account for 1,025 listings, or approximately 8.6% of total tracked inventory.
Frequently Asked Questions About Flagler Beach, Florida
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