Brooksville, Florida Short-Term Rental Market
Brooksville, FL STRs averaged $179/night at 55.8% occupancy in April 2026, with a winter-peak pattern driven by snowbird and nature tourism demand.
Quick Answer: Brooksville, Florida is an active short-term rental market. average occupancy in the Florida Central Area market area is 55%. average monthly revenue in the Florida Central Area market area is $2,878. average daily rate in the Florida Central Area market area is $189. the top operator in the Florida Central Area market area is Evolve with 358 listings. market score is 60/100 (grade C).
Market data reflects the Florida Central Area regional market, which includes Brooksville. Regulations, taxes, and permit details below are specific to Brooksville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Brooksville is the county seat of Hernando County in west-central Florida, positioned between Tampa and the Nature Coast. The area draws visitors to Weeki Wachee Springs State Park, Rogers Park, and the Withlacoochee State Forest. In April 2026, the market posted an average daily rate of $179 and occupancy of 55.8%, generating $100 in RevPAR. Year-over-year, occupancy declined 4.1 percentage points while ADR grew 3.0% and average monthly revenue dipped 1.2%, reflecting mild headwinds that the rate increase only partially offset.
The listing mix is almost entirely entire-place rentals: 7,621 entire-place listings versus 468 private rooms and 1 shared room. Bedroom distribution is even, with three-bedroom (2,801), two-bedroom (2,787), and one-bedroom (1,799) units dominating, followed by four-bedroom (551) and five-bedroom-plus (129). Channel distribution shows 4,046 listings on both platforms, 3,067 on Airbnb only, and 977 on VRBO only. The investability score of 83.9 out of 100 is strong, driven by affordable home prices and broad permissibility.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 65% |
| Feb | 80% |
| Mar | 78% |
| Apr | 58% |
| May | 53% |
| Jun | 60% |
| Jul | 64% |
| Aug | 52% |
| Sep | 48% |
| Oct | 54% |
| Nov | 58% |
| Dec | 57% |
Month-by-month nightly rates and revenue figures for Brooksville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Florida Central Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Florida Central Area market as a whole, which includes Brooksville, so these counts are not Brooksville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 358 | 13,225 | ★ 4.74 |
| 2 | A&J Home Concierge | 160 | 633 | ★ 4.74 |
| 3 | McCormick Management Vacation Rental | 106 | 3,510 | ★ 4.84 |
| 4 | Village Valet Property Management, LLC | 102 | 1,251 | ★ 4.68 |
| 5 | Down Home Properties | 87 | 1,128 | ★ 4.69 |
What Kind of STR Should I Buy in Brooksville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Brooksville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 37.9% |
| vrbo | 12.1% |
| both | 50% |
Home Value Trends (Brooksville)
Typical home values, median sale prices, and the 10-year price trend for Brooksville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Brooksville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Brooksville and Hernando County. Operators must hold two permits: a Florida DBPR Vacation Rental License (Dwelling or Condominium type, required when renting more than three times per year for stays under 30 days) and a Hernando County Short-Term Vacation Rental Permit from the Planning Department. The county permit requires proof of ownership, site and floor plans, a designated local contact within 25 miles able to respond within 1 hour, proof of liability insurance, and tax registration documentation.
The City of Brooksville does not maintain a separate municipal STR permit beyond county and state requirements. The occupancy tax rate is 5.0% (Hernando County Tourist Development Tax). No owner-occupancy or primary-residence requirement applies. No maximum nights per year cap exists. Enforcement is rated moderate. Florida Governor vetoed SB 280 in 2024, preserving local government authority to regulate STRs through permits, zoning, and operational rules. No specific Hernando County ordinance changes were identified through May 2026.
Market Comparison
Against national benchmarks of roughly 55% median occupancy and $220 median ADR, Brooksville’s April 2026 occupancy of 55.8% is nearly at the national median, while the $179 ADR is below the national baseline by 19%, reflecting the affordable rural Florida market. The investability score of 83.9 out of 100 is well above average, driven by low home prices and permissive regulations.
Evolve leads with 358 listings, 13,225 reviews, and a 4.74 average rating. A&J Home Concierge ranks second with 160 listings and a 4.74 rating. McCormick Management Vacation Rental holds third with 106 listings and 3,510 reviews (4.84 rating). The top three operators manage 624 listings combined in a market of approximately 8,090 total listings. The regulation score of 51.0 out of 100 reflects the dual permit requirement and moderate enforcement, though the framework is clear and investor-friendly.
Frequently Asked Questions About Brooksville, Florida
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