Brooksville, Florida Short-Term Rental Market
Brooksville, FL STRs averaged $179/night at 55.8% occupancy in April 2026, with a winter-peak pattern driven by snowbird and nature tourism demand.
Quick Answer: Brooksville, Florida is an active short-term rental market. average occupancy is 56%. average monthly revenue is $2,828. average daily rate is $179. the top operator is Evolve with 358 listings. market score is 60/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Brooksville is the county seat of Hernando County in west-central Florida, positioned between Tampa and the Nature Coast. The area draws visitors to Weeki Wachee Springs State Park, Rogers Park, and the Withlacoochee State Forest. In April 2026, the market posted an average daily rate of $179 and occupancy of 55.8%, generating $100 in RevPAR. Year-over-year, occupancy declined 4.1 percentage points while ADR grew 3.0% and average monthly revenue dipped 1.2%, reflecting mild headwinds that the rate increase only partially offset.
The listing mix is almost entirely entire-place rentals: 7,621 entire-place listings versus 468 private rooms and 1 shared room. Bedroom distribution is even, with three-bedroom (2,801), two-bedroom (2,787), and one-bedroom (1,799) units dominating, followed by four-bedroom (551) and five-bedroom-plus (129). Channel distribution shows 4,046 listings on both platforms, 3,067 on Airbnb only, and 977 on VRBO only. The investability score of 83.9 out of 100 is strong, driven by affordable home prices and broad permissibility.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 65% | $178 | $3,127 |
| Feb | 80% | $158 | $3,056 |
| Mar | 78% | $159 | $3,290 |
| Apr | 58% | $154 | $2,467 |
| May | 53% | $152 | $2,220 |
| Jun | 61% | $161 | $2,541 |
| Jul | 64% | $168 | $3,001 |
| Aug | 52% | $149 | $2,255 |
| Sep | 48% | $136 | $1,809 |
| Oct | 54% | $134 | $1,936 |
| Nov | 58% | $139 | $2,032 |
| Dec | 57% | $148 | $2,218 |
Top Short-Term Rental Operators in Brooksville
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 358 | 13,225 | ★ 4.74 |
| 2 | A&J Home Concierge | 160 | 633 | ★ 4.74 |
| 3 | McCormick Management Vacation Rental | 106 | 3,510 | ★ 4.84 |
| 4 | Village Valet Property Management, LLC | 102 | 1,251 | ★ 4.68 |
| 5 | Down Home Properties | 87 | 1,128 | ★ 4.69 |
What Kind of STR Should I Buy in Brooksville?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,799 |
| 2 bed | 2,787 |
| 3 bed | 2,801 |
| 4 bed | 551 |
| 5 bed | 129 |
ADR by Property Tier
| Entire Home | $184 |
| Luxury | $283 |
| Professionally Managed | $203 |
Revenue by Dwelling Type
| Apartment | $2,252 |
| Entire Place | $2,909 |
| House | $2,991 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 37.9% |
| vrbo | 12.1% |
| both | 50% |
Investment Analysis
At a typical home value of $310,094 and average monthly STR revenue of $2,828 in April 2026, a Brooksville STR implies an annualized gross revenue of approximately $33,934, representing a gross yield of roughly 10.9% before expenses, management fees, and taxes. The investability score of 83.9 out of 100 reflects the combination of affordable entry price and investor-accessible regulations (no owner-occupancy requirement).
Professionally managed listings ($203 ADR) command a 13% premium over the market average ($179). Houses average $2,991/month versus apartments at $2,252/month, a gap of $739/month. Annual revenue trends have been fairly stable: 2022 averaged $2,765/month, 2023 $2,669, 2024 $2,755, and 2025 $2,755. The lack of revenue growth over the 2023-2025 period is reflected in the revenue growth score of 47.5 out of 100, below the median. The 2026 early average of $3,194 (from the first months of year, which are peak season) is encouraging but should not be extrapolated to annual performance.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
Run a Free Address Analysis
Skip the market averages. Get revenue projections, comp analysis, and ROI for your specific property address. Free, instant, no signup required.
Analyze My Property →Home Value Trends (Brooksville)
Booking Insights
Brooksville guests book an average of 46.9 days in advance, with an average length of stay of 5.12 nights. The 47-day lead time is near the national STR median, giving operators moderate advance visibility. The 5.12-night average stay is above the national norm, consistent with extended snowbird stays and nature tourism itineraries in west-central Florida.
The longer average stay reduces cleaning cost ratios and supports operational efficiency. Operators should structure minimum-stay policies of 4-7 nights for the peak winter season (November through March) to capture extended snowbird stays, while relaxing to 2-3 night minimums in summer to maintain occupancy during the soft season.
Short-Term Rental Regulations
Short-term rentals are legal in Brooksville and Hernando County. Operators must hold two permits: a Florida DBPR Vacation Rental License (Dwelling or Condominium type, required when renting more than three times per year for stays under 30 days) and a Hernando County Short-Term Vacation Rental Permit from the Planning Department. The county permit requires proof of ownership, site and floor plans, a designated local contact within 25 miles able to respond within 1 hour, proof of liability insurance, and tax registration documentation.
The City of Brooksville does not maintain a separate municipal STR permit beyond county and state requirements. The occupancy tax rate is 5.0% (Hernando County Tourist Development Tax). No owner-occupancy or primary-residence requirement applies. No maximum nights per year cap exists. Enforcement is rated moderate. Florida Governor vetoed SB 280 in 2024, preserving local government authority to regulate STRs through permits, zoning, and operational rules. No specific Hernando County ordinance changes were identified through May 2026.
Market Comparison
Against national benchmarks of roughly 55% median occupancy and $220 median ADR, Brooksville’s April 2026 occupancy of 55.8% is nearly at the national median, while the $179 ADR is below the national baseline by 19%, reflecting the affordable rural Florida market. The investability score of 83.9 out of 100 is well above average, driven by low home prices and permissive regulations.
Evolve leads with 358 listings, 13,225 reviews, and a 4.74 average rating. A&J Home Concierge ranks second with 160 listings and a 4.74 rating. McCormick Management Vacation Rental holds third with 106 listings and 3,510 reviews (4.84 rating). The top three operators manage 624 listings combined in a market of approximately 8,090 total listings. The regulation score of 51.0 out of 100 reflects the dual permit requirement and moderate enforcement, though the framework is clear and investor-friendly.
Frequently Asked Questions About Brooksville, Florida
What is the average nightly rate for STRs in Brooksville, FL?
What occupancy can I expect for a Brooksville short-term rental?
What permits are required to operate an STR in Brooksville, FL?
How much monthly revenue does a typical Brooksville STR generate?
Is Brooksville a good STR investment market?
How far in advance do Brooksville guests book?
Who are the top property managers in Brooksville's STR market?
Analyze Brooksville Rentals
Use our free calculator to estimate Airbnb revenue for any property in Brooksville.
Free Brooksville STR Calculator →
