Deland, Florida Short-Term Rental Market
DeLand, FL area STRs averaged $243/night at 54.9% occupancy in April 2026, though DeLand city limits bans short-term rentals under 30 days.
Quick Answer: Deland, Florida is an active short-term rental market. average occupancy in the Daytona Beach market area is 61%. average monthly revenue in the Daytona Beach market area is $4,414. average daily rate in the Daytona Beach market area is $264. the top operator in the Daytona Beach market area is Great Ocean Condos with 414 listings. market score is 48/100 (grade D).
Market data reflects the Daytona Beach regional market, which includes Deland. Regulations, taxes, and permit details below are specific to Deland.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
DeLand is a historic college town in west Volusia County, Florida, home to Stetson University and a walkable downtown with regional arts and antique appeal. The STR market data associated with this area reflects the broader Volusia County inland market, not exclusively DeLand city limits — see regulatory section for the critical distinction.
April 2026 data shows an average daily rate of $243 and occupancy of 54.9%, producing a RevPAR of $133. Year-over-year, occupancy fell 4.0%, ADR declined 0.7%, and revenue dropped 2.7% compared to April 2025, indicating a softening trend in this market.
The listing mix is dominated by entire-place rentals (11,522 observations), with private rooms (476) making up a minor share and shared rooms negligible. By bedroom count, the market is split between 1-bedroom (3,870) and 2-bedroom (4,115) units, with 3-bedroom (2,963), 4-bedroom (703), and 5-bedroom (309) units rounding out the mix. The overall market score of 48.4 is relatively low, driven by a weak regulation score (50.9) and low revenue growth score (46.7).
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 58% |
| Feb | 68% |
| Mar | 72% |
| Apr | 57% |
| May | 56% |
| Jun | 65% |
| Jul | 68% |
| Aug | 48% |
| Sep | 42% |
| Oct | 49% |
| Nov | 46% |
| Dec | 49% |
Month-by-month nightly rates and revenue figures for Deland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Daytona Beach market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Daytona Beach market as a whole, which includes Deland, so these counts are not Deland-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Great Ocean Condos | 414 | 7,937 | ★ 4.62 |
| 2 | Evolve | 308 | 9,600 | ★ 4.55 |
| 3 | Vacasa | 303 | 7,803 | ★ 4.28 |
| 4 | Ocean Properties Vacation Rentals, Inc. | 231 | 2,189 | ★ 4.68 |
| 5 | CCV Rentals | 231 | 2,458 | ★ 4.45 |
What Kind of STR Should I Buy in Deland?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Deland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.9% |
| vrbo | 14% |
| both | 57.1% |
Home Value Trends (Deland)
Typical home values, median sale prices, and the 10-year price trend for Deland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Deland — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
IMPORTANT: Short-term rentals under 30 days are prohibited inside DeLand city limits. The city banned STRs before June 1, 2011, and that ban is grandfathered under Florida Statute 509.032(7), which means the state’s preemption of newer local STR bans does not override it. DeLand’s zoning code is permissive-only: any use not explicitly listed as allowed is prohibited, and short-term rentals are not a listed permitted use in any DeLand zoning district.
Despite the ban, listings appear on Airbnb and VRBO from within the city. DeLand has acknowledged widespread non-compliance. As of February 2026, the city commission was reviewing enforcement framework modifications (proposed: $250 first-offense fine rather than arrest) but had not lifted the substantive ban. The ban remained in effect as of May 2026.
The unincorporated Volusia County code likewise prohibits STRs in residential zoning, allowing them only in commercial or hotel/motel zones, primarily east of A1A on the coast. Volusia County violations can result in fines up to $10,000. Enforcement severity for this market is rated strict.
The confirmed lodging tax rate for any legally operating STR in this area is 12%. Any property in a legally permitted zone must also obtain a DBPR vacation rental license from the Florida Department of Business and Professional Regulation before operating. Investors should not proceed with DeLand city properties expecting STR income without independent legal review.
Market Comparison
This market’s April 2026 occupancy of 54.9% is essentially at the U.S. STR median of approximately 55%. ADR of $243 is above the national median of approximately $220, reflecting Florida’s premium positioning as a leisure destination even for inland properties. RevPAR of $133 is notably high for an inland market.
The overall market score of 48.4 is below average, driven by the low regulation score (50.9) — reflecting the DeLand city ban and strict Volusia County residential zoning — and weak revenue growth score (46.7). Investability (73.8) and rental demand (72.8) scores are solid, indicating that where legally permitted, demand is healthy.
Great Ocean Condos leads local operators with 414 listings and a 4.62 rating (7,937 reviews). Evolve follows with 308 listings (4.55 rating, 9,600 reviews) and Vacasa with 303 listings (4.28 rating, 7,803 reviews). Ocean Properties Vacation Rentals (231 listings, 4.68 rating) and CCV Rentals (231 listings, 4.45 rating) round out the top five. The presence of condo-focused operators (Great Ocean Condos) signals that much of the legally operating inventory in this dataset sits in commercial-zoned condo or resort properties rather than residential neighborhoods.
Frequently Asked Questions About Deland, Florida
Are short-term rentals legal in DeLand, FL?
What is the average daily rate for the DeLand, FL area STR market?
What is the occupancy rate for the DeLand, FL area STR market?
What does a vacation rental in this market typically earn per month?
What are the STR tax requirements for legally operating properties near DeLand?
What is the booking lead time for DeLand area vacation rentals?
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