Bonita Springs, Florida Short-Term Rental Market
Bonita Springs and Lee County STR market hit $226 ADR, 38.2% occupancy, $2,411 monthly revenue in September 2026
Quick Answer: Bonita Springs, Florida is an active short-term rental market. average occupancy in the Cape Coral/Fort Myers market area is 38%. average monthly revenue in the Cape Coral/Fort Myers market area is $2,411. average daily rate in the Cape Coral/Fort Myers market area is $226. the top operator in the Cape Coral/Fort Myers market area is Roelens Realty & Property Management with 611 listings. market score is 48/100 (grade D).
Market data reflects the Cape Coral/Fort Myers regional market, which includes Bonita Springs. Regulations, taxes, and permit details below are specific to Bonita Springs.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Bonita Springs is a Lee County city of 56,229 residents on Florida’s Gulf Coast between Naples and Fort Myers. The performance figures on this page describe the Lee County, Florida STR market, a regional series rather than a Bonita Springs only measurement. In September 2026 the Lee County, Florida STR market posted an average daily rate of $226, occupancy of 38.2%, and average monthly revenue of $2,411 per listing. Compared with September 2025, occupancy rose 8.4%, ADR rose 7.5%, and revenue rose 8.1%. September is the seasonal low, so those gains start from a soft base. Entire places averaged $234 ADR and $2,472 in monthly revenue. Bonita Springs draws about 288,000 visitors a year, roughly 9% of Lee County’s 3.32 million visitors in 2025. Visitors come mainly from the Midwest (34.4%), Northeast (20%), and Southeast (18.9%), with Canada (6.2%) and Germany (2.1%) the main international sources. Peak season runs November through April, driven by beach, nature preserve, and paddling trips, and by retirees and snowbirds. Annual averages show the market has cooled from its 2022 high of 67.6% occupancy to 56.1% in 2025, while ADR climbed from $251 to $260 over the same span. Through nine months of 2026, occupancy is 56.9% and ADR is $279, with revenue averaging $4,276 per month. Bedroom, channel, and listing-type counts are tracked at a shared regional level rather than uniquely for Bonita Springs, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 67% |
| Feb | 82% |
| Mar | 80% |
| Apr | 53% |
| May | 50% |
| Jun | 60% |
| Jul | 61% |
| Aug | 43% |
| Sep | 40% |
| Oct | 52% |
| Nov | 59% |
| Dec | 61% |
Month-by-month nightly rates and revenue figures for Bonita Springs are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Cape Coral/Fort Myers market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Cape Coral/Fort Myers market as a whole, which includes Bonita Springs, so these counts are not Bonita Springs-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Roelens Realty & Property Management | 611 | 8,126 | ★ 4.58 |
| 2 | Evolve | 445 | 11,614 | ★ 4.62 |
| 3 | Vacasa | 312 | 4,497 | ★ 4.45 |
| 4 | Sun Palace | 278 | 3,965 | ★ 4.60 |
| 5 | Royal Shell Vacations | 251 | 1,889 | ★ 4.64 |
What Kind of STR Should I Buy in Bonita Springs?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Bonita Springs are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 22.2% |
| vrbo | 16.9% |
| both | 60.9% |
Home Value Trends (Bonita Springs)
Typical home values, median sale prices, and the 10-year price trend for Bonita Springs are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Bonita Springs — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short term rentals are permitted in Bonita Springs, and a permit is required. Operators of non-owner occupied residential rentals need three authorizations: a City Rental Permit, a Florida DBPR Vacation Rental License, and a Lee County Business Tax Receipt. The City Rental Permit costs $100 per unit, is valid for 3 years, and requires an inspection against the 2015 International Property Maintenance Code. The DBPR license is annual at roughly $170, plus a $50 application fee and a $10 hospitality education fee on the initial application. The Lee County Business Tax Receipt renews annually by September 30. Operators collect Florida state sales tax at 6% plus the Lee County Tourist Development Tax at 5%, a combined 11% on stays under 6 months. Airbnb and VRBO typically collect and remit the tourist tax, while operators using property management software must register and remit directly. There is no annual night cap, and neither owner occupancy nor primary residence is required. Florida state preemption under F.S. 509.032(7)(b) bars local governments from restricting rental duration or frequency, and Bonita Springs has no grandfathered pre-2011 duration ban. Zoning should be confirmed with the Community Development Department. Properties in HOA or condo associations are exempt from the city permit but are subject to association rules, which often restrict or prohibit STRs. Enforcement is rated moderate. Governor DeSantis vetoed Senate Bill 280 in June 2024, and no Bonita Springs specific ordinance changes were identified in the past 24 months.
Market Comparison
The Lee County, Florida STR market looked soft on occupancy in September 2026, with a $226 ADR and 38.2% occupancy. That reflects the September low season and not the full year. Across the first nine months of 2026, occupancy is 56.9% and ADR is $279. Full year 2025 figures were 56.1% occupancy and a $260 ADR. The tradeoff is seasonality: occupancy ranges from 39.7% in September to 82.4% in February. Investors comparing Bonita Springs with year round markets should expect stronger winter performance and a long soft period. Rates and demand are shared across the Lee County region. Operator and portfolio data is tracked at a shared regional level rather than uniquely for Bonita Springs, so this profile omits it.
Frequently Asked Questions About Bonita Springs, Florida
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